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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.
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The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.
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Snowflake Grand Seiko

The 2010 Spring Drive reference with a dial textured like fresh Shinshu snow.
Grand Seiko Introduces the SBGX359 and SBGX361, Featuring their Smallest and Thinnest Quartz Movement Yet Worn & Wound
Grand Seiko Introduces Feb 16, 2026

Grand Seiko Introduces the SBGX359 and SBGX361, Featuring their Smallest and Thinnest Quartz Movement Yet

While design hallmarks have come and gone, few say “Grand Seiko” quite like the iconic Snowflake dial, first introduced in 2005. Inspired by the frosty Hotaka mountain range in the brand’s home prefecture, Nagano, light plays across the fine texture to emphasize the slight variations in depth on the surface of the dial. The result is nothing short of stunning, and helped shape Grand Seiko and their philosophy of the “Nature of Time”. So how do you build on an icon? You introduce tasteful variations. Easier said than done, of course, but Grand Seiko has done it successfully before, by introducing the Skyflake dial, a light blue version of the Snowflake. And now, we have two new Snowflake and Skyflake models to showcase the evolution of the icon: the SBGX359 and SBGX361, in a compact 33mm case, making them the smallest in the Grand Seiko 9F line yet. Even more impressive is the 9.1mm thickness, which is only possible thanks to the Caliber 9F51 quartz movement, which is the first new movement in the 9F line since 2020, and allows for an accuracy of ± 10 seconds a year. In natural Grand Seiko fashion, each movement is hand-assembled by watchmakers at the Shinshu Watch Studio at the brand’s Shiojiri facility and feature three-month aged quartz crystals and a manual regulation switch for accuracy fine-tuning during servicing. All of that is to say that this is not a basic quartz movement; it’s a Grand Seiko quartz movement, which is sure to excel in both function ...

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Grand Seiko’s Smallest High-End Quartz Models Yet SJX Watches
Grand Seiko s Smallest High-End Quartz Feb 12, 2026

Grand Seiko’s Smallest High-End Quartz Models Yet

Grand Seiko has installed its high-end quartz calibre 9F in a 33 mm stainless steel case with fan-favourite textured dials, making one of the most advanced analogue quartz movements available in the smallest and slimmest format to date. The compact proportions of the Grand Seiko Heritage Collection Quartz 33mm “Snowflake” SBGX359 and “Skyflake” SBGX361 are possible thanks to a new member of the 9F family: the cal. 9F51. Though smaller, the new calibre retains all the technical bells and whistles of this class-leading quartz platform. Ref. SBGX359 (Snowflake). Initial thoughts While Grand Seiko’s quartz models are generally known as good value propositions, with the cal. 9F in particular representing a lot of movement for the money, that has generally been less true of the brand’s smaller models. These maintain the brand’s standout case and dial work but with relatively pedestrian cal. 4J movements. Though above average in terms of quality and technology, the cal. 4J lacks the torque necessary to accommodate the exceptionally large and refined hands found on most Grand Seikos. Ref. SBGX361 (Skyflake). Given the brand’s recent emphasis on Spring Drive technology, seemingly at the expense of battery-powered quartz movements, that seemed unlikely to change. In this context, this duo is a pleasant surprise, with more likely to follow, and offers a no-compromise Grand Seiko experience in a smaller size without the high price tags of the ladies automatic line. A ...

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Sunday Morning Showdown: Seiko Rotocall Re-Editions Vs. Casio G-Shock Square In Steel Fratello
Seiko Rotocall Re-Editions Vs Casio Feb 8, 2026

Sunday Morning Showdown: Seiko Rotocall Re-Editions Vs. Casio G-Shock Square In Steel

Good morning, Fratelli, and welcome to another Sunday Morning Showdown. Today will be a fully digital installment. When Seiko introduced the “Rotocall” re-editions, many enthusiasts got excited. The original ’80s watch, also known as the “Astronaut,” was used on many space missions, and its practical, uniquely designed bezel is a standout feature. We already put […] Visit Sunday Morning Showdown: Seiko Rotocall Re-Editions Vs. Casio G-Shock Square In Steel to read the full article.

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Grand Seiko Brings Shibuya to Singapore SJX Watches
Grand Seiko Brings Shibuya Jan 22, 2026

Grand Seiko Brings Shibuya to Singapore

Grand Seiko’s flagship boutique in Singapore is host to Tokyo Time, an event designed to bring the vibrancy of Tokyo into the heart of Singapore. Thematically, the event focuses on the people of the world’s largest city experiencing the flow of time. As explained by Ida Idris-Low, Managing Director of Grand Seiko APAC, “Tokyo is defined by a beautiful intricacy – eight distinct districts moving in tandem, each with its own culture and cadence”. Ref. SLGH0055 White Birch in Kagurazaka. Image – Seiko Watch Corp / Gregory Harris In order to capture this, the brand enlisted New Zealand-based photographer Gregory Harris to shoot each watch in situ. The pop-up seeks to connect eight Grand Seiko watches to eight parts of Tokyo. For example, Mr Harris shot the Tentagraph ref. SLGC001 in Toyosu, a man-made island home to the world’s largest wholesale fish market. The Icefall ref. SBGH347 was paired with Roppongi, known for its museums by day and clubs by night. Ginza’s champion is the Evolution 9 U.F.A. Ice Forest ref. SLGB003 – Grand Seiko’s most significant launch of last year. Ref. SBGW301 in Daikanyama. Image – Seiko Watch Corp / Gregory Harris Hosted by Grand Seiko, Tokyo Time takes place from January 16-29 at the brand’s Marina Bay Sands boutique. The exhibition is free and open to the public without registration. For more information visit the dedicated page on Grand-Seiko.com.  

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Seiko Introduces the Tonneau Shaped SPB537 to the Presage Collection Worn & Wound
Seiko Introduces Jan 12, 2026

Seiko Introduces the Tonneau Shaped SPB537 to the Presage Collection

While it’s tempting to build a collection of just tool watches and divers with beefiness and durability in spades, having a good dress watch is a boon for any collector. Not only can a dress watch give you an excuse to put on that dress or suit and accessorize, it can also help remind you that function isn’t everything then it comes to timepieces; style matters too.  Seiko’s Presage collection has long been a stalwart for dress watch shoppers on a budget who don’t want to sacrifice craftsmanship, and the new SPB537 reference is a tonneau-shaped addition to the Classic Series line. The enamel dial, paired with the tonneau case, is the major selling point for the SPB537, as it was designed by master artisan Mitsuru Yokosawa and his apprentice, Kazunori Uchiyama. This extra level of prestige elevates the SPB537, and adds a sort of intimacy to the design, despite it being introduced as a non-limited, continuous production model. The dial is white, a gentle contrast to the 46mm by 35.9mm stainless steel case and bracelet, and features sharp black Roman numerals, with a black minute track around the outer edge. A matching 24-hour sub-dial at 6 o’clock balances the dial, with the Seiko Presage logo just below 12.  Blued steel hands provide a colorful accent, with a balancing half moon on the tail end of the seconds hand. The blue, though on the subtler side, is a welcome addition to the otherwise very business-like dial, and it furthers the artisan craftsmanship promi...

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Hands On With The Delicious Seiko Presage Cocktail Time Frozen Banana Daiquiri WatchAdvice
Seiko Presage Cocktail Time Frozen Jan 9, 2026

Hands On With The Delicious Seiko Presage Cocktail Time Frozen Banana Daiquiri

An elegant watch for both day and night for the ladies, the Seiko Presage Cocktail Time ticks a lot of boxes and punches above its weight. What We Love The elegant and classic look Great size for smaller wrists The textured dial is reminiscent of a Frozen Banana Daiquiri What We Don’t The 34mm isn’t as dainty as some may like The date window isn’t colour-matched to the dial Finding the perfect bracelet fit may prove tricky on smaller wrists Overall Rating: 8.75 / 10 Value for Money: 9/10 Wearability: 8.5/10 Design: 9/10 Build Quality: 8.5/10 The Seiko Presage Cocktail Time collection has earned a dedicated following by delivering dress-watch elegance with a uniquely spirited twist — each model draws inspiration from classic cocktails, pairing refined dial artistry with Seiko’s dependable automatic movements. With so many cocktails in the world, inspiration is endless for this lineup, and last year, Seiko released the Summer Cocktail collection, featuring a range of watches inspired by refreshing summer drinks. At the heart of this lineup lies the Seiko Presage Cocktail Time SRPL64J, a two-tone timepiece inspired by the Frozen Banana Daiquiri. With the playful vibrancy of its muse, it showcases a textured gold-toned dial and subtle diamond accents. With a blend of vintage charm and modern wearability, the Presage Cocktail Time Frozen Banana Daiquiri showcases how Presage transforms everyday timekeeping into something distinctly stylish and expressive, while be...

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Seiko Kicks off their 145th Anniversary Year with Four Limited Editions Worn & Wound
Seiko Kicks off their 145th Jan 9, 2026

Seiko Kicks off their 145th Anniversary Year with Four Limited Editions

I think it’s fair to say that for any watch enthusiast out there that Seiko has played some role in discovering this hobby. As a brand that encompasses a variety of styles and price points, anyone can be introduced to the brand at any level of their growing interest. Because of this, the Japanese watchmaker’s 145th anniversary feels particularly special for anyone who, like me, spent hours scouring eBay for a Seiko, and feeling, in a small way, like you’re a legitimate collector now that you’ve graduated away from the generic watch you grabbed at Wal-Mart on a whim. To celebrate this milestone, Seiko has released four limited-edition gold-accented models, across the King Seiko, Prospex, Presage, and Astron collections. While one may think that these four watches feel slightly disjointed when taken together, each showcases what Seiko does best: balancing form and function in equal measure without ever falling into the trap of ostentation. Take, for example, the King Seiko. This anniversary edition, which joins the KS1969 series, is the first of the four and nods directly to Seiko’s founder himself, Kintaro Hattori. The dial pattern is inspired by one that Hattori-san had engraved on his personal watches and is rendered here in a grey gradient that darkens towards the edges. Keeping with Seiko’s innate ability to add decoration without excess, we see the King Seiko has added gold-colored hands, indexes, and text for a bit of personality against the grey. Most not...

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Seiko Brings Back The Tonneau Case To The Presage Line With The New SPB537 Fratello
Seiko Brings Back Jan 8, 2026

Seiko Brings Back The Tonneau Case To The Presage Line With The New SPB537

You would be forgiven for thinking this new Seiko SPB537 looks somewhat familiar. After all, Seiko made numerous Presage models in this tonneau form factor in the past. However, all of them were discontinued, and no new ones were introduced to the collection. Well, until today, that is! This is the new Seiko Presage SPB537 […] Visit Seiko Brings Back The Tonneau Case To The Presage Line With The New SPB537 to read the full article.

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Precious Porcelain: The Seiko Credor Goldfeather GCBY991 SJX Watches
Grand Seiko Jan 8, 2026

Precious Porcelain: The Seiko Credor Goldfeather GCBY991

Foreshadowing Credor’s Watches & Wonders debut in April (located alongside sister brand Grand Seiko), the Goldfeather GCBY991 Imari Nabeshima Porcelain is the brand’s first launch of the year. It pairs an ultra-thin hand-wound movement with a dial made using a traditional – and reputedly highly secretive – Japanese porcelain technique. But now the secret is out, cased in steel and limited to 60 pieces worldwide. Initial thoughts Originally envisioned in the 1970s as a vehicle for precious metal quartz watches, Credor later expanded into a catch-all brand for Seiko’s high-end offerings that didn’t fit the Grand Seiko aesthetic. Over the last few years, however, Credor has refocused and shrunk its catalogue from over 200 references in 2021 to fewer than 70 today, shedding legions of ladies’ quartz models while redoubling emphasis on artisanal crafts. The porcelain-dialed GCBY999 embodies this tighter focus and exemplifies the brand’s new motto: “the creativity of artisans”. Despite the Goldfeather branding – and Credor’s original purpose – the GCBY999 is cased in stainless steel. This is a welcome concession given the current price of gold, which is near all-time highs, especially since Seiko generally charges a higher premium for precious metal models than is typical for Swiss brands. As a result, the GCBY999 is good value within the Goldfeather lineup, despite its artisanal dial. The watch retails for JPY1.98 million in Japan, equivalent to about ...

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First Look – The New Tonneau-Shaped Seiko Presage Classic Series SPB537 with Enamel Dial Monochrome
Seiko Presage Classic Series SPB537 Jan 8, 2026

First Look – The New Tonneau-Shaped Seiko Presage Classic Series SPB537 with Enamel Dial

It has been a while since we last saw a tonneau-shaped Seiko Presage… The last to surface on MONOCHROME was the Presage Enamel SPB049 from 2017, a quietly unusual model that stood apart from the round, conservative silhouettes that dominate Seiko’s classical offerings, or the 2019 Zen Garden SARY111 (SRPD05/07) series. But here we are […]

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Seiko’s 145th Anniversary Gilded Quartet, Time-Only to Chronograph SJX Watches
Seiko s 145th Anniversary Gilded Jan 6, 2026

Seiko’s 145th Anniversary Gilded Quartet, Time-Only to Chronograph

Seiko founder established a watch store in Tokyo’s Ginza district in 1881, and for the occasion the watchmaker has unveiled a quartet of 145th anniversary watches representing the best of its affordable offerings. While each model is different, all share gilded elements as a unifying motif. The collection is led by a pair of three-hand watches, the King Seiko KS1969 SJE121 and Presage Classic Series “Craftsmanship” Enamel Dial SPB538. While the two three-hand editions are arguably the more interesting of the 145th anniversary line-up, the collection also includes a pair of chronographs, the automatic Prospex Speedtimer SRQ059 and solar-powered Astron GPS SSH186. King Seiko SJE12 (left), and Presage Classic SPB538 Initial thoughts Seiko rolls out numerous anniversary watches on a frequent basis, so the anniversary theme itself isn’t a big deal. The 145th anniversary models, however, are appealing in themselves, especially the pair of three-hand models. The top-of-the-line anniversary edition is the King Seiko KS1969, which is far more striking than the regular production model, and certainly worth the modest premium in price. The Presage, on the other hand, is another iteration of the early-wristwatch-style case that Seiko has done before, but not that often. Gold plating is not appropriate on an expensive watch, but the Presage is affordable so it gets a pass. The enamel dial and cuff-style strap are a nice touch that gives the watch a surprisingly vintage feel. ...

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