SJX Watches · Page 19

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Louis Erard Makes Hand Engraving Affordable Aug 19, 2025

Louis Erard Makes Hand Engraving Affordable

Louis Erard’s niche is making either watchmakers or techniques affordable – the Gravée Main is hand engraving priced accessibly. The watch is entirely engraved by hand, across the bezel, case, crown, and buckle, with a classical leaf motif by Maksym Shavlak, a watchmaker and engraver from Ukraine. The resulting look is a blend of Gothic and Baroque, but the underlying watch retains the usual dimensions and movement of Louis Erard, while the dial is glossy black lacquer that evokes fired enamel. Initial thoughts I appreciate Louis Erard’s consistent focus on making interesting names or techniques affordable; its recent Damascus steel regulator being an example. Some micro-brands or one-man shops do the same for slightly less, particularly for certain decorative techniques, but without the finesse of Louis Erard. A good deal of credit for this goes to Manuel Emch, who oversees Louis Erard and lends his eye to the brand’s creations. The Gravée Main sits squarely in the sweet spot where Louis Erard excels. Admittedly, the ornate look is not for everyone, some might even find it tacky. But I like it; the look is appealing and the execution shows attention to detail. The tone-on-tone lacquered dial is a smart complement to the elaborate case. And that attention to detail is also evident in the engraving, which continues onto both the crown and buckle, which are sometimes overlooked. Price-wise the Gravée Main is pricier than the typical Louis Erard limited edition, bu...

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Patek Philippe Marketing Since 1839 Often Aug 18, 2025

Insight: The Evolution of Patek Philippe Marketing Since 1839

Often behind every watch brand’s marketing and image is an overarching influence that can be subtle or explicit. For Patek Philippe, that influence reveals a long arc of intention, carried across centuries, shaped by consistency, and reinforced through a remarkable alignment between product and message. From its early days in royal courts to modern-day exhibitions in New York and Shanghai, the company has approached communication as a reflection of its philosophy. Over nearly two centuries, Patek Philippe has maintained a consistent approach to communication – measured, stable, and aligned with the brand’s long-term perspective. The manner of Patek Philippe telling its own story is perhaps as interesting as its watches. We trace the way in which Patek Philippe has communicated over time, from introducing itself to the mind of the client, to adapting to a changing world, all while remaining aligned with its values. We also examine the brand’s choices in language and imagery, looking in particular to its early references to inheritance, which evolved into the familiar campaign that continued across decades. Launched in 2025, but perhaps enjoyed by many generations to come Foundations and Royal Recognition (1839–1877) When Patek Philippe was founded in 1839, the idea of advertising a luxury watch was almost nonexistent. Most manufacturers relied on trade reputation, medals at international exhibitions, and word-of-mouth among wealthy clientele. In contrast to today,...

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De Bethune DB25 Monopusher Chronograph De Aug 15, 2025

Hands On: De Bethune DB25 Monopusher Chronograph

De Bethune once again has a single-button chronograph to its line-up with the compact DB25 Monopusher Chronograph. Styled after the DB8 from the brand’s early years, the DB25 chronograph has a smaller case but a larger, more refined movement. Importantly, it is most accessible chronographs from the brand in recent memory, both in size and price. Initial Thoughts I hold De Bethune in high regard for its technical ambition and an idiosyncratic design language that blends aesthetic codes from the 18th and 23rd centuries. The distinctive aesthetics were largely the brainchild of cofounder Davide Zanetta, who unfortunately departed the brand several years ago. Fortunately, however, both traits are alive and well in the DB25 Monopusher Chronograph. For several years the brand lacked a conventional chronograph, and I see the new DB25 as the brand’s long-term solution to that problem. Likely shaped by feedback on the recent DB Eight, the DB25 Monopusher has everything it needs to be a staple of the brand’s line-up – moderate sizing, good looks, and complementary calibre. Though based on the brand’s prior chronograph movements, the DB3000 inside the DB25 is interesting in several respects. For one, it retains the oscillating pinion found in the long-ago DB1. The oscillating pinion isn’t well regarded by collectors, seen as less advanced than a vertical clutch and without the theatre of a horizontal coupling. It is possible to make a handsome chronograph with an oscillat...

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Omega Upgrades Aug 15, 2025

Omega Upgrades the Aqua Terra 150M Turquoise with a Ceramic Bezel

Omega continues its trickle of summer releases with the Aqua Terra 150M Turquoise, which has its smoked turquoise dial now matched with a black ceramic bezel for a cohesive look. Available in both 38 mm and 41 mm formats, the new Aqua Terra is pricier and arguably less versatile than the standard Aqua Terra, yet is strongly appealing – is the blue worth the green? Initial Thoughts The ceramic mania that gripped the industry a few years ago has cooled, but the material is here to stay, and this example is all the better for it. We’ve already seen this dial on a pair of bracelet-borne Aqua Terra earlier this year. Now it’s back with an integrated rubber strap and complementary black ceramic bezel. Even though this lacks the bracelet of the all-steel version, it’s more expensive, priced at about US$1,000 over the steel model on a bracelet. The retail price of US$7,300 is still affordable, and acceptable given the level of quality, but the value proposition is less clear. While the Aqua Terra’s boardwalk-to-boardroom versatility makes it a prime candidate for someone’s sole, “go anywhere, do anything” watch, the exotic colour palette and lack of a bracelet rule it out as such for most people. Instead, I imagine Omega is targeting brand fans who are less price-sensitive looking for a summer watch. Even for an owner of more than one Omega, the new Aqua Terra is different enough to make it interesting. Deja Blue While no longer novel, the fume turquoise dial rema...

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Audemars Piguet Advances Vertical Integration Aug 14, 2025

Business News: Audemars Piguet Advances Vertical Integration with Inhotec

Audemars Piguet (AP) has just announced a majority stake in Inhotec, a supplier of components for high-end mechanical movements. Long a supplier to AP, Inhotec produces parts ranging from base plates to springs, in both raw and fully decorated states. The value of the deal was not revealed, but founder Alexandre Eme will retain a minority stake and continue to serve as chief executive of Inhotec, which was founded in 2011. According to the announcement, AP will “provide strategic and financial support” while leaving Inhotec to retain “operational autonomy” over “managerial decisions, industrial activities and commercial relationships”. Lucas Raggi, the chief industrial officer of AP, explains the acquisition “is about consolidating key strategic skills and supporting the continuity of an expertise that is essential to the future of haute horlogerie“. AP’s acquisition of Inhotec reflects two trends. One is the longstanding and continued development of AP’s production capabilities, exemplified by the recent inauguration of the expansive Arc manufacture in Le Brassus. The other is macro, a slowdown in business for specialised suppliers across the watchmaking value chain.  

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Piaget Polo Flying Tourbillon Moonphase Aug 13, 2025

Hands On: Piaget Polo Flying Tourbillon Moonphase

Now into the second half of its second century, Piaget unveiled the Polo Flying Tourbillon Moonphase, an eccentric entrant in the crowded field of luxury sport watches. The charm of the watch lies in its unusual feature set: an extravagant dial and easy wearing format, which includes interchangeable rubber and leather straps. Housed in a sleek, 44 mm titanium case, the Polo Flying Tourbillon is the most complicated watch in the Polo collection since the underrated Polo Tourbillon Relatif introduced two decades ago. Initial thoughts I have a soft spot for watches like the Polo Flying Tourbillon that don’t fit neatly into any pre-conceived category. It’s risky to make watches like this; watches that look a bit odd on the spec sheet but feel good on the wrist. On one hand, it’s overtly sporty with a titanium case, a rubber strap, and a robust 100 m water resistance rating thanks to dual gaskets in the crown. Looked at from another perspective, it’s a piece of true industrial-haute horlogerie with a flying tourbillon and a thoughtfully executed pointer-style moonphase indicator, sans date. This last detail stands out to me, because the date and moonphase complications usually go hand-in-hand. To be clear, I don’t miss the date; its absence contributes to the care-free nature of the watch. The 44 mm titanium case looks large on paper, and indeed, the diameter is accentuated by its 9.8 mm case height, which is on the thinner side as such things go. But the Polo wears w...

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Vacheron Constantin Métiers d’Art “Tribute Aug 12, 2025

Hands On: Vacheron Constantin Métiers d’Art “Tribute to the Celestial”

Long a pillar of Vacheron Constantin’s line-up, Métiers d’Art has usually been about figurative, decorative, and classical watches, with traditional motifs and techniques being a recurring theme. The Métiers d’Art “Tribute to the Celestial” is, however, different in style from the usual Métiers d’Art offers, although its distinctive look is inspired by a one-off grand complication from 2021. The Tribute to the Celestial is a combination of familiar elements, but executed in a surprising way. It’s centred on traditional techniques, namely the hand guilloche dial and gem-set case, but modern in approach and aesthetics. The palette is largely blue and almost monochromatic, while the guilloche forms a geometric, polygonal motif. Initial thoughts At a distance, the Tribute to the Celestial is not what you expect. Across a room, it looks like a shiny, all-blue watch that could be ceramic or another contemporary material. It also doesn’t reveal much detail. But up close the Tribute to the Celestial shows off lots of refined detailing; it’s a double dose of metiers d’art, engine turning and gem setting. The primary metiers d’art on the Tribute to the Celestial is the guilloche on the dial that is done by hand in-house at Vacheron Constantin’s engine turning workshop. Instead of the common guilloche found on many watches, this employs straight lines at different angles to create a polygonal motif that forms a zodiac symbol, illustrating the versatility of...

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Aug 11, 2025

Hands On: FVF Genève FVF1 Tourbillon Superligero “Today”

Having re-emerged in 2021 with the debut of his new brand and the launch of the FVF1 C2 Tourbillon Superligero, Franc Vila is back with the FVF1 Tourbillon Superligero “Today”, a watch that challenges conventional notions of timekeeping with a good-humoured twist on the traditional day of the week display. Leveraging its predecessor’s ultralight 42.5 mm titanium case and integrated flying tourbillon movement, the Today questions the difference between the days of the week, with a day roller that displays the word ‘today’ in a different font for each day. While over time the wearer might learn to associate particular fonts with particular days, the otherwise functional day roller is intended to be a reminder to not take things too seriously – today is all we have. Initial thoughts I didn’t really know what to expect the first time I stepped off the elevator into Mr Vila’s brightly lit, attic workshop in Geneva’s Saint Gervais neighbourhood. The workshop itself is part of the story, housed in what was once very likely home to a cabinotier, a term that refers to a watchmaker operating from a rooftop workshop once favoured by Genevan watchmakers of old, who preferred to work where they could get plenty of natural light. Beyond the typical watchmaking equipment, and even some atypical equipment like a perlage machine with a mysterious past, the workshop is packed with contemporary art from Mr Vila’s personal collection. Talking with him about these sources o...

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Seiko SPRON 610 hairspring Lastly Aug 8, 2025

Insight: Hairspring Materials and Evolution Part II

Part I of our story on the evolution of hairspring materials covered temperature compensation along with the development of the first specialised balance spring alloy, Elinvar. The story brought us to the 1920s, when scientist and horologist Charles-Edouard Guillaume (1861-1938) finished his work on nickel-iron alloys and watchmakers begun embracing Elinvar springs paired with mono-metallic balances. In this second part we turn to newer hairspring alloys, like the now-ubiquitous Nivarox. Then we look at today’s landscape and the future, touching on research done by the Swatch Group with alternative, niobium-based alloys and also the specialised but obscure Seiko SPRON 610 hairspring. Lastly we discuss silicon springs, which are growing more prevalent across a range of timepieces. Elinvar’s weaknesses Elinvar was by far the greatest breakthrough in self-compensating alloy hairsprings at the time. Guillaume considered Elinvar good enough and not needing further improvement - unsurprisingly since he was its inventor - but other watchmakers and engineers continued to experiment with iron-nickel compounds because Elinvar’s inherent properties made it a good, but imperfect, material. Even though the alloy behaved predictably with temperature changes, its physical properties were not ideal to begin with. Elinvar was a soft metal, which posed its own suite of problems for spring applications. The importance of softness in terms of hairspring performance is not related ...

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Breguet s dragon was Aug 6, 2025

Jaquet Droz’s Chinese Dragon is Three-Dimensional and Skeletonised

Jaquet Droz is enjoying a good run with unique, dragon-themed watches. While last month’s debut was firmly in the mould of Anglo-Saxon fantasy lore, the Tourbillon Skelet Red Gold “Dragon Mask” is inspired by the Chinese dragon. A unique piece created at the behest of a client, like most of brand’s current repertoire, the Dragon Mask has an open-worked dial engraved and painted by hand – and set with emeralds – installed on a skeletonised, self-winding tourbillon movement. Initial thoughts Personalised commissions are, by definition, personal and not for everyone. This watch is over the top in its decoration, maybe even overdone to the point of kitsch, but I like it. Dragon-themed watches don’t always get the motif right – Breguet’s dragon was a little too fat – but this one is done well in its own way. The case is a little large for what it is, but the size is useful as it results in a larger canvas for the dial decoration. And because this is a Jaquet Droz, the execution, both in terms of dial and movement, will be good quality, as is usually the case with the high-end brands owned by Swatch Group. I imagine the client who commissioned this will be pleased – except maybe for the CHF450,000 price tag, which is steep but typical for a watch like this. A dragon in all its colours Despite its strikingly different look, the Dragon Mask is actually a variation of the clean and modern Tourbillon Skelet. Both share the same movement and case, but the Drago...

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Urban Jürgensen Aug 6, 2025

Interview: Kari Voutilianen on Urban Jürgensen and Artisanal Watchmaking

Urban Jürgensen made its comeback earlier this year with an impressive line-up that includes the flagship UJ-1 Tourbillon. Much of the credit for the brand’s watches and watchmaking goes to Kari Voutilainen. Mr Voutilainen has imbued Urban Jürgensen’s watches with the high standards of quality synonymous with his own brand, resulting in watches that are equally exquisitely craft and steeply priced, but arguably worth it. Though best known for his eponymous brand, Mr Voutilainen is also co-chief executive of Urban Jürgensen (and also a minority shareholder). His fellow steward of the Danish marque that is now headquartered in Bienne, Switzerland, is Alex Rosenfield. While Mr Voutilainen is in charge of watchmaking, Mr Rosenfield leads marketing and branding. From left: Kari Voutilainen, Andrew Rosenfield, and Alex Rosenfield. Image – Urban Jürgensen Given the opportunity to speak at length with Mr Voutilainen, I could not refuse. We discussed the true nature of artisanal work, ranging from movement decoration to guilloche, the details of Urban Jürgensen’s movements, and more. You can find his insightful answers below. But interestingly, my conversation with Mr Voutilainen reminded me of the first time I met him, which was at Baselworld 2006 when he launched the Masterpiece Chronograph (with a special hairspring from what turned out to be a questionable supplier). Even two decades ago, well before he was famous, Mr Voutilainen was passionate about the same thing...

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Citizen Aug 5, 2025

Inside the Watchmaking Journey of Dann Phimphrachanh

In the world of independent watchmaking, Phimphrachanh – pronounced “fin-fra-chan” – is a name worth learning. Born in France, Dann Phimphrachanh is a Portuguese citizen with Laotian heritage who produces watches in Switzerland. That multicultural heritage that informs his approach to horology, personified by the Seconde Vive, his first wristwatch. The Phimphrachanh surname, inherited from his Laotian grandfather, a political figure in Laos, speaks to this lineage, but Dann’s professional and personal identity is firmly rooted in Portugal. After training in Lisbon’s watchmaking school and working at traditional Swiss watch brands, Dann set out to build his first watch on his own terms: by hand, with minimal industrial tools, and a commitment to preserving classical methods in a modern context. In a world where “independent watchmaking” can sometimes feel like just another label, Dann reminds us what it really means. The Seconde Vive, the result of years of solitary work, is both a technical achievement and a reflection of a deeper pursuit, a journey shaped by tradition, silence, and the slow mastery of time itself. The Seconde Vive Origins When Dann first left for Switzerland, he carried with him an image shaped by the glossy pages of watchmaking magazines, a world where the watchmaker was portrayed as a solitary figure, pursuing perfection in a quiet, idyllic workshop. “It was that image I went looking for,” he recalls. Reality, of course, was more co...

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Bulgari Octo Finissimo Tadao Ando Aug 4, 2025

The Op Art-Inspired Anoma A1 Optical is Not an Illusion

Anoma made its debut last summer and has just released its third model, the A1 Optical. Without departing too far from what made the previous models attractive and affordable, the latest variant features a CNC guilloché dial with a shimmering optical effect. For the design of the dial, Anoma founder Matteo Violet-Vianello was inspired by the works of Bridget Riley and Ferruccio Gard, instrumental figures in the optical art movement. There are two dial options for the Optical; copper and silver. The copper option is the livelier of the two and will inevitably be called a salmon dial. Alternatively, the silver-treated option gives the watch a distinctly black-and-white feel. Interestingly, the first 150 pieces in each dial finish will be delivered with a related artwork commissioned from optical artist Adam Fuhrer. After the first 300 pieces have been delivered, regular production (sans artwork) will commence. Initial thoughts It’s rare to find watchmaking at this price point that is distinctive enough to sell without a name on the dial, but Anoma is betting the A1’s pebble-like triangular case is a recognisable enough calling card to dispense with the branding. It was the right call, because the Optical is all about its dial and the shimmering optical illusion created by programmatic guilloché. In some ways the dial motif is similar in concept to the Bulgari Octo Finissimo Tadao Ando, but the triangular pattern and three-dimensional texture will result in a more engag...

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MB&F; Aug 4, 2025

Reflecting on Twenty Years of MB&F;

It’s difficult to picture what the independent watchmaking landscape would look like without MB&F;. In some ways, it feels like the brand has always been around, perhaps because for me, it has. I first discovered MB&F; in 2008 when the HM2 was launched, but even back then the brand had an aura of polish that belied its short history. With the benefit of hindsight, Max Büsser’s decision to step away from corporate life, and leave the top job at Harry Winston Rare Timepieces to build his own brand rooted in collaboration, transparency, and imagination, seems obvious. But at the time, it was seen as a risky move that would never work. To understand why it did, we need to go back to the early 2000s. Max Büsser during the launch of the HM1 It’s called what? Let’s rewind. In the early 2000s the watch community was obsessed with the topic of in-house movements. The internet was slowly helping collectors find one another and share insider knowledge, which revealed how many watches were powered by the same handful of movements. If a new brand wanted to be taken seriously, it was increasingly important to be a manufacture and do as much as possible in-house. It was a simpler time, and we had yet to see such widespread misuse of the term.  So when Mr Büsser explained that MB&F; stood for ‘Maximilian Büsser & Friends,’ and that he would actively celebrate the friends and collaborators that he was working with, people told him he was crazy. But he understood that the coll...

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Patek Philippe alumni who caught his Aug 1, 2025

Hands On: Roger Dubuis Excalibur Biretrograde Calendar

Roger Dubuis is celebrating 30 years by looking back on its days as a trend-setting independent. The Excalibur Biretrograde Calendar deftly balances the spirit of Genevan watchmaking from the brand’s early years in the 1990s with the boisterous designs of the 2000s in a manageable size, but less manageable price. While the style is reminiscent of the oversized Excalibur models that were far from ergonomic, the Biretrograde Calendar has been redesigned for wearability. The retrograde calendar mechanism on the front is an in-house construction, built on top of the brand’s own automatic movement that is unexpectedly sophisticated and classical. Initial Thoughts Roger Dubuis is a marque built on calendars, so the new Excalibur has historical resonance. The late Roger Dubuis was a Patek Philippe alumni who caught his big break working with Jean-Marc Wiederrecht, who would go on to found Agenhor, on a double retrograde perpetual calendar developed for New York jeweller Harry Winston. It was during the project that Dubuis met his future business partner, Carlos Dias, an entrepreneur who would help establish the Roger Dubuis brand and transform it into a hit maker in the 2000s. The same double retrograde perpetual calendar mechanism would accompany the first Roger Dubuis model the brand’s debut in 1995. And the retrograde calendar also has a historical connection to Geneva, as a local watchmaker named Marius LeCoultre created the most prolific retrograde perpetual design of ...

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Audemars Piguet Renaud & Papi APRP Jul 30, 2025

Up Close: Vanguart Orb Tourbillon

Vanguart is surprisingly under the radar, despite having been eight years old. The brand was founded in 2017 by a quartet that includes alumni of Audemars Piguet Renaud & Papi (APRP), and last year introduced its most notable product yet, the Orb. The watch arguably goes against the grain of independent watchmaking today. Instead of being traditional, simple, and brightly finished, it is appears intricately mechanical and distinctly modern in style. A flying tourbillon wristwatch with an inventive, thoughtful technical approach, the Orb is powered by a layered, skeleton movement with a novel winding-function selector that allows for switching between manual and automatic winding. And it’s been trending recently after having been spotted on the wrist of singer Ed Sheeran during a concert in Germany. Initial thoughts I first encountered Vanguart when it launched the Black Hole Tourbillon in 2021. The brand caught my interest because it was set up by an all-star team that included two technical experts from APRP. Though the Black Hole was technically impressive, the oversized, space-ship shape felt overdone and way too much on the wrist (and also twice as expensive). The Orb, on the other hand, is (almost) just right. When I first saw the Orb, I thought it might be yet another basic tourbillon movement in fancy dress but priced exorbitantly. I was wrong. The movement is impressive in many respects. The Black Hole Tourbillon. Image – Vanguart The Orb is both minimalist and...

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Bremont Revives Jul 29, 2025

Bremont Revives the Orange Barrel for the MB Meteor

One of Bremont’s best known pilot’s watches is undoubtedly the “MB”, now in its latest iteration as the Altitude MB Meteor. Now led by Davide Cerrato and controlled by hedge fund manager Bill Ackman, Bremont has focused on aviator’s watch since its founding. The MB was one of its earliest models – “MB” is short for Martin-Baker, the British company that produces ejection seats, primarily for jet fighter aircraft, including the Eurofighter Typhoon and Lockheed Martin F-35. The original MBI was produced exclusively for pilots who successfully ejected with a Martin-Baker ejection seat, and that spawned a line of commercially available MB models. The MB Meteor continues the collection with a redesigned case in titanium, now with a striking orange “barrel”, a knurled case middle that gets its colour from a ceramic coating. Initial thoughts I’ve always liked the MB series because of the ejection seat connection. Admittedly, the link is a good dose of marketing, but it’s good storytelling that makes for a cool watch. The fact that the MB models in general are robust, no-frills, and relatively affordable also add to their appeal. The MB Meteor is the latest generation in the series. The model was already launched some months ago, but with a case “barrel” in plain colours. The new orange barrel is a standout feature, because it is the closest thing to the red barrel of the model that is available only to pilots who have ejected from a Martin-Baker seat. ...

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Audemars Piguet Code 11.59 Starwheel [Updated Jul 29, 2025

A Unique Audemars Piguet Code 11.59 Starwheel [Updated with Sale Result]

Continuing with its longstanding support for charities in Singapore, one of its key markets globally, Audemars Piguet (AP) has just revealed the Code 11.59 by Audemars Piguet Starwheel SG60, a unique piece created expressly to raise funds for the National Museum of Singapore (NMS). Featuring a red lacquer dial and customised rotor, this one-of-a-kind Starwheel will be sold at auction on August 15, 2025, with all proceeds going to the museum. The watch is also a nod to Singapore’s 60th year as an independent nation, hence the “SG60”. [Update August 15, 2025: The unique Code 11.59 Starwheel sold for 480,000 Singapore dollars, equivalent to US$375,000.] Initial thoughts The Starwheel is my favourite Code 11.59 model, but the regular production version is only available in one guise for now. Unlike the standard model that’s dressed in dark, muted colours, the SG60 edition is bold and striking. The elements specific to the occasion are subtle, like the red “60” on the minute scale, but this is easily distinct from the regular production equivalent. I certainly think it is more appealing. That said, I would have preferred more extensive changes to the dial colour, especially since the black hour discs are now at odds with the rest of the dial that is mostly in red and silver. The only downside, of course, is the fact that it’s a unique piece that will probably sell for three times the retail price (and probably more). More generally, I like the fact that AP is doin...

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Breguet was born there Jul 28, 2025

Rolex Ventures Into Cutting-Edge Atomic Timekeeping

In a surprising move from the conservative watchmaker, Rolex has quietly set up Rolex Quantum SA, a new entity dedicated to atomic timekeeping, the most precise form of timekeeping ever invented by man. Rolex chief executive Jean-Frederic Dufour will sit on the board of Rolex Quantum, with engineer Fabien Droz serving as director of the venture. With Rolex Quantum, the watchmaker plans to develop and sell atomic clocks, conceivably for industrial or scientific purposes. Being somewhat removed from the core Rolex offering of wristwatches, the atomic clocks will be developed separate from the main Rolex brand. The new venture strengthens the brand’s ties with CSEM (Swiss Center for Electronics and Microtechnology), the Swiss technical institute most famous in watchmaking for having developing silicon component for watch movements. The venture will benefit from Rolex’ broad industrial research and development capabilities, while also leveraging CSEM’s experience with atomic timekeeping. The establishment of Rolex Quantum was first reported by Swiss newspaper Arcinfo. Neuchâtel timing Despite the cutting edge nature of its work, Rolex Quantum will be located on historic grounds, namely on the same street as the Neuchâtel Observatory, which is current home to CSEM’s atomic timekeeping laboratory. The location also has historical resonance as the city has long played a role in watchmaking and chronometry over the years. Abraham-Louis Breguet was born there and the obs...

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Hublot Big Bang Unico Jul 28, 2025

Hands On: Hublot Big Bang Unico in Mint Green Ceramic

One of the year’s best summer watches, the Hublot Big Bang Unico Mint Green Ceramic is a fresh interpretation of the brand’s signature collection. Housed in a 42 mm case clad in candy-like, mint green ceramic, the Big Bang Unico features Hublot’s top-of-the-line HUB1280 flyback chronograph movement with an unusual, dial-side integrated construction. While technically identical to other ceramic Big Bang watches, the new mint green colour is unusually fun and approachable. This new edition of the Big Bang joins the permanent collection, and extends the brand’s industry-leading range of coloured ceramic watches. Initial thoughts Hublot is a brand that tends to elicit visceral polarisation among collectors, and it’s easy to see why. The bold designs are seen as outrageous by some, and the pricing puts them out of reach for those focused on maximising their horological dollar. But Hublot has outgrown its early reputation as a Royal Oak imitator and found its own identity, in part through its leadership in ceramics and willingness to experiment with design and colour. In this case, the mint green colour looks great, and considering the glossy finish, it looks almost like candy. This gives the watch a friendly countenance that results in an amusing tension with the overtly masculine, technical structure of the case and design of the dial, with its stencil-like hour markers. The Big Bang collection is all about its signature architectural case, and the mint green editio...

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Louis Vuitton Announces Semi-Finalists Jul 26, 2025

Louis Vuitton Announces Semi-Finalists for 2026 Independent Watchmaking Prize

The second edition of biennial Louis Vuitton Watch Prize for Independent Creatives is now well underway, and the 20 semi-finalists have been announced. The candidate pool is exceptionally diverse, with makers hailing from eight different countries and espousing a variety of different product philosophies. The watch prize is the brainchild of Jean Arnault, who leads Louis Vuitton’s watchmaking initiatives. A passionate supporter of independent watchmaking, Mr Arnault created the watch prize in 2023 to recognise talented watchmakers and designers and give one lucky winner a helping hand. Raúl Pagès won the first edition of the watch prize. Image – Louis Vuitton Initial thoughts I try not to put too much stock in the various prizes that are handed out in the watch industry. Many such contests suffer from a lack of participation, a problem that makes it difficult to take the results seriously. That said, it’s worth paying attention to the Louis Vuitton watch prize for a few reasons. First, it’s unusually inclusive, welcoming entrants from all over the world, ranging from journeymen watchmakers like Bernhard Zwinz and David Candaux to emergent Chinese brands like Behrens and Fam Al Hut. Second, the candidate pool is not sub-divided into arbitrary categories, meaning there’s plenty of competition to keep things interesting. Finally, the outcome is meaningful – the winner gets a €150,000 cash prize and a one-year mentorship at La Fabrique du Temps with Michel Nava...

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A. Lange & Sohne Jul 25, 2025

Hands On: A. Lange & Söhne Zeitwerk Date in Pink Gold

A. Lange & Söhne refreshes its arguably most avant-garde collection with the Zeitwerk Date in pink gold matched with a dark grey dial. The new Zeitwerk Date joins the existing model in white gold as a regular production model, and retains the L043.8 movement featuring the signature digital time display driven by a constant force mechanism. The Zeitwerk Date is one of Lange’s simplest watches in terms of information displayed – just the time and date – but stands out as one of the brand’s most technically complex creations. Despite the low volume of production and esoteric mechanics, the Zeitwerk is also one of Lange’s most iconic models, alongside the Lange 1 and Datograph, thanks to its striking design that departs from the usual aesthetics of the normally staid brand. Initial Thoughts While the original Zeitwerk Date in white gold was the first of the second-generation Zeitwerk, bringing with it sweeping changes to the Zeitwerk movement, the new model is stylistic variation that serves to fill a gap in the collection. It offers more choice (actually just a binary choice) for someone looking for a Zeitwerk that is more complex than the base model, but not ready to go all the way to the Zeitwerk Minute Repeater that costs five times as much. The original Zeitwerk Date was a good, perhaps even great, watch inside and out, and this is too – though it could probably could have come a little sooner. It’s still a large watch, but the bulk is easy to justify consi...

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Grand Seiko models While Credor Jul 24, 2025

The Credor Goldfeather Tourbillon GBCF999 is Distinctly Japanese High Horology

Credor returns to its first-ever tourbillon with the Goldfeather Tourbillon GBCF999, a watch that emphasises traditional Japanese craftsmanship with maki-e lacquerwork and hand engraving. Tracing its lineage back to the inaugural Seiko tourbillon that was launched in 2016, the Goldfeather Tourbillon is equipped with an improved tourbillon movement featuring a clever twist. Despite its elaborate decoration, the Goldfeather possesses a far more subdued look than its 2016 predecessor, the Credor Fugaku Tourbillon, which was not only decorated in maki-e and engraving but also set with blue sapphires. Initial thoughts Credor timepieces are almost always appealing propositions, since they usually sit somewhere between more affordable Seiko watches and high-end Grand Seiko models. While Credor is often synonymous with simple but highly decorated watches – like the famous Eichi II – its catalogue boasts truly noteworthy examples of complications. The new Goldfeather Tourbillon is one of these noteworthy watches. It’s a relatively restrained watch but executed with an impressive level of quality, especially in its decoration that is uniquely Japanese. And the slim movement is uniquely Credor in style and finish. In terms of hand finishing inside and out, the makers of the Goldfeather Tourbillon cut no corners. The Goldfeather’s form is inspired by a model from the 1960s; the clean case design is clearly suggestive of those times. The overall look manages to blend classical...

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Bulgari Beyond Time” Exhibition Jul 23, 2025

Bulgari “Beyond Time” Exhibition and a Singapore-Exclusive Octo Worldtimer

Bulgari has just opened Beyond Time in Singapore, which takes place in Paragon Mall from July 18 to August 10, 2025 and is open to the public daily. An exhibition dedicated to the brand’s watches and jewelled timepieces, Beyond Time also marks the launch of the Octo Roma Worldtimer SG60, a limited edition only for Singapore. The exhibition includes the record setting Octo Finissimo complications – some of the thinnest wristwatches ever made – as well as a watchmaking “masterclass” led by a watchmaker from Bulgari’s Neuchâtel manufacture. Singapore National Day The event coincides with Singapore’s 60th year of independence on August 9. For the occasion, Bulgari has created the Octo Roma Worldtimer SG60, a limited edition accented in white and red, the national colours of Singapore, with a case in black DLC-coated steel. Other goodies specific to Singapore’s National Day weekend include postcards by Singaporean artists, and personalised poetry verses. The Octo Roma Worldtimer SG60 is delivered on a pair of straps in red and black Located on the ground floor of the mall, the B-shaped exhibition space is inspired by the work of German architect Mies van der Rohe and his close collaborator, designer Lilly Reich. The exhibits are organised thematically, with the Serpenti and Octo collections each having a space of their own, but the complicated watches are the centrepiece. The complicated watch display showcases the brand’s accomplishments in pushing the bound...

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Patek Philippe Retrograde Perpetual Calendar Ref Jul 23, 2025

Up Close: Patek Philippe Retrograde Perpetual Calendar Ref. 6159G

Just launched earlier this year, the Patek Philippe Retrograde Perpetual Calendar Ref. 6159G-001 is the latest in a long line of perpetual calendars with retrograde date, dating to 1993 in the modern day and even further with vintage watches. Though essentially identical in terms of function and display, the ref. 6159G is the most modern take on the concept to date, while being entirely improved in terms of the movement and case. The key elements that distinguish the ref. 6159G are the dial and case: the translucent sapphire dial is tinted in grey and black, while the case sports a bezel and case back finished with clous de Paris guilloche. It’s an unusual combination, but appealing overall, although some elements, like the generous dose of lume, feel out of place. Initial thoughts Patek Philippe’s catalogue is still mostly classically oriented, with watches like the Calatrava ref. 6196P capturing the traditional Patek Philippe style. But the brand has been moving towards a more modern aesthetic. Not all the attempts in the direction have been successful, but the ref. 6159G fortunately manages to do it well. Being modern in flavour also sets the ref. 6159G apart from its predecessors like the ref. 5159. While earlier generations of the retrograde perpetual calendar were fairly evolutionary in style, the ref. 6159G is visually unique. Fundamentally, the ref. 6159G is not exceptionally novel – but it looks good. The hobnail bezel and sapphire dial is a surprising combi...

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Vacheron Constantin Jul 22, 2025

Jaquet Droz Surprises with a Unique Dragon Tourbillon

Continuing with its focus on unique, custom-order watches, Jaquet Droz’s latest brings together art, film and watchmaking. Commissioned by an unnamed collector (who presumably loves J.R.R. Tolkien’s tales), the Tourbillon Dragon “John Howe” stands as a fine example of Swiss watchmaker’s ability to blend artistic crafts with technical watchmaking. It reprises an earlier commission that similarly united The Lord of the Rings and Jaquet Droz watchmaking. Initial thoughts Custom-made one-offs are not uncommon in the world of high horology, with collectors regularly commissioning unique timepieces from both independent and established makers. Most of George Daniels’ creations were commissions, as were the ultra-complicated pocket watches delivered by Vacheron Constantin to a certain Mr Berkley. Unlike other brands, however, Jaquet Droz is now largely specialised in custom or bespoke commissions. It also takes a different and unique approach by collaborating with both the client and an artist of the client’s choosing in making wearable pieces of art. Here the artist John Howe, the Canadian illustrator who was responsible for visualising Tolkien’s fantasy world for the novels and later became artistic director of The Lord of the Rings film series. The timepiece reproduces an artwork created by Mr Howe as a large scale painting that was then was adapted to wristwatch format.  Beyond the impressive miniature painting and pedigree of the motif, the watch stands firm...

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IWC Debuts Pale Blue Ceramic Jul 21, 2025

IWC Debuts Pale Blue Ceramic with the “Top Gun” Miramar

IWC continues to grow its line of ceramic-cased pilot’s watches with the Pilot’s Watch Chronograph 41 Top Gun Miramar (ref. IW389409). A limited edition of 1,000 pieces unlike most other ceramic models that are regular production, the Miramar joins the pilot’s watches with ceramic cases in white, dark green, dark blue, beige, and of course classic black. For someone who wants the same colour, but for half the price, IWC has also launched the Pilot’s Watch Chronograph 41 with a “Miramar blue” dial and stainless steel case (ref. IW388117) that’s regular production. Initial thoughts The IWC aviator’s watches with ceramic cases are generally appealing, the ceramic cases add a cool factor to an otherwise standard and functional design. But there are now a lot of them in multiple colours. The range of colours feels a little much, especially for a watch that meant to be rooted in aviation instruments. Because of the historical basis of IWC’s pilot’s watch line, the collection has always seemed a bit more serious minded, but the many colours run counter to that. That is, the Miramar itself is a likeable watch. The colour is unusual and fun while also being different. It brings to mind the fashionable shade of baby blue associated with Tiffany & Co., but is clearly different in being darker. And IWC’s build quality is always reliable; the cal. 69380 inside is an industrial workhorse found across the brand’s catalogue. The Miramar is also priced correctly, th...

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Patek Philippe Cubitus Ref 7128/1G Jul 21, 2025

Hands On: Patek Philippe Cubitus Ref. 7128/1G

The polarising Cubitus collection is not yet a year old, but Patek Philippe’s newest line of elegant sports watches has expanded in a big way with the Cubitus ref. 7128/1G-001 in a new ‘medium’ 40 mm size that transforms the wearing experience for the better. With summer now in full swing, it’s worth looking at this new Cubitus and considering what it means for the future of the collection. Featuring a silky 18k white gold case and bracelet, the smaller Cubitus practically drapes itself on the wrist, and is probably the most compelling launch yet from the new collection. Also available in rose gold (ref. 7128/1R-001), the new “medium” Cubitus is a luxury sports watch in the true sense of the term, combining everyday comfort and wearability with premium materials and high-quality finishing inside and out. For better or worse, the Cubitus retains several signature elements of the Nautilus such as the embossed sunburst blue dial and lozenge-shaped hands. Initial thoughts When the Cubitus launched last year, it was decried by many spectators as an unworthy successor to the sought-after Nautilus. I freely admit I never had a strong affinity for the Nautilus, which might explain my open mind toward the Cubitus, but I really like the faceted eight-sided crystal and find the overall design about as compelling as that of its esteemed predecessor. That said, I do wish the Cubitus had more of a distinct identity of its own. In the case of the current ref. 7128/1G-001 in 1...

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Vacheron Constantin Tribute Jul 21, 2025

SJX Podcast: Are Watches Too Expensive? And Discussing Bundling.

This week’s podcast starts with two hot topics – retail prices of watches and “bundling”, or having to buy one watch (or several) in order to get something desirable. The episode also includes several watches we covered recently, including the Vacheron Constantin “Tribute to the Celestial” and the Louis Vuitton Tambour Taiko Spin Time. Listen on Apple Podcasts, Spotify, and YouTube.  

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Audemars Piguet Royal Oak Concept Jul 18, 2025

Hands On: Grand Seiko Tokyo Lion Tentagraph SLGC009

Grand Seiko returns to its Sport Collection with an even bolder and edgier take on its flagship chronograph with the Tokyo Lion Tentagraph SLGC009. Combining an oversized case Brilliant Hard Titanium and a high-spec, high-beat chronograph movement, the striking new is Tentagraph is surprisingly not an all-new design but an iterative evolution that builds on the existing Sport Collection case. Initial Thoughts While a strength of Seiko itself, chronometry-focused Grand Seiko has historically struggled with sports watches, though not for lack of trying. In 2019 Grand Seiko launched the angular and aggressive Sport case featuring a facetted, polygonal form with a sapphire-covered bezel to celebrate 20 years of Spring Drive. Grand Seiko intended the design to evoke the mane of the brand’s lion mascot. In 2023 came the regular production Tokyo Lion series, and the brand also extended the design language into its jewelled Masterpiece watches. The “lion’s mane” case design reminds me of the Audemars Piguet Royal Oak Concept, and with the addition of an octagonal bezel the resemblance has only grown, though I wouldn’t say it is derivative – if anything the Grand Seiko case is a more boisterous take on the 45GS design from the late 1960s. The earlier Spring Drive GMT Chronograph SBGC275 with a less stylised case design I quite liked the Sport case when it was launched in 2019, especially the rose gold SBGC230, but it felt unfinished with a round bezel and buttons. With...

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