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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Wiki · Guide
The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Business News: Swatch Group Posts Full-Year Loss SJX Watches
Longines Jan 28, 2021

Business News: Swatch Group Posts Full-Year Loss

From a robust profit of CHF748m the year prior, Swatch Group ended 2020 with a net loss of CHF53m – the first in decades for the Swiss watch conglomerate that owns brands like Omega, Longines, and Tissot. This reversal of fortune was attributed to the COVID-19 pandemic, which forced many of its retail stores to close while putting a halt to international travel. On an operating level, Swatch Group eked out a tiny CHF52m profit – compared to CHF1.02 billion the year before. The year’s results were mitigated by an improvement in the second half of 2020, with sales in the second half of the year rose 54.7% compared to the previous six months, as economic activity resumed in Asia with pandemic restrictions lifted, particularly in China, which experience double-digit growth for the full year. And the Swatch Group also had to face a virus of the digital kind in the second half of the year. Reported in information-technology news but not in the mainstream press, the group suffered a cyber attack in September, leading to a mention of “a 10-day production interruption” at Omega in the results announcement. Hit harder than most With jewellery selling better than luxury watches, fellow Swiss rival Richemont was buoyed by its pair of jewellery brands that helped plug the hole caused by its faltering watch division. Although Swatch Group owns American jeweller Harry Winston, the bulk of its revenue is generated by watches and watch components. Net sales fell to CHF5.59 bil...

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Swatch Introduces the Disney Mickey Mouse x Keith Haring Collection SJX Watches
Swatch Jan 5, 2021

Swatch Introduces the Disney Mickey Mouse x Keith Haring Collection

Continuing its series of collaborations with noted artists, Swatch has just unveiled the Disney Mickey Mouse x Keith Haring Collection, a quartet of watches inspired by the artist’s take on the iconic mouse. The collection is made up of a pair of 41 mm New Gent models, a smaller 34 mm watch, as well as an oversized, Maxi wall clock shaped like a wristwatch. An artist whose pop art outlived his unfortunately short career, Haring was best known for his graffiti in New York City’s subway stations, often depicting dancing figures or animals in outline. Haring was also a proponent of accessible art, and worked with Swatch in 1986 to create a set of four watches, which debuted alongside Pop Shop, a store in New York’s Soho district that sold affordable products bearing his work. The 1986 Swatch Keith Haring set. Photo – Christie’s Haring died in 1990 at the age of 31, but now, some three decades later, Swatch has rolled out the second Haring collection, conceived together with the artist’s eponymous foundation. The new collection revisits Haring’s earlier work that depicts Mickey Mouse, explaining the collaboration with Disney. The 41 mm Eclectic Mickey Initial thoughts Swatch excels at watches in funky design and bright colours, and the Haring-Mickey Mouse watches personify that. And the fact that the watch incorporate iconic examples of 1980s pop art make them even more interesting, less timekeeper than an affordable means of acquiring a little bit of Haring’...

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“We thought the world needed a luxury Swatch watch.” Explosive Jean-Claude Biver interview tells the Hublot story like never before Time+Tide
Hublot story like never before Oct 16, 2020

“We thought the world needed a luxury Swatch watch.” Explosive Jean-Claude Biver interview tells the Hublot story like never before

Jean-Claude Biver and his team bought Hublot 24 years ago. At that time it was a tiny brand, big in Spain, but netting $24-million. But Biver considered that it had reached less than 20% of its potential and could be a mega-brand, with its youthful re-casting of luxury in a more casual, sporty and fun … ContinuedThe post “We thought the world needed a luxury Swatch watch.” Explosive Jean-Claude Biver interview tells the Hublot story like never before appeared first on Time+Tide Watches.

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INTRODUCING: No Time To Die might be delayed, but the new Swatch x 007 ²Q is available right now Time+Tide
Swatch Oct 11, 2020

INTRODUCING: No Time To Die might be delayed, but the new Swatch x 007 ²Q is available right now

After the success of the previous Swatch x 007 collaboration, another tough and colourful watch is back, now exclusively in time for the release of No Time To Die. In his infinite wisdom, Q has tinkered away in his basement and come up with the Swatch x 007 ²Q. Here we have a brash and … ContinuedThe post INTRODUCING: No Time To Die might be delayed, but the new Swatch x 007 ²Q is available right now appeared first on Time+Tide Watches.

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Swatch Introduces the ²Q for ‘No Time to Die’ SJX Watches
Omega s 007 Seamaster Q Oct 6, 2020

Swatch Introduces the ²Q for ‘No Time to Die’

Earlier this year Swatch released the Swatch x 007 collection made up of six watches, each inspired by a James Bond movie from 1962 to 2006, in the lead-up to the premiere of the latest Bond flick, No Time to Die. Then the watchmaker worked with the movie’s design team to imagine a watch suitable for Q, the MI6 gadget chief who outfits Bond in every film, resulting in the ²Q. It was originally launched in March 2020 as a limited edition with red accents – Ben Whishaw as Q in the film will be wearing one – but now the blue version has been unveiled to coincide with the film’s release. But because No Time to Die has been delayed yet again, to April 2021, the watch is going it alone. Initial thoughts Unlike Swatch x 007 watches from earlier in the year that were elaborate in style and colour, the ²Q is pared-back and slightly mechanical in style, but avoids being boring thanks to an open dial and red accents. It is surprisingly interesting to see the insides of a quartz watch, which is not often revealed since mechanical movements are more commonly exposed. The design is simple but executed well. For instance, the red flange slopes downwards to the brushed chapter ring for the hours, adding some depth to the face. At 42 mm in diameter, the ²Q is larger than earlier 007 editions. That also holds true for the price, which at US$220 is also steeper than usual, but still eminently affordable compared to Omega’s 007 Seamaster. Q details Based on the Skin Irony mod...

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Swatch Introduces the Swatch x BAPE Big Bold 2020 SJX Watches
Swatch Aug 5, 2020

Swatch Introduces the Swatch x BAPE Big Bold 2020

One year after the launch of its first collaboration with Japanese streetwear label A Bathing Ape (BAPE), Swatch has just announced the second edition of the Swatch x BAPE Big Bold. A limited edition of unknown quantity, the new line up is made up of three models, plus a more exclusive box set that Swatch has teased about but not yet announced. From left: Tokyo Black Multi Camo, Tokyo Grey Multi Camo, Tokyo White Multi Camo Initial thoughts The first Swatch x BAPE edition was made up of six watches, each dedicated to a different city, along with a sixth “global” model – resulting in six truly distinct designs, making the whole set desirable. On the other hand, the new edition pays homage to Tokyo, the birthplace of BAPE, and all three watches have the same design, namely a stamped camouflage pattern on the dial, making it arguably less interesting as a trio. The monochromatic dials accentuate the large 47 mm diameter, which is further emphasised by the copious negative space in the lower half of the dial. Though not as daring in terms of design as the first edition, the new Swatch x BAPE collection will probably be well received thanks to its affordability and fun styling. Tokyo White Multi Camo with copper dial and matching pin buckle Round two The new Swatch x BAPE watches are identical, except for the colours of the case and dial. The case is 47 mm and matte plastic, with the crown at two o’clock and an integrated silicon strap. The trademark BAPE camouflage...

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INTRODUCING: BAPE x Swatch 2020, a Big Bold 47mm statement watch Time+Tide
Swatch Jul 31, 2020

INTRODUCING: BAPE x Swatch 2020, a Big Bold 47mm statement watch

Streetwear fans rejoice, Swatch and BAPE (A Bathing Ape for those not in the know) are back with another big and bold collection. As far as #details go, this watch comes fully loaded. Taking up where last year’s collaboration left off, this new collection is a colourful collision of styles. BAPE brings the disruptive and … ContinuedThe post INTRODUCING: BAPE x Swatch 2020, a Big Bold 47mm statement watch appeared first on Time+Tide Watches.

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Business News: Swatch Group Sales Plunge on Pandemic Closures SJX Watches
Longines had Jul 14, 2020

Business News: Swatch Group Sales Plunge on Pandemic Closures

Swiss watchmaking conglomerate Swatch Group just announced its half-year 2020 results and unsurprisingly, it took a huge hit due to the COVID-19 pandemic. Although the group, which owns brands like Omega and Longines, had a good start in January with an operating margin of 17.3% – with the watch and jewellery brands performing a bit better than movement- and component-production division – the lockdown progressively imposed across the world since February severely impacted sales, leading to a steep declines in revenue and half-year operating loss, a first for the group. Group sales for the first half plunged 43.4% at constant exchange rates from a year earlier, resulting in an operating loss of CHF327m, compared to a profit of CHF547m for the same period in 2019. Most of the drop in sales was attributed to the lockdowns in most countries, resulting in widespread store closures. The Swatch Group saw up to 80% of both its own boutiques and third-party retailers close, meaning it had to rely on partially “partially feasible” e-commerce. And even after lockdowns were lifted, the group permanently vacated some of its retail space, as evidenced by disputes with its former landlord in Hong Kong, which has sued the Swatch Group for several million in allegedly unpaid rent. Due to its swiftly-streamlining retail network, the group’s employee count was trimmed by 6.5% since December 2019 to approximately 33,700 employees. This was also confirmed by anecdotal evidence fro...

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Swatch Introduces the Big Bold Jelly Neon SJX Watches
Swatch Jun 15, 2020

Swatch Introduces the Big Bold Jelly Neon

Only just introduced earlier in the year, the Big Bold Jelly is a modern, majorly-upsized take on the Jelly Fish (ref. GZ010) of 1983 that had visible innards, just like the eponymous marine species. Now the jellyfish gets a dose of colour with the Big Bold Jelly Neon. Essentially the same watch as the clear Big Bold Jelly, it is dressed up in bright, neon colours – orange, yellow, green or blue – for a more edgy and lively look. Initial thoughts Swatch watches are popular for their eccentric, recognisable designs – and were wildly popular 30 years ago in their heyday – and the Big Bold Jelly Neon is no different. The watch is indeed big and bold. The translucent plastic case is 47 mm – matched with a translucent strap – and reveals the gears of the quartz movement on the clear dial. And it has the crown at two o’clock, which is pretty unconventional. The particular combination of whimsical quirks rarely exists in other watches, which makes the Big Bold case immediately distinct from afar. The Big Bold Jelly Neon is also the boldest and most vibrant variant of the model to date, thanks to the punctuating accents of colour on the face, which even extend to the lugs and the buckle. They are welcome additions to the “jellyfish” aesthetic, making the watch even more striking than the previous Big Bold Jelly and encapsulate the essence of Swatch – fun, cheerful and eye catching. And the colours also make the watch a good choice for the trendy who are into...

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How the Swatch Casino Royale changed my collecting forever Time+Tide
Omega Seamaster restored I was Jun 10, 2020

How the Swatch Casino Royale changed my collecting forever

When I had my great-grandfather’s 1958 Omega Seamaster restored, I was convinced that I’d never wear, or need another watch again. It looked great, performed fantastically, and I had a personal connection to it that just didn’t exist for anything else. But as my interest in watches and time spent researching them grew, it was … ContinuedThe post How the Swatch Casino Royale changed my collecting forever appeared first on Time+Tide Watches.

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Will Coronavirus, and a recession, shorten that waiting list you’re still on? An economics professor and a former Swatch Group MD weigh in… Time+Tide
Swatch Jun 3, 2020

Will Coronavirus, and a recession, shorten that waiting list you’re still on? An economics professor and a former Swatch Group MD weigh in…

Entire nations forced under lockdown, airlines teetering on the brink of collapse, fistfights erupting over rolls of toilet paper … Coronavirus has rocked the planet and God knows what life will be like when ‘normality’ resumes. It’s unlikely to be normal as we knew it, that’s for sure. In such desperate times, it may seem … ContinuedThe post Will Coronavirus, and a recession, shorten that waiting list you’re still on? An economics professor and a former Swatch Group MD weigh in… appeared first on Time+Tide Watches.

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INTRODUCING: The Swatch Sistem51 receives an elegance upgrade with the Petite Seconde Time+Tide
Swatch Apr 11, 2020

INTRODUCING: The Swatch Sistem51 receives an elegance upgrade with the Petite Seconde

The Swatch Sistem51 collection centres its value proposition around two things the rest of the Swiss watch industry finds very much at odds - technical innovation and affordability. With the new Swatch Sistem51 Petite Seconde, we get both of those things in a classically dressed-up package, with the centre seconds of previous models moved to a … ContinuedThe post INTRODUCING: The Swatch Sistem51 receives an elegance upgrade with the Petite Seconde appeared first on Time+Tide Watches.

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Swatch or Patek, what would you wear if you were President? USA vs Australian Presidents and PMs decide… Time+Tide
Swatch Apr 4, 2020

Swatch or Patek, what would you wear if you were President? USA vs Australian Presidents and PMs decide…

It’s a surprisingly vexed question. You get voted into office as a Prime Minister or President, and suddenly the public’s attention turns to your wrist. Do you continue to wear the watches you’ve worked so hard to acquire? Or do you suddenly downgrade your wrist to what you were wearing when you were in short … ContinuedThe post Swatch or Patek, what would you wear if you were President? USA vs Australian Presidents and PMs decide… appeared first on Time+Tide Watches.

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What are these Swatch X 007 watches I’m seeing and can I still buy them? Time+Tide
Swatch Feb 26, 2020

What are these Swatch X 007 watches I’m seeing and can I still buy them?

Swatch just dropped their latest James Bond collaboration – the Swatch X 007 Tribute Collection – and the big question on everyone’s lips is … can you still buy these exclusive models? And the answer is: sort of. A quick peruse of Swatch Australia’s ecommerce page shows that some models are still available, while others … ContinuedThe post What are these Swatch X 007 watches I’m seeing and can I still buy them? appeared first on Time+Tide Watches.

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Business News: Swatch Group Takes Legal Action Against COMCO SJX Watches
Hamilton According Feb 13, 2020

Business News: Swatch Group Takes Legal Action Against COMCO

Just before the new year, Swiss competition regulator COMCO, also known by its German acronym Weko, announced a provisional suspension of ETA’s right to sell movements to third-party brands. Once the dominant supplier of mechanical movements in Switzerland, ETA and its parent Swatch Group have been embroiled in a decades-long dispute with COMCO over the movement maker’s allegedly anticompetitive practices. Now the dispute between Switzerland’s largest watchmaking group and COMCO has taken a fresh turn with the Swatch Group filing a complaint with the Swiss federal court on January 20, demanding a repeal of COMCO’s decision to suspend sales, a move first reported by Swiss newspaper Neue Zürcher Zeitung (NZZ). An example of an ETA movement with upgraded features that ETA only supplies to sister brands; seen here inside a Hamilton According to the competition agency, the suspension of sales is meant to further weaken ETA’s market power as a major movement supplier, while allowing space for other movement suppliers to ramp up production and build their order books. The suspension remains in force until summer 2020, when COMCO will reach a final verdict on ETA’s rights and obligations. COMCO did allow a narrow exception to the ban, allowing ETA to sell its movements to small- and medium-sized watch brands that are existing clients. But the exception came a stipulation: Swatch Group has to treat all clients equally, which means selling movements to one small brand...

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Swatch Introduces the James Bond 007 Collection SJX Watches
Swatch Feb 7, 2020

Swatch Introduces the James Bond 007 Collection

Ahead of the upcoming James Bond film No Time to Die, Swatch has unveiled the Swatch X 007 capsule collection. Each of the watches in the line-up are inspired by the elaborate title credits and artwork that have become a signature of the James Bond film franchise. The collection takes inspiration from films across the decades, ranging from classics like Dr No, On Her Majesty’s Secret Service, Moonraker, and Licence to Kill, to recent instalments like The World is Not Enough and Casino Royale. Swatch is no stranger to the British super spy, having launched several 007 collections over the years, some of which have gone on to collectors’ items. Amongst the most successful editions is the James Bond 40th anniversary set of watches presented in a briefcase of 2002, the 22-piece collection of watches modelled on notable Bond villains of 2008. The 007 Villains collection (left), and the anniversary briefcase. Photo – Sotheby’s From Connery to Craig Each packaged in a box resembling a VHS cassette tape – something consumers below a certain age will probably not recognise – the watches in the Swatch X 007 collection are offered in two sizes, depending on the model. The watches inspired by Licence to Kill and Casino Royale are in the original, 34 mm “Gent” case, while the Moonraker, Dr No, The World is Not Enough, and On Her Majesty’s Secret Service editions are a more modern 41 mm and presented in the “New Gent” case style. Licence to Kill and Cas...

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Business News: Swatch Group Annual Profit Falls with Hong Kong Slowdown SJX Watches
Longines just announced Jan 30, 2020

Business News: Swatch Group Annual Profit Falls with Hong Kong Slowdown

Hong Kong’s political unrest has resulted in the first fall in annual profits at the Swatch Group since 2018. The world’s biggest watchmaking group, which owns brands like Omega and Longines, just announced its 2019 results, showing declines in both sales and profits. Net profit fell 13.7%, while sales declined 1.8% at constant exchange rates, or 2.7% at current rates, to 8.24 billion francs. The drops in profit and sales were primarily due to a drastic contraction of its business in Hong Kong – a city with a population of just 7.4 million – where Swatch Group owns over 90 retail stores, largely catering to shoppers from the China. Sales in Hong Kong for the second half of 2019 fell by 200 million francs. While Hong Kong was the key driver of the decline, it was not the only one. The luxury watch business in general is suffering from anaemic growth, which is also evidenced by the watch division results at diversified luxury groups like LVMH and Kering. On a more positive note, Swatch Group has managed to fulfil its stated aims of reducing operating expenditure and thinning inventory. Operating expenses dipped about 6%, while operating cash flow rose 30% in 2019. And after several consecutive years of growth, the group’s inventories declined by 1% in 2019, to a still-substantial 6.85 billion francs at cost. It’ll be a slow 2020… With Swatch Group predicting the situation in Hong Kong will continue to be “challenging” in 2020, it is in a weaker positio...

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Swatch Introduces the Big Bold Jelly SJX Watches
Swatch Dec 27, 2019

Swatch Introduces the Big Bold Jelly

One of the iconic Swatch watches from its 1980s heyday was the Jelly Fish (ref. GZ010), which was unveiled in 1983, the same year Swatch itself was launched. A quartz movement entirely exposed in a clear plastic case – accented with brightly coloured hands – the Jelly Fish was a bestseller that encapsulated what Swatch was all about: no-frills but fun watchmaking. The Jelly Fish remained in production, in one form or another – there was even a COSC-certified chronometer limited edition (GK124) in 1990 – for over two decades. Now the spirit of the Jelly Fish returns as the Big Bold Jelly, essentially the same idea but in a larger watch case. The Big Bold Jelly features a quartz movement inside a Big Bold case, just like the recent limited editions created in collaboration with fashion label A Bathing Ape (BAPE). The case is a large 47mm in diameter, with the crown unusually positioned at two o’clock. But just as with the original Jelly Fish, the case is clear plastic, while the band is translucent silicone. And the hands are rendered in bright colours – red, yellow and blue – with a bit more colour provided by the gilded wheels within the movement. Key facts and price Big Bold Jelly Ref. SO27E100 Diameter: 47mm Height: 11.75mm Material: Clear plastic Water resistance: 30m Movement: Quartz Functions: Hours, minutes, and seconds Strap: Silicone with aluminium pin buckle Availability: At Swatch stores Price: US$110 For more information, visit Swatch.co...

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