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Cosmograph Daytona Rolex

The Rolex chronograph born on the racetrack. History, references and specs.
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Datejust Rolex

The first self-winding waterproof wristwatch with a date window - and the reference Rolex.
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Submariner Rolex

The 1953 Rolex diver. James Bond's watch and the template every dive watch copies.
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Hans Wilsdorf

Founder of Rolex (1905) and Tudor (1946). Invented the Oyster case and the Perpetual rotor.
Looking Back At Four Decades Of Love For Tennis With the Rado Captain Cook × Tennis LE Fratello
Rolex Aug 20, 2025

Looking Back At Four Decades Of Love For Tennis With the Rado Captain Cook × Tennis LE

When you think of horology houses involved in tennis, the immediate name that comes to mind is Rolex. However, the Genevan watch brand is not the only one active in the sport. Over the past four decades, Rado has actively supported tennis and served as the official timekeeper of numerous tennis tournaments on both the […] Visit Looking Back At Four Decades Of Love For Tennis With the Rado Captain Cook × Tennis LE to read the full article.

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Selection By Elimination - How I Found The Perfect Rolex Datejust Fratello
Rolex Datejust Before I start Aug 20, 2025

Selection By Elimination - How I Found The Perfect Rolex Datejust

Before I start this article, there’s something I must confess: I do not currently have a favorite Rolex Datejust. It’s not because I don’t like the watch or because I’ve tried and failed to find one - quite the opposite. If I can’t quickly name my favorite reference of this octogenarian Rolex model, it’s simply […] Visit Selection By Elimination - How I Found The Perfect Rolex Datejust to read the full article.

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Is The New Rolex 1908 Settimo Horological Perfection? (Hands-On) WatchAdvice
Rolex 1908 Settimo Horological Perfection? Aug 15, 2025

Is The New Rolex 1908 Settimo Horological Perfection? (Hands-On)

As always, Rolex represents the highest possible standard of the watchmaking world – but does this new 1908 model uphold this illustrious reputation? Let’s find out! What We Love: A perfectly executed contemporary design Extremely well-built and highly wearable Surprising value proposition, even among similar pieces What We Don’t: Clasp feels unnecessarily long Scratch and smudge magnet Movement finishing – Too little, too late? Overall Rating: 9.5/10 Value for Money: 10/10 Wearability: 9/10 Design: 10/10 Build Quality: 9/10 When it comes to watches, there are plenty of uncomfortable truths one must face. They’re hardly life-or-death scenarios, sure — but within the world we navigate as enthusiasts, there are a few pills that are undeniably hard to swallow. Some are classics, like how quartz movements are just as relevant to the industry as mechanical ones, or the ever-lingering question of how much cultural impact wristwatches still hold. But there’s one truth in particular that keeps many a watch lover up at night, clutching their favourite timepiece and hiding under the covers. That truth, of course, is this: Rolex is the greatest watch brand of all time. Naturally, there are plenty of valid, subjective counters to that claim. I, for one, would argue that Casio belongs on the same playing field simply because of its cultural popularity and accessibility. But when you look at the data, the case for Rolex is practically airtight. According to Morgan Stan...

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31 Crazy Unique Watches Teddy Baldassarre
Rolex Submariner,” one too many Aug 14, 2025

31 Crazy Unique Watches

Generally speaking, most watch consumers tend to prefer watch designs that are - for lack of a better term - approachable, the kind of style that can be worn every day without drawing an undue amount of attention. Class is often associated with being understated, after all. For most enthusiasts, design, craftsmanship, mechanical complexity, and value for dollar are all subjectively weighed in an effort to determine the most appropriate timepiece decision. Naturally, the result is that the watch industry focuses a great deal of its effort on  practical designs intended to please a large percentage of the population in an ultimate effort to sell. Outliers and more novel designs are considered risky and are often left behind in the race for mass-market appeal. But what if, some independent watchmakers ask, you’ve simply had enough of brands cutting-and-pasting each other’s designs? We’ve all noted, “That’s more or less a Rolex Submariner,” one too many times when seeing the latest "new" piece. Let's say that sometimes you may want something different and maybe even a little bit crazy. And for the sake of argument, and for a more comprehensive list, let's also say you have a nice chunk of money to spend. Sure, you could take your cash and make an informed, reasonable decision to keep on fitting in with all the other watch nerds on your Instagram feed, but this list is for enthusiasts interested in the road less traveled, searching for different, interesti...

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Turning Visual Brilliance Up To Eleven With A White Gold Rolex Datejust With A Burl Wood Dial Fratello
Rolex Datejust Aug 14, 2025

Turning Visual Brilliance Up To Eleven With A White Gold Rolex Datejust With A Burl Wood Dial

Since we’re celebrating the 80th birthday of the Rolex Datejust, we thought it would be a good idea to have Fratello writers pick their favorite one of all time. The biggest challenge of writing an article in the tail-end of this Datejust series is that other writers have already claimed some of my favorite picks. […] Visit Turning Visual Brilliance Up To Eleven With A White Gold Rolex Datejust With A Burl Wood Dial to read the full article.

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The Ultimate Guide To The Seiko 5 'SKX' GMT (2026) Teddy Baldassarre
Rolex Submariners Aug 13, 2025

The Ultimate Guide To The Seiko 5 'SKX' GMT (2026)

If you’ve been in the watch game for long enough, there is a better-than-zero chance that you’ve owned, had someone recommend for you to own, or have at least come across the Seiko SKX series. The Seiko SKX (notably the black SKX007 and Pepsi-style SKX 009) once served as the go-to value proposition in all of watches. You can still find them trading on the open market for upwards of $500, but there was a time where one could be had easily for $150-$200. A 42mm, ISO-certified, bona-fide dive watch, the SKX represents the last vestige of a true tool watch that predates hype and everything that comes with it. I own one, and continue to wear it, scratch it and bang it around fearlessly. Seiko filled the dive-adjacent void once filled by the SKX, now discontinued, with a series of Seiko 5 models in all manner of colors that resemble the SKX but never quite took the idea across the finish line. And that’s because the SKX was a cult classic for a reason. It married function and form (except for accuracy, but that’s hardly why you buy a sub-$300 diver) in a way that we only hear about in tales from our “elders” who used to buy Rolex Submariners and GMT-Masters for $150 five decades ago. It’s been a number of years now since the SKX has been a production model in the broader Seiko lineup. But just two summers ago, the venerable, vertically integrated, Japanese juggernaut of a brand unveiled something new in the Seiko 5 range –  a travel-ready, SKX-looking release ...

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Hands-on - Some Thoughts about the Rolex Daytona “Alcaraz” 126518LN with Turquoise Lacquer Dial Monochrome
Rolex Daytona “Alcaraz” 126518LN Aug 13, 2025

Hands-on - Some Thoughts about the Rolex Daytona “Alcaraz” 126518LN with Turquoise Lacquer Dial

In recent years, basically since the introduction of the ceramic bezel on the steel edition (the 116500LN), the Daytona has become the hottest watch in Rolex’s portfolio, but also remained a fairly conservative model, with a rather parsimonious use of colours. This hasn’t always been the case, though, and in the past, we’ve seen wild […]

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Rolex GMT-Master II Review: The Bruce Wayne Rolex Teddy Baldassarre
Rolex GMT-Master II Review Aug 12, 2025

Rolex GMT-Master II Review: The Bruce Wayne Rolex

Before getting into the so-called "Bruce Wayne Rolex," let's establish some context. The Rolex GMT-Master is one of the Crown’s most popular models when it comes to the Professional line. It’s been an icon going back to its release in 1954, born out of a partnership with PanAm (in reality, it was a masterfully executed piece of marketing) that gave way to a new jet-setting, time-zone-malleable timekeeper. Since then, the GMT-Master (now the GMT-Master II, incorporating an even more user-friendly dual-time indication) has stood alongside the Datejust and Submariner as a core icon for the brand. It has also represented a platform for innovation for Rolex, being the first model line to see the brand transition to its “Super Case” format and its use of Cerachrom bezel tech. This paved the way for the introduction of a new, steel GMT-Master II in the late aughts with a black Cerachrom bezel insert, a green GMT hand, and green dial text. This stood for years as the most under-the-radar option for potential GMT-Master II buyers that didn’t feel comfortable slapping on a "Batman" or a "Pepsi." However, like many other popular models, it was discontinued. We saw echoes of its design materialize in form of the “Lefty” GMT, with its bi-color green-and-black bezel and matching green GMT hand. But the “Sprite” didn’t strike the same chord as that discontinued OG. Then the 70th anniversary of the GMT-Master rolled around in 2024, and Rolex surprised us all when it re...

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Introducing The Seiko 5 Sports × Pepsi Limited Editions - Are These The First Watches With Official Pepsi Bezels? Fratello
Rolex s GMT-Master was Aug 12, 2025

Introducing The Seiko 5 Sports × Pepsi Limited Editions - Are These The First Watches With Official Pepsi Bezels?

When people mention Pepsi in the watch world, they refer to the red and blue colors on a GMT or dive bezel. Rolex’s GMT-Master was the first watch with such a bezel, but Seiko also made numerous watches with red and blue bezels. In a surprising turn of events, Seiko has now launched two new […] Visit Introducing The Seiko 5 Sports × Pepsi Limited Editions - Are These The First Watches With Official Pepsi Bezels? to read the full article.

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18 Great Panda-Dial Watches (2026) Teddy Baldassarre
Rolex Daytona Aug 11, 2025

18 Great Panda-Dial Watches (2026)

Panda-dial watches - a category of chronographs that derive their nickname from their two-tone dial colorways, generally defined by black subdials on a white main dial - have gone from a niche favorite to a widely popular genre for collectors and enthusiasts, who prize their high-contrast sharpness and legibility. Even in an era of watchmaking when bolder and brighter colorways seem more dominant than ever, there is something about the black-and-white simplicity of pandas, and their mirror-image cousins, the so-called “reverse pandas” (white subdials on black dial), that still strike a chord. Here are 18 of our favorites. Dan Henry 1964 Chronograph Price: $300, Case Size: 38mm, Thickness: 12.9mm, Lug-to-Lug: 44.7mm, Lug Width: 19mm, Water Resistance: 50 meters, Crystal: Sapphire, Movement: Seiko VK63 Mechaquartz A longtime watch collector, and founder of the historical-watch website Timeline Watch, Dan Henry established his eponymous watch brand in 2016, inspired by his extensive collection of vintage pieces to produce contemporary watches with recognizably retro design language. Each Dan Henry watch model is limited and numbered, and named after the year from which it draws its main aesthetic influence. The mechaquartz-powered 1964 Gran Turismo Chronograph brings to mind iconic racing watches born in the ‘60s like the Heuer Carrera and Rolex Daytona, and Dan Henry makes it in both 36mm and 38mm case sizes, with either a two- or three-register dial design, with o...

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Here’s Why The Rolex Datejust 16234 Ticks All The Boxes Fratello
Rolex Datejust 16234 Ticks All Aug 11, 2025

Here’s Why The Rolex Datejust 16234 Ticks All The Boxes

This year marks the 80th anniversary of the Datejust, which, according to my colleague Gerard, is “the mother of all modern wristwatches.” And I don’t disagree. When Rolex introduced this watch in 1945, it set a new direction for the company, and many other brands followed (much later). A wristwatch for everyday use, with a […] Visit Here’s Why The Rolex Datejust 16234 Ticks All The Boxes to read the full article.

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Hands-On With The Majestic Everose Gold Rolex Day-Date 36 With An Olive Green Dial Fratello
Rolex Day-Date 36 Aug 7, 2025

Hands-On With The Majestic Everose Gold Rolex Day-Date 36 With An Olive Green Dial

There is just something inherently different about a Rolex Day-Date. Putting the brand’s top-of-the-line model on your wrist isn’t quite like wearing a gold Daytona or GMT-Master. Why? The obvious answer would be that it’s not a sports watch like the other two. But that’s too easy. The true answer has more to do with […] Visit Hands-On With The Majestic Everose Gold Rolex Day-Date 36 With An Olive Green Dial to read the full article.

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My Favorite Rolex Datejust Doesn’t Exist Yet - But These References Come Quite Close Fratello
Rolex Datejust Doesn’t Exist Yet Aug 5, 2025

My Favorite Rolex Datejust Doesn’t Exist Yet - But These References Come Quite Close

The mighty Rolex Datejust turns 80 this year. That makes it one of the longest continually produced watches out there, which is no small feat. At Fratello, we intend to celebrate with a series of articles on the model, and today it’s my turn to choose my all-time favorite. That’s not an easy task, though. […] Visit My Favorite Rolex Datejust Doesn’t Exist Yet - But These References Come Quite Close to read the full article.

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Watches, Stories, and Gear: Rolex Goes Atomic, Brooklyn’s First Rooftop Soccer Pitch, James Bond’s New Writer, and a Rolling Duffel Turned Workstation Worn & Wound
Hublot X KidSuper Rooftop Football Aug 2, 2025

Watches, Stories, and Gear: Rolex Goes Atomic, Brooklyn’s First Rooftop Soccer Pitch, James Bond’s New Writer, and a Rolling Duffel Turned Workstation

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Hublot X KidSuper Rooftop Football Pitch Luxury Swiss watchmaker, Hublot, renowned for creative and bold innovation and its deep ties to the world of sport, culture and art, is proud to announce its official partnership with the new rooftop football pitch at KidSuper World in Williamsburg. This collaboration brings together two creative powerhouses united by a shared devotion to football, avant-garde design, and artistic expression. Founded by artist, designer, and former professional soccer player, Colm Dillane, KidSuper is a globally recognized creative collective that is redefining American fashion. At the heart of KidSuper’s identity is a love for soccer – not just as a sport, but as a unifying language, lifestyle, and global connector. The new football pitch that now sits atop KidSuper World represents this ethos in its purest form: a creative space where sport, design, and storytelling converge. To kick off the grand opening, Hublot and KidSuper have revealed a custom referee board for the pitch designed by Colm Dillane. This exciting start to the partnership promises new dynamic creative projects and engaging on-field activations that will capture the spirit...

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My Favorite Rolex Datejust Is An “Adopted” One: The Turn-O-Graph Ref. 116263 Fratello
Rolex Datejust Aug 2, 2025

My Favorite Rolex Datejust Is An “Adopted” One: The Turn-O-Graph Ref. 116263

Since we’re celebrating the 80th birthday of the Rolex Datejust, we thought it would be a good idea to have the Fratello writers pick their favorite one of all time. There’s a lot to choose from, to say the least, but I didn’t have to think too long and hard to come up with my […] Visit My Favorite Rolex Datejust Is An “Adopted” One: The Turn-O-Graph Ref. 116263 to read the full article.

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Rolex Cosmograph Daytona Vs. Zenith Chronomaster Sport: Head To Head - Reprise Quill & Pad
Zenith Chronomaster Sport Head Aug 1, 2025

Rolex Cosmograph Daytona Vs. Zenith Chronomaster Sport: Head To Head - Reprise

Day one for the Zenith Chronomaster Sport was January 21, 2021. And it seemed like everyone had the same reaction: “That is one aggressive Rolex tribute.” Tim Mosso thinks that the Chronomaster Sport is a distinctive product with its own identity and takes a look here at how it stacks up against the ever-popular Rolex Cosmograph Daytona.

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Rolex Land-Dweller Review Teddy Baldassarre
Omega some twenty-five ago Jul 31, 2025

Rolex Land-Dweller Review

It's no understatement to say that the Rolex Land-Dweller was the talk of Watches & Wonders 2025, which took place in Geneva a few months ago. A new Rolex collection with an integrated bracelet and a brand new movement? Well, we would expect no less. There is something fundamentally earth-shaking about massive shifts in the Rolex atmosphere. Mixed metaphors aside, just because we have seen Rolex develop and launch an entirely new collection quite recently (with the 1908, released just two years ago, in 2023), it doesn’t make it normal. Before that it was the Sky-Dweller, and years before that, there were variations on the Yacht-Master. The launch of the Land-Dweller proved to be one of those milestone moments.  The Land-Dweller is the product of 18 new patents specific to this watch, as Rolex has developed an entirely new watch both inside and out. No, this is not a new complication, but it is a brand-new approach to timekeeping. It marks the first development of a new escapement system at this scale since the arrival of the Co-Axial escapement from Omega some twenty-five ago. In short this is big news. As you likely have seen by now, Teddy and I had the chance to see this watch up close and personal ahead of this year's Watches & Wonders a few months ago (you can find our full video hands-on review on YouTube now) and were also lucky enough to do it prior to a lot of the pre-release noise really reaching peak volume. That is to say, we were able to learn about the mech...

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Keeping It Simple: Why The Archetypal Rolex 1601 Datejust Is King Fratello
Rolex 1601 Datejust Jul 30, 2025

Keeping It Simple: Why The Archetypal Rolex 1601 Datejust Is King

When I shared my “Five Facts You Probably Did Not Know About The Rolex Datejust” article a few weeks back, I promised we would do more to celebrate 80 years of the Datejust. Well, here we are! I get to kick off a series of articles in which each Fratello writer shares his favorite Rolex […] Visit Keeping It Simple: Why The Archetypal Rolex 1601 Datejust Is King to read the full article.

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Rolex Ventures Into Cutting-Edge Atomic Timekeeping SJX Watches
Breguet was born there Jul 28, 2025

Rolex Ventures Into Cutting-Edge Atomic Timekeeping

In a surprising move from the conservative watchmaker, Rolex has quietly set up Rolex Quantum SA, a new entity dedicated to atomic timekeeping, the most precise form of timekeeping ever invented by man. Rolex chief executive Jean-Frederic Dufour will sit on the board of Rolex Quantum, with engineer Fabien Droz serving as director of the venture. With Rolex Quantum, the watchmaker plans to develop and sell atomic clocks, conceivably for industrial or scientific purposes. Being somewhat removed from the core Rolex offering of wristwatches, the atomic clocks will be developed separate from the main Rolex brand. The new venture strengthens the brand’s ties with CSEM (Swiss Center for Electronics and Microtechnology), the Swiss technical institute most famous in watchmaking for having developing silicon component for watch movements. The venture will benefit from Rolex’ broad industrial research and development capabilities, while also leveraging CSEM’s experience with atomic timekeeping. The establishment of Rolex Quantum was first reported by Swiss newspaper Arcinfo. Neuchâtel timing Despite the cutting edge nature of its work, Rolex Quantum will be located on historic grounds, namely on the same street as the Neuchâtel Observatory, which is current home to CSEM’s atomic timekeeping laboratory. The location also has historical resonance as the city has long played a role in watchmaking and chronometry over the years. Abraham-Louis Breguet was born there and the obs...

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