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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

Interview: Raymond Loretan, President of GPHG SJX Watches
Nov 7, 2021

Interview: Raymond Loretan, President of GPHG

A member of Switzerland’s diplomatic corps for some two decades – he was the Swiss Consul General in New York City until 2007 – Raymond Loretan was tapped to become the President of the Grand Prix d’Horlogerie de Genève (GPHG) in 2018. Just before the 2021 awards ceremony took place in Geneva, we sat down with Mr Loretan to get his thoughts on how the GPHG has evolved and where it is going. Raymond Loretan making the opening speech at the 2021 GPHG ceremony. Photo – GPHG Benjamin Teisseire: You have overseen profound changes at the GPHG since you took over as president in 2018. Is everything going as planned? Raymond Loretan: So far yes. We created the Academy last year and it represents a big change in paradigm for the Grand Prix. It worked well with the 350 members but with some glitches, which we have now learned from. This year, it worked even more smoothly with over 500 members of the Academy. No technical issues with the digital platforms and academicians were involved at all stages in the selection process. But the goal is to double this number of academicians in the next two to three years. That’s because it is the way to assert the three principles on which the Grand Prix is built. First of all is the Neutrality that has been questioned in the past. With this new way of working, this important pillar will be guaranteed. The second one is Universality. The more people coming from all over the world, the better this diversity will be represented. And it...

Winners - 2021 Grand Prix d’Horlogerie de Genève SJX Watches
Louis Vuitton Tambour Carpe Diem Nov 5, 2021

Winners - 2021 Grand Prix d’Horlogerie de Genève

The award ceremony of 2021 Grand Prix d’Horlogerie de Genève (GPHG) just kicked off the biggest week in Geneva’s horological calendar. Widely regarded as the all-encompassing awards of watchmaking, the GPHG is made up of fourteen prizes for individual categories, plus a special prize for the watch of there year. And here are the year’s winners. Aiguille d’Or Grand Recognised for its aesthetic and technical qualities – it is the thinnest perpetual calendar wristwatch ever – the Bulgari Octo Finissimo Perpetual Calendar took home the top prize of the event. Audacity The winner certainly lives up to the name of the prize. The Louis Vuitton Tambour Carpe Diem is over the top but finely decorated in an artisanal manner, with an impressive movement that combines an automaton and minute repeater. Innovation Deserving of its prize, the Bernhard Lederer Central Impulse Chronometer is one of the most technically impressive watches of 2021. And that’s because it’s kitted out with a double-wheel escapement powered by twin going trains, each equipped with a remontoir d’egalité constant force mechanism. Men’s Watch Grand Seiko’s Elegance SLGH005 “White Birch” is equipped with an impressive, latest-generation calibre, the cal. 9SA5. It was a worthy winner, though it has to be said that the competition was not especially strong this year. Launched last year for Grand Seiko’s 60th anniversary, the cal. 9SA5 is the brand’s highest-end mechanical movement ...

Is the Nomos Glashütte Club Sport Neomatik 42 the new value rival of the Rolex Datejust? Time+Tide
Rolex Datejust? Nomos are known Nov 3, 2021

Is the Nomos Glashütte Club Sport Neomatik 42 the new value rival of the Rolex Datejust?

Nomos are known for their distinctive Bauhaus designs that are immediately distinguishable from across a crowded room. When the Nomos Club Sport Neomatik 42 made its way into my feed, however, I immediately clocked its new bracelet and was confounded by what I saw (in a good way). Nomos, with their new bracelet design, has … ContinuedThe post Is the Nomos Glashütte Club Sport Neomatik 42 the new value rival of the Rolex Datejust? appeared first on Time+Tide Watches.

Up Close: Philippe Dufour Grande Sonnerie Wristwatch No. 1 SJX Watches
Patek Philippe Nov 2, 2021

Up Close: Philippe Dufour Grande Sonnerie Wristwatch No. 1

Widely regarded as important, the Philippe Dufour Grande Sonnerie wristwatch was a landmark when it was unveiled in 1992. The first wristwatch to incorporate a grande et petite sonnerie, widely regarded as the pinnacle of complications, the Grande Sonnerie is indeed a feat of miniaturisation, construction, and finishing. And now the very first example is slated to go under the hammer at Phillips’ upcoming Geneva auction. Initial thoughts Originally conceived as a homage of early 20th century Swiss watchmaking – the very sort of watches Mr Dufour worked on early in his career – the Grande Sonnerie revered today for many reasons, but it really is all about two accomplishments. The wristwatch (left), and its pocket watch counterpart One is miniaturisation – this was the first ever wristwatch grande sonnerie. Prior examples were all pocket watches and correspondingly large. And the second, arguably more important quality, is its movement finishing. Mr Dufour decorated each component of the movement exceedingly well. So well, in fact, that this is arguably better finished than even the finest examples of grande sonnerie pocket watches made by brands like Patek Philippe. In the metal the Grande Sonnerie wristwatch is eminently classical, and also fairly large at 41 mm in diameter. In fact, when it premiered in 1992 the Grande Sonnerie would have been massive – the typical men’s dress watch was barely 35 mm then. The Grande Sonnerie is almost a pocket watch with lugs...

Our Predictions In The Challenge Category Of The 2021 Grand Prix d’Horlogerie de Genève: This Most Affordable Of GPHG Categories Has Something For Everyone Quill & Pad
Furlan Marri Nov 2, 2021

Our Predictions In The Challenge Category Of The 2021 Grand Prix d’Horlogerie de Genève: This Most Affordable Of GPHG Categories Has Something For Everyone

Petite Aiguille is a fun Grand Prix d'Horlogerie de Genève category with a diverse set of contestants offered at a retail price equal to or under 3,500 Swiss francs. These include rising stars anOrdain, Furlan Marri, and independent specialist Massena Lab. Oris is also present here with the chic Divers Sixty-Five Cotton Candy, and Doxa represents the affordable diver corner with a SUB 200 model. Last but not least, there is Ciga Design’s interesting Blue Planet.

Our Predictions In The Petite Aiguille Category Of The 2021 Grand Prix d’Horlogerie de Genève (GPHG): The Field Is Wide Open Quill & Pad
Nov 1, 2021

Our Predictions In The Petite Aiguille Category Of The 2021 Grand Prix d’Horlogerie de Genève (GPHG): The Field Is Wide Open

Featuring watches in the price segment from 3,500 to 10,000 Swiss francs, the Grand Prix d'Horlogerie de Genève's Petite Aiguille category is extremely competitive. High quality and a little something extra are, or should be, a given; but here we are looking for a lot of something extra. The great thing about this category is that these are all very wearable, affordable, and accessible watches. So how did our panel do in choosing a winner?

Hands-On: Patek Philippe Complicated Desk Clock “Only Watch” Ref. 27001M-001 SJX Watches
Patek Philippe Complicated Desk Clock “Only Oct 30, 2021

Hands-On: Patek Philippe Complicated Desk Clock “Only Watch” Ref. 27001M-001

Having set the record for the most expensive watch ever when the Grandmaster Chime ref. 6300A sold for CHF31 million at Only Watch 2019, Patek Philippe has created something entirely different for the 2021 instalment of the charity auction. The Geneva watchmaker’s entry for Only Watch 2021 is the Complicated Desk Clock ref. 27001M-001, a tabletop timepiece inspired by a pair of historical clocks made in the 1920s for prominent American collectors. The front of the clock opens to reveal the pushers for adjustment as well as winding and setting sockets Initial thoughts While Patek Philippe’s past creations for Only Watch were unique variants of existing models, the ref. 27001M desk clock is a unique model. It also claims several “firsts”. The ref. 27001M is the only example of this reference ever created to date – and the first timepiece to be equipped with this movement – and also the first clock Patek Philippe has contributed to Only Watch. This makes the ref. 27001M truly unique against all of Patek Philippe’s diverse repertoire. The inscription on the inside of the lid Very much classical luxury in style, the ref. 27001M is an appealing timepiece. A couple of details could have been done better or removed altogether, like “The Only One” on the lower edge, but it is still a good looking object. At the same time, it is mechanically interesting, since the movement is not only a 31-day calibre but also being used for the first time by Patek Philippe. Thoug...

INTRODUCING: The Girard Perregaux Aston Martin Laureato Chronograph has a dial that dazzles Time+Tide
Girard-Perregaux Oct 30, 2021

INTRODUCING: The Girard Perregaux Aston Martin Laureato Chronograph has a dial that dazzles

It’s one thing to salivate over pictures and Instagram posts, but hands up who remembers the first time they were fortunate enough to set eyes on a Laureato in real life? I do, and it was love at first sight. The month was January, the year was 2017, the time zone was Swiss and the … ContinuedThe post INTRODUCING: The Girard Perregaux Aston Martin Laureato Chronograph has a dial that dazzles appeared first on Time+Tide Watches.

Our Predictions In The Artistic Crafts Category Of The 2021 Grand Prix d’Horlogerie de Genève (GPHG): Our Panel Is Split, But Not By Much Quill & Pad
Oct 29, 2021

Our Predictions In The Artistic Crafts Category Of The 2021 Grand Prix d’Horlogerie de Genève (GPHG): Our Panel Is Split, But Not By Much

It could not be a more diverse bunch of crafts in the 2021 Grand Prix d'Horlogerie de Genève Artistic Crafts category! We have exquisite guilloche combined with rare blue gold, peacock marquetry, an art dial made of enamel and silk thread, an automaton with exquisite enameling and engraving costing half a million, and two more engraved masterpieces. How to choose a winner from all this art?

Swatch Unveils the Halloween Capsule Collection SJX Watches
Swatch Oct 25, 2021

Swatch Unveils the Halloween Capsule Collection

Thematic capsule collections are a Swatch favourite, with recent launches including watches dedicated to the latest James Bond film and NASA. With hyper-efficient, automated manufacturing and simply constructed watches, Swatch is able to keep current with its thematic collections. And now with Halloween around the corner, Swatch has just taken the covers off the line up dedicated to the ghoulish celebration – the Halloween Capsule Collection, made up of a pair of watches that are glow-in-the-dark and appear entirely different from day to night. Your Time is Coming (left), and Run But You Can’t Hide Initial thoughts Glow-in-the-dark watches are cool because they light up in the dark. Swatch takes the concept and goes big with the Halloween pair – the watches are a bold 47 mm in diameter and matched with straps that are entirely “lumed”. The Halloween pair also stand out for the contrast between their day and night looks, a characteristic that makes them all the more striking and attractive. During the day, the dials are surprisingly low-key, with the faces barely visible. The faces on the dials only reveal themselves at night And both watches are clearly all about design. The dials are both smartly streamlined, with as few time-telling elements as possible – there are neither hours markers nor a date, or even a seconds hand Even the hands are thin and skeletonised. The hands do the job, but are not quite as inventive as the floating, “ghost” hands found i...

HANDS-ON: The Cartier Tank Must Collection offers classic design at an accessible price Time+Tide
Cartier Tank Must Collection offers Oct 24, 2021

HANDS-ON: The Cartier Tank Must Collection offers classic design at an accessible price

The quartz crisis is often spoken about with abject horror, and for good reason. Japanese quartz watches were more accurate, reliable, and cheaper than Swiss mechanicals, so why would anyone buy an old-fashioned and outdated piece of technology? Given that Switzerland controlled over half of the world’s mechanical watch industry after the second world war, … ContinuedThe post HANDS-ON: The Cartier Tank Must Collection offers classic design at an accessible price appeared first on Time+Tide Watches.

Massena Lab Introduces the Old School by Luca Soprana SJX Watches
Massena Lab Introduces Oct 21, 2021

Massena Lab Introduces the Old School by Luca Soprana

Following a slew of affordable, vintage-inspired watches, with several made by Habring2, Massena Lab has moved decidedly upmarket with the Old School. The time-only wristwatch retains a typical of the American watch-design studio – once again vintage inspired with a sector-like dial – but boasts a significantly more refined finishing. The model name is a play on words – a reference to its classical design but also the watch is meant to evoke a montre d’école, or “school watch” in English, the graduation project of a watchmaking student. Despite the academic inspiration, the Old School is the work of an experienced watchmaker, Luca Soprana, who cofounded Ateliers 7h38, the complication workshop best known for the Jacob & Co. Astronomia Tourbillon. Initial thoughts Massena Lab founder William Rohr is an industry veteran – amongst other things he’s been managing director of Antiquorum Switzerland and consultant to Bonhams – who has cultivated a sharp eye for design an details. Mr Rohr also has a finger on the current pulse of watch collecting, and the Old School unsurprisingly encapsulates what many enthusiasts currently desire. The design and movement feature traditional elements that are popular now. It’s not meant to be an intriguing or creative product – it is old school after all – but instead a simple watch executed well. One element that illustrates Mr Massena’s keen eye is the dial. The simple design has just enough flair to make it attrac...

Hands On: Jaeger-LeCoultre Master Ultra Thin Moon in Pink Gold Time+Tide
Jaeger-LeCoultre Master Ultra Thin Moon Oct 21, 2021

Hands On: Jaeger-LeCoultre Master Ultra Thin Moon in Pink Gold

Some would suggest that the perfect dress watch has a long list of criteria. Less than 40mm, no complications, made from a precious metal, thin, etc. Although this framework is a good recipe, there should definitely be room for bending the rules, and the new Jaeger-LeCoultre Master Ultra Thin Moon in Pink Gold is a … ContinuedThe post Hands On: Jaeger-LeCoultre Master Ultra Thin Moon in Pink Gold appeared first on Time+Tide Watches.

Up Close: IWC Big Pilot Ref. 5003 “Markus Bühler” SJX Watches
IWC Big Pilot Ref 5003 Oct 20, 2021

Up Close: IWC Big Pilot Ref. 5003 “Markus Bühler”

One of the most distinctive Big Pilot’s Watches IWC has ever made is also one of the least known – and even perhaps the rarest model ever. Named after its creator, the Big Pilot’s Watch Edition “Markus Bühler” ref. 5003 was conceived by a then apprentice at IWC and subsequently made it into production, but as a tiny limited edition of only a dozen watches. The fundamentals of the Markus Bühler edition are simple – a gently-modified Unitas 6498 – but the look effectively conveys the purpose of design. With the “turbines” on the front and back, it is unmistakably a pilot’s watch. Initial thoughts When I first saw the Big Pilot Markus Bühler at the time of its launch in 2008, I thought it was silly. Despite being a limited edition, the Big Pilot “Turbine” was a downgrade from the standard Big Pilot’s Watch, going from the impressive, in-house cal. 5000 with a seven-day power reserve to a Unitas, albeit one with unusual, asymmetric striping on the bridges. But I was wrong. The simple yet effective concept – and its intrinsic aesthetic appeal – means the Markus Bühler has grown on me. I rank it amongst the most notable Big Pilots ever. Its appeal lies in the fact that the design is straightforward and symmetrical, with minimal modification to the original Big Pilot dial, save for the seconds. The dial design was the work of Gerd Plange, who’s been part of the IWC design team since 2001. During the period when he designed the “turbine” d...

MICRO MONDAYS: The Arctic Explorer Signature Series from Tool Watch Co. Time+Tide
Oct 11, 2021

MICRO MONDAYS: The Arctic Explorer Signature Series from Tool Watch Co.

What constitutes the ultimate tool watch for you? Should the case be made of durable materials? Do you want a movement that’s robust, reliable and easy to service? Should the size be small enough so it’s not prone to daily encounters with a door jam? It’s these type of questions that Tool Watch Co. (I … ContinuedThe post MICRO MONDAYS: The Arctic Explorer Signature Series from Tool Watch Co. appeared first on Time+Tide Watches.

Every Watch Tells a Story: I own a Rolex Hulk, but this is why I enjoy indies like Deep Blue Time+Tide
Rolex Hulk but Oct 10, 2021

Every Watch Tells a Story: I own a Rolex Hulk, but this is why I enjoy indies like Deep Blue

There is huge power in community, even if you don’t always realise it. And there’s nothing like a serendipitous meeting to remind you of the little threads of connection all around you that build that community. It was one such chance meeting that Sap experienced while wearing his Deep Blue watch that was custom-made for … ContinuedThe post Every Watch Tells a Story: I own a Rolex Hulk, but this is why I enjoy indies like Deep Blue appeared first on Time+Tide Watches.

Breguet Tradition Reference 7035: Scintillating With Snow-Set Diamonds   Quill & Pad
Breguet Tradition Reference 7035 Scintillating Oct 9, 2021

Breguet Tradition Reference 7035: Scintillating With Snow-Set Diamonds  

When Breguet introduced the Tradition collection in 2005, it took inspiration from Abraham-Louis Breguet’s souscription pocket watches made back when the famed watchmaker himself was still at the helm. The new Reference 7035 is very much a precious version of Breguet's modern La Tradition with diamonds added to the mix. And they are beautifully snow set!

FRIDAY WIND DOWN: Andrew’s Escape To LA and the launch of the Pink Dial Project Time+Tide
Oct 9, 2021

FRIDAY WIND DOWN: Andrew’s Escape To LA and the launch of the Pink Dial Project

I didn’t let myself believe it would be possible until I was actually through US Customs. But it happened, I made it, and here I am, in LA, waking up after a night of dreams in Beverley Hills, meeting internet friends IRL, and interviewing a certain fella from Hollywood who is now going to be … ContinuedThe post FRIDAY WIND DOWN: Andrew’s Escape To LA and the launch of the Pink Dial Project appeared first on Time+Tide Watches.

Auction Watch: Enamelled Automaton Masterpieces at Sotheby’s Hong Kong SJX Watches
Patek Philippe chronographs commissioned Oct 5, 2021

Auction Watch: Enamelled Automaton Masterpieces at Sotheby’s Hong Kong

Sotheby’s upcoming Hong Kong Sale is primarily focused on wristwatches, encompassing several unique Patek Philippe chronographs commissioned by Eric Clapton and a dozen examples of early F.P. Journe. But two of the most valuables lots in the auction – and with estimates well into seven-figure US dollar sums – are a pair of museum-quality automata. Made for the Chinese market more than two centuries ago, this pair of objects are tremendously rare and exquisitely decorated in enamel and pearls. Two generations ago, such automata as well as pocket watches were the most respected genre in watch collecting. They were sought after by eminent collectors like the former chairman of HSBC and the German billionaire who was once the fifth-richest man in the world, which is why the record-setting lots in watch auctions of that era were inevitably pocket watches or objects, like the million-dollar Cremsdorff. Almost 400-years old, this pocket watch made by Jehan Cremsdorff sold for £2.175m, or about US$2.734m, including fees, at Sotheby’s in 2019 With the rise of wristwatches as the preeminent collecting category, demand for automata and pocket watches have declined sharply. Now the most expensive timepiece ever sold is the Patek Philippe Grandmaster Chime ref. 6300A mega-complication that sold for over US$33 million in 2019. But elaborately enamelled pocket watches are arguably the closest thing to fine art in horology, because of the intrinsic nature of the artisanal dec...

Audemars Piguet Debuts the Two-Tone Code 11.59 Tourbillon Openworked SJX Watches
Audemars Piguet Debuts Oct 3, 2021

Audemars Piguet Debuts the Two-Tone Code 11.59 Tourbillon Openworked

One of the six Code 11.59 models in the inaugural collection launched in 2019, the Tourbillon Openworked was the flagship – and also the most interesting aesthetically. In fact, the same watch was reimagined as a unique creation for charity auction Only Watch 2019 – where it sold for one million Swiss francs. And that turned out to be a hint of what was to come. And it has finally arrived in the form of the Code 11.59 Tourbillon Openworked, in a two-tone case just like the unique 2019 example,  but with a striking, pale grey movement finish. The million-franc Only Watch 2019 edition Initial thoughts The new Code 11.59 tourbillon differs from the original version in colour and material, seeming superficial changes that are nonetheless crucial in bringing out the best features of the design. By virtue of its material mix, the two-tone case – the middle in pink gold and the rest in white gold – obviously has more contrast than the original single-tone version. This brings out the complex case form and finishes, especially the octagonal case middle with its alternating brushed and polished surfaces. And dressing the movement in light grey is a smart move that gives the watch a casual, chic look that goes well with the two-tone case. But the alteration of the case colours only work because the fundamentals are sound – despite the criticism the Code 11.59 received at launch. Conceived as a skeleton movement from the ground up, the cal. 2498 within has an attracti...

175 Years Of Watchmaking In Glashütte: A History Of Fine German Watchmaking - Reprise Quill & Pad
Oct 3, 2021

175 Years Of Watchmaking In Glashütte: A History Of Fine German Watchmaking - Reprise

Watch- and clockmaking has a long history in Germany, as evidenced by the fifteenth- and sixteenth-century timepieces from the Nuremberg/Augsburg area and the academic discussions of Peter Henlein, who is said to have made the world’s first pocket watch around 1505. But the country's roots in great watchmaking do not stop there: Elizabeth Doerr takes us on an historical journey of Glashütte, the birthplace of modern Germany's fine watches.

INTRODUCING: The Seiko Speedtimer Mechanical and Solar Prospex Chronographs Time+Tide
Seiko Speedtimer Mechanical Sep 30, 2021

INTRODUCING: The Seiko Speedtimer Mechanical and Solar Prospex Chronographs

Seiko has a rich and ever-evolving tradition of sports timing and chronometry. Known for historically frightening the Swiss in observatory competitions and being a proud timing partner for events such as the Olympic Games, Seiko has always been motivated by accuracy – a pillar of many of their designs. Today the brand, in a continuing … ContinuedThe post INTRODUCING: The Seiko Speedtimer Mechanical and Solar Prospex Chronographs appeared first on Time+Tide Watches.