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Wiki · Guide
Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

Wiki · Guide
The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

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Snowflake Grand Seiko

The 2010 Spring Drive reference with a dial textured like fresh Shinshu snow.

Solar flair: Which Seiko Astron is right for you? Time+Tide
Seiko Astron Jan 6, 2020

Solar flair: Which Seiko Astron is right for you?

Never has a watch encapsulated the phrase “one watch to do it all” more than the Seiko Astron series. Here is a timepiece with an accuracy rating of ±15 seconds per month and a power reserve of no less than 6 months, that can also do the following: Automatically adjust the handset position alignment Host … ContinuedThe post Solar flair: Which Seiko Astron is right for you? appeared first on Time+Tide Watches.

Up Close: Grand Seiko Elegance Spring Drive 20th Anniversary SJX Watches
Grand Seiko Elegance Spring Drive 20th Jan 2, 2020

Up Close: Grand Seiko Elegance Spring Drive 20th Anniversary

At Baselworld last year, Seiko unveiled its take on the ultimate time-only watch, the Grand Seiko Elegance Collection Spring Drive 20th Anniversary SBGZ001. The Grand Seiko SBGZ001 is powered by essentially the same movement as found in the Credor Eichi II, but dressed up with an engraved platinum case and dial, while also priced at quite a bit more than the Eichi II, with a retail of US$76,000. Also launched at the same time was the Grand Seiko SBGZ003, which is almost the same watch – having the same movement but minus the engraving on the case and dial, resulting in a US$57,000 price tag. With their cushion-shaped cases and dauphine hands – the hallmarks of the newish Elegance Collection – both the SBGZ001 and SBGZ003 are slightly more retro in style than the stark and contemporary Eichi II. But more importantly, they are powered by the 9R02, which is an upgraded version of the movement in the Eichi II and the most gorgeous movement ever found in a modern Grand Seiko. In short, both the SBGZ001 and SBGZ003 are watches with incredibly well finished movements – amongst the best in modern watchmaking anywhere – but with a couple of caveats, discussed below. The Grand Seiko SBGZ001 – watch courtesy of Mark Cho, founder of menswear store The Armoury The 9R02 Spring Drive movement Masterpieces from the studio All of Seiko’s top of the line watches – both Grand Seiko and Credor – come from the Micro Artist Studio, a workshop set up in 2000 to produce the fi...

HANDS-ON: The stunning Seiko Presage Arita Porcelain Dial SPB093 Time+Tide
Seiko Presage Arita Porcelain Dial Dec 26, 2019

HANDS-ON: The stunning Seiko Presage Arita Porcelain Dial SPB093

Mastering the creation of a material that was first conceived more than 400 years ago while simultaneously bringing it into the 21st century is no mean feat. But that’s exactly what Seiko has done with its silky smooth Presage Arita Porcelain Dial SPB093. Widely regarded as some of the nicest and most ornate on the … ContinuedThe post HANDS-ON: The stunning Seiko Presage Arita Porcelain Dial SPB093 appeared first on Time+Tide Watches.

VIDEO: The beautifully brown Seiko Presage SRPD36J1 and SSA392J1 Time+Tide
Seiko Presage SRPD36J1 Dec 24, 2019

VIDEO: The beautifully brown Seiko Presage SRPD36J1 and SSA392J1

There are myriad impressive things about Seiko’s Presage collection. But if we had to single out one overriding thing that the Japanese watchmaker’s dress watches do better than almost anyone else, rather predictably, it would be their dials. Pound for pound, the Presage dress watches and their rapturous range of dials represent amazing value for … ContinuedThe post VIDEO: The beautifully brown Seiko Presage SRPD36J1 and SSA392J1 appeared first on Time+Tide Watches.

VIDEO: The timelessly elegant Grand Seiko SBGY002 Time+Tide
Grand Seiko SBGY002 Created Dec 18, 2019

VIDEO: The timelessly elegant Grand Seiko SBGY002

Created to celebrate the 20th anniversary of Grand Seiko’s prolific Spring Drive movement, SBGY002 is a limited edition dress watch for discerning fans of the Japanese watchmaker’s signature snowflake dial. Hewn from solid 18k yellow gold, the case of the rarified timepiece is signature SBGY and, as a result, measures in at just 38.5mm and … ContinuedThe post VIDEO: The timelessly elegant Grand Seiko SBGY002 appeared first on Time+Tide Watches.

HANDS-ON: The Grand Seiko SBGA407 Snowflake blue Time+Tide
Grand Seiko SBGA407 Snowflake blue USP Dec 17, 2019

HANDS-ON: The Grand Seiko SBGA407 Snowflake blue

USP – the acronym for “unique selling point”. A watchmaker’s USP is paramount to their success, and if you look at the general consensus of what’s considered the best brands out there, they’ve all got it - they each excel at something that puts them a cut above the rest. Whether it’s Rolex and their storied … ContinuedThe post HANDS-ON: The Grand Seiko SBGA407 Snowflake blue appeared first on Time+Tide Watches.

3 watches you can buy right now at the new Grand Seiko Sydney Boutique Time+Tide
Grand Seiko Sydney Boutique It was Dec 15, 2019

3 watches you can buy right now at the new Grand Seiko Sydney Boutique

It was only three short years ago when the first-ever Australian Seiko Boutique opened in Sydney, but the Japanese powerhouse has kept very busy, announcing the exciting news of the opening of the first-ever Australian Grand Seiko Boutique. This is a strong statement from the brand as they continue to drive the distinction of Grand … ContinuedThe post 3 watches you can buy right now at the new Grand Seiko Sydney Boutique appeared first on Time+Tide Watches.

Saving the Ocean with Seiko Prospex Time+Tide
Seiko Prospex I recently had Nov 28, 2019

Saving the Ocean with Seiko Prospex

I recently had the privilege of attending an event with Seiko that focused on their Save the Ocean collection, and the work that can be done with the funds raised. While the event itself was an interesting blend of experience and information, I’ll explain exactly what the Seiko Save the Ocean collection is first. If … ContinuedThe post Saving the Ocean with Seiko Prospex appeared first on Time+Tide Watches.

RECOMMENDED READING: Exploding a Grand Seiko Hi-Beat GMT Time+Tide
Grand Seiko Hi-Beat GMT We have Nov 5, 2019

RECOMMENDED READING: Exploding a Grand Seiko Hi-Beat GMT

We have recommended taking a look at the master watchmaker Peter Speake-Marin deconstructing various watches in the past, and that’s because how interesting it is to get a proper look into some of the most popular watches out there. What makes this deconstruction by Peter interesting is that it is with the Grand Seiko Hi-Beat … ContinuedThe post RECOMMENDED READING: Exploding a Grand Seiko Hi-Beat GMT appeared first on Time+Tide Watches.

INTRODUCING: The Seiko 1969 Quartz Astron 50th Anniversary Limited Edition Time+Tide
Seiko 1969 Quartz Astron 50th Oct 31, 2019

INTRODUCING: The Seiko 1969 Quartz Astron 50th Anniversary Limited Edition

It’s fair to say that Seiko has dropped quite a few limited edition anniversary timepieces in 2019, and you definitely could’ve been mistaken for thinking that surely the Japanese watchmaker had nothing left in their product arsenal … and then they released this – the Seiko 1969 Quartz Astron 50th Anniversary Limited Edition. As the … ContinuedThe post INTRODUCING: The Seiko 1969 Quartz Astron 50th Anniversary Limited Edition appeared first on Time+Tide Watches.

Top 5 Grand Seiko dials of 2019 Time+Tide
Grand Seiko dials Oct 30, 2019

Top 5 Grand Seiko dials of 2019

It has been a stellar year for Grand Seiko, with the Japanese watchmaker releasing not only a bevy of new iterations of some of their most popular models, but also a completely new manual-wind dress watch, the SBGK series. And, as is always the case with Grand Seiko, the arresting dials adorning these new timepieces … ContinuedThe post Top 5 Grand Seiko dials of 2019 appeared first on Time+Tide Watches.

Grand Seiko’s big Black Ceramic Spring Drive Chronograph GMT (ref. SBGC221) Time+Tide
Grand Seiko s big Black Ceramic Oct 25, 2019

Grand Seiko’s big Black Ceramic Spring Drive Chronograph GMT (ref. SBGC221)

Editor’s note: Grand Seiko is typically seen as a restrained brand design-wise (dials excepted), but this 46mm chunk of titanium and ceramic proves that the brand has it in them to pull a modern sports chrono out of the bank when it matters … To be honest, when I first saw Grand Seiko’s contemporary-looking new … ContinuedThe post Grand Seiko’s big Black Ceramic Spring Drive Chronograph GMT (ref. SBGC221) appeared first on Time+Tide Watches.

VIDEO: A song of fire and ice – Grand Seiko’s SBGH269 and SBGR319 Time+Tide
Grand Seiko s SBGH269 Oct 21, 2019

VIDEO: A song of fire and ice – Grand Seiko’s SBGH269 and SBGR319

There’s a tension and drama in Grand Seiko’s dial work that is … compelling. Colours, textures, patterns: Japan’s premier watchmaking brand offers it all. Two exciting new limited editions that demonstrate this point are SBGH269 and SBGR319. The former is an attention-seeking stunner, with an incredibly rich and vibrant red dial. The inspiration for this … ContinuedThe post VIDEO: A song of fire and ice – Grand Seiko’s SBGH269 and SBGR319 appeared first on Time+Tide Watches.

Get to the boutique! The Seiko SNJ025 Solar ‘Arnie’ Time+Tide
Seiko SNJ025 Solar ‘Arnie’ Oct 14, 2019

Get to the boutique! The Seiko SNJ025 Solar ‘Arnie’

The argument could quite easily be made that most watch manufacturers in attendance at this year’s Baselworld watch fair tended to err on the side of caution when it came to releasing new timepieces. However, Seiko certainly bucked this trend, unveiling quite a few new and exciting timepieces, and surprising the collective horological community with … ContinuedThe post Get to the boutique! The Seiko SNJ025 Solar ‘Arnie’ appeared first on Time+Tide Watches.

Celebrating half a century with the Seiko Automatic Chronograph 50th Anniversary SRQ029J Time+Tide
Seiko Automatic Chronograph 50th Anniversary Oct 12, 2019

Celebrating half a century with the Seiko Automatic Chronograph 50th Anniversary SRQ029J

Fifty years ago, Seiko released one of the first ever automatic chronograph movements in a watershed moment in watchmaking. To mark the occasion, Seiko has released the Seiko Automatic Chronograph 50th Anniversary SRQ029J, a watch that smartly dances the line between heritage and modern. We got a chance to take a closer look at the … ContinuedThe post Celebrating half a century with the Seiko Automatic Chronograph 50th Anniversary SRQ029J appeared first on Time+Tide Watches.