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Results for Audemars Piguet Royal Oak

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Royal Oak Audemars Piguet

Gérald Genta's overnight 1971 sketch that invented the luxury steel sports watch.

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All Audemars Piguet Royal Oak References Audemars Piguet

Every AP Royal Oak: 5402ST A-Series, 14790, 15400, 15500, 15510, Jumbo 15202 / 16202, Chronograph 26240.

Up Close: Purnell Escape II Double Tourbillon SJX Watches
Breguet s invention Apr 14, 2020

Up Close: Purnell Escape II Double Tourbillon

Given that the tourbillon was invented for the pocket watch, adapting Abraham-Louis Breguet’s invention for the wristwatch opened the floodgate for tourbillon innovations in the beginning of the 21st century – the golden age of the tourbillon, perhaps technically but surely commercially. In fact, many watchmakers have gone far beyond the traditional concept of a tourbillon since English watchmaker Anthony G. Randall invented the double-axis tourbillon in 1978. But as the years passed, tourbillons evolved into elaborate constructions seemingly just for the sake of visual complexity. And there have been so many of them. For this reason, exotic tourbillons now seem dated, with sophisticated or truly interesting technical solutions being hard to come by. Potter and Purnell But the latest development in tourbillons is one of the most intriguing of recent times: maximising the visual effect of a tourbillon regulator not just by multiplying the axes of rotation, but speeding them up with the use of a specialised escapement invented two centuries ago by Albert H. Potter, a highly regarded American watchmaker based Geneva. The full potential of the Potter escapement was recently realised when it was combined with a carrousel outer cage in the MB&F; LM Thunderdome, the world’s fastest rotating triple-axis tourbillon. But the concept was first applied, arguably in a more elaborate manner, in the Spherion tourbillon of Purnell – which was developed by the same watchmaker behin...

Jaquet Droz Introduces the Grande Seconde Skelet-One Plasma Ceramic SJX Watches
Blancpain it Apr 7, 2020

Jaquet Droz Introduces the Grande Seconde Skelet-One Plasma Ceramic

A contemporary take on the brand’s iconic watch – itself based on a 18th century pocket watch – the Jaquet Droz Grande Seconde Skelet-One Plasma Ceramic is a sleek and modern open-worked wristwatch, now in a new, high-tech case material. Originally available in ordinary ceramic, the watch has now been given a case of “plasma ceramic”, an unusual material that’s best described as a ceramic that resembles metal. The material begins are white ceramic that’s treated with a plasma gas, essentially ionised gas created at 20,000°C. The process of plasma carburising transforms the surface layer of the white ceramic into a metal oxide, giving the ceramic a grey, metallic finish while retaining all of the desirable properties of ceramic including hardness, low density and scratch resistance. Though plasma ceramic has been a hallmark of the Swatch Group and its many brands, including Rado, Omega and Blancpain, it is being used for the first time by Jaquet Droz. The case measures 41.5 mm across and 12.48 mm high, making it a tad larger than its gold counterparts, which is typically the case for ceramic cases due to the necessities of construction in an ultra-hard, but potentially brittle, material. Unusually for ceramic that is typically mirror-polished all round, the case is finished with contrasting surfaces – the bezel and top surfaces of the lugs are brushed while the case band has a polished finish. A clear sapphire disc forms the Grande Seconde dial, wit...

Strip clubs, the Pink Panther & Rafa Nadal – 5 of the most notorious watch robberies of the last decade Time+Tide
Mar 26, 2020

Strip clubs, the Pink Panther & Rafa Nadal – 5 of the most notorious watch robberies of the last decade

Have you ever bought a pre-owned watch? Do you know exactly where it came from? It’s worth asking yourself that question because luxury watches are wildly attractive to thieves. Not only do they command a strong resale value, but the fact that watches are small enough to slip into a pocket makes them easy to … ContinuedThe post Strip clubs, the Pink Panther & Rafa Nadal – 5 of the most notorious watch robberies of the last decade appeared first on Time+Tide Watches.

INTRODUCING: The Chanel J12 X-Ray is the clarity you need in your life Time+Tide
Chanel J12 X-Ray Mar 14, 2020

INTRODUCING: The Chanel J12 X-Ray is the clarity you need in your life

Transparency is almost always a good thing, be it in political donations, corporate bonuses or who your local member of parliament is having lunch with. It is a concept that Chanel has adopted as a motif in their watchmaking department, seen in the Boy.Friend Skeleton, their remarkable Monsieur de Chanel Pocket Watch (an almost US$800,000 skeletonised … ContinuedThe post INTRODUCING: The Chanel J12 X-Ray is the clarity you need in your life appeared first on Time+Tide Watches.

Post Malone’s insane watch collection Part 2: With Rockstar Ratings Time+Tide
Mar 6, 2020

Post Malone’s insane watch collection Part 2: With Rockstar Ratings

If you missed out on the first instalment of us rating Post Malone’s watch collection, stop reading and hit this link right here. And, if you haven’t seen GQ’s latest On The Rocks video featuring Posty and his multimillion dollar assortment of timepieces, you can click here. Done that? OK great … let’s, as Malone … ContinuedThe post Post Malone’s insane watch collection Part 2: With Rockstar Ratings appeared first on Time+Tide Watches.

Young Japanese Watchmaker Norifumi Seki Makes His Debut SJX Watches
Mar 4, 2020

Young Japanese Watchmaker Norifumi Seki Makes His Debut

Just 23 years old – he was born in 1997 – Norifumi Seki graduated from watchmaking school last year, and recently completed his first timepiece, the Sphere Moon Phase Pocket Watch. Though inspired by the works of past watchmakers, Mr Seki’s creation is surprisingly novel in both aesthetics and construction, especially since it is essentially a school project. Based in Tokyo, Mr Seki has trod a short path to create this impressive watch. After graduating from junior high school, which is for children aged 12 to 15 in Japan, his interest in mechanics and craftsmanship led him to fabricate simple objects, including a beautifully-made folding knife. Inspiration In 2016, Mr Seki met Masahiro Kikuno – arguably Japan’s most interesting contemporary watchmaker – who inspired him to manufacture a watch by hand. And so at age 18, Mr Seki entered Hiko Mizuno College of Jewelry, a school in Tokyo’s Shibuya district that also teaches watchmaking and shoemaking. During his final year in school, Mr Seki started on his own watch. It’s a large pocket watch with a regulator-style time display, oversized date and month indicators, along with an extra-large spherical moon phase. Spherical moon and drum calendar Made entirely of titanium, the moon phase is 20 mm in diameter and set via a recessed pusher in the case band. A third of the sphere is heat-blued titanium, while the other is coated in gold. Show in two large windows, each containing two drums for the digits, the cale...

Great ‘Grams: The Cartier edition Time+Tide
Cartier edition As you might Feb 27, 2020

Great ‘Grams: The Cartier edition

As you might have picked up if you follow me on Instagram (@nick.kenyon), I have a soft spot for design-focused watches, generally on the smaller side of 40mm and especially those that are vintage. As a result, one of my favourite brands is Cartier, thanks to the strength and consistency that has been present in … ContinuedThe post Great ‘Grams: The Cartier edition appeared first on Time+Tide Watches.

In-Depth: The Unfinished George Daniels Watch SJX Watches
Breguet idea while Feb 23, 2020

In-Depth: The Unfinished George Daniels Watch

George Daniels’ contributions to horology, as a watchmaker, historian and educator, were multi-dimensional. Most are widely known, and his watches are now incredibly valuable. But one of his creations – the “Unfinished Daniels” – remains tantalisingly incomplete, residing in the Clockmakers’ Museum within London’s Science Museum (which is also now home to Daniels’ Space Traveller II pocket watch). Even though he completed only a small number of watches – 23 pocket watches and four wristwatches made by hand, along with the serially-produced Millennium watches – Daniels’ inventions, techniques and philosophy have been deeply influential. His successor Roger W. Smith now practices the Daniels method with his own hand-made watches, but other notable watchmakers, including Francois-Paul Journe, have cited Daniels as an inspiration. The unfinished Daniels movement in the George Daniels exhibit in the Clockmakers’ Museum. Photo – Science Museum Like many great watchmakers over the ages, Daniels’ pursued perfect chronometry throughout his career; inventing a novel, superior escapement was perhaps his greatest achievement. And he managed to do it twice. Having observed that the sliding friction in the conventional Swiss lever escapement affects the rate of a movement over time, he set about developing solutions. He invented two escapement types: one inspired by a 18th century Abraham-Louis Breguet idea, while the other was the entirely original and mo...

Actor Rodger Corser brings Ch.9 travel show Postcards into the Time+Tide office! Time+Tide
Feb 23, 2020

Actor Rodger Corser brings Ch.9 travel show Postcards into the Time+Tide office!

Whether he’s playing a hard-partying surgeon in Doctor Doctor or a bewildered zombie in Glitch, Rodger Corser is a square-jawed fixture on Australian TV. But he’s also a serious watch guy. So when Channel 9 travel show Postcards asked him to pick his favourite Melbourne venues, we were humbled that he picked Time+Tide. “I’m part … ContinuedThe post Actor Rodger Corser brings Ch.9 travel show Postcards into the Time+Tide office! appeared first on Time+Tide Watches.

Breguet Introduces the Classique Tourbillon Extra-Plat 5367 Blue Enamel SJX Watches
Breguet Introduces Feb 18, 2020

Breguet Introduces the Classique Tourbillon Extra-Plat 5367 Blue Enamel

Slim, elegantly and typically Breguet in style – the gently off-centre dial echoes asymmetric pocket watches – the Classique Tourbillon Extra-Plat 5367 was originally launched with a guilloche dial, before being given a white, fired enamel dial. And last year Breguet debuted a striking variant with a fully skeletonised movement decorated in a surprisingly elaborate manner. For 2020 Breguet has returned to its traditional look, albeit with a twist: the dial has been transformed into deep blue enamel for a boutique-only edition. Similar to the makeover applied to the time-and-date Classique 5177, the blue dial is grand feu enamel – vitreous enamel set by firing it in an oven at temperatures over 800°C. The dial starts as a disc of solid gold, which is then painted with a mixture of enamel powder, water and oil.  It’s then baked in an oven, and the process repeated several times until the deep blue colour is achieved. The surface is then ground down by hand to give it a mirrored finish, before undergoing a final trip to the oven. The star and lozenge minute track is inspired by the same on vintage pocket watches Then the markings on the dial – including the symbols of the minute track and Breguet numerals – are printed in powdered silver, which gives them a granular, metallic sheen. And faintly etched by laser just above the tourbillon is the Breguet “secret” signature, a feature devised in the 19th century to distinguish genuine Breguet pocket watches from ...

3 badass watches from Netflix’s Uncut Gems Time+Tide
Feb 18, 2020

3 badass watches from Netflix’s Uncut Gems

Netflix’s latest blockbuster, Uncut Gems, follows the story of a deeply flawed and shady jewellery dealer, Howard Ratner, played by Hollywood funnyman Adam Sandler. It’s an … interesting film, that essentially involves Sandler yelling and screaming profanities A LOT in a pretty unconvincing manner. OK, I’m going to be brutally honest here, it’s actually a straight-up … ContinuedThe post 3 badass watches from Netflix’s Uncut Gems appeared first on Time+Tide Watches.

Uncommon Longevity – The Story of Golay Fils & Stahl of Geneva SJX Watches
Vacheron Constantin producing or retailing highly Feb 17, 2020

Uncommon Longevity – The Story of Golay Fils & Stahl of Geneva

Auction catalogues often offer early 20th century pocket watches of impressive, refined quality that bear the names of unfamiliar Geneva firms. Amongst the most prominent are Agassiz, Ed. Koehn, Haas Neveux, and Touchon. Despite their obscurity now, these brands were once amongst the best in the world – arguably the equals of Patek Philippe or Vacheron Constantin, producing or retailing highly complicated and extra-thin timepieces. All of them, save for one, are now defunct and long forgotten. In fact, most went under long before the Quartz Crisis. A single name has survived and prospered while remaining a family business, by evolving its business over the centuries – Golay Fils & Stahl. A familiar name As an avid reader of auction catalogues, I had come across Golay Fils & Stahl on several occasions, and the name stayed with me because of the high quality of firm’s pocket watches (Haas Neveux being another). Then in November 2019, Phillips sold the Patek Philippe ref. 3652 minute-repeating wristwatch. Not only was the watch relatively recent, having been made in 1985, it was a unique reference powered by a reworked vintage movement – and signed “Golay Fils & Stahl” on the dial. Few retailers get their name on modern Patek Philippe watches, let alone a one-off, custom timepiece. It piqued my curiosity. The ref. 3652 – essentially a Calatrava ref. 96 minute repeater By sheer chance that curiosity was satisfied when Melissa Wolfgang Amenc got in touch after see...

Weekend watch spotting with JR: The Sunday Blues Time+Tide
Feb 2, 2020

Weekend watch spotting with JR: The Sunday Blues

Blue - that was certainly the colour of this weekend just past. Whether it was Rod Laver’s packed tennis court, the fleeting moments of sky that Melburnians witnessed on Sunday … for about 30 minutes, or indeed the watches that people were wearing - the vogue colour was definitely a recurring theme. Anyway, here are three of … ContinuedThe post Weekend watch spotting with JR: The Sunday Blues appeared first on Time+Tide Watches.

How could a humble watch bracelet win a watch fair? The Hublot Big Bang Integral just did exactly that, but why? How? Time+Tide
Hublot Big Bang Integral just Jan 29, 2020

How could a humble watch bracelet win a watch fair? The Hublot Big Bang Integral just did exactly that, but why? How?

OK, let’s dispense with any hype and get down to it. Sixty per cent of watches are sold on a bracelet and this is a fact that Hublot are finally set to take advantage of with the Hublot Big Bang Integral, a new collection, freshly launched at the LVMH fair in Dubai in early January. … ContinuedThe post How could a humble watch bracelet win a watch fair? The Hublot Big Bang Integral just did exactly that, but why? How? appeared first on Time+Tide Watches.

Crime or Sublime: Dive watches on leather straps Time+Tide
Jan 29, 2020

Crime or Sublime: Dive watches on leather straps

It’s Thursday, and that can mean only one thing - it’s time for Nicholas Kenyon & James Robinson to engage in another jousting of words over a watch-related point of contention. In this week’s office argument, the two pontificate whether or not it’s OK to wear dive watches on leather straps. James Robinson – The For … ContinuedThe post Crime or Sublime: Dive watches on leather straps appeared first on Time+Tide Watches.

Up Close: Vacheron Constantin Les Cabinotiers Armillary Tourbillon Black Titanium SJX Watches
Vacheron Constantin Les Cabinotiers Armillary Tourbillon Jan 20, 2020

Up Close: Vacheron Constantin Les Cabinotiers Armillary Tourbillon Black Titanium

The eight years Vacheron Constantin spent on developing the most complicated watch ever – the Reference 57260 pocket watch – spawned not just the timepiece itself, but various complications incorporated within its movement. A handful of its complications have been translated into wristwatch form, including the multi-axis tourbillon, resulting in the Les Cabinotiers Armillary Tourbillon. Originally launched in 2016 in a white gold case, and later iterated with cases in other precious metals, the Armillary Tourbillon recently made its debut with a black-coated titanium case, giving it a radically different look and feel from the earlier versions. The watch is big, lightweight, and mechanical looking, setting it apart from the typical Vacheron Constantin. Though its colours are stealthy, the size of the case and intricacy of the dial mean it is hard to miss. The case is huge – 45 mm in diameter and over 20mm high – and it looks the part on the wrist. Part of the thickness is due to the highly-domed crystal, a necessity because of the relatively thick movement and bi-axial tourbillon. In fact, the tourbillon sits so high that a bubble is integrated into the already-high crystal to accommodate the cage. The pointed tips of the lugs are inspired by the Maltese cross, which is also the logo of Vacheron Constantin But this particular version of the Armillary Tourbillon is satisfyingly light because of the case material. As a result it wears relatively well for a watch ...

OPINION: Why playing sport with your watch on is a daft idea Time+Tide
Jan 15, 2020

OPINION: Why playing sport with your watch on is a daft idea

OK, let’s get something out of the way first, before I posit my argument and before the keyboard warriors have a chance to pipe up - I am not suggesting that wearing a Fitbit, Garmin, Apple Watch or whatever other fitness accessory you choose to wear while playing sport is a bad idea. No, I’m talking … ContinuedThe post OPINION: Why playing sport with your watch on is a daft idea appeared first on Time+Tide Watches.

Hands-On: A. Lange & Söhne Tourbograph Dubail Edition SJX Watches
Cartier Dec 26, 2019

Hands-On: A. Lange & Söhne Tourbograph Dubail Edition

Before the monumental Grand Complication was launched in 2013 – essentially a wristwatch remake of a pocket watch sized like a pocket watch – the most complicated A. Lange & Söhne was the Tourbograph. Launched in 2005, it combined a split-seconds chronograph with a tourbillon regulator as well as a chain and fusee. A limited edition of 51 watches conceived as a tribute to the Günter Blümlein (1943-2001), revered for having reestablished A. Lange & Söhne after the fall of the Berlin Wall, the Tourbograph was powered by the L903.0 movement, made up of 465 parts, excluding the tiny chain. Cased in platinum, it was the original Lange uber-complication; a later edition of 50 pieces had a honey gold case, followed by an even more complex version with a perpetual calendar. Same but different Level up But Lange went one better and made a singular example of the ultimate Tourbograph, which was the most expensive Lange at the time. This Tourbograph was a unique piece set with 202 diamonds on the case – including one brilliant-cut diamond on the crown – and 175 on the bracelet, for a total of 377 diamonds weighing 40.6 carats. Diamonds aside, it is also unique as the only Tourbograph known that’s fitted to a matching platinum bracelet. Unveiled in 2009, it was made for Dubail, destined for its flagship store – which opened just the year before – on the Place Vendome, the posh square in Paris that is home to the Hotel Ritz and grand French jewellers like Cartier and...

Recommended Watching: Roger W. Smith Explains History of the Mechanical Watch SJX Watches
Roger W. Smith Dec 18, 2019

Recommended Watching: Roger W. Smith Explains History of the Mechanical Watch

Just over two weeks ago the annual George Daniels lecture took place at the City University of London, an institution supported by the late watchmaker’s charitable trust. This year’s speaker at the sold-out event was none other than Roger W. Smith, protege and successor to Daniels. Just over an hour long, including questions, the lecture is erudite, accessible and packed with nerdy trivia, like the fact that a movement running at 28,800 beats per hour will make 252,288,000 vibrations per year. Roger explained the history and rationale behind the mechanical watch, and how watchmakers are working to improve it even today. That naturally led into the lubrication-free co-axial escapement invented by Daniels (pictured above), which Roger delves into in a satisfyingly detailed manner, like comparing the sliding friction of a lever escapement against the tangential impulse of the co-axial. Fortunately, the entire proceedings were recorded and are now available online:  

Hands-On: Longines Heritage Classic “Sector” Dial SJX Watches
Patek Philippe Dec 5, 2019

Hands-On: Longines Heritage Classic “Sector” Dial

Longines ended the year with two spot-on vintage remakes, the just-launched Heritage Military 1938 and the earlier Heritage Classic “sector” dial that’s just arrived in stores. The Heritage Classic is based on a 1934 Longines wristwatch with dial style known as “sector” or “scientific”. Fashionable today because of its distinctive yet retro look, the sector dial was fairly common in the early 20th century, being found on both pocket- and wristwatches made by a variety of brands, ranging from Patek Philippe to Zenith. So Longines doesn’t have any special claim to the design, but with a retail of just over US$2000, its sector-dial remake is arguably the bang for the buck. At 38.5mm in diameter the Heritage Classic is compact and wears well. It’s slightly larger than the vintage originals – typically 35mm or so, while rarely and expensively 37mm or larger – but not by much. Because the case diameter has been kept smallish by modern standards, the sub-seconds at six is correctly positioned, unlike on most remakes that match large cases with small movements. While the seconds sits closer to the centre of the dial than on the vintage original, the dial still looks correctly laid out with good balance. The remake (left), and the original from 1934 that’s in the Longines museum. Image – Longines Besides the diameter, the case profile is also well done. At 10mm, the height is proportional to the diameter, with a fairly high, single-step bezel and a slim c...

RECOMMENDED READING: Steve McQueen and the watches he wore Time+Tide
Nov 25, 2019

RECOMMENDED READING: Steve McQueen and the watches he wore

Here’s a question for you: Who is the greatest male style icon of the 20th century? Is it Paul Newman? No. Is it Elvis Presley? Absolutely not. Is it James Dean? No, but getting closer. OK, as the title rather obviously suggests, the greatest male style icon of the 20th century was, by some margin, … ContinuedThe post RECOMMENDED READING: Steve McQueen and the watches he wore appeared first on Time+Tide Watches.

Sotheby’s Masterworks Of Time Part Two Is Dedicated To Treasures Of A. Lange & Söhne’s Illustrious Past Among Other Historical Delicacies (Updated With Results) Quill & Pad
A. Lange & Sohne Nov 9, 2019

Sotheby’s Masterworks Of Time Part Two Is Dedicated To Treasures Of A. Lange & Söhne’s Illustrious Past Among Other Historical Delicacies (Updated With Results)

Part two of Sotheby's Masterworks of Time offers more than 30 impressive masterpieces from A. Lange & Söhne’s illustrious history as well as rare pocket watches by Adolf Schneider, who worked alongside Ferdinand Adolph Lange in Glashütte, their master Johann Christian Friedrich Gutkaes, and many other historical delicacies sure to have your heart beating faster!

These 4 watches are a sure bet for this year’s Spring Racing Carnival Time+Tide
Oct 22, 2019

These 4 watches are a sure bet for this year’s Spring Racing Carnival

With Melbourne’s world famous Spring Racing Carnival now in full swing, there’s a fair bit of chatter about what sort of watch you should be wearing to accompany your (let’s face it) inevitably blue suit. Now, if you’re planning to rock a three-piece, firstly kudos to you, and secondly, definitely consider a pocket watch – … ContinuedThe post These 4 watches are a sure bet for this year’s Spring Racing Carnival appeared first on Time+Tide Watches.

Rolex Unicorns Part II – Ref. 8171 Triple Calendar “Padellone” in Steel SJX Watches
Rolex Unicorns Part II – Oct 13, 2019

Rolex Unicorns Part II – Ref. 8171 Triple Calendar “Padellone” in Steel

If I had a million dollars, or maybe two, to buy a Rolex, I could perhaps buy a ref. 4113 split-seconds, which is very large, very flat – a bit too large and flat for me – and exceptionally rare. Or I could buy a ref. 8171 triple calendar in steel, one in almost “new old stock” condition, as Phillips has in its upcoming Geneva auction. The ref. 8171 in question reminds me of the 369-year old Jehan Cremsdorff pocket watch Sotheby’s sold in the summer – it’s hard to believe something that old, admittedly not quite four centuries, can be so well preserved. The “Padellone” is incredibly – incredibly – clean and crisp. Up close, the ref. 8171 speaks for itself. The dial looks like the watch left the factory recently. It is clean, neat and the date track is in pure, vivid blue. Similarly, the hands are free of marks, meaning they were seldom, or never, removed from the dial. The condition of the dial is all the more unusual due to the fact that the ref. 8171 is not an Oyster. Instead, it has a snap-on back, instead of the water-resistant, screw-on back found on the Oyster watch case. Over time, snap backs tend to lose their water-resistance as a consequence of corrosion or deformation from repeated opening, which is why most ref. 8171s have dials that show obvious ageing. An example of a ref. 8171 with a dial showing ageing, this one offered at Christie’s Hong Kong in 2017 The steel case is similarly well preserved. Fortunately, steel is nota...

Taking another look at the Hublot Big Bang Tourbillon Power Reserve 5 Days Sapphire Rainbow Time+Tide
Hublot Big Bang Tourbillon Power Oct 4, 2019

Taking another look at the Hublot Big Bang Tourbillon Power Reserve 5 Days Sapphire Rainbow

Editor’s note: OK, yes, it seems as though every time you scroll through Instagram these days, it’s highly probable that your feed will be inundated with myriad “rainbow” bejewelled-bezel timepieces.            And whether you’re for or against them, there’s no denying it – these bedazzled technicolour flex watches are firmly solidified in the zeitgeist of current … ContinuedThe post Taking another look at the Hublot Big Bang Tourbillon Power Reserve 5 Days Sapphire Rainbow appeared first on Time+Tide Watches.

White light – the Zenith Defy Classic in white ceramic Time+Tide
Zenith Defy Classic Oct 1, 2019

White light – the Zenith Defy Classic in white ceramic

Editor’s note: Who knew that a fully white ceramic open-worked watch would be one of this year’s freshest looks? No one, that’s who. But that’s OK, a surprise hit wouldn’t be a surprise if everyone saw it coming. Which is somewhat ironic as everyone will see you coming if you’re rocking this bad girl on … ContinuedThe post White light – the Zenith Defy Classic in white ceramic appeared first on Time+Tide Watches.

The Moser method – smart marketing in a social age with the Pioneer Tour Time+Tide
Oct 1, 2019

The Moser method – smart marketing in a social age with the Pioneer Tour

If you’ve ever picked up a glossy magazine or attended a major sporting event it should come as no surprise to learn that marketing is hugely significant in the world of watches. It’s also hugely expensive, competitive and, all-too-often, dull.  From awkward posed photographs with A-list celebrities, to baffling brand ambassadors and the most tenuous … ContinuedThe post The Moser method – smart marketing in a social age with the Pioneer Tour appeared first on Time+Tide Watches.