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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

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The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

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Snowflake Grand Seiko

The 2010 Spring Drive reference with a dial textured like fresh Shinshu snow.

Owner’s Perspective: Seiko 5 Sports SKX SRPL87K In The Vibrant Yellow Dial WatchAdvice
Seiko 5 Sports SKX SRPL87K Dec 5, 2025

Owner’s Perspective: Seiko 5 Sports SKX SRPL87K In The Vibrant Yellow Dial

A bright yellow Seiko that reminds you that watches are meant to be fun. They don’t all have to be technical and serious, just pure enjoyment on the wrist! This is my story with the SRPL87K. What We Love The mango-yellow dial brings instant personality and fun to any outfit. It’s an easy grab-and-go mechanical watch you never have to think twice about. The 5-link bracelet upgrade elevates the whole look far more than expected. What We Don’t The lume is good, but not as strong as some other Seiko models. 100m water resistance is fine, but 200m would’ve felt closer to classic SKX DNA. No bracelet option for the yellow dial out of the box — a missed opportunity given how good it looks on one. Overall Rating: 8.6/10 Value for money: 9/10 Wearability: 8.5/10 Design: 8.5/10 Build quality: 8.5/10 There’s something about Seiko’s SKX range that leaves an impression on you. Even if you never owned the original model, the SKX collection of modern is the entry-level diver and the perfect canvas for those who love to mod their timepieces. It is the watch that turned a lot of casual wearers into full enthusiasts! While Seiko may have closed the chapter on the original SKX line many years ago, the spirit of the collection certainly didn’t disappear. There have been many modern iterations in Seiko’s current collections that have been inspired by SKX models of the past, each carrying hints of the familiar dive watch DNA: the practicality, the simplicity, everyday toughnes...

Has The New Seiko 5 Supercars Hit An Apex? (Hands-On) WatchAdvice
Seiko 5 Supercars Hit Nov 29, 2025

Has The New Seiko 5 Supercars Hit An Apex? (Hands-On)

Seiko and Supercars Australia hit the road again with a brand-new limited edition for 2025! But can it keep the pace, or will it fall behind? Let’s find out! What We Love: Hot colourway and design inspiration Accessible price and wearability for most Love to see another Australian exclusive! What We Don’t: Seiko straps are always stiff Bezel far too easy to turn How ‘limited’ should a ‘limited edition’ be? Overall Rating: 7.75/10 Value for Money: 8/10 Wearability: 8/10 Design: 8/10 Build Quality: 7/10 I think it’s fair to say that Seiko has been on quite a roll this year. It’s been a turbulent time for the watch industry, given how both the Swiss and German markets are faring under economic circumstances. But the horological ‘Beast from the East’ just keeps getting better and better. You might think this comes from behind a pair of rose-coloured glasses; After all, we at Watch Advice are passionate advocates for the Japanese powerhouse. But if you don’t want to hear it from us, try Seiko themselves. According to the brand’s 2025 Q2 report, their 2024 Financial Year (April 2024 – March 2025) saw their net global watch sales swell by nearly 12%. An impressive feat, especially considering that the Swiss Federation of the Watch Industry (FHS) reported a near 3% decline in Swiss watch exports in 2024. Seiko And Watch Advice Team Up For An Amazing Collector Night But of course, these triumphs aren’t just because people suddenly decided to buy Seik...

[VIDEO] Hands-On: The Incredibly Wearable Grand Seiko SLGW007 Worn & Wound
Grand Seiko SLGW007 It’s very telling Nov 28, 2025

[VIDEO] Hands-On: The Incredibly Wearable Grand Seiko SLGW007

It’s very telling to me to see what my initial reactions were to a watch when it was announced. At Watches and Wonders 2024, Grand Seiko launched the SLGW003 “birch bark” featuring a new movement, the manual-wound 9SA4, and a new case within the Evolution 9 series. Looking back at the video that Zach Kazan and I shot to accompany the announcement post, you can see just how excited we were about it, despite being jet-lagged and inundated with new releases. The interesting part is that the new movement, which by all measures is the more significant development for the brand in terms of R&D;, played second fiddle to the case, which addressed some enthusiast issues with Grand Seikos. At 38.6mm x 45mm x 9.95mm, the SLGW003 had idyllic proportions, particularly in terms of thickness, which has long been a thorn in GS’s Zaratsu-polished side. Additionally, the 003 featured 20mm lugs, an uncommon feature for a GS, yet the most common strap width. It’s funny how big a deal a couple of dimensions can be, and yet, as you can see, it’s what we cared about most. Since that release, Grand Seiko has only used the 9SA4 in one other set of watches, the epically cool 45GS tribute SLGW005 and its precious metal sibling, the SLGW004, but not until the SLGW007, the watch I’m actually supposed to be writing about, have we seen a return to that new case design. Although I’ve encountered the SLGW003 in person a couple of times, I haven’t had the chance to wear it for more than a ...

Fratello’s Top 5 Dive Watches Of 2025 - Featuring Omega, Doxa, Seiko, And More Fratello
Omega Doxa Seiko Nov 28, 2025

Fratello’s Top 5 Dive Watches Of 2025 - Featuring Omega, Doxa, Seiko, And More

Another Friday, another list! However, it’s not just any random list, as we kick off our look back at 2025 with this compilation. In this first installment of the year’s highlights, we take a look at dive watches. This has been the most popular watch category in recent times, so it is hard to pick […] Visit Fratello’s Top 5 Dive Watches Of 2025 - Featuring Omega, Doxa, Seiko, And More to read the full article.

Fratello’s Top 5 Late Highlights Of 2025 - Featuring Grand Seiko, Lebois & Co, Nomos, And More… Fratello
Grand Seiko Lebois & Co Nomos Nov 21, 2025

Fratello’s Top 5 Late Highlights Of 2025 - Featuring Grand Seiko, Lebois & Co, Nomos, And More…

Another Friday, another list! This week, we shine the spotlight on five recent highlights that may make it onto our year-end lists. Just when you thought 2025 was coming to an end, we have seen some amazing new watches. With Dubai Watch Week, the horological calendar has an event late in the year that is […] Visit Fratello’s Top 5 Late Highlights Of 2025 - Featuring Grand Seiko, Lebois & Co, Nomos, And More… to read the full article.

Review: The New Grand Seiko SLGW007 “Moonlit Birch” Deployant
Grand Seiko SLGW007 “Moonlit Birch” DEPLOYANT Nov 10, 2025

Review: The New Grand Seiko SLGW007 “Moonlit Birch”

Grand Seiko’s Evolution 9 collection has been killing it recently, and quietly. In 2024, we greeted the arrival of the SLGW003 with praise. It’s bright titanium case, silvery birch bark-inspired dial, and the Evolution 9 design language (which plays hard with the concept of light and shadow) was a winning combination that left a lastingRead More

Sunday Morning Showdown: Rolex Land-Dweller 36 Vs. Grand Seiko SLGB005 Fratello
Grand Seiko SLGB005 Yes it’s Nov 9, 2025

Sunday Morning Showdown: Rolex Land-Dweller 36 Vs. Grand Seiko SLGB005

Yes, it’s that time again - time for another Sunday Morning Showdown! This week, we picked two technologically impressive watches. The first is the Rolex Land-Dweller, which debuted during Watches and Wonders in April of this year. The Land-Dweller will go up against the Grand Seiko SLGB005 that was introduced in September of this year. […] Visit Sunday Morning Showdown: Rolex Land-Dweller 36 Vs. Grand Seiko SLGB005 to read the full article.

Hands-On With The New Seiko Prospex “Kame” Australasian Edition WatchAdvice
Seiko Prospex “Kame” Australasian Edition Nov 7, 2025

Hands-On With The New Seiko Prospex “Kame” Australasian Edition

Launched at the Seiko x Watch Advice event in October, the new Seiko Prospex Sea “Kame” Australasian Edition was a hit, and now it’s time for an Owner’s Perspective Review! What We Love An Australasian edition with design cues from North Queensland – the colours are great! The ease of wearing, even for a “larger” watch Value for money at under A$1,000 What We Don’t The pin buckle has a habbit of sticking out a little and catching on my pocket The bracelet could be more refined for a divers watch The steel strap minder looks good, but it’s not as functional as a rubber one would be Overall Rating: 8.9 / 10 Value for money: 9.5/10 Wearability: 9/10 Design: 9/10 Build quality: 8/10 When it comes to Seiko, there are many iconic models in the catalogue, but few hold as much love arguably as the Prospex, and even more so, the “Turtle” with its turtle-shaped case, dive bezel and offset crown at 4 o’clock. Models like the Captain Willard, named after Martin Sheen’s character in the cinema classic “Apocalypse Now” are sought after and collectable. Just walk down a popular beach, and the likelihood is you’ll see several Seiko Turtles strapped to wrists. I was on the Gold Coast a few weeks ago, with the new “Kame” strapped to my wrist, and I saw no less than about 5 other Seiko Prospex Turtles on other wrists. Although none were quite as good-looking (in my opinion) as the new Australasian limited edition “Kame”. One reason I bought it at our e...

It’s Not Easy Being Green – Except for the Seiko Alpinist SJX Watches
Seiko Alpinist Seiko’s evergreen mountaineering Nov 7, 2025

It’s Not Easy Being Green – Except for the Seiko Alpinist

Seiko’s evergreen mountaineering companion, the Prospex Alpinist, enters its fourth decade with its fourth major update. The 2025 edition gains an a longer power reserve, a scratch-resistant Diashield case coating, and - most notably - the return of vintage styling cues from the first generation, including the italic “Alpinist” signature on the dial. The new generation (refs. SPB503, SPB505, SPB507) debuts in variants including the signature forest green, along with a limited edition of the outgoing generation exclusively for Singapore, Hong Kong, Macau, Malaysia, and Brunei in an icy white (ref. SPB532). Though it commands a slightly higher price than the outgoing model, the enhancements make it a more capable and durable field watch, keeping the value proposition firmly intact. Initial thoughts This year the iconic green-and-gilt Alpinist turns 30, though it seems to have aged gracefully, with the latest generation being the best since its original debut. Though the Prospex “X” emblem and “three days” script depart from the model’s earlier design, the return of the “Alpinist” script is a welcome touch. Personally, I’ve always favoured its bigger brother, the Landmaster, which has higher specs for a higher price. But for most aspiring mountaineers, the much more accessible and conventionally attractive Alpinist is a better option. Since early references of the Alpinist are incredibly difficult to find – at least by Seiko standards – the new ...

Introducing: The Grand Seiko SBGM255 And SBGM257 - New Dials For The Dressy GMT Fratello
Grand Seiko SBGM255 Nov 5, 2025

Introducing: The Grand Seiko SBGM255 And SBGM257 - New Dials For The Dressy GMT

The Grand Seiko SBGM255 and SBGM257 bring two new dials to the classic Elegance Collection GMT. Both models preserve the 39.5mm stainless steel case and mechanical caliber 9S66 but introduce fresh dial designs inspired by the seasons. These new references serve up a restrained evolution of a design that has been a Grand Seiko cornerstone […] Visit Introducing: The Grand Seiko SBGM255 And SBGM257 - New Dials For The Dressy GMT to read the full article.

Hands-on – The Elegant and Refined Seiko Presage Classic Series SPB529 Monochrome
Seiko Presage Classic Series SPB529 Nov 4, 2025

Hands-on – The Elegant and Refined Seiko Presage Classic Series SPB529

The Seiko Presage Classic Series has been on a quiet roll. Last year’s SPB463/465/467 trio set the tone with soft, bowl-shaped cases, curved dials inspired by silk, and a 3-day automatic movement that made the Presage feel both more Japanese and more purposeful. The open-heart SPB469/471 extended the idea with radial “raw silk” textures and […]

The Seiko A031-5019: Seiko’s First Digital Alarm Wristwatch Worn & Wound
Seiko A031-5019 Seiko’s First Digital Nov 3, 2025

The Seiko A031-5019: Seiko’s First Digital Alarm Wristwatch

A rabbit hole that I’ve always loved delving down within the watch hobby is one of firsts––the trailblazers of horology that pioneered the use or creation of new functions, features, materials, etc. (especially when they’re pieces I can afford). I had always kept my eye on the market for when one of these A031 models popped up because, as I’m sure you’ve seen from the title already, this movement was Seiko’s first digital watch with an alarm function. I’m not one for actually utilizing the functions included in or on the watches I own, but that doesn’t mean I can’t or don’t appreciate their ingenuity; the same rings true (pun intended) for this watch. Besides being the first digital alarm Seiko, is 1977’s A031-5019 worth picking up for your collection? Let’s take a deep dive together. The A031’s History, Aesthetics, and Functionality As is custom for a lot of the watch models I have a fascination with, very little information is available regarding the A031’s creation and initial popularity on the market. Thankfully, however, my favorite database for digital timepieces, Rare Digital Watches, has a copy of the A031 Parts List and Technical Guide available for free on their website. I cannot recommend taking a look at these materials enough. I always hunt down physical or digital documents like this for Seiko pieces I pick up. Typically, another passionate hobbyist has taken the time to photocopy them and make them available for the public to ad...

Hands-On With The Seiko Speedtimer SSC959 European Limited Edition Fratello
Seiko Speedtimer SSC959 European Limited Oct 29, 2025

Hands-On With The Seiko Speedtimer SSC959 European Limited Edition

The Seiko Speedtimer traces its roots back to the 1960s, offering plenty of sports timing and racing pedigree. Today, I got a chance to go hands-on with the line’s latest incarnation, the solar-powered SSC959 limited edition. I say “limited,” but Seiko is producing a whopping 3,000 of these. Perhaps more important than its numerical limitation […] Visit Hands-On With The Seiko Speedtimer SSC959 European Limited Edition to read the full article.

Fratello On Air: Seiko’s Triumphant Return Fratello
Seiko s Triumphant Return Welcome Oct 28, 2025

Fratello On Air: Seiko’s Triumphant Return

Welcome to another episode of Fratello On Air! This week, we discuss the triumphant return of Seiko to the forefront of value-laden watchmaking. For some, perhaps the massive Japanese company never left. From our perspective, though, 2025 has been a turning point. We feel that the brand has truly listened to its fan base and […] Visit Fratello On Air: Seiko’s Triumphant Return to read the full article.

Fratello Dress Watch Season: Round 1, Match 1 - A. Lange & Söhne 1815 34mm Vs. Grand Seiko SBGH368 Fratello
Grand Seiko SBGH368 Welcome Oct 28, 2025

Fratello Dress Watch Season: Round 1, Match 1 - A. Lange & Söhne 1815 34mm Vs. Grand Seiko SBGH368

Welcome to the first round of the Fratello Dress Watch Season contest, our effort to identify the best new dress watch of 2025. If you thought we’d kick the series off quietly, you are mistaken. The first match in round 1 immediately sees a major clash of entirely different watchmaking philosophies. Lex defends the Grand […] Visit Fratello Dress Watch Season: Round 1, Match 1 - A. Lange & Söhne 1815 34mm Vs. Grand Seiko SBGH368 to read the full article.