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Louis Brandt

La Chaux-de-Fonds watchmaker who founded the firm that became Omega in 1848.

HOW TO: Make your watch brand go viral, a marketing masterclass by Moser Time+Tide
H. Moser & Cie CEO Edouard Sep 21, 2016

HOW TO: Make your watch brand go viral, a marketing masterclass by Moser

It’s both reassuring and alarming to discover that H. Moser & Cie. CEO Edouard Meylan is a human version of his brand’s watches: he is stylish, sophisticated, smart (more on that later) and in possession of a sense of humour that is never too far from the surface. He’s also refreshingly direct and far from complacent about the … ContinuedThe post HOW TO: Make your watch brand go viral, a marketing masterclass by Moser appeared first on Time+Tide Watches.

EVENT: TAG Heuer Sydney flagship store gets an on-brand makeover Time+Tide
TAG Heuer Sydney flagship store gets Aug 10, 2016

EVENT: TAG Heuer Sydney flagship store gets an on-brand makeover

The official opening last night of the newly redesigned TAG Heuer Sydney flagship drew quite a crowd – far beyond the usual cluster of beautiful people who attend this kind of shindig. Located at the intersection of Pitt Street and Market Street, this is the undisputed epicentre of the city’s retail district, which made it perfect … ContinuedThe post EVENT: TAG Heuer Sydney flagship store gets an on-brand makeover appeared first on Time+Tide Watches.

Hublot – Offical Timekeeper For The 2015 Cricket World Cup With New Brand Ambassador Michael Clarke Revolution
Hublot Offical Timekeeper Nov 25, 2014

Hublot – Offical Timekeeper For The 2015 Cricket World Cup With New Brand Ambassador Michael Clarke

Hublot has certainly had a magnificent 2014 with one of the year’s biggest highlights being the brand’s status as the Official Timekeeper of the FIFA World Cup. With Hublot being ever vigilant for opportunities to partner itself with the most relevant sporting teams, events and individuals, the brand has certainly pushed ahead among them all to […]

Baselworld 2014: Nick English of Bremont Explains The Brand’s Partnership with Boeing (Video) Revolution
Bremont Explains Apr 3, 2014

Baselworld 2014: Nick English of Bremont Explains The Brand’s Partnership with Boeing (Video)

Bremont introduces a brand new series of watches made in a partnership with famed jumbo jet manufacturer Boeing. Find out how the partnership got started and the special  type of stainless steel, “Custom 456” used to make the unique case. Interviewed by Adi Soon. (More Pictures Below…) [ooyala code=”AxYXl2bjr8-41G-JC_4GwmVyiqYN3V9Y” player_id=”906938bb2f324c93a733b2fb3b34b260″ width=”750″ height=”590″]  

Hands On: Victor Kullberg Tourbillon Pocket Chronometer SJX Watches
Patek Philippe worldtime ref 2523 2 days ago

Hands On: Victor Kullberg Tourbillon Pocket Chronometer

Phillips’s upcoming sale The Geneva Watch Auction: XXIII is packed with spectacular watches, including some already well known to collectors like the extra complicated La Royale by Louis Audemars, an unsual Patek Philippe worldtime ref. 2523, and the Golay Fils & Stahl astronomical watch. But among the finest is a simple watch that tracks only the time and state of wind, yet is comprised of several hundred parts: Victor Kullberg No 6583. Behind those three hands is a one-minute tourbillon equipped with an Earnshaw detent escapement, a massive free-sprung compensation balance, anti-magnetic helical balance spring and reverse chain and fusee, making it one of the most elaborate three-hand watches imaginable. Even at its high estimate of US$102,000, this pocket chronometer amounts to something of a steal, especially in an auction where multiple steel sports watches carry much greater estimates. The cult of the chronometer Swiss and English horologists disagreed on a great many things, from the ideal shape and material of escape wheels to the definition of a chronometer. To the Swiss, the title of chronometer was bestowed based on merit as a timekeeper. Any watch could be one if it kept good time, especially with a trusted, independent attestation of its accuracy. Watches submitted to observatory trials — or tested according to the ISO 3159:2009 standard today — are chronometers by this reckoning. England was dominated by the cult of the [marine] chronometer, unsurprisin...

Complicated Collectors: Edgar Mannheimer SJX Watches
Breguet watches assembled 3 days ago

Complicated Collectors: Edgar Mannheimer

London, 1965. Christie’s had arranged the third and final part of the Sir David Salomons Collection for sale — a sequence of Breguet watches assembled by the Victorian baronet whose obsession with Abraham-Louis Breguet had produced the most important English-language study of the watchmaker’s work. When the bidding closed, one man had bought every lot in the catalogue. Continuing our ongoing Complicated Collectors series, Edgar Mannheimer left an indelible mark on watch collecting. He was 40 years old, and had settled in Zurich a decade earlier with nothing but the instincts he had developed in the post-war black markets of Germany. He was not a collector in the sense that he did not keep what he bought. What he did, with a consistency and conviction that separated him from every other figure in the mid-century horological trade, was understand, ahead of the market, what something was worth. The Salomons lots were subsequently divided between two collectors. It was, in miniature, a portrait of how Mannheimer operated: he absorbed the risk, resolved the complexity, and left his clients with the watches. Neutitschein and Auschwitz Edgar Mannheimer was born on December 23, 1925, in Neutitschein, Moravia, into a family whose presence in the town was visible and established. His father ran Marsmalz, a confectionery business prominent enough to operate the community’s first delivery van — a small but telling detail about the family’s position within a world where Je...

First Look – Chapter Two in the Revival of L. Leroy with the New Elyor Flying Tourbillon Monochrome
Apr 24, 2026

First Look – Chapter Two in the Revival of L. Leroy with the New Elyor Flying Tourbillon

Parisian watchmaking maison L. Leroy was founded by Basile-Charles Le Roy in 1785 and became the official watchmaker to King Louis XVI and later to Napoleon I and Queen Victoria. Expanding operations to Switzerland, L. Leroy produced marine chronometers for the French Navy and amassed 384 gold medals in chronometry competitions. Iconic masterpieces like the […]

First Look – Cartier Unveils a Trilogy of Santos-Dumont with Precious Metal Bracelets Monochrome
Cartier Unveils Apr 16, 2026

First Look – Cartier Unveils a Trilogy of Santos-Dumont with Precious Metal Bracelets

As they say, necessity is the mother of invention. In 1904, Brazilian aviator Alberto Santos-Dumont approached Louis Cartier, complaining that pocket watches were impractical in flight – he needed both hands on the controls. Louis Cartier’s solution not only marked the birth of an icon but is also widely considered the first purpose-built men’s wristwatch. […]

First Look – The Chopard L.U.C XPS Prussian Blue in Lucent Steel Monochrome
Chopard L.U.C XPS Prussian Blue Apr 15, 2026

First Look – The Chopard L.U.C XPS Prussian Blue in Lucent Steel

Chopard celebrates 30 years since the founding of its Manufacture in Fleurier, and the L.U.C collection, named after Louis-Ulysse Chopard, continues to highlight the brand’s most technical and refined timepieces. Among the anniversary releases, the new L.U.C XPS Prussian Blue presents an evolution of the sector-dial model in green introduced in 2024. This new edition […]

Watches & Wonders: The Chopard L.U.C. 1860 Chronometer, Like the Original from Three Decades Past, May be Worth The Wait Worn & Wound
Chopard L.U.C 1860 Chronometer Like Apr 14, 2026

Watches & Wonders: The Chopard L.U.C. 1860 Chronometer, Like the Original from Three Decades Past, May be Worth The Wait

Louis-Ulysse Chopard founded his eponymous watch company in 1860, but it took over 100 years for the brand to truly come into its own. In 1996, and after three years of development, the company debuted its own in-house movement. The wait seemed to have been worth it. The L.U.C 96.01-L immediately drew acclaim for beautiful finishing, embracing the microrotor, and COSC certification. It, and the subsequent L.U.C. 1860 dress watch, marked a sea change from reliance on third parties to true independence, arriving at a resurgence in fine mechanical watchmaking. Thirty years later, the L.U.C. family has expanded into dozens of variants, complications, and movements. But at 2026’s Watches & Wonders, Chopard pays tribute to 30 years of in-house manufacturing with a continuation of that vaunted original. The L.U.C 1860 Chronometer uses the same dial and microrotor movement from 1996, albeit with their own upgrades and unique design tweaks.  The intricate white-gold dial features guilloché finishing in the center, emanating in scalloped waves from the Chopard logo and nameplate. The concentric circles are separated by thin bands of white gold, and delicate spear-shaped markers point inward, toward the dauphine hands. At 6 o’clock, the small-seconds dial echoes the twin-circle pattern of the overall dial, and Chopard specifically mentions the lack of a date window “to preserve purity.”  Where the first L.U.C. 1860 had a white dial with gold accents, this Chronometer wears...

A Fresh Palette for the Breguet Tradition SJX Watches
Breguet Tradition Breguet refreshes Mar 31, 2026

A Fresh Palette for the Breguet Tradition

Breguet refreshes its Tradition collection for 2026 with new colourways and expanded grand feu enamel dial options across five references, building on the momentum of the brand’s 250th anniversary year. The line-up spans four automatic variants of the Seconde Rétrograde and one manually wound GMT, all underpinned by the architecturally distinctive cal. 505 that has defined the collection since its 2005 introduction. Initial thoughts Inspired by an original Abraham-Louis Breguet’s montres à tact pocket watch from the late 18th century, the Tradition collection, released in 2005, was Breguet’s first major new model family under Swatch Group management. The central barrel placement and unusual gear train arrangement perfectly captures the essence of the original pocket watches, and this aspect of the design remains as recognisable and distinctive as ever, despite the a growing number of independent watchmakers that have introduced watches with a similar layout. In fact, the cal. 505 is so successful as a contemporary interpretation of Breguet’s work that a variation of it was adapted for use in the award-winning Classique Souscription 2025 introduced last year. For 2026, the Tradition collection has been slightly refreshed with modern colourways and more grand feu enamel dial options. The five new models include four automatic variants of the Seconde Rétrograde, one of which features a diamond-set bezel, and one manually wound reference with a dual-time complicatio...

Celebrating The Spirit Of The 1920s With The Semicolon Anachron Jump-Hour Watch Fratello
Christopher Ward C1 Jump Hour Mk Mar 30, 2026

Celebrating The Spirit Of The 1920s With The Semicolon Anachron Jump-Hour Watch

It is safe to say that the past 12 months have been all about the renaissance of the jump-hour watch. With the Cartier Tank à Guichets, Audemars Piguet Neo Frame Jumping Hour, Christopher Ward C1 Jump Hour Mk V, Maen × Nico Leonard Jump Hour, and Louis Vuitton Tambour Convergence Pink Gold, we have seen […] Visit Celebrating The Spirit Of The 1920s With The Semicolon Anachron Jump-Hour Watch to read the full article.

In Depth: Breguet No. 160 Montre d’Or SJX Watches
Breguet No 160 Montre d’Or Mar 23, 2026

In Depth: Breguet No. 160 Montre d’Or

Abraham-Louis Breguet’s No. 160 exists first as legend. The standard account describes a secret commission for Marie Antoinette, incomplete when she faced execution, requiring forty-four years to finish. Theft, recovery, mystery, and royal romance: the narrative contains all the necessary elements of mythology. Yet this fame is recent. From its 1783 inscription in the order books through the 19th century, the watch remained largely unknown outside the Breguet workshop but for a few private collectors. Only when Sir David Lionel Salomons acquired it, nearly 140 years later, did the wider horological world learn of its existence, thanks to his careful cataloging and the watch’s public exhibition in 1923. Salomons gave credit to Breguet’s mastery on a scale previously unrecognised, establishing No. 160 as the supreme example of complicated watchmaking and the prime masterpiece of its maker. Sir David Lionel Salomons’s 1921 work on Breguet and the collection he assembled seems to be the first source to mention Marie Antoinette. Image SJX composite – Sotheby’s Subsequently, many sources have reported that the commission demanded every known watch complication and that no time constraints or limits were placed on its design or cost. The workshop records, however, tell a story that differs from both obscurity and legend. No. 160 appears in the 1783 order books as three words: “No. 160, Montre d’Or.” The entry stands alone, anonymous, unexplained and without cont...