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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.
Wiki · Guide
The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.
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Seiko 5 Sports Honda Motocompo Limited Edition: Scooter Yellow in 36.4mm

Eight thousand pieces. One very specific shade of yellow. Seiko and Honda celebrate the Motocompo's 45th anniversary with a watch that's hard to ignore.
Exclusive · Guide
Limited Edition Seiko Turtle HBB002: PADI's 60th in Sunburst Blue

Seiko's Prospex Turtle HBB002 marks PADI's 60th anniversary. Electric sunburst blue dial, ceramic bezel insert, 200m water resistance, an 8,000-piece run, and a €750 price tag that puts it squarely in the impulse-buy bracket for a real diver.
The Seiko Rotocall, a Cult Favorite From the 1980s, is Back Worn & Wound
Seiko Rotocall Oct 16, 2025

The Seiko Rotocall, a Cult Favorite From the 1980s, is Back

Seiko’s latest is as surprising as it is satisfying. The reissue of the Rotocall, a digital watch born in 1982, worn by astronauts, and beloved for decades by fans of oddball 80s quartz, is completely unexpected, but finds Seiko working in the register we love to find them in. Which is to say, raiding the archives in a meaningful way that breathes life into classic references and references you might not actually know too much about. I have a feeling the Rotocall might fit into both camps. That’s the nature of a cult favorite, after all. The original Rotocall reference, A829-6019, was conceived as a digital watch that would be a bit easier to operate and use but not lose any of the inherent functionality of a watch meant to perform in multiple disciplines. Rather than a complex menu system or arcane mode switching using a series of buttons, the Rotocall’s functions could be changed quickly by rotating the distinctive octagonal bezel. Setting the time, using a countdown timer, activating stopwatch functionality, and more are all clearly defined by the bezel position. Once you move the bezel to the desired function, a pair of buttons on either side of the case control the action. Think about some of the more complicated digital watches out there and how you might actually navigate from the time display to, say, a calendar, and you start to realize the value here. The simplicity, according to Seiko, was favored by many astronauts, and the Rotocall saw action on well ove...

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Seiko Revives Retro Rotocall from Eighties Space Shuttle Era SJX Watches
Omega Oct 16, 2025

Seiko Revives Retro Rotocall from Eighties Space Shuttle Era

More Seiko watches have gone to space than any other brand, save for Omega and Casio, and Seiko brings back the most prolific of them all, the multi-function Rotocall. For the 2025 reissue, the brand has gone for authenticity over reinvention, retaining the original 37 mm case size and bezel-operated function selector, while making a concession for a more practical sapphire crystal. Named for its nifty rotating bezel, the vintage Rotocall was most frequently worn on NASA Space Shuttle missions. The remake is available in three colourways, plus two limited editions for the Japanese market, the reissue of this 1980s favourite delivers a heavy dose of nostalgia. Initial thoughts If the Speedmaster Professional is the “Moon Watch”, the Rotocall may as well be called the “Shuttle Watch”. NASA purportedly flight qualified the Rotocall around 1983 and, according to Robert Jackson, who maintains a database of watches used in space, Rotocalls crossed the Karman line nearly 200 times during the Space Shuttle program, which lasted until 2011. Today, vintage Rotocalls are quite desirable, and unlike NASA-issued Speedmasters, which were government property, astronauts paid for and were allowed to keep their Rotocalls. Sotheby’s sold Kathy Sullivan’s watch, which she took to space twice – and once to the seafloor in the Challenger Deep – for over US$20,000 a few years ago. The Rotocall may be the most faithful of Seiko’s recent reissues; it’s the same diameter – 37...

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