Teddy Baldassarre
G-Shock CasiOak In 2025
Before getting into the CasiOak, let's revisit some brand history. Japan’s Casio, renowned as the producer of the world’s first portable electronic calculator, released its first watch, the quartz-powered Casiotron, in 1974. But it wasn’t until 1983 that the electronics giant really made an impact on the timepiece world with the introduction of the first G-Shock. Conceived by Casio engineer Kikuo Ibe, who had experienced the loss of the beloved pocket watch his father had given him after he accidentally dropped it on a hard floor, the G-Shock was positioned from the beginning to be the world’s toughest watch, and the first to use urethane rubber in its construction. From the original DW5000-C (recent version pictured above), with its rectangular case, all-digital LCD timekeeping display, and quartz movement with 10-year battery life, sprang an extensive family of G-Shocks, which by the time of the model’s 40th anniversary in 2023 would include both digital and analog-digital models as well as a variety of high-tech case materials. In 2019, the G-Shock family tree added a branch that made fans of a certain type of high-end sport-luxury timepiece stand up and take notice - namely the so-called “CasiOak” models (below), whose roots, it could be argued, reach back not only farther than the first G-Shock but even farther than the Casiotron. Why "CasiOak?" It was a Swiss luxury watch, as groundbreaking in its own way as the G-Shock, that ultimately paved the w...
