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Results for The Swatch Group

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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Hands-on – Up Close with the High-Beat Lightweight Longines Ultra-Chron Carbon Monochrome
Longines Ultra-Chron Carbon Longines Jan 10, 2025

Hands-on – Up Close with the High-Beat Lightweight Longines Ultra-Chron Carbon

Longines is known to tread carefully in developing new watches, often delving into its hugely impressive archives to find inspiration for tons of fine heritage-related watches. It’s also a brand that doesn’t jump in unexpected directions, resulting in strange and inexplicable choices and subsequent releases. So it’s fair to say this Ultra-Chron Carbon took us by surprise, […]