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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.
The Evergreens - The History of The IWC Aquatimer and Other Important IWC Dive Watches Monochrome
IWC Aquatimer Aug 15, 2025

The Evergreens - The History of The IWC Aquatimer and Other Important IWC Dive Watches

Since its founding in 1868, IWC has built a reputation for producing instruments where precision engineering meets uncompromising functionality. This approach, a combination of Swiss watchmaking tradition with an emphasis on mechanical problem-solving, has consistently produced watches designed to serve a clear purpose. This philosophy is very much evident in IWC’s dive watches, also known […]

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Hands-On: the Apiar Gen1.0 Worn & Wound
Aug 15, 2025

Hands-On: the Apiar Gen1.0

The British brand Apiar has an intriguing slogan emblazoned across the front page of their website: Impossible Watches. Made Possible. If you spend enough time thinking about watches, collecting watches, and learning about watches, you begin to realize their limitations. Whether they’re chronometry related or have to do with the design and build of the watch itself, there are certain things that just can’t be done, or else stretch the limits of our current technology to the point where those things aren’t remotely feasible. The crazy idea you had for a watch case that defies the laws of physics might be something that only exists on paper.  Additive manufacturing and 3D printing technologies have the potential to change that. When a metal object is formed by adding material to it rather than stripping it away, a manufacturer can create shapes, textures, and structures that would be impossible otherwise. Apiar’s Gen1.0 is a thrilling example of the possibilities of 3D printing in watch manufacturing. They’re by no means the first to create watches this way, of course, but they’re part of a new class of brands using the technology in an experimental way that seems to finally make the most of it, creating not just beautiful objects that defy watchmaking convention, but watches that redefine our expectations around durability, lightness, and other metrics by which all of us evaluate these things. Importantly, the use of additive manufacturing also democratizes wat...

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Selten and Collector Community Watch Ho and Co. Team Up for a New Collaboration in Tahitian Mother of Pearl Worn & Wound
Aug 14, 2025

Selten and Collector Community Watch Ho and Co. Team Up for a New Collaboration in Tahitian Mother of Pearl

Selten impressed me earlier this year with the release of their Grand Feu Enamel series, which features deeply engraved and colorful dials made in a traditional enamelling process. Artistic, craft forward dials made from interesting materials are their stock in trade, so it’s no surprise that they seem to be flourishing at this particular moment, when there’s a real hunger among collectors for watches that offer something a little more daring. As a certified mother of pearl addict (DM me if you need help finding a support group in your area) their latest release, a collaboration with the Hong Kong based watch collecting community Watch Ho & Co caught my eye. The Jui 聚 (which translate to “to meet, to gather”) features a dramatic Tahitian mother of pearl dial that is CNC engraved to form an elaborate and complex pattern. According to Selten, the design is inspired by ancient China, and the pattern itself is lifted from a motif often used in body armor. Over time, these shapes came to symbolize strength and security, which the brand is now pitching as a testament to the bonds formed within the watch community. This of course is a guiding principle that makes a lot of sense given the collaboration with a community of watch collectors. It’s underscored by the ethos of Watch Ho & Co with an engraving on the caseback reading “Good Vibes Only.”  I’ll be honest, I’ve seen a lot of watches over the years with dials featuring abstract or obscure design motifs th...

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Building a Watch From Scratch In Brooklyn Worn & Wound
Aug 13, 2025

Building a Watch From Scratch In Brooklyn

Have you ever considered what it would take to start a microbrand? I was deep in an instagram doom scroll when a field watch I’d yet to see abruptly stopped my thumb. “I love this watch. My good friend made this by hand and it’s incredible. He makes them in Brooklyn from scratch. Check out his work” my buddy Greg’s caption read. I was digitally introduced to Giles Clement.  Raised in the Catskills, he was always a tinkerer. It probably started with him putting old lawnmower engines on wheels as a makeshift go-kart, but he has always had the gift of creating something from nothing.  A decade ago he stumbled upon a massive petzval lens at a thrift shop outside Chicago. This launched a years-long endeavor of building his own large format camera and teaching himself wet plate photography. Before he knew it, he was in a tent at a music festival in Rhode Island taking a portrait of Kris Kristofferson with a giant camera made of plywood and trash bags. The rest is history.  Photo by Jonah Markowitz He went on to have a successful photography career, capturing portraits of folks like Nick Offerman, Fiona Apple, Channing Tatum, Questlove, Roger Waters, Elvis Costello and various other high profile figures, as well as several fine art series.  Suddenly in 2020, like many others in the film and photography industry (myself included), work disappeared and he found himself on a forced hiatus. Never one to have idle hands, he began repairing watches. Ebay offered access to...

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Introducing: Four Unique New Isotope Watches Hydrium Limited Editions Fratello
Isotope Watches Hydrium Limited Editions Aug 13, 2025

Introducing: Four Unique New Isotope Watches Hydrium Limited Editions

UK-founded independent watchmaker Isotope Watches made a name by releasing remarkable watches that stood out through their original designs, whimsical details, and robust engineering. The brand helps you break from convention and embrace the eccentric side everybody has, no matter how deeply tucked away. You could do that with the four new Isotope Watches Hydrium […] Visit Introducing: Four Unique New Isotope Watches Hydrium Limited Editions to read the full article.

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Introducing The Seiko 5 Sports × Pepsi Limited Editions - Are These The First Watches With Official Pepsi Bezels? Fratello
Rolex s GMT-Master was Aug 12, 2025

Introducing The Seiko 5 Sports × Pepsi Limited Editions - Are These The First Watches With Official Pepsi Bezels?

When people mention Pepsi in the watch world, they refer to the red and blue colors on a GMT or dive bezel. Rolex’s GMT-Master was the first watch with such a bezel, but Seiko also made numerous watches with red and blue bezels. In a surprising turn of events, Seiko has now launched two new […] Visit Introducing The Seiko 5 Sports × Pepsi Limited Editions - Are These The First Watches With Official Pepsi Bezels? to read the full article.

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Hands-on - An In-House Tourbillon… From India! Here’s the Titan Nebula Jalsa Tourbillon Monochrome
Titan Aug 8, 2025

Hands-on - An In-House Tourbillon… From India! Here’s the Titan Nebula Jalsa Tourbillon

For many, watchmaking is synonymous with Switzerland. While the Swiss industry remains influential, several other countries also play significant roles in the production of timepieces. Germany, Japan and China are obvious examples. But India, too, is increasingly important, both as a manufacturing hub and a growing market. At the heart of India’s watch industry is […]

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The Pepsi Challenge: Seiko Continues their Summer of Licensing Worn & Wound
Seiko Continues their Summer Aug 6, 2025

The Pepsi Challenge: Seiko Continues their Summer of Licensing

A few months ago when Seiko unveiled their Jaws watch, I didn’t really think much of it. Jaws is one of the most popular movies ever made, and it’s celebrating a big anniversary this year. In a world where watch brands collaborate with all kinds of silly entities for all kinds of silly reasons, it seemed like a pretty normal release. Then, just in the last week, Seiko announced a trio of watches bearing the Datsun name. OK, a Japanese car – a cult classic car at that – doesn’t require a whole lot of mental gymnastics to figure out. But then yesterday, when I opened Instagram over my morning coffee and saw the new Seiko “Pepsi” watches, reader I have to admit: it broke my brain a little.  At first I thought it must be a prank or a joke. Maybe Seiko’s account got hacked and one of these new AI engines built an entire marketing campaign around the most on-the-nose “collaboration” yet? But no, a little digging revealed that the two new Seiko 5 Sports watches with blue and red Pepsi bezels were indeed an endeavor bearing the name of the number 2 cola in the country. We’ve been referring to bezels in this colorway as “Pepsi” bezels for longer than I’ve been involved in the watch industry, as a hobbyist and certainly as a professional. It certainly never occurred to me that one day the beverage company would sign on as what amounts to an official partner with a watch brand. But it’s a testament to the ultra-corporatized watch world we’re all livin...

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Omega Speedmaster White Dial Moonwatch Review Teddy Baldassarre
Omega Speedmaster White Dial Moonwatch Aug 6, 2025

Omega Speedmaster White Dial Moonwatch Review

The Omega Speedmaster is a strange watch. Omega’s most iconic chronograph enjoys an enviable history that has made it a household name, and instantly recognizable to even the most casual of enthusiasts. It has aged gracefully, changing surprisingly little since its introduction in 1957, which has no doubt buoyed its status as a bona fide icon. Along with, you know, landing on the moon and all that. But digging just a little bit deeper than the Moonwatch Professional reveals a mother lode of Speedmaster references of all shapes, sizes, and colors. Getting a grasp on the full lineage of the Speedmaster is daunting, and it’s something that we plan on breaking down in layman's terms in the near future, but it’s important to understand how these older (and at times obscure) references inform Omega’s latest and greatest releases. Of course, I am talking about the Omega Speedmaster Moonwatch with a white dial. The newest Speedmaster Moonwatch Professional, released earlier this year, is the first regular-production steel Moonwatch to receive a white dial. There have been plenty of other Speedmasters to feature a white dial - from recent limited-edition Snoopy references, to the famed Alaska Project watches that originated in 1969 (and were seen again in a reissue from 2008) - so it’s not an entirely new look for the Moonwatch. This new variation is a bit different and, to my eye, draws inspiration from a different reference in the back catalog: the so-called Albino ...

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Interview: Kari Voutilianen on Urban Jürgensen and Artisanal Watchmaking SJX Watches
Voutilainen Aug 6, 2025

Interview: Kari Voutilianen on Urban Jürgensen and Artisanal Watchmaking

Urban Jürgensen made its comeback earlier this year with an impressive line-up that includes the flagship UJ-1 Tourbillon. Much of the credit for the brand’s watches and watchmaking goes to Kari Voutilainen. Mr Voutilainen has imbued Urban Jürgensen’s watches with the high standards of quality synonymous with his own brand, resulting in watches that are equally exquisitely craft and steeply priced, but arguably worth it. Though best known for his eponymous brand, Mr Voutilainen is also co-chief executive of Urban Jürgensen (and also a minority shareholder). His fellow steward of the Danish marque that is now headquartered in Bienne, Switzerland, is Alex Rosenfield. While Mr Voutilainen is in charge of watchmaking, Mr Rosenfield leads marketing and branding. From left: Kari Voutilainen, Andrew Rosenfield, and Alex Rosenfield. Image – Urban Jürgensen Given the opportunity to speak at length with Mr Voutilainen, I could not refuse. We discussed the true nature of artisanal work, ranging from movement decoration to guilloche, the details of Urban Jürgensen’s movements, and more. You can find his insightful answers below. But interestingly, my conversation with Mr Voutilainen reminded me of the first time I met him, which was at Baselworld 2006 when he launched the Masterpiece Chronograph (with a special hairspring from what turned out to be a questionable supplier). Even two decades ago, well before he was famous, Mr Voutilainen was passionate about the same thing...

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The Op Art-Inspired Anoma A1 Optical is Not an Illusion SJX Watches
Bulgari Octo Finissimo Tadao Ando Aug 4, 2025

The Op Art-Inspired Anoma A1 Optical is Not an Illusion

Anoma made its debut last summer and has just released its third model, the A1 Optical. Without departing too far from what made the previous models attractive and affordable, the latest variant features a CNC guilloché dial with a shimmering optical effect. For the design of the dial, Anoma founder Matteo Violet-Vianello was inspired by the works of Bridget Riley and Ferruccio Gard, instrumental figures in the optical art movement. There are two dial options for the Optical; copper and silver. The copper option is the livelier of the two and will inevitably be called a salmon dial. Alternatively, the silver-treated option gives the watch a distinctly black-and-white feel. Interestingly, the first 150 pieces in each dial finish will be delivered with a related artwork commissioned from optical artist Adam Fuhrer. After the first 300 pieces have been delivered, regular production (sans artwork) will commence. Initial thoughts It’s rare to find watchmaking at this price point that is distinctive enough to sell without a name on the dial, but Anoma is betting the A1’s pebble-like triangular case is a recognisable enough calling card to dispense with the branding. It was the right call, because the Optical is all about its dial and the shimmering optical illusion created by programmatic guilloché. In some ways the dial motif is similar in concept to the Bulgari Octo Finissimo Tadao Ando, but the triangular pattern and three-dimensional texture will result in a more engag...

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Watches, Stories, and Gear: Rolex Goes Atomic, Brooklyn’s First Rooftop Soccer Pitch, James Bond’s New Writer, and a Rolling Duffel Turned Workstation Worn & Wound
Hublot X KidSuper Rooftop Football Aug 2, 2025

Watches, Stories, and Gear: Rolex Goes Atomic, Brooklyn’s First Rooftop Soccer Pitch, James Bond’s New Writer, and a Rolling Duffel Turned Workstation

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Hublot X KidSuper Rooftop Football Pitch Luxury Swiss watchmaker, Hublot, renowned for creative and bold innovation and its deep ties to the world of sport, culture and art, is proud to announce its official partnership with the new rooftop football pitch at KidSuper World in Williamsburg. This collaboration brings together two creative powerhouses united by a shared devotion to football, avant-garde design, and artistic expression. Founded by artist, designer, and former professional soccer player, Colm Dillane, KidSuper is a globally recognized creative collective that is redefining American fashion. At the heart of KidSuper’s identity is a love for soccer – not just as a sport, but as a unifying language, lifestyle, and global connector. The new football pitch that now sits atop KidSuper World represents this ethos in its purest form: a creative space where sport, design, and storytelling converge. To kick off the grand opening, Hublot and KidSuper have revealed a custom referee board for the pitch designed by Colm Dillane. This exciting start to the partnership promises new dynamic creative projects and engaging on-field activations that will capture the spirit...

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Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun Fratello
Seiko Prospex Speedtimer Models Including Jul 31, 2025

Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun

Seiko releases six new additions to the Seiko Prospex Speedtimer collection. Three of them celebrate the brand’s historic relationship with Datsun, the iconic Japanese carmaker that made waves with its affordable yet impressive 240Z sports car in 1969. The other three become part of the regular Speedtimer line. The link between Seiko and Datsun runs […] Visit Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun to read the full article.

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First Look - The Sharply Dressed Atelier Wen Ancestra (or Jiao) Makes a Lasting Impression (Incl. Video) Monochrome
Atelier Wen Ancestra or Jiao Makes Jul 29, 2025

First Look - The Sharply Dressed Atelier Wen Ancestra (or Jiao) Makes a Lasting Impression (Incl. Video)

Are you ready to immerse yourself in Chinese culture and tradition? Atelier Wen was founded in 2018 by two young Frenchmen looking to remove the stigma of Chinese watches being cheap and poorly made. The inaugural collection captured the essence of traditional Chinese porcelain, but it wasn’t until the release of acclaimed Perception that things […]

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First Look - A Titanium Or Colouful Sapphire Case for the ArtyA Purity Curvy HMS Mirror Monochrome
Jul 28, 2025

First Look - A Titanium Or Colouful Sapphire Case for the ArtyA Purity Curvy HMS Mirror

Yvan Arpa is not your conventional Swiss watchmaker. Eccentric and imaginative, he founded his brand, ArtyA, in 2010 with a portfolio of exotic models. Arpa’s taste has matured over the years, and his latest creative direction is characterised by openworked movements housed in diaphanous cases congregated in the Purity collection. A new model, the Purity […]

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Hot Take: Adding Some Weight To The Omega Seamaster Diver 300M Fratello
Omega Seamaster Diver 300M Omega Jul 26, 2025

Hot Take: Adding Some Weight To The Omega Seamaster Diver 300M

Omega didn’t make a fuss about these two new gold Seamaster Diver 300M references and just sneakily added them to the catalog. And I wonder why there was no press release on them, like there was on the new steel Seamaster Diver 300M with orange accents the other week. Anyway, that decision was made, but […] Visit Hot Take: Adding Some Weight To The Omega Seamaster Diver 300M to read the full article.

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First Look - The Montblanc 1858 Unveiled Minerva Chronograph, A Warm New Face for Minerva’s Reversed Marvel Monochrome
Montblanc 1858 Unveiled Minerva Chronograph Jul 25, 2025

First Look - The Montblanc 1858 Unveiled Minerva Chronograph, A Warm New Face for Minerva’s Reversed Marvel

Minerva, founded as H. & C. Robert in 1858 in the Swiss Jura village of Villeret and renamed Minerva SA in 1929, remains one of the great guardians of traditional chronograph craftsmanship. Its first chronograph movement, the Calibre 19-9, debuted in 1908, and for over 165 years, its workshops have produced some of the finest […]

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Opinion: The Culture of the Royal Oak Has Overshadowed the Watch Itself Worn & Wound
Audemars Piguet was not Jul 24, 2025

Opinion: The Culture of the Royal Oak Has Overshadowed the Watch Itself

I can remember the exact moment I realized that Audemars Piguet was not the brand for me: I was listening to an episode of Hodinkee Radio in early 2019 featuring an interview with then current AP CEO François-Henry Bennahmias during which he boasted that he does not read books. For whatever skills Bennahmias has as an executive, and whatever objectively nice qualities come through in the watches made under his tenure with the brand, something about this statement immediately turned me off. In the parlance of 2025, you’d say it gave me “the ick.”  Over the last few years, I’ve thought about this moment a lot as integrated bracelet sports watch mania has waxed and waned, and my own taste has solidified somewhat. Back in 2019, my exposure to Royal Oaks was fairly limited. I basically knew what watch media and the burgeoning watch collector’s scene on Instagram told me. And the narrative, by and large, was that these were the crème de la crème of the high end, a watch that every collector should strive to own. In those days, it really was that simple: there were a handful of watches from big brands that seemed to be on everyone’s hit list at one time or another. The Submariner, the Speedmaster, the Royal Oak. It was drilled into my head, and all of our heads, that watches like this – the icons – were worthy of our universal devotion.  I eventually owned both a Speedmaster and a Submariner. Both of which, I’d eventually realize, were not for me for a vari...

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First Look - The New Favre Leuba Chief Date Royal Purple, Heritage Reimagined in Bold Colour Monochrome
Favre Leuba Chief Date Royal Purple Jul 24, 2025

First Look - The New Favre Leuba Chief Date Royal Purple, Heritage Reimagined in Bold Colour

Founded in 1737, Favre Leuba is one of the few names in Swiss watchmaking that carries such a rich vintage sport-chic DNA. The brand is renowned for its robust designs and innovative approach, from iconic dive watches to distinctive cushion-shaped urban timepieces, such as the Chief. Revived in recent years with thoughtful updates, the Chief […]

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Tudor Black Bay Chrono Review Teddy Baldassarre
Breitling Jul 23, 2025

Tudor Black Bay Chrono Review

The Tudor Black Bay Chrono hit the market, somewhat unexpectedly, in 2017, boldly elevating the already red-hot Black Bay collection into a new tier of horological prestige and marking the debut of a collaboration (again, rather unexpected) between Rolex-owned Tudor and its Swiss sport-watch competitor Breitling. Nearly a decade later, the model still represents the highest level of complication in Tudor’s 21st-Century lineup, and yet this Tudor chronograph also remains very manageable, as a subfamily, in terms of material, size, and colorway options - an area in which the larger Black Bay collection, some might argue, has gone a bit far in the opposite direction, now encompassing three distinctive iterations: original Black Bay, Black Bay 58, and Black Bay 54 (which we reviewed here), all touting different sizing and multiple colorways and materials. And this doesn’t even include the other “complicated” extension of the line, the Black Bay GMT, which recently debuted in the “58” sizing and which seems to unveil a new bicolor bezel or dial color every year since its 2018 debut. Originally called the Heritage Black Bay - as it was clearly an homage to vintage dive watches from Tudor’s watchmaking history, which began in 1946 - the OG Black Bay model traces its aesthetic roots to the Oyster Prince Submariner, released in 1954, one year after big brother Rolex rolled out its own much more famous Submariner watch. This original version, Ref. 7922, used the ...

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Bulgari “Beyond Time” Exhibition and a Singapore-Exclusive Octo Worldtimer SJX Watches
Bulgari Beyond Time” Exhibition Jul 23, 2025

Bulgari “Beyond Time” Exhibition and a Singapore-Exclusive Octo Worldtimer

Bulgari has just opened Beyond Time in Singapore, which takes place in Paragon Mall from July 18 to August 10, 2025 and is open to the public daily. An exhibition dedicated to the brand’s watches and jewelled timepieces, Beyond Time also marks the launch of the Octo Roma Worldtimer SG60, a limited edition only for Singapore. The exhibition includes the record setting Octo Finissimo complications – some of the thinnest wristwatches ever made – as well as a watchmaking “masterclass” led by a watchmaker from Bulgari’s Neuchâtel manufacture. Singapore National Day The event coincides with Singapore’s 60th year of independence on August 9. For the occasion, Bulgari has created the Octo Roma Worldtimer SG60, a limited edition accented in white and red, the national colours of Singapore, with a case in black DLC-coated steel. Other goodies specific to Singapore’s National Day weekend include postcards by Singaporean artists, and personalised poetry verses. The Octo Roma Worldtimer SG60 is delivered on a pair of straps in red and black Located on the ground floor of the mall, the B-shaped exhibition space is inspired by the work of German architect Mies van der Rohe and his close collaborator, designer Lilly Reich. The exhibits are organised thematically, with the Serpenti and Octo collections each having a space of their own, but the complicated watches are the centrepiece. The complicated watch display showcases the brand’s accomplishments in pushing the bound...

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Top 10 Watch Brands In India Teddy Baldassarre
Montblanc are as popular as Jul 22, 2025

Top 10 Watch Brands In India

Before I get into the top 10 watch brands in India, it’s worth talking about the Indian watch market overall. This is because even in the face of some regional slowdown, India has become one of the fastest growing markets for Swiss watch exports with an astounding 25% increase in 2025, according to the Federation of the Swiss Watch Industry. Brands like Rado, Longines, and Montblanc are as popular as ever in India, but what about the state of watchmaking in India? Well, it’s a bit of a mixed bag, and there are a few things we need to understand before getting into the my selections for the top 10 watch brands in India. First, India is not yet at the level of having a watchmaking infrastructure like that of China. The basic history of Indian watchmaking begins with the nationalized HMT in the 1960s and '70s, but the quartz revolution had a big, negative impact on mechanical watchmaking in the country. I’d say 2015 marked a change in the landscape of Indian watches, when microbrands for enthusiasts began to pick up in popularity. Again, while the infrastructure to manufacture movement components and parts in India is still not there, the passion for history and design has propelled some brands as hometown enthusiast darlings. I spent quite a bit of time researching this topic, and I do want to shout out YouTubers  WatchgyanHindi  and Watch and More India who are making some compelling Hindi content for the South Asian watch enthusiast community. In this list of the ...

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Unimatic Unveils Its New Diving Heritage Collection That Perfectly Captures Vintage Charm Fratello
Unimatic Unveils Jul 22, 2025

Unimatic Unveils Its New Diving Heritage Collection That Perfectly Captures Vintage Charm

It has been a while since we covered Unimatic, but that doesn’t mean the Milanese brand hasn’t been very active. On the contrary, Unimatic has recently released a few great collaborations. Among them were its first mechanical chronograph, created with Henry Singer, and a stellar blacked-out chronograph made in collaboration with US clothing brand Todd […] Visit Unimatic Unveils Its New Diving Heritage Collection That Perfectly Captures Vintage Charm to read the full article.

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