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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

The revolutionary design of the Audemars Piguet Royal Oak, the first true steel sports watch Time+Tide
Audemars Piguet Royal Oak Jun 3, 2022

The revolutionary design of the Audemars Piguet Royal Oak, the first true steel sports watch

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the story behind the watch, its evolution over the years, famous (and infamous) wearers, the classic references, and the contemporary versions you should be checking out. This week, it’s the Audemars … ContinuedThe post The revolutionary design of the Audemars Piguet Royal Oak, the first true steel sports watch appeared first on Time+Tide Watches.

Is the new AP Royal Oak Carolina Bucci Limited Edition the best rainbow watch design ever made? Time+Tide
Audemars Piguet ? Jun 1, 2022

Is the new AP Royal Oak Carolina Bucci Limited Edition the best rainbow watch design ever made?

What’s the biggest difference between Patek Philippe and Audemars Piguet? For me, while both manufactures embody the best of traditional watchmaking, Audemars Piguet does a far better job of re-interpreting their tradition towards modern sensibilities and bringing their creations to a younger demographic. It’s the 50th anniversary of the AP Royal Oak this year, and … ContinuedThe post Is the new AP Royal Oak Carolina Bucci Limited Edition the best rainbow watch design ever made? appeared first on Time+Tide Watches.

INTRODUCING: The MB&F; LM Sequential EVO incorporates two chronographs in one watch Time+Tide
MB&F; May 31, 2022

INTRODUCING: The MB&F; LM Sequential EVO incorporates two chronographs in one watch

Watchmaking at times can be very predictable and with brands often merely switching up colourways in their latest novelties there is not always as much shock and awe as we would like. Not MB&F; though, you can always count on the independent manufacture to keep you guessing and make the jaws of horological die-hards hit … ContinuedThe post INTRODUCING: The MB&F; LM Sequential EVO incorporates two chronographs in one watch appeared first on Time+Tide Watches.

This is the watch Checo Perez wore on the podium in Monaco Time+Tide
May 31, 2022

This is the watch Checo Perez wore on the podium in Monaco

How about that? Normally seen as a procession around the streets of Monaco, this year’s edition was anything but dull due to heavy rain right before the start of the famous race. All of Christian Horner’s rain dances seemed to have paid off with his Red Bull Racing duo of Sergio “Checo” Perez and Max … ContinuedThe post This is the watch Checo Perez wore on the podium in Monaco appeared first on Time+Tide Watches.

Would You Buy A Watch From A Defunct Brand If The Price Was Right? Here’s What You Should Consider – Reprise Quill & Pad
May 28, 2022

Would You Buy A Watch From A Defunct Brand If The Price Was Right? Here’s What You Should Consider – Reprise

Let's be honest: nobody needs a high-end mechanical watch. That we want one is based on the different levels of how a particular watch appeals to our emotions. And in the heat of passion, we sometimes tend to forget that, as in any normal industry, companies sometimes cease to exist for a panoply of reasons. What should you consider if you would still like to own a watch made by a now-defunct brand? Martin Green has some answers.

MICRO-MONDAYS: The Biotic Formicidae delivers an original field watch inspired by (wait for it…) ants! Time+Tide
May 23, 2022

MICRO-MONDAYS: The Biotic Formicidae delivers an original field watch inspired by (wait for it…) ants!

Microbrand releases can often be just an eclectic mix of design trends thrown together, or a wild attempt at doing something different without considering what people actually want. The Biotic Formicidae is a rare example of an original watch design that has a clear aesthetic vision without second-hand trend-hopping, and of all things, it takes … ContinuedThe post MICRO-MONDAYS: The Biotic Formicidae delivers an original field watch inspired by (wait for it…) ants! appeared first on Time+Tide Watches.

INTRODUCING: The Hamilton Khaki Navy Frogman Automatic 46mm is a supersized tool watch that’s built for action Time+Tide
Hamilton Khaki Navy Frogman Automatic May 23, 2022

INTRODUCING: The Hamilton Khaki Navy Frogman Automatic 46mm is a supersized tool watch that’s built for action

There are times in life when a standard amount of French fries just won’t do. Or a measly two pairs of socks. Why should you settle? Go big. You, my friend, require a silo of deep-fried starch sticks with extra ketchup. Likewise, a 24-pack bale of tube socks is the minimum quantity to meet your … ContinuedThe post INTRODUCING: The Hamilton Khaki Navy Frogman Automatic 46mm is a supersized tool watch that’s built for action appeared first on Time+Tide Watches.

How the Patek Philippe Nautilus became the ultimate flex watch Time+Tide
Patek Philippe Nautilus became May 21, 2022

How the Patek Philippe Nautilus became the ultimate flex watch

Welcome to The Icons, a new series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the story behind the watch, its evolution over the years, famous (and infamous) wearers, the classic references, and the contemporary versions you should be checking out. This week it’s the … ContinuedThe post How the Patek Philippe Nautilus became the ultimate flex watch appeared first on Time+Tide Watches.

The new Jaeger-LeCoultre Polaris Date green is a fine take on a gentleman’s sports watch Time+Tide
Jaeger-LeCoultre Polaris Date green May 18, 2022

The new Jaeger-LeCoultre Polaris Date green is a fine take on a gentleman’s sports watch

Re-introduced in 2018 to celebrate the 50th anniversary of the original, the buzzing Memovox Polaris, Jaeger-LeCoultre’s alarm-equipped dive watch, combined vintage charm with modern technology. In 2022, the Jaeger-LeCoultre Polaris Date gets a lick of green paint in a boutique-only release, continuing the long line of compressor-style watches by “the watchmaker’s watchmaker”. Seafaring chameleon dial … ContinuedThe post The new Jaeger-LeCoultre Polaris Date green is a fine take on a gentleman’s sports watch appeared first on Time+Tide Watches.

EDITOR’S PICK: 6 of the best vintage watch ads, according to @adpatina Time+Tide
May 17, 2022

EDITOR’S PICK: 6 of the best vintage watch ads, according to @adpatina

Editor’s note: One of the more interesting Instagram accounts I’ve followed is @adpatina, dedicated to sourcing (and selling) vintage watch ads. Clearly, I am not alone, as Ad Patina has graduated from Instagram and is now a fully fledged site and store. So, if you ever wanted to know what makes a good watch ad, … ContinuedThe post EDITOR’S PICK: 6 of the best vintage watch ads, according to @adpatina appeared first on Time+Tide Watches.

Android users rejoice: Google will finally go head-to-head with Apple with the Pixel Watch Time+Tide
May 16, 2022

Android users rejoice: Google will finally go head-to-head with Apple with the Pixel Watch

At its annual development conference, Google unveiled the upcoming Pixel Watch, which will combine its native Wear operating system with health-tracking features borrowed from Fitbit – a company it acquired in 2019 for US$2.1 billion (AU$3.05bn). While full details of the Google Pixel Watch will be announced closer to the product’s launch in late 2022, the … ContinuedThe post Android users rejoice: Google will finally go head-to-head with Apple with the Pixel Watch appeared first on Time+Tide Watches.

INTRODUCING: The Trilobe Une Folle Journée – a watch that lives up to its crazy name Time+Tide
Trilobe May 10, 2022

INTRODUCING: The Trilobe Une Folle Journée – a watch that lives up to its crazy name

Trilobe is admittedly a rather strange name for a rather strange brand, but it’s that level of oddity that so often creates fantastic watches when paired with next level engineering. The Trilobe Une Folle Journée means “A Crazy Day”, and one look at the watch explains it all. Trilobe began from the creation of the … ContinuedThe post INTRODUCING: The Trilobe Une Folle Journée – a watch that lives up to its crazy name appeared first on Time+Tide Watches.

The rules of engagement: Can you buy the person you plan to marry a watch instead of a ring? Time+Tide
May 10, 2022

The rules of engagement: Can you buy the person you plan to marry a watch instead of a ring?

EDITOR’S NOTE: Let’s face it, a lot of marital traditions have thankfully changed. These days, if you choose to ask the bride’s father for permission to marry them, it’s more of a tokenistic gesture to get the old bastard on side rather than a potentially deal-breaking request. Same-sex couples can finally get married in most … ContinuedThe post The rules of engagement: Can you buy the person you plan to marry a watch instead of a ring? appeared first on Time+Tide Watches.

The ultimate Rolex barn find in the desert: “I’ve been watch-hunting for 30 years, but never found anything like this…” Time+Tide
Rolex barn find May 9, 2022

The ultimate Rolex barn find in the desert: “I’ve been watch-hunting for 30 years, but never found anything like this…”

EDITOR’S NOTE: John Karambelas is the man behind @barnfindwatches, an Instagram account that documents his watch-collecting adventures as he attempts to uncover old watches gathering dust in flea markets and thrift stores across America. Here, John shares the story of his ultimate barn find, which he randomly stumbled upon while driving through the Mojave Desert.  … ContinuedThe post The ultimate Rolex barn find in the desert: “I’ve been watch-hunting for 30 years, but never found anything like this…” appeared first on Time+Tide Watches.

MICRO-MONDAYS: The AERONOM AeroOne is a street-tough brute of a watch Time+Tide
May 9, 2022

MICRO-MONDAYS: The AERONOM AeroOne is a street-tough brute of a watch

The AERONOM AeroOne is born from concrete jungles, hardened beneath derelict overpasses and finessed in underground clubs. The brand’s origin, after all, is credited to the Notorious B.I.G track, Sky’s The Limit, whose spirit of audacity inspired the founders they could start a watch company themselves. In other words, this brand take their street style seriously. Certain elements … ContinuedThe post MICRO-MONDAYS: The AERONOM AeroOne is a street-tough brute of a watch appeared first on Time+Tide Watches.