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2,208 articles · 79 videos found · page 11 of 77

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Cosmograph Daytona Rolex

The Rolex chronograph born on the racetrack. History, references and specs.

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Datejust Rolex

The first self-winding waterproof wristwatch with a date window - and the reference Rolex.

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Submariner Rolex

The 1953 Rolex diver. James Bond's watch and the template every dive watch copies.

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Hans Wilsdorf

Founder of Rolex (1905) and Tudor (1946). Invented the Oyster case and the Perpetual rotor.

Do Rolex Watches Tick? It's All In The Beat Teddy Baldassarre
Rolex Watches Tick? It's All Dec 8, 2025

Do Rolex Watches Tick? It's All In The Beat

“Do Rolex watches tick?”  This is, apparently, a frequent question and a common concern of newbie Rolex owners, but the premise of the question is actually driven by a misconception. Virtually all Rolex watches - in fact, all watches equipped, as most Rolexes are, with a mechanical movement - are  indeed ticking while they are running. If your ear is not perceiving it, that is only because the ticking is so rapid - nowadays, at least eight times per second - that the watch’s seconds hand appears to be moving in a smooth, sweeping motion. This can be quite noticeable if you have experienced only the much more visible, (and easily perceptible) one-tick-per-second movement common to the seconds hand of a quartz watch. In fact, if your Rolex watch is ticking once per second, it might be worth taking a moment to authenticate whether or not it is real or counterfeit. Allow us to explain. [toc-section heading="The Difference Between Mechanical and Quartz Movements"] A mechanical movement is the oldest type of movement in horology. It uses a coiled metal spring, called a mainspring, that releases energy as it uncoils through a series of gears to drive a weighted, oscillating wheel called a balance wheel. The balance wheel’s oscillations are linked to an escapement, which periodically releases the gear train to move the hands forward to record the passing of hours, minutes, and seconds. Originally, the mainspring needed to be wound periodically by hand, first by a...

Most Popular Rolex Watches: The Models That Take The Crown Teddy Baldassarre
Rolex Watches Dec 5, 2025

Most Popular Rolex Watches: The Models That Take The Crown

If you’ve somehow made it this far in life without hearing the name Rolex, congratulations. You may be the last living human to do so. Rolex sits at the very center of the horological universe. The brand is so vast and culturally omnipresent that calling it “successful” is a little like describing the Louvre as “a building with some pretty paintings in it” - technically correct but hopelessly inadequate. Here we will take a look at some of the most popular Rolex watch models, spanning the current production catalog as well as past models with staying power. Though we have seen the demand for luxury watches rise, dip, and plateau over the last few years, the desirability to own a Rolex watch remains exceptionally high. Factors such as scarcity, brand provenance, and consistent appreciation in the resale market drive this remarkable demand. All of these influences are compounded by waitlists, which have elevated desire into near-mythic obsession. However, if you’re entirely new to Rolex, consider this your gentle initiation. In fact, even if you own several Rolex watches and want to learn more about the brand and its most popular references, this deep dive is going to provide you with more information than many people will acquire in a lifetime. First, let’s kick things off with a historical overview of this timekeeping titan.  [toc-section heading="Crown and Legacy: A Brief History of Rolex"] It might surprise you to learn that Rolex’s history didn’t j...

Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More Fratello
Tudor Rolex Dec 5, 2025

Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More

Another Friday, another list! This week, we continue the series of our favorite watches of 2025. This week, we’re focusing on our favorite GMT watches released in the past 12 months. After last week’s list of dive watches, GMT watches are an easy second category. Just like last week, we picked our five favorites from […] Visit Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More to read the full article.

Rolex Yacht-Master Titanium Review: Their Most Underrated Sport Watch? Teddy Baldassarre
Rolex Yacht-Master Titanium Review Their Dec 4, 2025

Rolex Yacht-Master Titanium Review: Their Most Underrated Sport Watch?

Before getting into the Rolex Yacht-Master Titanium here, we have to address the collection as a whole. The Rolex Yacht-Master is one of the most unsung in the brand’s catalog, with owners who either opted to be left-of-center relative to their other Crown-loving friends, or those who wandered into a watch store one day and said “I want a Rolex, and I’ll take what you got!” While the latter manifests itself on a daily basis and also accounts for the lion’s share of Sky-Dweller and two-tone Daytona purchases, the former has made the Yacht-Master something of a cult classic for those who don’t necessarily need to be submerged in water and would rather just be chilling beside it (with a lunch prepared below deck and a glass of dealers choice in hand). One doesn’t need to be a literal yacht master to own a Yacht-Master. Heck, you don’t need to own a yacht or have a friend that owns one. Instead – at least traditionally – the Yacht-Master was for the ones who took things less seriously, who wanted a watch that toes the line between tool watch and…um, fancier tool watch. It was and still remains – also – for the one that burst through the boutique door without a clue what they're after so long as that coronet is on the dial.  But the Yacht-Master has changed. In 2023, Rolex took what had typically been an at least partially precious watch and turned the toolish knobs way up. This is how we ended up with the Yacht-Master Titanium, 42mm of sports wit...

Rolex 1908 Review: The Dress Watch For A New Generation Teddy Baldassarre
Rolex 1908 Review Dec 4, 2025

Rolex 1908 Review: The Dress Watch For A New Generation

It’s easy to see Rolex exclusively as a sport watch brand, if even a luxury oriented one, thanks to collections that have helped to define their respective genres, such as the Submariner, the GMT-Master, the Explorer, and the Daytona. While they undoubtedly are just that, Rolex has another dimension to be discovered in more formal territory, and it’s a side we probably don’t see as often as we should, at least if their latest 1908 collection is anything to go by. Following the discontinuation of the Cellini collection in 2023, Rolex revealed its replacement in the 1908, sporting a familiar yet novel design language, and an entirely new movement in the caliber 7140. It was an immediate breath of fresh air, and a rare truly new release from the brand.  [toc-section heading="Some Rolex Design History"] Rolex has more than a century’s worth of design language to draw upon, and it would do exactly that with the design of the 1908. From the shape of the case, to the details of the bezel, and even the design of the hour numerals, the 1908 feels like a love letter to the history of Rolex. As a result, it’s a design that doesn’t feel entirely formal in nature, landing in a more versatile space than you might imagine, especially in the right spec. This is a watch that feels appropriate in a wide range of uses, from dressed to the nines in a suit and tie, all the way down to t-shirt and jeans affairs, this is a truly dynamic platform.  From the first oyster style cases ...

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning SJX Watches
Rolex Identity Dec 2, 2025

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning

The marketing history of Rolex shows a brand building its public face step by step through symbols, carefully chosen moments, and tightly controlled messages. From its beginnings in 1905, Rolex shaped a clear, recognisable image, with a strong emphasis on visibility, control and consistency. The company spent real effort defining what the name Rolex should evoke and how that image would appear in print, in shop windows and on people’s wrists. Where many watchmakers leaned on language around heritage and handcraft, Rolex developed a communication style rooted in achievement, trust and broad recognition. The brand favoured association: with pilots, swimmers, climbers, tennis players, orchestras, laboratories and prize-giving institutions. Sponsorships, endorsements and even model names formed a linked pattern, presenting the Rolex watch as the natural companion of records, frontiers and public success. Hans Wilsdorf, the founder, treated promotion and product as parts of the same task. He saw that a claim about performance gained weight when tied to a visible test or public event, and that reputation could grow through displays of endurance, accuracy and elegance under pressure. The waterproof Oyster case, observatory trials, Channel swims, aviation flights and Himalayan expeditions all served as stages on which the watch and the story moved together. Across the decades this approach produced one of the most coherent brand stories in modern watchmaking. Through long-standi...

Jewels in the Desert: Visiting the Seddiqi Rolex CPO Boutique SJX Watches
Rolex CPO Boutique Dubai has Nov 28, 2025

Jewels in the Desert: Visiting the Seddiqi Rolex CPO Boutique

Dubai has become one of the world’s most important meeting points for collectors. Its role as a crossroads is hardly new - the city sits at the intersection of historic trade routes, benefits from a strategic position between East and West, and is anchored by one of the world’s most connected airports. Within this landscape, Ahmed Seddiqi stands as a long-established pillar of the region’s horological landscape and remains a destination for collectors from around the world. Even after the conclusion of Dubai Watch Week (DWW), the city retains a sense of momentum. Within this landscape, one destination stands out for its significance and ambition: the Ahmed Seddiqi Rolex Certified Pre-Owned boutique. During DWW, we had the opportunity to visit the boutique and view some of the extraordinary pieces currently available. Understanding CPO Rolex launched its CPO programme in late 2022 and it remains one of the most strategically important evolutions in modern watch retail. The secondary market has been growing in importance for both collectors and industry leaders, but until recently it existed largely outside the brand’s official mandate. Since the launch of the programme nearly three years ago, there are now 148 participating retailers around the world, according to WatchCharts, a data provider that tracks Rolex CPO pricing and volume. As of late 2025, these retailers carry a total inventory of about 9,000 CPO Rolex watches. That’s either a lot of watches or not t...

Editorial: Reflections on Dubai Watch Week 2025 SJX Watches
Rolex chief executive Jean-Frédéric Dufour Nov 28, 2025

Editorial: Reflections on Dubai Watch Week 2025

Dubai Watch Week (DWW) returned for its seventh edition with a scale and ambition that surpassed every prior year. Staged in Burj Park under the shadow of the Burj Khalifa, the fair brought together 90 brands - roughly 60% more than the last edition in 2023 - and welcomed a remarkable 49,000 visitors over five days, up from just 23,000 two years ago. It was a week of new launches, discussion, and serendipitous encounters, all set against the backdrop of a temporary venue built in just six weeks but executed with the polish of a world-class exhibition. The mood was upbeat. Despite a challenging market environment, the energy at DWW suggested a resilient, forward-looking industry. Notable figures attended, including Dubai’s ruler His Highness Sheikh Mohammed bin Rashid Al Maktoum and Rolex chief executive Jean-Frédéric Dufour, further signalling the fair’s growing stature under the leadership of the event’s chief executive, Hind Seddiqi. This year’s event was held in Burj Park, which contributed to the jubilant atmosphere. Image – Dubai Watch Week Initial thoughts Rome wasn’t built in a day, but the impressive DWW venue was erected in just six weeks. The new Burj Park setting transformed a simple strip of waterfront into a miniature city, complete with large air-conditioned structures, full-service restaurants, and a visual identity befitting a major fair. Step outside at night and you were greeted with the laser shows of the Burj Khalifa reflected across t...

Rolex Wimbledon Review: The Tennis Dial Datejust Teddy Baldassarre
Rolex Wimbledon Review Nov 26, 2025

Rolex Wimbledon Review: The Tennis Dial Datejust

The Rolex "Wimbledon" Datejust is a relatively recent fan-favorite among Rolex enthusiasts, with a distinctive design blending classical elegance with the spirit of sporting competition - much like the game of tennis that it celebrates. Here is what you should know about the Rolex Wimbledon watch, from the history behind it to the modern elements that can help you recognize one Wimbledon version over another.  [toc-section heading="Datejust Origins"] The Datejust model that underpins the Rolex Wimbledon editions is not only one of the oldest and most enduringly popular models from Rolex but also one of the most significant and influential wristwatches in the world. When it debuted in 1945, the Rolex Datejust was the first watch that combined the robustness of the Crown's waterproof Oyster case (introduced way back in 1926) with the user-friendliness of its self-winding "Perpetual" movement (unveiled in 1931) - hence ushering in the telltale descriptor "Oyster Perpetual" that is now a ubiquitous presence on many Rolex watch dials.  The Datejust was also the first watch to feature the now-widely adopted date display at 3 o’clock, the first automatic (i.e. self-winding) watch with a quick-change function for that date display, and the first to be mounted on Rolex’s now-famous five-row Jubilee bracelet. A few years later, in 1948, came the first Datejust with the bubble-shaped “Cyclops” lens directly above the date aperture, which magnified the date numeral by a ...

Book Review: The Inconvenient Truth About the World’s First Waterproof Watch by Stan Czubernat Two Broke Watch Snobs
Rolex s claim still Nov 26, 2025

Book Review: The Inconvenient Truth About the World’s First Waterproof Watch by Stan Czubernat

Watchmaking is full of gratuitous claims and overinflated marketing. One of the oldest is Rolex’s claim, still on their website today, that the Oyster Perpetual was the world’s first waterproof watch in 1926. These claims were the basis for Rolex’s reputation for reliability and ruggedness. While Rolex’s Oyster Perpetual was highly water resistant, it was not the first company to create a successful water-resistant design. That title belongs to Charles Depollier, who was fulfilling orders for the U.S. Army as early as 1919.

SJX Podcast: Live from Dubai Watch Week SJX Watches
Rolex CEO Jean-Frédéric Dufour Nov 25, 2025

SJX Podcast: Live from Dubai Watch Week

Episode 20 of the SJX Podcast comes to you live from Dubai Watch Week 2025, which has just concluded. The event brought together many leading independent watchmakers, industry executives (including a rare appearance Rolex CEO Jean-Frédéric Dufour), and perhaps most importantly a big audience of collectors from around the world. The new venue in Burj Park brought a more sophisticated feel to the event, which was by far the largest in its history. SJX and Brandon share their quick reactions on the final day of the fair. Note that given the recording environment, this episode has no video. Listen on Apple Podcasts, Spotify, and YouTube.  

Sunday Morning Showdown: Omega Seamaster Planet Ocean 600M Vs. Rolex Submariner Ref. 124060 Fratello
Omega Seamaster Planet Ocean 600M Nov 23, 2025

Sunday Morning Showdown: Omega Seamaster Planet Ocean 600M Vs. Rolex Submariner Ref. 124060

Welcome to another installment of Sunday Morning Showdown. This week, we put the new Omega Planet Ocean 600M to work. We’re not giving it an easy start to life, pitting it against the mighty Rolex Submariner “No-Date” ref. 124060. Jorg has the honor of defending the new Omega, while Thomas sides with the Rolex. Now, […] Visit Sunday Morning Showdown: Omega Seamaster Planet Ocean 600M Vs. Rolex Submariner Ref. 124060 to read the full article.

Rolex Submariner Desk Clock: The Real Desk Diver Teddy Baldassarre
Jaeger-LeCoultre Nov 18, 2025

Rolex Submariner Desk Clock: The Real Desk Diver

Do you love the Rolex Submariner, but just found its classic 41mm diameter way, way too small? Like, about 39mm too small?  Have you looked at a barren corner of your desk and thought, Jeez, I wish my desktop had a jumbo-sized Submariner of its own, so people really know I’m about that Rolex Sub life? Well, if these questions have been keeping you up at night, I am here to deliver news of a possible solution to your problems. Though it didn’t get a ton of publicity (I think the Crown is saving its marketing campaigns for its wristwatches), Rolex quietly released its very first desk clock that is available for the general public. That’s right, you can now get your very own Submariner Date desk clock, given that a Rolex boutique near you has them in stock.  Oddly enough, the Submariner Date desk clock marks the very first time Rolex has ever released a clock to the general public. You would have thought by now, the Crown would have a vintage archive of desk, wall, and other large-sized clocks somewhere in the heritage vault. I mean, just about every other major watchmaker with as much history as Rolex offered them throughout the 20th century, from Patek Philippe to Jaeger-LeCoultre and Omega to Longines and beyond. Even Bulova has an extensive repertoire of mid-century clocks, most significantly being its extensive array of mid-century clock radios (which you can find plenty of second-hand). But that isn’t to say that Rolex never explored making clocks – the Crow...

The Best Large Watches Teddy Baldassarre
Rolex Deepsea"] Nov 15, 2025

The Best Large Watches

There was a time when larger watches were just about everywhere but the last decade or two have seen a big swing towards smaller case sizes. In fact, we would go so far as to say that a majority of watch enthusiasts I know claim to top out at 42mm. Of course, everyone should wear watches that look appropriate on their wrists, but have we gone too far in being reflexively conservative about case size? Well, we took this opportunity to ask our editorial team to pick their favorites and the results actually paint a fairly good outlook for those of you with big wrists and/or big personalities. Let’s take look at our editors’ picks for favorite large watch over 44mm. [toc-section heading="Rolex Deepsea"] The Rolex Deepsea Ref. 136668LB in solid 18k yellow gold is a big watch in size, heft, and vibes. Measuring 44mm wide and 17.7mm thick and weighing in at 322g (about 70% of a pound), this solid gold Rolex isn’t just flashy but has 3,900 m of water resistance. Rolex was thoughtful about this Deepsea as they adapted the Ringlock compression ring in blue Cerachrom to match the bezel, a touch that goes a very long way in creating that very cool solid blue face against the yellow gold case. Another worthy touch here is the RLX Titanium case back which evoked 2024’s “Harmony of Contrasts” theme pretty perfectly with yellow gold, titanium, and ceramic coming together to create one big, beautiful watch with a $59,700 price tag to match. – Bilal Khan [quote-media quote=" A...

Fratello On Air: The Best Modern Watches Are Still Five-Digit Rolex Fratello
Rolex Welcome back Nov 14, 2025

Fratello On Air: The Best Modern Watches Are Still Five-Digit Rolex

Welcome back to another episode of Fratello On Air! This week, we chat about the legendary five-digit Rolex era and how it’s probably the greatest collection of modern watches. We discuss why and mention some of our favorite models. Enjoy the show! This podcast player is blocked because you did not accept marketing cookies. Change […] Visit Fratello On Air: The Best Modern Watches Are Still Five-Digit Rolex to read the full article.