SJX Watches
Roaring Twenties Marque Niton is Born Again
A long defunct Geneva watchmaker, Niton has been revived and is getting off the ground with the Prima, a historically-inspired jump hour watch. With some serious tricks up its sleeve – the proprietary calibre is surprisingly excellent – the Prima might just be the right new-meets-old infusion the watch market needs. Initial thoughts Bringing back defunct but once illustrious watch manufactures is not a sure thing, and Niton might be more challenging than most given the lack of name recognition. The brand, however, did have a glorious, if short, history. The introductory model of the recently revived brand is the Prima. While the watch takes its inspiration from pieces made in the 1930s, the overall impression is more evocative of retro-futuristic 1960s. Rounded typography, thick indices, and a concentric pattern on the central minutes disk all make for a look that’s equally comforting and refined. Arguably the best surprise is the in-house NHS01 inside the Prima. A square movement developed in-house, the ambitious, hand-wound NHS01 integrates the jump hour complication with the in-line minutes disk and small seconds display, all while bearing the coveted Poinçon de Genève. Seeing a small independent brand earn the demanding hallmark for its first run of pieces is nothing short of amazing. Both versions of the Prima sit at under the CHF50,000 mark, which places the model in the upper echelons of pricy independent time-only watches. However, one might argue the P...