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Results for Hans Wilsdorf

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Hans Wilsdorf

Founder of Rolex (1905) and Tudor (1946). Invented the Oyster case and the Perpetual rotor.

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Insight: Shaping the Rolex Identity with a Century of Strategic Positioning SJX Watches
Rolex Identity Dec 2, 2025

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning

The marketing history of Rolex shows a brand building its public face step by step through symbols, carefully chosen moments, and tightly controlled messages. From its beginnings in 1905, Rolex shaped a clear, recognisable image, with a strong emphasis on visibility, control and consistency. The company spent real effort defining what the name Rolex should evoke and how that image would appear in print, in shop windows and on people’s wrists. Where many watchmakers leaned on language around heritage and handcraft, Rolex developed a communication style rooted in achievement, trust and broad recognition. The brand favoured association: with pilots, swimmers, climbers, tennis players, orchestras, laboratories and prize-giving institutions. Sponsorships, endorsements and even model names formed a linked pattern, presenting the Rolex watch as the natural companion of records, frontiers and public success. Hans Wilsdorf, the founder, treated promotion and product as parts of the same task. He saw that a claim about performance gained weight when tied to a visible test or public event, and that reputation could grow through displays of endurance, accuracy and elegance under pressure. The waterproof Oyster case, observatory trials, Channel swims, aviation flights and Himalayan expeditions all served as stages on which the watch and the story moved together. Across the decades this approach produced one of the most coherent brand stories in modern watchmaking. Through long-standi...

Rolex Hulk Review: The All-Green Submariner Teddy Baldassarre
Rolex Nov 6, 2025

Rolex Hulk Review: The All-Green Submariner

The Rolex “Hulk” Submariner is today one of the most collectible luxury sport watches on the secondary market, despite the fact that its green-on-green colorway was quite polarizing when it first hit retailers' shelves in 2010. The watch’s rise to legendary status, interestingly enough, followed a similar path to that of the Marvel character from which it derives its nickname. Here we explore the story of the Rolex “Hulk” and why it occupies a special chapter in the lore of iconic Rolex watches. Rolex Submariner Origins The Rolex Submariner famously arrived on the scene in 1953 but its roots reach much farther - to the historical, waterproof Oyster case that Rolex founder Hans Wilsdorf introduced way back in 1926. Named for its pioneering structure -  which combined two threaded, hermetically sealed “shells” that clamped tight to keep water from penetrating, along with a crown that screwed securely into the side of the case - the case achieved a water resistance never before achieved in watches. The Rolex Oyster case made its debut on a watch of the same name (below), and its waterproof design was improved over subsequent decades. Rolex supplied a version of its Oyster case to the Florence-based firm Panerai in the 1930s and ‘40s for use on the Radiomir, one of the very first wristwatches purpose-built for underwater use, worn by Italian military divers.  Fast forward to the early 1950s, and the growing popularity of scuba diving as a recreational p...

The Best Rolex Blue Dial Watches Teddy Baldassarre
Rolex Nov 1, 2025

The Best Rolex Blue Dial Watches

When you think of Rolex, the first colors your mind usually conjures up are green and gold, long the emblematic colors of the Swiss power brand and its world-famous “crown” logo. (Rolex founder Hans Wilsdorf is said to have settled on these colors because they symbolized wealth and success.) Blue, on the other hand, is not a color that most watch aficionados readily associate with Rolex, though many will associate it with other watch brands, like Breguet, Breitling, and Rolex’s own little brother, Tudor. However, when Rolex does decide to do blue - whether it’s for dials, bezels, or some combination of both - it does so in a way that really speaks to the brand’s avid fan base. Over the years, some blue-dialed Rolex watches, in fact, are not only popular but have become recognized as classics. Here are seven Rolexes with blue dials - some discontinued and collectible, others still available in the current collection - that have demanded enthusiast attention. (Price estimates for the discontinued models on the list are courtesy of WatchCharts.) Rolex Oyster Perpetual Datejust 41, Ref. 126334 ($11,100) Rolex released the Datejust in 1945, and the model is today regarded as one of the world’s most classically elegant dress watches. The Datejust brought two now-familiar elements to the world of watch design, one of which can be found throughout the watch industry, the other being still closely associated with Rolex. The first was the addition of a date disp...

The Rolex Logo: The Story Of The Crown Teddy Baldassarre
Rolex Sep 29, 2025

The Rolex Logo: The Story Of The Crown

The Rolex "crown" logo is one of the most recognizable brand marks in the world, signifying the Swiss watchmaker's international renown for exclusivity, luxury, and prestige of ownership. It has been around longer than you probably realize, and, much in keeping with the ethos of Rolex, has seen very little change (although that's not to say it's been entirely unchanged) over its decades-long existence. Here's what you should know about Rolex's legendary corporate symbol and the role it continues to play in defining Rolex as a world leader in luxury watches.  Origin of Rolex Brand Name Before the Rolex logo came the Rolex brand name. And unbeknownst to many enthusiasts these days, their favorite brand’s name has not always been Rolex. The original name, Wilsdorf & Davis, referenced the surnames of Hans Wilsdorf (above), a German entrepreneur schooled in the business of Swiss watchmaking, and his partner and brother-in-law, Alfred Davis, who founded the original company in London’s Hatton Garden commercial district in 1905. Wilsdorf was an early proponent of wristwatches, which in those days before World War I were still not as widely popular among gentlemen as pocket watches. The company assembled watches from cases and movements imported from Switzerland, where Wilsdorf had previously worked for a watch manufacturer and exporter, and exported them throughout the British Empire. Wilsdorf bought out Davis’s share of the company in 1919, right around the same time that...

What is 5 ATM Water Resistance? Watches’ Depth Ratings Explained Teddy Baldassarre
Aug 27, 2025

What is 5 ATM Water Resistance? Watches’ Depth Ratings Explained

Watches differ widely not only in their designs, materials, and functions but also in their ability to resist the detrimental effects of water and moisture. Some watch enthusiasts, especially those who wear their timepieces for diving, know exactly what they're looking for in terms of waterproofing, but many others might be unsure exactly how safe it is to wear their watch in the swimming pool or even to wash the car. What do watches' water-resistance ratings like 5 ATM or 10 ATM mean in the real world, and how exactly do industry terms like "bars" and "atmospheres" help you determine how waterproof your watch is? Here we address some commonly asked questions about water resistance in watches and break down what the most common depth ratings mean in practical terms.  What was the first water-resistant watch? Since the invention of the wristwatch, watchmakers have been coming up with solutions to address an inconvenient reality: namely, that water and tiny mechanical parts, such as those inside a watch movement, simply do not mix. The technical challenge of making a portable timepiece that could withstand exposure to water became even more prominent in the mid-20th Century, with the rise of diving as a tactical and eventually also a recreational pursuit. The first innovator to seriously take up the gauntlet was Rolex founder Hans Wilsdorf, who developed the now-famous Oyster case in 1926. Its groundbreaking design combined a threaded, hermetically sealed caseback and a cro...

Rolex Bracelet Types Explained Teddy Baldassarre
Rolex Aug 26, 2025

Rolex Bracelet Types Explained

Rolex has made many lasting contributions to the world of watchmaking since its foundation in 1905, not the least of which has been an array of massively popular and widely emulated bracelet designs. Here we take a close look at every type of Rolex bracelet, what makes it special, and which Rolex watches, if any, are using them today. Rolex Oyster Bracelet Rolex’s iconic Oyster bracelet is the template from which many other three-link bracelet styles have been drawn. Its name comes from its association with the Oyster case - introduced by Rolex founder Hans Wilsdorf in 1926, and the most water-resistant watch case that had been made up to that point - and for which the original version of this bracelet served as an extension. Oyster bracelets are recognizable for their wide center links bordered by thinner end-links. Rolex patented the design in 1947 and fitted one on a watch in 1948. In the early versions, the links were riveted; these were phased out in favor of a “folding” style in 1967, which eventually gave way to the modern, solid-link style in 1975. Oyster bracelets come equipped with the accompanying Oysterlock clasp, a triple-deployant metal clasp with a safety-lock mechanism. Three-link bracelets like the Oyster and its various descendants are particularly popular on sports watches and dive watches, and this bracelet appears, as you’d expect on most of Rolex’s most popular “professional” models, including the Submariner, GMT-Master II, Explorer,...

The Most Expensive Rolex Watches Teddy Baldassarre
Rolex Jun 20, 2025

The Most Expensive Rolex Watches

Admit it, you’re here because you googled “Most Expensive Rolex Watches” in the hopes of gathering up some horological bar trivia, right? No? You say you’re here because you really, truly are interested in buying one of the most expensive watches Rolex currently puts out? Well, good news. We’ve updated this article to incorporate both.  Photo: Sotheby's Founded in 1905 by Hans Wilsdorf, Rolex is today the most globally recognized Swiss luxury watch brand, one of the leading innovators in the watch industry from the 20th Century to today, and the maker of some of the most popular and coveted watch models in the world, from gents’ classics like the Datejust and Day-Date to sport-luxury icons like the Submariner, Daytona, and GMT-Master. As one might expect with such a horological pedigree, Rolex watches have also become some of the most valuable watches on the secondary and auction markets, with the most elite and exclusive pieces selling for $1 million or more. (Disclaimer: obviously, for the most avid and well-connected Rolex customers, it is the legendary “off-catalog” models - like the "Rainbow Daytona" pictured above - that both project the most mythical aura of exclusivity and command the most stratospheric prices. The problem with accurately reporting on which of them is really the “Most Expensive” is built into their rarity: such models change hands without an actual MSRP ever being declared publicly, and whatever that original purchase pric...

In-Depth: A Dive Into the Oyster Perpetual Rolex Deepsea SJX Watches
Rolex Deepsea While Oct 4, 2024

In-Depth: A Dive Into the Oyster Perpetual Rolex Deepsea

While the history of the Rolex diver’s watch begins with the Oyster Perpetual Submariner of 1953, one of the brand’s landmark achievement in water-resistant cases is more recent: the Oyster Perpetual Rolex Deepsea launched in 2008 that incorporates the Ringlock system. With the innovative Ringlock system, Rolex surmounted an enduring obstacle in building a deeper-diving watch – a case that grew in proportion to the depth rating. The Ringlock system is a patented case architecture that fundamentally rethought the traditional approach to a diver’s watch, which allowed the Rolex Deepsea to achieve a water-resistance rating of 3,900 m with a 44 mm case. The utility of the Ringlock was proven in 2022 with the Oyster Perpetual Deepsea Challenge that took the Oyster case to the limits of horological engineering. Featuring a 50 mm case in RLX titanium, the Deepsea Challenge is water resistant to 11,000 m – the all-time water-resistance record for a mechanical wristwatch. The latest addition to the deep-diving collection, the Oyster Perpetual Rolex Deepsea in 18k yellow gold. Image – Rolex A deep history The history of Rolex is inextricably intertwined with the water-resistant wristwatch. Six years after establishing the brand in 1908, Rolex founder Hans Wilsdorf wrote to Bienne-based movement maker Aegler, “We must find a way to create a waterproof wristwatch”.  By 1926, Wilsdorf had achieved his goal with the launch of the Oyster, a waterproof wristwatch which ha...

The Tudor Prince Oysterdate “Jumbo” Is A Vintage Value Proposition Fratello
Tudor Prince Oysterdate “Jumbo” Sep 29, 2024

The Tudor Prince Oysterdate “Jumbo” Is A Vintage Value Proposition

I am a big fan of vintage Tudor, as many of you will probably already know. Tudor, to me, is a brand that represents the very best of Hans Wilsdorf’s vision of creating mechanical excellence but without the posh baggage of Rolex. The vintage Tudor Prince Oysterdate “Jumbo” will scratch the Datejust itch but with […] Visit The Tudor Prince Oysterdate “Jumbo” Is A Vintage Value Proposition to read the full article.

Celebrating 30 Years of the Lothar Schmidt Era at Sinn HQ Worn & Wound
Sinn HQ May 16, 2024

Celebrating 30 Years of the Lothar Schmidt Era at Sinn HQ

On an unusually warm day in early March, I was invited to visit Sinn headquarters in Frankfurt, Germany. Sinn had prepared a special program including a special exhibition showcasing their technologies over the last 30 years in the main foyer. This was followed by a factory tour, and finally seeing their latest collection.  Most of us are familiar with the origins of Sinn, which all started with Helmut Sinn, who was a flight instructor, and former World War II pilot. The company’s core business under his ownership was the manufacturing of navigation clocks and pilot chronographs. In 1994, certified engineer Lothar Schmidt acquired the company from Helmut Sinn and renamed it to “Sinn Spezialuhren GmbH”. Lothar Schmidt worked previously with IWC, and was also part of Günter Blümlein’s team to revive A. Lange & Söhne. This year Sinn is celebrating 30 years since Mr. Schmidt acquired the company. It was a coincidence that the day of my visit, news broke regarding Mr. Schmidt’s succession plans. He will celebrate his 75th birthday this year, and announced plans to create a foundation similar to the Hans Wilsdorf Foundation, that will own the shares of Sinn and its subsidiary companies. Mr. Schmidt also owns the SUG casemaker in the famous watchmaking village of Glashütte.  Over the past 30 years, Mr. Schmidt, with his engineering background, has developed several technologies for Sinn watches. In 1995, Ar-Dehumidifying Technology was introduced for the first tim...

Tudor Black Bay: A Comprehensive Guide to the Collection Teddy Baldassarre
Tudor May 7, 2024

Tudor Black Bay: A Comprehensive Guide to the Collection

The Tudor Black Bay took watch fandom by storm when it hit the market in 2012 and the sporty, vintage-inspired divers' watch has since grown into an extensive family with something for just about everyone, now boasting in-house calibers, multiple styles and sizes, and even some precious metals and complications. In this comprehensive guide we explore the origins of the Tudor Black Bay and showcase the standout models you can buy right now.  FOUNDATIONS OF TUDOR With an eye toward making watches that would be affordable while still maintaining a high level of quality, Rolex founder Hans Wilsdorf registered the Tudor brand trademark in 1926, and began running the Tudor company as a subsidiary brand of Rolex in 1946. Tudor watches were the only watches on the market at the time that featured reliable third-party movements inside the famed waterproof Rolex Oyster case, also developed in 1926, and were initially more geared toward the tool watch market than were Rolex timepieces, which already enjoyed a reputation as luxury items. The first Tudor watch with the “Oyster” name followed shortly after the launch of the brand, in 1947, kicking off a long tradition of timepieces suitable for underwater adventure. The first Tudor Prince model followed in 1952, around the same time that Tudor began an R&D; partnership with the French Navy (Marine Nationale), from which would emerge the brand’s first dive watch. THE OYSTER PRINCE SUBMARINER The Tudor Oyster Prince Submariner, Tu...

Rolex GMT-Master II: The Ultimate Guide Teddy Baldassarre
Rolex Apr 24, 2024

Rolex GMT-Master II: The Ultimate Guide

The Rolex GMT-Master II is one of the most coveted luxury travel watches on the planet, and its predecessor, the original, non-numerical GMT-Master, basically established the template that other dual-time zone timepieces have been following for more than half a century. Here is a detailed look at the history and evolution of the GMT-Master II, from its aviation-inspired beginnings in 1954 to the iconic status it enjoys in the modern era, with all the major models spotlighted in between. 1954: “PEPSI” FOR PILOTS Rolex, the luxury watch firm founded in 1905 by Hans Wilsdorf, achieved one of its many milestones in 1953 with the launch of the Oyster Perpetual Submariner, the first serially produced wristwatch with a case water-resistant to 100 meters and hence one of the first and most influential watches purpose-built for diving. If the watch community was wondering what Rolex could possibly do for an encore, they didn’t have long to discover the answer. The following year, 1954, saw the introduction of another trend-setting, genre-defining timepiece, the original Rolex GMT-Master (Ref. 6542, which actually hit the market in 1955), the first watch capable of displaying the time in two separate time zones thanks to the clever addition of a fourth, central 24-hour hand and a bidirectional rotating 24-hour bezel. The initials in the watch’s name signify “Greenwich Mean Time,” the system of world timekeeping based on the calculation of mean solar time from the Royal ...

Selling Points that Don’t Sell Me: Spec Snobbery Worn & Wound
Mar 27, 2024

Selling Points that Don’t Sell Me: Spec Snobbery

If I were to make a gross oversimplification of watches, I’d say they are about three things: provenance, design and specs. The first two are relatively straightforward: Who made a watch, and what does it look like? There are endless rabbit holes to go down with each, and fellow enthusiasts welcome anyone looking to join the conversations. That’s good news for those of us that long ago lost the privilege to ramble about Hans Wilsdorf at the dinner table, and have a limited number of times we can say “concentric circles” before our non-watch friends tune out. But in my initial years of collecting, I shied away from conversations of provenance and design, instead favoring talk of specs. Above all else, specs were what sold me. It’s a trend I’ve noticed fellow enthusiasts follow, which makes sense. Specs are tangible. They are indisputable facts on paper that immediately give an idea of how a watch will wear based on its dimensions, what its beat rate will be, how much abuse its crystal can take, and at what unnecessary depth of water it could out-live its wearer. With some welcome influence from my favorite YouTube reviewers, it was easy as a new collector to discern what specs were considered acceptable by the larger enthusiast community. While we may never agree on which case diameter constitutes the ideal “sweet spot” (but we all know it’s 36-38mm) or what movement is best, one specification seemed to have near universal support in the comment sections: ...

Obituary: Jörg Bucherer, the King of European Watch Retail SJX Watches
Rolex Nov 8, 2023

Obituary: Jörg Bucherer, the King of European Watch Retail

Jörg G. Bucherer, the third generation to run the Bucherer retail chain, passed away on Monday evening at age 87. The news was first reported by Swiss newspapers including Le Temps. His death comes less than three months after agreeing to sell his family business to Rolex in a multi-billion franc move that shocked the entire industry, but secured the future of the company. He led an extraordinary life, being one of the last remaining people to have worked directly with Hans Wilsdorf, the founder of Rolex, and building a reputation as a man about town. Known for his fast cars and beautiful women in his youth, he was always extremely closely guarded when it came to media appearances. Bucherer took over the business in 1977, and had been at the centre of the industry ever since. Having navigated many turbulent periods in matchmaking, he not only kept the Lucerne-based retailer afloat, but steered it to the very top, with the business now counting over 100 points of sale across Europe and America, making it the biggest seller of Rolex watches anywhere. The historic Bucherer store in Lucerne. Image – Bucherer When Bucherer took the reins from his father, the industry was in turmoil in the aftermath of the Quartz Crisis. That didn’t stop him as he expanded the company from its Swiss base into new territories such as Austria and Germany in 1980s. He would go on to acquire other retailers as he pursued expansion, including Kurz Group in 1989 and Swiss Lion in 2001. The real b...

Rolex Submariner Guide Teddy Baldassarre
Rolex Sep 19, 2023

Rolex Submariner Guide

Few watches have achieved the worldwide fame and collectibility of the Rolex Submariner, one of the very first purpose-built dive watches and the one that established the formula that so many others still emulate. Nearly every luxury divers’ watch on the market today owes some stylistic debt to the Submariner, which remains to many collectors the gold standard of the category. The Submariner’s association with James Bond, which stems from its being worn by Sean Connery in the iconic movie role, doesn’t hurt its case either. Here’s what you need to know about the Rolex Submariner and why it continues to be an industry trendsetter in the modern day. Origins: The Rolex Oyster Case While most watch historians rightly pinpoint the 1950s as the era that gave rise to the modern, purpose-built diver’s watch, Rolex began paving the way as early as the 1920s. Hans Wilsdorf, who founded Rolex in 1905 and moved its headquarters to Geneva, Switzerland in 1919, was one of the earliest and most prominent proponents of making wristwatches more waterproof. It was a challenge that had plagued watchmakers for years, ever since pocket watches began fading from common usage in favor of the wrist-worn timepieces that gained wide acceptance in the wake of World War I. Wilsdorf’s 1926 invention, the so-called Oyster case, proved to be (no pun intended) a watershed for an evolving industry. Its innovative design combined a threaded, hermetically sealed caseback and a crown that screwe...

Hands On: Rolex Perpetual 1908 Refs. 52508 and 52509 SJX Watches
Rolex Perpetual 1908 Refs 52508 Apr 19, 2023

Hands On: Rolex Perpetual 1908 Refs. 52508 and 52509

One of the most compelling new releases at Watches & Wonders (W&W;) was the Rolex Perpetual 1908, brand’s most serious take on the dress watch in decades. Elegantly sized and surprisingly thin, the 1908 is equipped with the all-new, automatic cal. 7140. Perhaps the most significant debut from Rolex in recent years, the 1908 replaces the ill-fated Cellini. Named after the year Rolex was founded by Hans Wilsdorf, the 1908 is significant not so much for what it is – a dress watch with exceptional quality of manufacture  – but simply because it is the first new collection of watches from Rolex in decades. Importantly, the 1908 is the first model in the new Perpetual collection, which implies that Rolex will be introducing more watches like this in time to come. Initial thoughts In my view, the Cellini collection always felt underdeveloped. The models introduced in 2017 had potential, but they shared too much in common with their sportier siblings, both in terms of movements and dimensions, leaving them feeling too clunky to be an alternative to the entry-level dress watches from traditional haute horlogerie brands. The 1908, on the other hand, feels like a proper effort. Compared to the outgoing Cellini models, almost every detail has been tangibly upgraded to some degree. In the hand, the 1908 feels like a Rolex – the tactile feel of quality is quickly apparent. Despite being fairly svelte at 9.5 mm high, the case of the 1908 has the solidity of an Oyster case – th...

Rolex Introduces the Perpetual 1908 Refs. 52508 and 52509 SJX Watches
Rolex Introduces Mar 28, 2023

Rolex Introduces the Perpetual 1908 Refs. 52508 and 52509

Due to its enviable position as the leading Swiss watch brand by revenue, Rolex tends to dominate headlines for even the smallest changes to its collections. So it’s even bigger news when the brand launches an entirely new collection, the Perpetual 1908, as it has on the opening day of this year’s Watches & Wonders. Named for the year that Hans Wilsdorf registered the Rolex trademark in Switzerland, the Perpetual 1908 is a slim, time-only watch with a display back that signals a renewed focus on the dress watch category for the giant of Geneva. Initial thoughts The Perpetual 1908 is a worthy replacement for the outgoing Cellini collection, which to me always felt like the forgotten child of the Rolex portfolio. Forced to use movements from their sportier siblings, the Cellini watches were never able to achieve the right proportions to be taken seriously as dress watches. The Perpetual 1908 debuts in four references in yellow and white gold, with the option of white or black satin finish dials; the black dials look especially good. The designs are atypical for Rolex, featuring a sub-seconds dial at 6 o’clock, and a new handset. “Superlative Chronometer” drapes over the sub-seconds dial, calling to mind the Rolex Veriflat of the 1950s. Speaking of the Veriflat, the 1908 case measures just 9.5 mm thick thanks to the new cal. 7140. This is a big improvement over the Cellini watches, which were over 12 mm thick. The 1908’s dress watch credentials are bolstered fur...

The Best Rolex Watches for Collectors and the Stories Behind Them Teddy Baldassarre
Rolex Feb 8, 2023

The Best Rolex Watches for Collectors and the Stories Behind Them

Rolex watches are indisputably some of the most popular and coveted timepieces on the planet, and every watch enthusiast has their own ideas about (and often their own criteria for) what the best Rolex watches are. But how much do you really know about how your favorite Rolex model came about, why exactly it's so special and distinct from all the rest, and in some cases why it is historically significant to the watch industry as a whole? In this feature, we take a tour through nine of the most important and/or interesting Rolex watches, from their original conception to their place in the modern horological canon.  Origins of an Icon The most famous Swiss watch brand in the world was originally not even Swiss: it was founded by a German in the United Kingdom. Hans Wilsdorf (1861-1960), an orphan raised by his uncles in Kulmbach, Germany, learned entrepreneurship and self-sufficiency early in life, and began his career in the Swiss watch industry in 1900 when he started as a clerk at the watchmaking firm of Cuno Korten in La Chaux-de-Fonds, responsible for the maintenance and accuracy of hundreds of pocket watches per day. In 1905, two years after moving to London, Wilsdorf (below) partnered with another businessman named Alfred Davis to establish Wilsdorf & Davis, the company that would become Rolex. Wilsdorf & Davis, based in London’s Hatton Garden commercial district, was founded with a mandate to make reliably precise watches at affordable prices.  In 1914, days...

The Owner’s Perspective: With The Rolex Sea-Dweller 50th Anniversary “SD43” WatchAdvice
Rolex Sea-Dweller 50th Anniversary “SD43” Feb 1, 2023

The Owner’s Perspective: With The Rolex Sea-Dweller 50th Anniversary “SD43”

Why I Bought It It was different to a SubmarinerI like slightly larger watchesAll the Rolex heritage with a modern look The Ownership Reality It would help if you had a medium-sized wrist to pull it offNot great with a suit and cuffWe need to part with over $4000 more to own vs a Sub with a date! Overall rating: 8.25 /10 Value for money: 7/10 Wearability: 8/10 Design: 9/10 Build quality: 9/10 I was never a Rolex lover. There I said it. I thought Rolex was a brand for people that wanted to show off and tell people they had money and didn’t really know about watches. For some people, this is still probably the case, but this all changed for me many years ago once I started delving a lot more into the watch world, brands and their history, as well as their manufacturing techniques. And when I started researching Rolex a little, I started to understand just what made them tick, so to speak (yes, bad pun intended!) Now, I have a lot of respect for The Crown, what they stand for, and the processes and materials they use. The fact that they are one of the very few brands that develop and make their watches fully in-house, end to end, including metallurgists who develop the specific properties and proprietary blends of metals that go into them, including a foundry, I was a convert. These days I see Rolex for what Hans Wilsdorf originally intended – a tool watch that is able to handle whatever you throw at them and is designed for specific industries and occupations. Whilst mos...

Rolex Grants for Entrepreneurs Working to Change the World SJX Watches
Rolex Grants Aug 13, 2021

Rolex Grants for Entrepreneurs Working to Change the World

Inaugurated in 1976 by André J. Heiniger, the chief of Rolex who succeeded founder Hans Wilsdorf, the Rolex Awards for Enterprise was originally conceived as a one-off event to celebrate the 50th anniversary of the watchmaker’s trademark waterproof Oyster case. Comprising a grant of CHF200,000 (about US$215,000), the awards recognised entrepreneurs working on solving pressing social and environmental issues. But the brand has since transformed the awards into a biennial tradition, bestowing grants to over 150 individuals in the last four decades. According to Rolex, the grants gave birth to over 50 unique inventions, over 20 million trees planted, and dozens of endangered species protected – and, of course, numerous scientific expeditions completed. This year’s Laureates of the Rolex Awards for Enterprise have just been announced – five individuals from different continents, each leading an ongoing, growing projects. Unlike the Nobel Prize, the Rolex awards are given out based on current instead of past works, making it a scholarships of sorts that fuels a wider impact for the prize winner. Bling for good Healthy diets A perfect example of an effective, ongoing project is Sanku, a non-profit organisation that tackles malnutrition with a simple but scalable solution to the age-old problem. By retrofitting flour mills in Tanzania with its patented “Dosifier”, Sanku ensures the population is provided with a complement of basic nutrients such as vitamins and met...

Living With: Tudor Black Bay Chrono “Panda” SJX Watches
Breitling Premier B01 wh Jun 14, 2021

Living With: Tudor Black Bay Chrono “Panda”

Tudor was founded in 1946 expressly to offer good value, specifically, its founder Hans Wilsdorf (who’s better known to establish Rolex) wanted Tudor watches to offer the trademark dependability of its bigger brother, but at a more accessible price. Seventy-five years later that remains true, with watches like the Black Bay 58 being amongst the best dive watches in its price segment. When I covered the Tudor Black Bay Chrono “Panda” at its launch earlier in the year, I wrote it is “likely the best-value sports chronograph one can find under US$5,000”. So I naturally jumped at the opportunity to test drive the watch for a week. Initial thoughts The Black Bay Chrono “Panda” is, on its face, a more accessible alternative to the Rolex Daytona, now virtually impossible to get at retail. The similarities between the two are obvious: a “Panda” dial with one line of red text, screw-down pushers, and a black tachymetre bezel. Yet to simply pigeonhole the Black Bay Chrono “Panda” as a more affordable Daytona would do it a disservice. The Black Bay Chrono possesses enough character to stand on its own. It’s instantly recognisable as a Tudor with the signature “snowflake” hands matched with round indices. Though the new Black Bay Chrono is near identical visually to the first-generation model, it has been refined with a slightly thinner case. Nevertheless, the watch is still relatively thick on the wrist, slightly beefier than the Breitling Premier B01 wh...