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Wiki · Guide
Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

Wiki · Guide
The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

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Snowflake Grand Seiko

The 2010 Spring Drive reference with a dial textured like fresh Shinshu snow.

The Seiko 5 is alive – again Time+Tide
Seiko 5 Aug 7, 2019

The Seiko 5 is alive – again

For decades, the Seiko 5 collection has been some of the best-value mechanical watchmaking on the planet. The ability to buy an automatic watch with an in-house movement for only a few hundred dollars must be responsible for introducing tens of thousands of people around the world to watches. You would be hard-pressed to find … ContinuedThe post The Seiko 5 is alive – again appeared first on Time+Tide Watches.

Introducing the New Seiko 5 Sports Collection SJX Watches
Seiko 5 Sports Collection Long Aug 7, 2019

Introducing the New Seiko 5 Sports Collection

Long offered in a dizzying range of iterations – all priced extremely affordably – the Seiko 5 Sports collection has, for the longest time, enjoyed stardom in the segment of watches below US$200. The affordability of the range and its core features – automatic winding, day and date, water resistance, a durable case and bracelet, plus the recessed crown at four o’clock – have been a gateway drug for aspiring watch enthusiasts who have never owned a mechanical timepiece. The Seiko 5 Sports line-up has just been streamlined, and now consists of five core variants, each conceived for a specific style of dress. The entire line-up will be made up of 27 specific models. All the watches are essentially “diver-lite”, looking much like Seiko’s “SKX” scuba diver’s watches but not built to the same robust standards. The new Seiko 5 Sports collection is centred on a common watch design, sharing the same case, rotating bezel, hands, and dial design. And the movement used across the line is the self-winding cal. 4R36. All the redesigned models are identified by the new Seiko 5 logo that has the “5” rotated 45 degrees to the left. The first Seiko 5 Sports from 1968 What seems to be missing from the revamp is a new version of the popular Seiko 5 Sports “field watch” that has a distinctive, military-inspired design and has long been a perennial favourite for first-timers to the watch world. Given Seiko track record in swiftly iterating a model into do...

MY 6 MONTHS WITH: The Grand Seiko SBGN007 Time+Tide
Grand Seiko SBGN007 When most watch Jul 28, 2019

MY 6 MONTHS WITH: The Grand Seiko SBGN007

When most watch collectors hear the word quartz they think cheap, mass-produced and soulless. If a watch isn’t mechanical, it isn’t worth talking about, thinking about, and definitely not buying, which are sentiments I broadly agree with. As I wrote here, mechanical watches have a combination of nostalgic charm and independent reliability that I love … ContinuedThe post MY 6 MONTHS WITH: The Grand Seiko SBGN007 appeared first on Time+Tide Watches.

Grand Seiko Introduces the Spring Drive GMT SBGE248 SJX Watches
Grand Seiko Introduces Jul 16, 2019

Grand Seiko Introduces the Spring Drive GMT SBGE248

While Grand Seiko watches are classical and often formal, the Grand Seiko Sport collection is all about larger, more casual watches, The latest addition to the Sport line is the Spring Drive GMT SBGE248, the first Grand Seiko with a yellow gold bezel and crown. Yellow gold has been widely used for Grand Seiko watch cases, including for the commemorative Grand Seiko Heritage SBGW252, but the two-tone look is a first for the brand – an indication of its conservative approach to design. The contrast of yellow gold and blue is a tried and tested – and perhaps slightly overdone – approach for a luxe sports watch, evidenced by the popular Rolex Submariner ref. 116613. On the new SBGE248, yellow gold is applied generously and the colour stands out. The bezel is 18k yellow gold, as is the crown, while the hour markers, hands and markings on the dial are all gilded. Though the bezel itself is gold, the insert is scratch-resistant sapphire, just as it is on the standard Spring Drive GMT.   Size-wise the watch is identical to the standard model, with a case diameter of 44mm. The case is stainless steel, as is the bracelet. It is powered by the self-winding Spring Drive cal. 9R66 that guarantees an accuracy of within 15 seconds a month – or half a second a day – and a power reserve of 72 hours. The incredible accuracy is thanks to the electronically-regulated, mechanical oscillator inside; the regulation in turn is governed by a quartz oscillator with an integra...

A winning watch – The Seiko Astron Novak Djokovic wore as he hoisted the Wimbledon 2019 trophy high Time+Tide
Seiko Astron Novak Djokovic wore Jul 14, 2019

A winning watch – The Seiko Astron Novak Djokovic wore as he hoisted the Wimbledon 2019 trophy high

Editor’s note: Beyond being one of the greatest tennis players of our time, Novak Djokovic is a pretty great watch ambassador. He’s been with Seiko since 2014, and over the years the watch he’s most often seen wearing (and occasionally lending his name to a limited edition) is the Astron. So, after he beat Roger … ContinuedThe post A winning watch – The Seiko Astron Novak Djokovic wore as he hoisted the Wimbledon 2019 trophy high appeared first on Time+Tide Watches.

44mm of Japanese brawn – the Grand Seiko Spring Drive GMT in titanium (ref. SBGE215G) Time+Tide
Grand Seiko Spring Drive GMT Jul 13, 2019

44mm of Japanese brawn – the Grand Seiko Spring Drive GMT in titanium (ref. SBGE215G)

Editor’s note: Sure, the mighty Grand Seiko Spring Drive GMT in titanium (ref. SBGE215G to its friends) might lack the fancy dials of the Snowflake and the new manual-wind Spring Drives but, good golly, it makes up for it in sheer presence. The case, the bezel, the gold detailing. It bangs.  It’s fair to say … ContinuedThe post 44mm of Japanese brawn – the Grand Seiko Spring Drive GMT in titanium (ref. SBGE215G) appeared first on Time+Tide Watches.

Seiko vs. Garmin – who will survive an ultramarathon? Time+Tide
Seiko vs Garmin – who Jun 28, 2019

Seiko vs. Garmin – who will survive an ultramarathon?

One of the most beautiful elements of the mechanical watch is it doesn’t rely on disposable units of lithium to function. If you keep moving, your watch will too. This forms a dependent partnership that for many collectors is a huge emotional attraction to the mechanical watch. The energy from your fingertips directly transfers power … ContinuedThe post Seiko vs. Garmin – who will survive an ultramarathon? appeared first on Time+Tide Watches.

Dial for days – the Grand Seiko SBGH267 Time+Tide
Grand Seiko SBGH267 Editor’s note Jun 2, 2019

Dial for days – the Grand Seiko SBGH267

Editor’s note: At this point, saying Grand Seiko do exceptional dials is a bit of a cliché, but c’mon – look at this thing. It’s flat out incredible – delicate, detailed and still somehow fun. This is what Grand Seiko excel at, and this is why people love them … The foundation upon which modern … ContinuedThe post Dial for days – the Grand Seiko SBGH267 appeared first on Time+Tide Watches.

HANDS-ON: The Seiko Prospex ‘Street Series’ Solar Diver SNE533P Time+Tide
Seiko Prospex ‘Street Series’ Solar Diver May 29, 2019

HANDS-ON: The Seiko Prospex ‘Street Series’ Solar Diver SNE533P

Seiko’s distinctive shrouded diver (commonly called the ‘Tuna Can’) is a real cult model, due in equal parts to its indestructibility and its distinctive design. It’s a watch that stands out from across the street, or in five metres of murky water - depending on how you like to use your dive watches.  Having said … ContinuedThe post HANDS-ON: The Seiko Prospex ‘Street Series’ Solar Diver SNE533P appeared first on Time+Tide Watches.

Is this Grand Seiko GMT the coolest quartz watch around right now? Time+Tide
Grand Seiko GMT May 25, 2019

Is this Grand Seiko GMT the coolest quartz watch around right now?

Editor’s note: Well, if it’s not the coolest, it’s certainly on the shortlist. And while this green and gold LE is a particular fave of ours, any of the 9F GMT movements work well. They’re effortless, and so perfectly proportioned on the wrist. Plus, the work that goes into the quartz is so gosh-darned impressive … ContinuedThe post Is this Grand Seiko GMT the coolest quartz watch around right now? appeared first on Time+Tide Watches.

HANDS-ON: Swimming with sharks – the Seiko Prospex SRPD21K Save the Ocean  Time+Tide
Seiko Prospex SRPD21K Save May 22, 2019

HANDS-ON: Swimming with sharks – the Seiko Prospex SRPD21K Save the Ocean 

Last year, Seiko announced their Save the Ocean initiative – a partnership between famed underwater explorer and conservationist Fabien Cousteau and Seiko Prospex. This program is aimed at raising awareness (and funds) for marine conservation. It was also a partnership that saw some very cool ‘Save the Ocean’ editions of classic Seiko divers.  Well, it’s … ContinuedThe post HANDS-ON: Swimming with sharks – the Seiko Prospex SRPD21K Save the Ocean  appeared first on Time+Tide Watches.

Is the Seiko Samurai ‘Save The Ocean’ SRPC93K the best blue dial under a grand? Time+Tide
Seiko Samurai ‘Save May 3, 2019

Is the Seiko Samurai ‘Save The Ocean’ SRPC93K the best blue dial under a grand?

Editor’s note: We’re big fans of the new Samurai, it’s one of Seiko’s all-time classic dive watches. We’re also fans of beautiful blue dials. Which is why the Seiko Samurai ‘Save The Ocean’ SRPC93K is a watch we can really get behind. Read on for our in-depth review … The story in a second: Same great … ContinuedThe post Is the Seiko Samurai ‘Save The Ocean’ SRPC93K the best blue dial under a grand? appeared first on Time+Tide Watches.

Pure as the driven snow, the Grand Seiko SBGA211 Snowflake Time+Tide
Grand Seiko SBGA211 Snowflake Editor’s note Apr 23, 2019

Pure as the driven snow, the Grand Seiko SBGA211 Snowflake

Editor’s note: It’s one of the most well-loved Japanese watches out there, and a legend in its own right. Only question - what’s cooler, the movement or the dial? You decide. Read on for our review of the Grand Seiko SBGA211 Snowflake.  Grand Seiko’s famous ‘Snowflake’ has been with us for quite some time now … ContinuedThe post Pure as the driven snow, the Grand Seiko SBGA211 Snowflake appeared first on Time+Tide Watches.

Seiko Prospex “Arnie” Reissues SNJ025P1 and SNJ027P1 Two Broke Watch Snobs
Seiko Prospex “Arnie” Reissues SNJ025P1 Apr 20, 2019

Seiko Prospex “Arnie” Reissues SNJ025P1 and SNJ027P1

At Baselworld 2019, Seiko quietly released two reissues of the legendary reference H558 “Arnie” analog/digital dive watch. The Seiko Prospex SNJ025P1 features a black dial with a black rotating bezel and the SNJ027P1 is the PADI version with a black dial and Pepsi bezel. Both references measure a whopping 47.8mm in diameter.

10 things you’ve always wanted to know about Grand Seiko, but were too afraid to ask … Time+Tide
Grand Seiko but were too afraid Apr 16, 2019

10 things you’ve always wanted to know about Grand Seiko, but were too afraid to ask …

Editor’s note: Anxious about reference numbers? Confused by Spring Drive? You’re not alone. But don’t worry, we’ve got your back. Here’s a handy video guide to explain the ins and outs of Grand Seiko … I’m sure everyone reading this has, at some point, felt that feeling of utter bewilderment of being in a conversation about … ContinuedThe post 10 things you’ve always wanted to know about Grand Seiko, but were too afraid to ask … appeared first on Time+Tide Watches.

Review: Seiko 1970 Diver’s Re-Creation Limited Edition SLA033 Deployant
Seiko 1970 Diver’s Re-Creation Limited Apr 13, 2019

Review: Seiko 1970 Diver’s Re-Creation Limited Edition SLA033

When the original 1970’s Seiko diver’s watch was created, its designers had only one thought in mind; to build a diver’s watch that delivered the reliability, durability, precision and legibility that serious adventurers required. Little did they know that a subsequent version of the watch with this same characteristic case design was destined to develop a worldwide following and earn the affectionate and unforgettable nickname of the “turtle”.