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Results for The Swatch Group

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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Catching Up on New Releases from Ming, Wren, Squale, and Doxa Worn & Wound
Doxa Happy Saturday! Dive watch Jul 19, 2025

Catching Up on New Releases from Ming, Wren, Squale, and Doxa

Happy Saturday! Dive watch summer continues – we’ve noticed some fun new divers, all limited editions, come across the transom lately. New water ready releases from Doxa, Wren, and Doxa are profiled below. We’re also spotlight the latest from Ming – while not a diver, it has a stealthiness to it that feels appropriate for the season. Let us know in the comments what you think of these new releases, and what we might have missed. Wren Diver 38 Wren is back with their second watch, the all new Diver 38. The brand, founded by Wrist Enthusiast’s Craig Karger, launched last year with the Diver One, and the new piece is a scaled down, and perhaps more refined take on the original concept. The new version of the watch is smaller, coming in at, you guessed it, 38mm, and is just 10.7mm tall (the original was 41mm in diameter and over 13mm thick). The dial has a sandwich style design, in either a gradient seafoam green or aqua colorway. According to Karger, the goal here was to move Wren into a new category that “balances practicality, comfort, and refined execution.”  The Wren Diver 38 is available in date and no-date versions for $1,595. It runs on a ETA  2892 automatic caliber, and has 200 meters of water resistance. It’s mounted to a flat-link, stainless steel bracelet, and the ceramic bezel insert is fully lumed. Another nice touch: the rotor is skeletonized in the shape of a wren. More information on the Wren Diver 38 can be found on the Wren website here. Mi...

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Editorial: Why American Watchmaking is More Exciting Now than it Has Been in Years Worn & Wound
Rado Watch Company Jul 4, 2025

Editorial: Why American Watchmaking is More Exciting Now than it Has Been in Years

American watchmaking is having a moment. And if there’s any day that’s worth celebrating, it’s the Fourth of July. Happy birthday, America, hope you like Damaskeening! Just in the last month or so, we’ve seen a new release from J.N. Shapiro that could point to an entirely new and more accessible concept for the brand. Cornell Watch Co. revealed their new Lozier, with a case, dial, crown, and handset machined in the United States. Colorado Watch Company, the Fort Collins, CO based brand making cases and dials in-house with movements assembled in the United States, just shipped their first batches of new watches to customers after extensive prototyping. And Keaton Myrick, who makes watches completely by hand in vanishingly small runs in Oregon and somehow has flown under the worldwide watch community’s radar for years, just saw a fantastic result in a public sale via Phillips that went for just over the high estimate. And it’s not just that there’s a lot of activity. The watches mentioned above are all, actually, very very good, and show that American watchmakers and brands can succeed in multiple ways, using different models. Myrick and Shapiro operate at the very highest end of the spectrum, while Colorado Watch Company has the ethos of a microbrand (the project was funded via Kickstarter, just like their sister brand, Vortic). The Cornell model, though, is probably the most interesting to me. The majority of the watch is manufactured in the United States, bu...

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