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Editors' Picks: Our Favorite Watches From Geneva Watch Days 2025
With a strong set of releases from this year's Geneva Watch Days, our editors pick their favorites.
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With a strong set of releases from this year's Geneva Watch Days, our editors pick their favorites.
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Last week, Swiss tradition threw off its tie and experimented in a number of exciting ways.
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Punchy pink product pops, punctuating performer's "Play" premiere.
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Sometimes big news comes in a small package.
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An eBay find that turned into a 25 year hunt for an answer.
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More price increases are coming, including Patek, MB&F;, and Moser, executives say, without a better U.S. tariff deal.
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From super edgy to super smooth, these two new limited editions cover a lot of ground for an 11-year-old model that's become an icon.
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The field watch icon gets a subtle complication in a series of new 40mm models.
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Let Tim Cook.
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The brand's thinnest watch meets The Armoury's love of a classic twist.
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Quoted in excess of $10 million, this is a rare chance to see a Star Caliber 2000, let alone the unprecedented chance to buy all four metals.
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What a difference a dial (and bracelet) makes.
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The second installment of Nicholas Foulkes's Rolex series is to be released on September 29 by Wallpaper*.
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Big news out of France, with Trilobe's signature design meeting a new, sportier form.
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Citizen's popular integrated-bracelet design gets a brand new movement.
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Trump in the Rolex suite at tennis final gives hope frosty U.S./Swiss trade relations could thaw.
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Behind the scenes at one of the world's most unique and comprehensive archives of horology.
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A simpler evolution of the brand's ultra-complicated QP À Équation.
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A new and more contemporary take on the brand's very first model.
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UN's latest Freak variant uses a controlled crystallization process to create unique dial textures, making each of the 50 pieces completely one-of-a-kind.
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The impressive retrograde wandering hours watch gets a bright blue treatment.
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The world's first zero-reset and hacking tourbillon is back with a brand new dial.
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The fourth installment of the brand's constant force showcase comes with a brand new dial execution.
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On the heels of a Clive Clusser-themed 750T limited edition, the full lineup is finally here.
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A long overdue update to the brand's take on a wandering hours watch.
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With some help from George Bamford, the Propilot reaches new heights.
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An unconventional interpretation of a moonphase that's out of this world.
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Zenith teams with celebrated Swiss furniture maker USM with a colorful El Primero in the original Defy case for the first time and custom USM watch storage.
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The brand's business calendar caliber with a 10-day power reserve is back.
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The result of over a decade of work at the TAG Heuer Lab, the "TH-Carbonspring" is a new oscillator that relies on carbon rather than silicon – and it will soon be available in a pair of limited edition models.
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