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Results for Seiko Astron

3,189 articles · 23 videos found · page 10 of 108

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Wiki · Guide
Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

Wiki · Guide
The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

First Look – The new Grand Seiko Sunrise Tentagraph Limited Edition SLGC006 Monochrome
Grand Seiko Sunrise Tentagraph Limited Edition Sep 10, 2025

First Look – The new Grand Seiko Sunrise Tentagraph Limited Edition SLGC006

Released in 2023, the Tentagraph was Grand Seiko’s first-ever mechanical chronograph… I know, it sounds weird for a brand with about 65 years of history, but all of its chronographs used to be based on a Spring Drive architecture (calibres 9R86 and 9R96) until the launch of the SLGC001. Using the Evolution 9 platform, the Tentagraph […]

Seiko Upcycles Leather for the Latest Presage SJX Watches
Seiko Upcycles Leather Sep 10, 2025

Seiko Upcycles Leather for the Latest Presage

Seiko adds a new limited-edition to its line of affordable dress watch with the Presage Classic Series Upcycled Leather Strap that sports knurled bezel, golden-brown gradient dial, and with a leather strap made from shoe leather offcuts supplied by Regal, a Japanese shoemaker best known for its leather dress shoes. Initial Thoughts Though strange on the surface, the Seiko Presage and Regal tie-up makes sense. Both are affordable, solid offerings in their respective segments, and also distinctly Japanese. Notably, Regal is launching the saddle shoes that produced the offcuts later this week. The watch itself is a good looking iteration of Seiko’s familiar entry-level dress watch. The bezel and smoked dial are a pleasing combination that set this apart from most Presage models. Seiko didn’t mention the impetus for this collaboration in press materials; I suspect geography was a part. Regal builds its top of the line shoes in the town of Morioka, near Morioka Seiko Instruments, the heart of Seiko’s domestic mechanical watch production. That proximity lends a lot of authenticity to the collaboration for me, and I wish it were part of Seiko’s messaging, though I understand most consumers don’t care. At the same time, Regal is little known outside Japan, but its shoes are a fixture in major Japanese department stores. The transient nature of leather straps is arguably a shortcoming in watches like the new Presage, or the Kodo Constant Force Tourbillon at the other en...

Introducing: The Seiko Presage Classic Series “Shiracha” SPB529 - Like Slipping On A Loafer Fratello
Seiko Presage Classic Series “Shiracha” Sep 8, 2025

Introducing: The Seiko Presage Classic Series “Shiracha” SPB529 - Like Slipping On A Loafer

Upcycling, the process of transforming materials that would otherwise be discarded into new products of higher value through thoughtful design and creativity, is a current theme, and that’s a good thing. You’ll get my point by looking at the new Seiko Presage Classic Series “Shiracha” SPB529. The elegant 40.2mm watch features a strap made of […] Visit Introducing: The Seiko Presage Classic Series “Shiracha” SPB529 - Like Slipping On A Loafer to read the full article.

Sunday Morning Showdown: Zenith Chronomaster Sport Vs. Grand Seiko Tentagraph Fratello
Grand Seiko Tentagraph Sunday morning! Time Aug 10, 2025

Sunday Morning Showdown: Zenith Chronomaster Sport Vs. Grand Seiko Tentagraph

Sunday morning! Time for a cup of coffee and another Sunday Morning Showdown. This week, Mike and Jorg go head-to-head in a battle of the titanium high-beat chronographs. Mike’s pick this week is the titanium Grand Seiko Tentagraph. The first blue dial model was released in 2023 and got a follow-up this year. However, the […] Visit Sunday Morning Showdown: Zenith Chronomaster Sport Vs. Grand Seiko Tentagraph to read the full article.

Introducing: The Seiko Alpinist EU Limited Edition In Blue Fratello
Seiko Alpinist EU Limited Edition Aug 9, 2025

Introducing: The Seiko Alpinist EU Limited Edition In Blue

There’s no shortage of Seiko releases these days, but few pique our interest quite like a new Alpinist. The rugged field watch has earned cult status over the years, balancing quirky charm with real-world capability. Now, with the introduction of the Seiko Alpinist SPB531, the brand adds a Europe-only edition in a deep, moody blue. […] Visit Introducing: The Seiko Alpinist EU Limited Edition In Blue to read the full article.

The Pepsi Challenge: Seiko Continues their Summer of Licensing Worn & Wound
Seiko Continues their Summer Aug 6, 2025

The Pepsi Challenge: Seiko Continues their Summer of Licensing

A few months ago when Seiko unveiled their Jaws watch, I didn’t really think much of it. Jaws is one of the most popular movies ever made, and it’s celebrating a big anniversary this year. In a world where watch brands collaborate with all kinds of silly entities for all kinds of silly reasons, it seemed like a pretty normal release. Then, just in the last week, Seiko announced a trio of watches bearing the Datsun name. OK, a Japanese car – a cult classic car at that – doesn’t require a whole lot of mental gymnastics to figure out. But then yesterday, when I opened Instagram over my morning coffee and saw the new Seiko “Pepsi” watches, reader I have to admit: it broke my brain a little.  At first I thought it must be a prank or a joke. Maybe Seiko’s account got hacked and one of these new AI engines built an entire marketing campaign around the most on-the-nose “collaboration” yet? But no, a little digging revealed that the two new Seiko 5 Sports watches with blue and red Pepsi bezels were indeed an endeavor bearing the name of the number 2 cola in the country. We’ve been referring to bezels in this colorway as “Pepsi” bezels for longer than I’ve been involved in the watch industry, as a hobbyist and certainly as a professional. It certainly never occurred to me that one day the beverage company would sign on as what amounts to an official partner with a watch brand. But it’s a testament to the ultra-corporatized watch world we’re all livin...

From Homage to Heritage: Why I Traded My Seiko SPB317 for the 6105-8000 Fratello
Seiko SPB317 Aug 6, 2025

From Homage to Heritage: Why I Traded My Seiko SPB317 for the 6105-8000

Every once in a while, a big box with Seiko watches arrives at the Fratello office. It contains the brand’s releases for the upcoming months and allows us to review and photograph them ahead of time. I still remember when I discovered the Seiko SPB317 in there, back in 2022. I immediately fell in love […] Visit From Homage to Heritage: Why I Traded My Seiko SPB317 for the 6105-8000 to read the full article.

Has Seiko Reignited A Little Magic With Its New Limited Edition 5 Sport? Fratello
Seiko Reignited Aug 5, 2025

Has Seiko Reignited A Little Magic With Its New Limited Edition 5 Sport?

Seiko is an absolute titan in the watch industry. The number of key timepieces in the brand’s catalog is too long to list here. Nevertheless, it’s a brand that has faced an identity crisis over the last half-decade or so, I would argue. The new SRPL91 and SRPL93 Seiko 5 Sports series show just how […] Visit Has Seiko Reignited A Little Magic With Its New Limited Edition 5 Sport? to read the full article.

Introducing – The Europe-Exclusive Seiko Prospex Alpinist Night Sky SPB531 Monochrome
Seiko Prospex Alpinist Night Sky Aug 4, 2025

Introducing – The Europe-Exclusive Seiko Prospex Alpinist Night Sky SPB531

One of the oldest Seiko watches still in production, the Alpinist was introduced in 1959 (note that the Laurel, released in 1913, is even more enduring), and it has since become a staple of the brand’s catalogue. Considered Seiko’s first professional watch, it was designed specifically by Seiko for Yama-Otoko, or mountain men. The collection […]

First Look – The New Seiko Prospex Speedtimer Mechanical Chronograph SRQ055 Monochrome
Seiko Prospex Speedtimer Mechanical Chronograph Jul 31, 2025

First Look – The New Seiko Prospex Speedtimer Mechanical Chronograph SRQ055

The original 1969 Seiko Speedtimer marked a milestone as the world’s first automatic chronograph with both a vertical clutch and a column wheel, boosting timing precision and reliability. That same year, the Datsun 240Z debuted as a Japanese sports car that proved its performance in global rallying, famously winning the East African Safari Rally in […]

Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun Fratello
Seiko Prospex Speedtimer Models Including Jul 31, 2025

Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun

Seiko releases six new additions to the Seiko Prospex Speedtimer collection. Three of them celebrate the brand’s historic relationship with Datsun, the iconic Japanese carmaker that made waves with its affordable yet impressive 240Z sports car in 1969. The other three become part of the regular Speedtimer line. The link between Seiko and Datsun runs […] Visit Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun to read the full article.

First Look – The Retro-Cool Datsun-Themed Seiko Prospex Speedtimer Limited Edition Collection Monochrome
Seiko Prospex Speedtimer Limited Edition Jul 31, 2025

First Look – The Retro-Cool Datsun-Themed Seiko Prospex Speedtimer Limited Edition Collection

What defines something as an icon is generally down to the public’s perspective of its significance. It can be anything, really, as long as it stands for something extraordinary. In watchmaking, we have a fair few of them that we regularly celebrate. Think of watches like the Seiko Speedtimer 6139, which was among the very […]

Hands-On With The Seiko Prospex Jaws 50th Anniversary Limited Edition SRPL81: Reliving And Overcoming A Childhood Fear Fratello
Seiko Prospex Jaws 50th Anniversary Jul 19, 2025

Hands-On With The Seiko Prospex Jaws 50th Anniversary Limited Edition SRPL81: Reliving And Overcoming A Childhood Fear

Here’s a watch that pays homage not to a shark but the shark. And that’s why “we’re gonna need a bigger boat.” I was too young to see the now-iconic Steven Spielberg movie Jaws when it came out five decades ago, but when I did a few years after its initial release, it scared me. Although […] Visit Hands-On With The Seiko Prospex Jaws 50th Anniversary Limited Edition SRPL81: Reliving And Overcoming A Childhood Fear to read the full article.

Fratello Summer Watch Picks 2025: RJ’s Choices From Rolex, Omega, Grand Seiko, And G-Shock Fratello
Grand Seiko Jul 14, 2025

Fratello Summer Watch Picks 2025: RJ’s Choices From Rolex, Omega, Grand Seiko, And G-Shock

Yes, I know this series is supposed to be about watches for summer, but is there such a thing as a typical summer watch? I think I’ll go against the grain and refer to my picks as “holiday watches” instead, as preparing for a vacation is when I carefully select the watch (or watches) I […] Visit Fratello Summer Watch Picks 2025: RJ’s Choices From Rolex, Omega, Grand Seiko, And G-Shock to read the full article.

Fratello’s Top 5 Chronograph Watches Of The First Half Of 2025 - Featuring Patek Philippe, Singer, Grand Seiko, And More Fratello
Patek Philippe Singer Grand Seiko Jul 11, 2025

Fratello’s Top 5 Chronograph Watches Of The First Half Of 2025 - Featuring Patek Philippe, Singer, Grand Seiko, And More

It’s Friday again. Then Saturday, Sunday, what? If you recognize this, you know your music. It’s also a nice cue for our next list article with the best watches of the first half of 2025. This week, we’re focusing on our five favorite chronograph watches that came out in the past six months. Some of […] Visit Fratello’s Top 5 Chronograph Watches Of The First Half Of 2025 - Featuring Patek Philippe, Singer, Grand Seiko, And More to read the full article.

Hands-on – The SPB519, The Updated Seiko Prospex 1968 Heritage Diver GMT That Does It All Monochrome
Seiko Prospex 1968 Heritage Diver Jul 9, 2025

Hands-on – The SPB519, The Updated Seiko Prospex 1968 Heritage Diver GMT That Does It All

Seiko‘s dive watch legacy is long and rich, yet surprisingly, a mechanical diver with a GMT complication only joined the catalogue in 2023. The SPB381/383and SPB385 laid the groundwork with their “caller GMT x Diver” design, and earlier this year, the SPB509 brought meaningful improvements, including 300m water resistance and a micro-adjustable clasp, wrapped in […]

Seiko Commemorates the World Athletics Championships with a Limited Edition Purple Speedtimer Worn & Wound
Seiko Commemorates Jul 7, 2025

Seiko Commemorates the World Athletics Championships with a Limited Edition Purple Speedtimer

The Seiko Prospex Speedtimer is one of those watches that is just incredibly easy to recommend. It runs on a solar powered quartz movement, which makes it ultra practical and reliable. It’s styled to look a little like classic vintage chronographs that we love, but isn’t an on-the-nose recreation of any in particular. And they come in an easy to wear 39mm case, a fairly neutral size for just about any wrist. They’re also relatively affordable, coming in well under $1,000.  Seiko has released several of these “SSC” Speedtimers in recent years in a variety of colorways. The latest is a limited edition for the World Athletics Championships, which this year returns to Tokyo for the first time in 34 years. Seiko has been the official timekeeper of the World Athletics organization since 1987 and has made a number of watches to commemorate the partnership in that time.  This Speedtimer would seem to capitalize on a fairly persistent trend in the watch world: the purple dial. According to Seiko, the tone of this dial in particular is inspired by “Edo purple”, a shade long associated with the city of Tokyo. This color has also been designated as the official color of this year’s World Athletics Championships event.  The purple base is accented with black chronograph subdials and a black tachymeter bezel, along with applied faceted hour markers and lume filled hands that have been outlined in black for increased legibility. The black and purple combination works w...