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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.
Wiki · Guide
The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.
Exclusive · Guide
Seiko 5 Sports Honda Motocompo Limited Edition: Scooter Yellow in 36.4mm

Eight thousand pieces. One very specific shade of yellow. Seiko and Honda celebrate the Motocompo's 45th anniversary with a watch that's hard to ignore.
Exclusive · Guide
Limited Edition Seiko Turtle HBB002: PADI's 60th in Sunburst Blue

Seiko's Prospex Turtle HBB002 marks PADI's 60th anniversary. Electric sunburst blue dial, ceramic bezel insert, 200m water resistance, an 8,000-piece run, and a €750 price tag that puts it squarely in the impulse-buy bracket for a real diver.
Introducing the Seiko Prospex SPB473, a Limited Regional Release for the European Market Worn & Wound
Grand Seiko s made just Aug 5, 2024

Introducing the Seiko Prospex SPB473, a Limited Regional Release for the European Market

A thing you discover about watch collecting after being involved in the hobby for a little while is that it’s a truly international endeavor. This manifests itself in a number of ways. The geography of the watchmaking industry is obviously something that’s discussed frequently, with Swiss, German, Japanese, and American styles of the craft all taking slightly different shapes. But even more than that, practical matters like the availability of watches to actually purchase has a lot to do with where you are in the world. Just last week, we told you about a pair of new limited edition Grand Seikos made just for the US market, and today we have a similar story about a Seiko diver for sale exclusively in Europe. Regional releases strike again. The Seiko Prospex SPB473 would have caught our eye regardless, but something about it being vaguely forbidden if you happen to live in America makes it all the more appealing. Now, realistically, this watch won’t be that hard to track down if you really put some effort into it. There are all kinds of ways an American customer can obtain a watch made for a foreign market. Proxy buyers, the pre-owned market, and simply calling up a dealer and asking if they’d consider an international sale are all viable options. But if it really is the thrill of the hunt that makes watch collecting exciting and rewarding, have those few extra hoops to jump through could actually be welcome for some.  The SPB473’s key feature is a beautiful grad...

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Introducing - The Grand Seiko 44GS “Kirazuri” US-Exclusive SBGA507 and SBGA509 Monochrome
Grand Seiko 44GS “Kirazuri” US-Exclusive SBGA507 Aug 5, 2024

Introducing - The Grand Seiko 44GS “Kirazuri” US-Exclusive SBGA507 and SBGA509

Grand Seiko’s Heritage collection is often synonymous with wonderfully textured and subtly coloured dials, including Monochrome’s all-time favourites, the Snowflake and the Shunbun. Reflecting the Japanese reverence for nature, many GS dials capture the colours and textures of natural landmarks and seasonal changes using time-honoured artisanal techniques. Created exclusively for the US market, Grand Seiko […]

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Modern And Attainable “MilSubs” From CWC, Marathon, And Seiko Fratello
Rolex MilSub.” Aug 4, 2024

Modern And Attainable “MilSubs” From CWC, Marathon, And Seiko

This will be an article featuring some of my favorite watch brands out there. Here are a few examples of watches that, in my mind, earn their rightful place next to the Rolex “MilSub.” The so-called Rolex “MilSub” (short for Military Submariner) is a rare breed. MilSub watches don’t consist of any one reference. Rather, […] Visit Modern And Attainable “MilSubs” From CWC, Marathon, And Seiko to read the full article.

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The Watch I Didn’t Buy: Crossing Financial Thresholds Two Broke Watch Snobs
Seiko we’ve been lusting over Aug 3, 2024

The Watch I Didn’t Buy: Crossing Financial Thresholds

Watch budgeting is a funny thing. For most collectors, it involves a significant amount of mental gymnastics as money is moved in and out of an imaginary bank. We say things like “sorry, no funds in the watch bank” when our friends are selling a watch we don’t want to buy. But when Jomashop is offering a deal on that Seiko we’ve been lusting over, funds are magically ready for immediate withdrawal. Sometimes this is because we’ve recently sold some watches and actually have a positive balance in the watch bank. But often, we buy that new Seiko on “credit” with a self-promise to liquidate the current collection to restore financial balance.

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REVIEW: Hands-On With Seiko’s Prospex 4R Diver Black “Shog-Urai” WatchAdvice
Seiko s Prospex 4R Diver Aug 2, 2024

REVIEW: Hands-On With Seiko’s Prospex 4R Diver Black “Shog-Urai”

We examine Seiko’s latest rendition of its iconic “Samurai” and “Shogun” models in this in-depth hands-on review. What We Love: Slimmed-down design of the previous Samurai/Shogun timepieces The hour indices and hands are much more appealing design The all-black look makes the dial pop! What We Don’t: Unique dial design can take getting used to for non-enthusiasts The movement seems outdated for this latest 2024 offering Power reserve is sub-par for a timepiece of this calibre. Overall Rating: 8.8/10 Value for Money: 9/10 Wearability: 9/10 Design: 8.5/10 Build Quality: 8.5/10 Seiko’s latest Prospex Diver collection, an update to the 4R Diver models, was released only a few short months ago. The Japanese watchmaker released three timepieces of this signature model, with colours varying from burgundy red (SRPL11) to black on steel (SRPL13) and black-coated (SRPL15). This year is also the 20th anniversary of the very first timepiece this new model references, celebrating a long yet somewhat turbulent history. The latest Seiko Prospex 4R Diver has a much more “sleek” design, having been slimmed down from previous versions. You might be wondering by now how this timepiece gets the “Shog-Urai” nickname! Well, we have to retrace back some steps to Seiko’s previous Prospex Divers models, which were named Samurai and Shogun. While this wasn’t Seiko’s official nickname for these timepieces upon their release, it’s the Seiko enthusiast who has graced ...

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Two U.S. Exclusives from Grand Seiko Bring Back the Popular “Kirazuri” Dial Texture Worn & Wound
Grand Seiko Bring Back Aug 1, 2024

Two U.S. Exclusives from Grand Seiko Bring Back the Popular “Kirazuri” Dial Texture

While Grand Seiko’s history stretches back to the 1960s, the brand’s story in America is quite a bit more contemporary. Grand Seiko, for years, was a true hidden gem in the watch world, an insider’s secret that you had to be fairly deep into the hobby to stumble across in the days before the watch collecting “boom” that we’re still living through. It wasn’t until the Grand Seiko Corporation of America was formed in 2018 that the brand really put down roots in the United States. Obviously, from that point forward, Grand Seiko’s footprint has grown considerably, and we’re way, way past the point where anyone could credibly claim they’re an under the radar enthusiast’s secret. But for those of us who can remember a time well before their flagship NYC boutique, and before these watches were easily accessible anywhere in the states, their periodic US exclusive releases carry special significance.  The latest US exclusive limited editions, references SBGA507 and SBGA509, come at a time when Grand Seiko is experiencing enormous growth and success in the United States. These watches have been designed as a tribute to the very first US exclusive Grand Seiko releases, a trio of limited editions inspired by kirazuri, a traditional method used in Japanese woodblock printing that incorporates mica powder for a sparkling effect. Those limited editions have proven to be quite popular and collectible, so the release of the pair seen here should please collectors who...

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Introducing: The Seiko Prospex SPB473 European-Exclusive Limited Edition Fratello
Seiko Prospex SPB473 European-Exclusive Limited Aug 1, 2024

Introducing: The Seiko Prospex SPB473 European-Exclusive Limited Edition

Today, Seiko introduces a limited edition of a recently updated watch. This is the new Prospex SPB473, which has the specifications of the old, beloved SPB143. This version dials up the summer vibes with a bright faded dial inspired by the Greek island of Zakynthos. There is plenty to unpack, so let’s dive in! The […] Visit Introducing: The Seiko Prospex SPB473 European-Exclusive Limited Edition to read the full article.

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Grand Seiko Quartz Guide: The SBGP013 Teddy Baldassarre
Grand Seiko Quartz Guide Jul 31, 2024

Grand Seiko Quartz Guide: The SBGP013

Today we’re looking at one of the best ways to get into Grand Seiko if you’re just discovering the brand for the first time. Or maybe you’re just looking for your “one nice watch” and want something that can do it all. One that can go straight from the office to kicking back on the weekend, perhaps even dressing up for special occasions. A GADA watch, if you will. So if you’re just now starting to go down the rabbit hole of luxury watches, you’ve probably become somewhat familiar with Grand Seiko. The brand came into existence in 1960 as a high-end offshoot of Seiko, a shot across the bow of the Swiss watch industry, and a statement that its quality could match anything in the watchmaking world.  One thing you’ll notice as you start to look deeper into Grand Seiko is the astonishing level of craftsmanship that touches every part of every watch they make. Just like Rolex and Seiko itself, Grand Seiko is one of the most vertically integrated watch brands in the world – in other words, it manufactures nearly everything that goes into its watches. From finely polished stainless steel, precious metals, and high-intensity titanium cases to its innovative and beautifully finished movements and breathtaking dials that draw inspiration from nature, Grand Seiko does it all, going to some extraordinary lengths, including growing its own proprietary quartz crystals, and manufacturing the lubricants that go into each movement.  If you take a look at Teddy’s video ...

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Editorial: the Seiko SRPG17 Land Tortoise, Outliers, and Collection Coherence Worn & Wound
Seiko SRPG17 Land Tortoise Outliers Jul 24, 2024

Editorial: the Seiko SRPG17 Land Tortoise, Outliers, and Collection Coherence

Watch collectors who have been in the hobby for awhile know there’s a certain pleasure in looking in the watch box, or across the flat surfaces in your home where watches are scattered, whatever, and seeing a group of watches that make sense. If you believe a collection is a reflection of your personality and taste, it follows that the watches in the collection will be thematically linked in some way, and just kind of work together. Instead of a watch box that has exactly one watch from each key genre, you see a box of watches that defy easy categorization, but somehow are obviously the product of a core collecting philosophy. I don’t know if I’m quite there yet, but I’m getting closer. But there’s still one watch in my collection that’s a clear outlier, one that will never quite fit. It’s the runt of the litter, the redheaded step-child, and ugly duckling, all wrapped into one. My Seiko SRPG17 “Land Tortoise” just doesn’t belong.  The Land Tortoise, so named because it shares a case shape with the much-loved “Seiko Turtle” divers but is equipped with a compass bezel rather than a typical dive timer, is an outlier even among Seiko sports watches. When we think sporty Seikos, proper dive watches are the ones that inevitably come to mind for most of us, but this is a dive watch in a costume. From the outset, it’s resisting its own nature, rejecting its heritage. It refuses to wear the uniform. I like dive watches and own a few, but they don’t ope...

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The Seiko Prospex Speedtimer in “Pogue” Colours SJX Watches
Grand Seiko First” Jul 24, 2024

The Seiko Prospex Speedtimer in “Pogue” Colours

Affordable and powered by the sun, the Prospex Speedtimer Solar Chronograph SSC947 is dressed in the blue, red, and orange synonymous with the vintage “Pogue” chronograph. It’s not, however, a vintage re-issue but a modern take on a vintage design. “Pogue” refers to the vintage ref. 6139 that gets its name from astronaut William Pogue, who wore one during the Skylab 4 mission in 1973, making it the first automatic chronograph in space. Initial thoughts Seiko is expert at vintage re-issues at practically every price point, from the Seiko 5 Sports “Kamen Rider” to the Grand Seiko “First”. This isn’t the case for the SSC947, which mimics the Pogue’s colours but is otherwise a modern-day Prospex Speedtimer. That’s a good thing for everyone tired of historical remakes, although traditionalists might say the SSC947 doesn’t do justice to the original that’s something of a cult classic amongst Seiko enthusiasts. But the bottom line is, the SSC947 is an appealing, different alternative to the mostly conservative colours in the Prospex Speedtimer line. And it’s priced identically to earlier versions of the watch, so it offers the same value proposition. Dressed in the “Pogue” colour scheme The “Pogue” Featuring a two-tone red and blue tachymeter bezel, the SSC947 has a radially-brushed orange dial with brown sub-dials, just like its vintage inspiration. The flange around the dial is in dark brown to match the sub-dials. The specs are otherwise i...

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Fratello Favorites: The Best Summer Watches At Three Different Price Points - Daan’s Picks From Seiko, Ressence, Rolex, And More Fratello
Ressence Rolex Jul 19, 2024

Fratello Favorites: The Best Summer Watches At Three Different Price Points - Daan’s Picks From Seiko, Ressence, Rolex, And More

Yes, it’s time to talk about watches for summer because that is indeed the season we’re in right now. This series is a nice reminder of that because the weather gods haven’t shown us any summer yet here in the Netherlands. I keep telling my six-year-old daughter that we’re actually in the middle of summer […] Visit Fratello Favorites: The Best Summer Watches At Three Different Price Points - Daan’s Picks From Seiko, Ressence, Rolex, And More to read the full article.

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Grand Seiko Introduces the Hi-Beat 36000 GMT SBGJ277 “Snow Valley” SJX Watches
Grand Seiko Introduces Jul 19, 2024

Grand Seiko Introduces the Hi-Beat 36000 GMT SBGJ277 “Snow Valley”

Named after its silver, textured dial, the Grand Seiko Hi-Beat 36000 GMT SBGJ277 “Snow Valley” is a variant of the longstanding Sport Collection GMT with a sapphire-covered 24-hour bezel. It’s in two-tone green and white inspired by the area around Grand Seiko Studio Shizukuishi at the end of winter, where the mountain is covered in lush greenery but topped by white snow. In typical Grand Seiko style, the steel case is finished with zaratsu flat polishing. It is equipped with a high-frequency cal. 9S86 running at 5 Hz that is a “true” GMT movement with an independently adjustable local time hour hand. The silvery white texture depicts snow on the ground in the mountain. Initial thoughts Grand Seiko often turns to nature for its dial colours and patterns, with many of its timepieces are named after elements of the nature world, the Spring Drive “Pink Snowflake”. In the case of the SBGJ277, it’s not just the dial, but also the green-and-silver livery of the watch that is “Snow Valley”. Grand Seiko rolls out such model variants and limited editions frequently, too often sometimes, but its offerings remain good value. This also applies to the SBGJ277, which is priced at US$6,800. It is a practical watch with an in-house movement and a genuine GMT function, along with a high level of fit and finish on almost every element; arguably only the bracelet needs to be upgraded, with a micro-adjustment clasp for instance. Featuring an offset crown at four o’clock ...

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Upgrade Or Switch Styles With The Forstner Model J And Model O For The Seiko SKX Fratello
Seiko SKX Jul 14, 2024

Upgrade Or Switch Styles With The Forstner Model J And Model O For The Seiko SKX

The Seiko SKX is one of the most popular entry-level mechanical watches ever. There is a good chance that you, as a Fratello reader, have owned one at some point or still do. In any case, this is true for me. However, the original bracelet of that watch has always been controversial. It is infamously […] Visit Upgrade Or Switch Styles With The Forstner Model J And Model O For The Seiko SKX to read the full article.

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#TBT A Vintage Take On Alternative Rectangular Cool With Mido, Tissot, Wyler, And Seiko Fratello
Tissot Wyler Jul 11, 2024

#TBT A Vintage Take On Alternative Rectangular Cool With Mido, Tissot, Wyler, And Seiko

I love to read stories about watch selections that follow a theme. When I spotted Thor’s list of unusual rectangular watches last Saturday, I instantly started to put together a list of my own featuring rectangular vintage watches. Well, here we are! Besides two crazy mechanical complications, you will also find classic style and even […] Visit #TBT A Vintage Take On Alternative Rectangular Cool With Mido, Tissot, Wyler, And Seiko to read the full article.

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Grand Seiko Unveils the Spring Drive GMT SBGE307 “Tokyo Lion” SJX Watches
Grand Seiko Unveils Jul 9, 2024

Grand Seiko Unveils the Spring Drive GMT SBGE307 “Tokyo Lion”

Following last year’s SBGA481, Grand Seiko continues to expand the Sport Collection “Tokyo Lion” series inspired by the big cat in the Grand Seiko emblem. Like its predecessor, the Sport Spring Drive GMT SBGE307 “Tokyo Lion” sports a stylised, angular titanium case inspired by a lion’s paw and a textured dial modelled on a mane, now joined by a red GMT hand. Initial thoughts The “Tokyo Lion” is one of the most distinctive case designs in Grand Seiko’s large catalogue, and also the flagship given its complex finishing (and accompanying price). While most Grand Seiko watches opt for patterned dials and conservative, even bland, case styles, the “Tokyo Lion” makes a statement with its is generous dimensions and angular styling. The design is also particularly suited to Grand Seiko’s signature flat-polishing technique. With their wide, flat surfaces, the claw-inspired lugs are an excellent medium to showcase zaratsu polishing. It is, however, a large case at almost 45 mm wide and 15 mm high, so it’s catered to someone seeking a bold sports watch, and not an old-school Grand Seiko dress watch. The texture of the dial is striking, even though Grand Seiko has no shortage of dial patterns in its offerings. The dial artfully mimics a lion’s mane, giving it more visual depth than the typical Grand Seiko dial. Though few, the red accents on the dial add just enough colour and complement the ivory dial well. The dial might have been slightly dull without th...

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Introducing the Seiko Prospex Speedtimer SSC947, a Chronograph About as Close to the Classic “Pogue” as We’ve Seen Worn & Wound
Seiko Prospex Speedtimer SSC947 Jul 8, 2024

Introducing the Seiko Prospex Speedtimer SSC947, a Chronograph About as Close to the Classic “Pogue” as We’ve Seen

For years, Seiko fans have been clamoring for the return of the Pogue. From all corners of the internet, enthusiasts never let an opportunity to request a reissue of Seiko’s classic sports chronograph go to waste. The Pogue, otherwise known as reference 6139-6002, is legendary, famous for being on the wrist of NASA astronaut Col. William Pogue on his flight to Skylab. The watch in question was among the first automatic chronographs and issued in a variety of colorways, but it’s Pogue’s mustard yellow dial with a red and blue bezel that is the most collectible, and certainly the Seiko chronograph most of us picture in our mind’s eye when we think “Seiko chronograph.” For reasons the community can no doubt speculate on endlessly, Seiko never has relaunched the Pogue proper, but they’ve come about as close as they ever have with their latest release, the Prospex Speedtimer reference SSC947. We’ll examine the elephant in the room right upfront: this is not a mechanical chronograph, so is perhaps not the true heir to the Pogue legend. What we have in the SSC947 is a new entry in Seiko’s popular and quite good lineup of solar powered sports chronographs. We’re pretty big fans of these watches, which offer a ton of vintage inspired style and endless practicality in a package that’s extremely approachable. The retail price is $700 for watches in this collection, and they’re sized at a versatile 41.4mm. The special sauce with the Speedtimers is really in the...

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A Monday Morning With The Grooviest Watch In The World: The Grand Seiko Kodo Constant-Force Tourbillon “Daybreak” Fratello
Grand Seiko Kodo Constant-Force Tourbillon “Daybreak” Jul 8, 2024

A Monday Morning With The Grooviest Watch In The World: The Grand Seiko Kodo Constant-Force Tourbillon “Daybreak”

Grand Seiko’s first all-mechanical complicated watch debuted in 2022. It was a timepiece with a movement featuring a tourbillon with an inner carriage rotating at eight beats per second and a constant-force mechanism rotating at one beat per second. Not only was the Grand Seiko Kodo Constant-Force Tourbillon SLGT003 a complicated and ingenious watch, but […] Visit A Monday Morning With The Grooviest Watch In The World: The Grand Seiko Kodo Constant-Force Tourbillon “Daybreak” to read the full article.

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REVIEW: Hands-On With The Seiko Prospex Marinemaster WatchAdvice
Seiko Prospex Marinemaster Jul 8, 2024

REVIEW: Hands-On With The Seiko Prospex Marinemaster

In this latest hands-on review, we look at Seiko’s Prospex Marinmaster, a reinterpretation of the brand’s first-ever 1965 diver’s watch. What We Love: The mix of brushed and polished surfaces on the case, bracelet and dial The dial pattern and colour are stunning in person. Open case back showing movement for the first time in a Seiko diver. What We Don’t: The bracelet clasp design is not suited for high-end Seiko divers. Open case back could show more of the movement. The date window could have been placed better for a more balanced dial view. Overall Rating: 8.6/10 Value for Money: 8.5/10 Wearability: 8.5/10 Design: 9/10 Build Quality: 8.5/10 Seiko first introduced a trio of Prospex Marinemaster models in late 2023. These timepieces merged two of the brand’s best heritage diver timepieces, the Marinemaster from 2000 and the classic first-ever Seiko divers watch, the 1965 62MAS. Combining two signature designs to make a brand new modern diver’s timepiece. The 2023 Prospex Marinemaster models showcase Seiko’s renowned craftsmanship and dedication to creating excellent dive watches. The collection uses a rugged design along with beautiful dial aesthetics to make it known that it can be used as both a tool watch and a daily wearer. The Prospex Marinemaster also uses the iconic Seiko watch designs from the above-mentioned references. Original 1965 62MAS Diver watch (left) vs modern re-interpretation Save The Ocean Limited Edition (right) Seiko is well known ...

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