SJX Watches
In Depth: Marco Lang Zweigesicht-1
Marco Lang made a comeback in 2020 with his eponymous brand and the Zweigesicht-1. The year before the German watchmaker departed his prior brand after disagreements with the investor who was the majority owner, which allowed Mr Lang to revert to being a true independent watchmaker. Despite a relatively conservative face, the Zweigesicht is quirky and original from a technical perspective. Zwei gesicht translates as “double faced”, which describes the watch literally. It has two faces, one on each side of the case, both of which indicate the time. The watch can be worn on either side thanks to lugs that are removable (in an operation that requires delicate manual work). And the movement incorporates a novel, and perhaps unnecessary, shock recorder. Initial thoughts To start with, zwei gesicht is a mouthful for non-German speakers. Perhaps for that reason, fellow German watchmaker A. Lange & Söhne opted for made-up words like Zeitwerk and Datograph. But despite the unfamiliar name, the watch is elegant in form, measuring under 10 mm high, and impressive in decoration and construction. The zwei gesicht nature of the watch gives it two distinct appearances, a low-key conventional front and an elaborate, mechanical reverse. Two-faced watches are not new by any means, but Mr Lang’s approach is notable for rely on conventional lugs and by consequence, maintaining a classical appearance. In contrast, most double-faced watches are either rectangular or have unusual lugs. T...
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