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Wiki · Guide
Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

Wiki · Guide
The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

Exclusive · Guide
Seiko 5 Sports Honda Motocompo Limited Edition: Scooter Yellow in 36.4mm

Eight thousand pieces. One very specific shade of yellow. Seiko and Honda celebrate the Motocompo's 45th anniversary with a watch that's hard to ignore.

Exclusive · Guide
Limited Edition Seiko Turtle HBB002: PADI's 60th in Sunburst Blue

Seiko's Prospex Turtle HBB002 marks PADI's 60th anniversary. Electric sunburst blue dial, ceramic bezel insert, 200m water resistance, an 8,000-piece run, and a €750 price tag that puts it squarely in the impulse-buy bracket for a real diver.

Best of 2024: Value Propositions Below US$10,000 SJX Watches
Grand Seiko SLGW005 or Tudor Black Dec 23, 2024

Best of 2024: Value Propositions Below US$10,000

Many of the year’s most notable watches were expensive, especially complications and independent watchmaking, but there were still a few standouts at the affordable end of the price spectrum. Some relied on familiar formulas, like the Grand Seiko SLGW005 or Tudor Black Bay 58 GMT, while others like the Louis Erard Vianney Halter collaboration were unexpected. Here’s our team’s take on the year’s best watches under US$10,000. Albishorn Type 10 Chronograph - David Ichim A great debut from the recently-established micro brand is the Type 10 Chronograph. Albishorn’s tagline is “imaginary vintage” - drawing inspiration from actual vintage watches, but reimagined with an entirely novel composition, resulting in watches that are highly suggestive of an era without actually being remakes. The Type 10 Chronograph exemplifies this philosophy. The hands, typeface, bezel, and slim lugs pay homage to mid-century aviator chronographs from the likes of Airain, Breguet, and Heuer. The unusual arrangement of the chronograph display however makes it entirely unique.  Inside is a heavily reworked 7750-derived movement, that is positioned unconventionally, leading to the unusual crown and pusher arrangement along with the unorthodox chronograph layout. The manually-wound movement is also C.O.S.C certified and incorporates a chronograph-function indicator. In fact, the calibre is arguably more than just heavily reworked, amongst other things, it has shorter pinions than a 77...

Reunited With My Grand Seiko Tough Quartz SBGX341 - Back From A Long-Overdue Watch “Onsen” Session Fratello
Grand Seiko Tough Quartz SBGX341 - Dec 23, 2024

Reunited With My Grand Seiko Tough Quartz SBGX341 - Back From A Long-Overdue Watch “Onsen” Session

Sometimes the little chores in life feel like herculean tasks, don’t they? I’m not just talking about lubricating that squeaky hinge on the front door; I’m also referring to taking your beloved watch to a watchmaker for some love and attention. I know what I’m talking about. Not only does the hinge of my front […] Visit Reunited With My Grand Seiko Tough Quartz SBGX341 - Back From A Long-Overdue Watch “Onsen” Session to read the full article.

My Year in Watches: Defining “Affordable Watch Collector” Worn & Wound
Seiko 6139-6002 Pogue I couldn’t Dec 20, 2024

My Year in Watches: Defining “Affordable Watch Collector”

My original idea when I was asked to contribute to this series was to focus on my favorite watch acquisitions of the year, explain why they’re noteworthy, and describe my thought process behind purchasing or trading for each. While I was writing about my Universal Geneve Ref. 842116 Tank and Seiko 6139-6002 Pogue, I couldn’t help but notice how far my collection has come over the last year or so. Since the purchase of my first wristwatch in 2012, it’s always been my goal to cultivate watch boxes filled with both timeless classics and rare oddities. Looking at my collection as this year concludes, I’m proud to say I’ve never changed this philosophy. It was with this realization that my plans for this article began to transform into a conversation about watch collecting identity. While 2024 has been quite the successful year for my collection and I, it’s also the year that I went from being an affordable watch collector to being …an affordable watch collector.  You see, the watch collecting hobby is filled with subjective terminology. Words and phrases like “rare,” “new old stock,” “like-new old stock,” “budget-friendly,” and of course “affordable” frequently see usage on online auction platforms, social media, forums, and advertisements. While these are often used as buzzwords for sellers wanting their post to be boosted in search algorithms or by collectors wanting to flaunt their new purchase, I’ve always been fascinated by how pliable...

Fratello’s Top 5 Affordable Watches Of 2024 - Featuring Seiko, Echo/Neutra, Nodus, And More Fratello
Seiko Echo/Neutra Nodus Dec 20, 2024

Fratello’s Top 5 Affordable Watches Of 2024 - Featuring Seiko, Echo/Neutra, Nodus, And More

Another Friday, another Top 5! This week, we continue our series of best-of-the-year lists with our favorite affordable watches of 2024. This has been a great year for fans of affordable watches, with tons of releases over the last 12 months. We have seen many well-executed affordable tool watches over the past couple of years, […] Visit Fratello’s Top 5 Affordable Watches Of 2024 - Featuring Seiko, Echo/Neutra, Nodus, And More to read the full article.

Seiko Introduces Cherry Blossom Inspired Astron References Worn & Wound
Seiko Introduces Cherry Blossom Inspired Dec 17, 2024

Seiko Introduces Cherry Blossom Inspired Astron References

Cherry blossoms have long been associated with Japan – and for good reason. These delicate little blossoms contribute an astounding $2.7 billion into the economy with over 63 million people (a number that includes both tourists and those living in Japan) viewing them annually. There’s even a word for this annual custom – hanami, meaning to stroll along, enjoy the blossoms, and nature’s transience. Now, isn’t that beautiful? Though the visual appeal of cherry blossoms might just be one of Japan’s strongest soft-power exports, you have to admit it’s a little overplayed. Yes, I know what I’m saying is a little controversial, but hear me out. After a while, the same old white and pink flowers on a skinny little twig just loses any impact of its natural beauty. You see it so much on towels, keychains, and stationery, one becomes blind to the fact that cherry blossoms are beautiful. It’s a sort of visual desensitization, if you ask me. That’s why I’m quite happy to see the two new models from Seiko being released early next year as Astron GPS Solar 2025 Limited Editions, the SSH171 and SSJ029. Both references are inspired by sakura, but not in the traditional sense. Instead of focusing on spring strolls during the daytime, Seiko has produced two watches that look to the starlight as their guiding principle. In doing so, we have two tonally rich watches that aren’t so clichéd. Like all well-designed Japanese products, the watches in this limited edition s...

The Seiko Dress Watch Of The Yar Teddy Baldassarre
Rolex guy Dec 12, 2024

The Seiko Dress Watch Of The Yar

As someone who typically leans towards the toolish side of Seiko’s offerings, there was something about the watch I bring you today which stopped me in my tracks for an inexplicable reason. Perhaps it is explicable (perhaps in real time while writing this) and I may figure out a way to explic...I mean, explain it. Yes, I am coming to you to introduce a new Seiko Presage Classic model. It is called the SPB478J1, and I think it just might be the attainable dress watch of the year. Okay, taking a step back for a moment, I am a Rolex guy and a two-tone guy. I regularly wear a two-tone Rolex Datejust on a jubilee bracelet so I certainly have a type. And you can see from looking at this watch, the Seiko SPB478J1, that it fits nicely into this category for me. Getting my biases out of the way, let’s dig into the watch. So Seiko, as we know, calls its watches by their reference numbers. But it also gave this one a nice little descriptor on the website: Delicate Cream Silk. I mean, come on, that’s amazing. It’s almost like it could be the alternative name of a band consisting of Bruno Mars and Anderson Paak. The name actually refers to the watch’s dial because, of course it does. The dial texture is “inspired by unbleached natural Japanese silk, a material which has long featured in Japanese home décor and clothing since ancient times.” The brand calls this a ‘Shiro-Iro’ colored dial.  Moving to the watch itself, it features gold-colored accents for a mixed-met...

Hands-On With The Colorfully Elegant Grand Seiko SBGH349 “Icefall” In Titanium Fratello
Grand Seiko SBGH349 “Icefall” Dec 10, 2024

Hands-On With The Colorfully Elegant Grand Seiko SBGH349 “Icefall” In Titanium

Whenever I read the word “icefall,” my mind wanders to climbing Mount Everest. To reach the top of the world on the Nepal side of the mountain, you must pass the Khumbu Icefall early on to reach Camp 1. It’s a notoriously dangerous start to your journey to the summit. This is part of the […] Visit Hands-On With The Colorfully Elegant Grand Seiko SBGH349 “Icefall” In Titanium to read the full article.

Fratelli Stories: Dan’s Connection To His Grandfathers Through Their Watches Fratello
Citizen Seiko Dec 8, 2024

Fratelli Stories: Dan’s Connection To His Grandfathers Through Their Watches

In this latest edition of Fratelli Stories, Fratello reader Dan speaks about the three most special watches in his extensive collection - a Citizen, Seiko, and Edox. These three watches help connect him to warm memories of his two grandfathers. One of the best elements of this hobby has to be the people. I don’t […] Visit Fratelli Stories: Dan’s Connection To His Grandfathers Through Their Watches to read the full article.

The Doxa Sub 300 “Great White” Topper Edition - An LE Done Right Fratello
Zodiac Seiko Dec 6, 2024

The Doxa Sub 300 “Great White” Topper Edition - An LE Done Right

Topper Fine Jewelers in Burlingame, California has created some truly memorable collaborative limited-edition watches. Brands like Zodiac, Seiko, and Fears have been featured on one or more of the 14 pieces thus far. The latest release is the Doxa Sub 300 “Great White” Topper Edition. It’s a cool piece with enough differences from the serial-production […] Visit The Doxa Sub 300 “Great White” Topper Edition - An LE Done Right to read the full article.

Owner’s Review: the Seiko Prospex Land GMT SPB411 Worn & Wound
Seiko Prospex Land GMT SPB411 Dec 6, 2024

Owner’s Review: the Seiko Prospex Land GMT SPB411

Seiko is no stranger to releasing watches that immediately capture the attention of enthusiasts. Still, sometimes, due to the frequent release schedule, a release slips through the cracks. The Seiko Prospex Land GMT SPB411 is one such piece. While it might not have accumulated the same level of buzz as some of Seiko’s other releases in the last year or so, this reissue of the iconic 1968 Navigator Timer is a near 1:1 homage to the past, but with enough modern upgrades to make it highly relevant today. I’ll admit that when it came out, I thought it wasn’t bad but I easily overlooked it for some reason or another. Then, I happened to be visiting a local watch boutique, and they took me to the back to show me a few fun things they had sitting in the safe. Low and behold, the SPB411. As soon as I picked it up, I knew it was special. For the price point (we’ll get to that shortly), I thought it was really well done and impressed me more than most Seiko’s I’ve come in contact with. It was also just really good-looking. I love a vintage-inspired design when it’s done really well and since this is a near one-to-one re-issue, Seiko nailed it.  The original Seiko Navigator Timer was a milestone in the brand’s history, being their first GMT with a rotating bezel. It’s a model that remains beloved for its classic sport design and useful complication. The SPB411, though a modern update, channels the same spirit of the 1968 model, with some refined tweaks that appeal ...

Fratelli Stories: Retrieving NASA Rocket Boosters While Wearing A Seiko Fratello
Seiko Our Fratelli Stories series Dec 4, 2024

Fratelli Stories: Retrieving NASA Rocket Boosters While Wearing A Seiko

Our Fratelli Stories series shares some of the wonderful and interesting backstories of our readers around the world. Today, we speak with Robert Eames, who is an enthusiast for all sorts of watches and has a fascinating backstory. One vintage Seiko has particular resonance with him. Fratello reader Robert Eames wrote in after a story […] Visit Fratelli Stories: Retrieving NASA Rocket Boosters While Wearing A Seiko to read the full article.

Hands On: Grand Seiko Spring Drive Chronograph SBGC275 SJX Watches
Grand Seiko Spring Drive Chronograph SBGC275 Dec 4, 2024

Hands On: Grand Seiko Spring Drive Chronograph SBGC275

Twenty-twenty four marks the 20th anniversary of Grand Seiko’s 9R Spring Drive movement platform, an occasion the brand has chosen to mark with a range of anniversary editions including the Grand Seiko Caliber 9R 20th Anniversary SBGC275. A large, richly detailed watch with a captivating dial, the SBGC275 is robust, interesting, and capable of nearly anything, short of fitting under a short cuff. Initial thoughts At first glance, the SBGC275 looks like just a Spring Drive chronograph with a red dial. But a closer look reveals a highly nuanced colour that changes from red to orange depending on the angle – the result of a proprietary dial coating technique. At 44.5 mm in diameter and nearly 17 mm thick, the SBGC275 is unapologetically big and bold. That said, the watch feels smaller than it is thanks to the use of titanium for the case and bracelet, and the unusually wide 23 mm lug width helps reduce the visual size. This latter dimension may limit the options for aftermarket straps, but since most owners will likely stick with the bracelet, this concern is largely academic. The watch is powered by an upgraded version of the familiar cal. 9R86 Spring Drive chronograph GMT movement, which made its debut in 2007. But eagle-eyed movement geeks will notice the SBGC275 is equipped with the fine-tuned cal. 9R96 first seen in 2017, which was also used in the Nissan GT-R 50th Anniversary edition. In many ways, the SBGC275 captures Grand Seiko’s strengths and weaknesses. The b...

Does The Seiko Turtle Still Punch Above Its Weight? Fratello
Seiko Turtle Still Punch Above Dec 3, 2024

Does The Seiko Turtle Still Punch Above Its Weight?

Seiko is a brand that many consider the gateway drug to entry-level mechanical watches. It is also a rare example of a watchmaker that produces anything from affordable timepieces to expensive and high-end watches. The Seiko “Turtle” exemplifies the brand’s ability to punch hard in the affordable segment. The Seiko SRPE93 (formerly known as the […] Visit Does The Seiko Turtle Still Punch Above Its Weight? to read the full article.

Sunday Morning Showdown: Seiko Prospex SPB483 Vs. Tissot Seastar 1000 Powermatic 80 Fratello
Tissot Seastar 1000 Powermatic 80 Dec 1, 2024

Sunday Morning Showdown: Seiko Prospex SPB483 Vs. Tissot Seastar 1000 Powermatic 80

Welcome back to our weekly Sunday Morning Showdown series. Every Sunday morning, two writers go head to head in a battle of the ages. Mike and Jorg will go at it this week with a pair of value-driven dive watches. Both are fairly recent releases from popular brands on the more affordable side of the […] Visit Sunday Morning Showdown: Seiko Prospex SPB483 Vs. Tissot Seastar 1000 Powermatic 80 to read the full article.

Hands-On: Seiko's Best GMT Just Got More Colorful Teddy Baldassarre
Rolex GMT-Master II Nov 29, 2024

Hands-On: Seiko's Best GMT Just Got More Colorful

The Seiko SSK GMT line has slowly taken the watch world by storm, and Seiko took the SKX-style format this year and updated it with a trio of new dial formats. Earlier this year, I wrote a story on what – at the time – was every single existing SKX-style Seiko SSK GMT on the market, but that story is officially out of date. Before I get any further into this, it makes sense to establish a few things about these watches. First, they were released in 2022, creating a new wave of GMT affordability in the watch world. Why do I keep calling them SKX-style watches? Well, because the case profile is nearly identical to that of the now-discontinued icon, the Seiko SKX. The Seiko SSK001 and 003 models (the blue- and black-dial versions) are watches that I often suggest to anyone looking for a true "everyday" attainable watch. I even chose it in a video I did with Teddy where we both were tasked with building a collection under $7,000 ( let me know if you think I won). But enough lede-burying. Let’s get to the newness. In total there were three new variations released: The SSK033 with a blue and black bezel, the SSK035 with a green dial and bezel format, and the SSK036, which brings a black/brown aesthetic to the mix with a leather strap (the other two come on Jubilee-style bracelets). So let’s start with the SSK033. As an owner of the Rolex GMT-Master II with the blue-and-black bezel, I immediately zeroed in on this one. But where this clearly differs from the Rolex in term...

Auction: Japanese Watches in Demand at Phillips’ Toki Sale SJX Watches
Seiko Nov 25, 2024

Auction: Japanese Watches in Demand at Phillips’ Toki Sale

A thematic sale of watches related to Japan, Toki just concluded at Phillips in Hong Kong over the weekend, notching up HK$61.8 million with fees, equivalent to US$7.95 million. Comprised of watches sold in Japan or made for the country, the catalogue included familiar names like Seiko and Casio, but also independent watchmakers like Masahiro Kikuno, along with a host of limited editions by Swiss brands for the Japanese market. A novel concept given the dominance of Swiss brands in watch auctions, both in terms of value and volume, Toki surprised on the upside. The 115-lot auction included lots of surprising and notable results, like HK$1.14 million (about US$147,000) for the Casio G-Shock Dream Project, double the original retail price. Thomas Perazzi at the rostrum. Image – Phillips Toki and the subsequent main sale showed the momentum established during the Geneva auctions two weeks ago carried on into Hong Kong. The strength of the sale is also credit to the Phillips watch department in Asia led by Thomas Perazzi, which conceived Toki a year ago with the help of Tokyo-based consultants for Phillips, Kaz Fujimoto and Genki Sakamoto. The unusual theme was realised well with a carefully curated catalogue. Many of the watches in Toki were simply unavailable anywhere else. With only 35 made and all sold via a lottery in 2020, where else can one find a solid-gold G-Shock? This reflected in the diverse nature of the bidders. Most bids in the sale came from phone bidders an...

Introducing - Seiko Meets Street Culture With The 5 Sports HUF Limited Edition SRPL33 Monochrome
Seiko Meets Street Culture Nov 22, 2024

Introducing - Seiko Meets Street Culture With The 5 Sports HUF Limited Edition SRPL33

Seiko’s humble and fun 5 Sports series of watches are revered for their value-for-money, and often fresh combinations of colours and styles. Through numerous limited edition, the Japanese powerhouse also likes to have a little fun with the platform, resulting in some very visually impactful watches, tying in watchmaking with pop culture, movie starts or […]

The Fratello Watch List: RJ’s Pre-Owned And Vintage Favorites From Breguet, Lange, Grand Seiko, And More Fratello
Grand Seiko Nov 22, 2024

The Fratello Watch List: RJ’s Pre-Owned And Vintage Favorites From Breguet, Lange, Grand Seiko, And More

It has been a while since I bought a new watch. And by that, I mean not a pre-owned or vintage one. Just last weekend, I bought another vintage Constellation at a local auction to satisfy my hunger. One of the reasons I refrain from buying new watches these days is that prices of certain […] Visit The Fratello Watch List: RJ’s Pre-Owned And Vintage Favorites From Breguet, Lange, Grand Seiko, And More to read the full article.

A Grand Seiko 44GS in Purple-Pink Only for Asia SJX Watches
Grand Seiko 44GS Nov 21, 2024

A Grand Seiko 44GS in Purple-Pink Only for Asia

Grand Seiko marks the second anniversary of its establishment in the Asia-Pacific with the Heritage Collection 44GS “Fuji” SBGJ285. Featuring a purple-pink dial inspired by the wisteria flower, this limited edition is based on the reinterpretation of the vintage 44GS and its distinctive wide-flanked case. The case and bracelet are in Ever-Brilliant steel, a proprietary steel alloy that’s harder and shinier than conventional watchmaking steel. Powered by the high-frequency automatic cal. 9S86, the SBGJ285 features “true GMT” functionality with an independently adjustable hour hand. Initial thoughts As a long-time fan of Grand Seiko, I love the patterned dials and Zaratsu case polishing. The SBGJ285 exemplifies the essence of Grand Seiko. Though Grand Seiko does put out a significant number of limited editions, this one stands out for its unusual purple-pink colour, which is a different shade from the “salmon” dials that are now in vogue. The watch also reflects the brand’s traditional strengths and weaknesses. The case and dial finishing are excellent, particularly at this price point. However, the bracelet is not as refined as sophisticated as that of the competition. That said, this will look good on a leather strap, especially given the vintage-inspired 44GS case pairs well with a strap. Conveniently, this limited edition is delivered with both a steel bracelet and a calfskin strap. Wisteria flower The limited edition retains the standard case of the “...

Maen and IFL Collaborate on a Graffiti Inspired Manhattan Limited Edition Worn & Wound
Citizen Seiko Tissot Nov 18, 2024

Maen and IFL Collaborate on a Graffiti Inspired Manhattan Limited Edition

Maen’s Manhattan has proven to be a watch that works particularly well as a blank canvas of sorts. We’ve seen a number of limited editions of Maen’s integrated bracelet sports watch (including our own) and each finds new ways to present the piece’s central idea of a 70s inspired, elegant sports watch. Maen seems to enjoy riffing on the name of the watch – their collaborations with seconde/seconde/ are both visual puns of sorts that play on our reactions to the word “Manhattan,” and their latest takes that approach to another level entirely. Now, working custom dial specialists IFL Watches, they’ve developed a tribute to New York City culture that it feels like the brand has been building to since the collection was introduced.  IFL Watches, for those unfamiliar, specializes in custom, handpainted watches, taking familiar references and personalizing them to varying degrees. They make a variety of limited editions and one-offs, and also offer bespoke services, and include popular enthusiast focused pieces from brands like Citizen, Seiko, Tissot, and more. There’s an enormous variety in the style of IFL’s handpainted work, with some designs being incredibly intricate, and others more minimal. Some are completely abstract. For their crack at the Manhattan, we see IFL working in a style inspired by the city itself: graffiti.  Graffiti, of course, is not unique to New York, but nevertheless feels like an appropriate medium for the Manhattan. The dial featu...

The Three Watch Collection for $5,000: Reader Edition - Mark Alamares Picks A JDM Seiko Trio Worn & Wound
Seiko Trio Editor’s note Nov 15, 2024

The Three Watch Collection for $5,000: Reader Edition - Mark Alamares Picks A JDM Seiko Trio

Editor’s note: In this week’s 3 Watch Collection for $5,000, reader Mark Alamares picks a theme and sticks with it. His collection consists of three sporty Seikos, but these are all JDM models that differ just slightly (well, sometimes more than slightly) from their counterparts available in the United States, and elsewhere. Collecting JDM Seiko is a rabbit hole within a rabbit hole, and Mark makes a compelling case for why diving into these slightly tougher to obtain Seikos is worth the additional effort.   You can make your submission to the Three Watch Collection – Reader Edition by filling out the form right here. The theme of my $5,000 trio is Neo-Vintage (late 1990’s to early 2000’s) JDM Titanium Seiko’s that cover the gambit of Air, Land, and Sea (prior service U.S. Marine, 2001-2011). While this theme may not be for everyone, there’s a certain level of difficulty in acquiring clean examples of these watches that I must say is extremely gratifying. Much more so than just crunching the numbers and hitting your targets on the new market.  You’ll have to do some research, make some connections, and enjoy a lot of insightful back-and-forth while on the hunt for a trio like this. Think niche JDM watch dealers on Instagram.   So, as great as the destination is, the journey is equally as satisfying. Yes, pricing may vary depending on many external factors but in reality, I’ve never had $5,000 burning-a-hole-in-my-pocket to the point where I had to get...