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Wiki · Guide
Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

Wiki · Guide
The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

Exclusive · Guide
Limited edition Seiko turtle HBB002: PADI's 60th in sunburst Blue

Seiko's Prospex Turtle HBB002 marks PADI's 60th anniversary. Electric sunburst blue dial, ceramic bezel, 200m water resistance, 8,000-piece limited run.

Exclusive · Guide
The Best vacation watches for 2026: ten picks from a kollokium to a G-Shock

One Swiss surprise with a hand-painted island dial, one Seiko you can lose in a beach bag, one G-Shock for pool days, and eight more in between. Ten watches to actually enjoy on holiday, from $99 to $8,800.

Grand Seiko opens new boutique in SoHo, NYC in partnership with Watches of Switzerland Time+Tide
Grand Seiko opens new boutique Jun 5, 2021

Grand Seiko opens new boutique in SoHo, NYC in partnership with Watches of Switzerland

I know some of you may be thinking: “Doesn’t Grand Seiko already have a boutique in SoHo?” The storefront that opened last year was a pop-up exhibition, dubbed The Nature of Time in honour of the US exclusive four seasons collection. That exhibition has now closed, but Grand Seiko, in partnership with Watches of Switzerland, … ContinuedThe post Grand Seiko opens new boutique in SoHo, NYC in partnership with Watches of Switzerland appeared first on Time+Tide Watches.

Seiko Introduces the Gradient Blue “Tuna” 1000 m Diver SJX Watches
Seiko Introduces Jun 4, 2021

Seiko Introduces the Gradient Blue “Tuna” 1000 m Diver

One of Seiko’s pioneering dive watches, the “Tuna” ref. 6159-7010 was launched in 1975 as an automatic, titanium-case diver with the greatest depth rating Seiko could muster at the time, an impressive 600 m. And in 1986, Seiko upped its game with the 1000 m “Golden Tuna” ref. 7C46-7009/7010, a quartz watch that got its nickname from the gold-coated titanium inner case. With this year being the 35th anniversary of the “Golden Tuna” 1000 m, Seiko has announced a commemorative model that’s an essentially a dressed up version of the vintage original. The Seiko Prospex 1986 Quartz Diver’s 35th Anniversary Limited Edition retains the iconic shrouded case in titanium and ceramic and the same, exceptionally robust quartz movement found in the original. The key design feature of the anniversary model, however, is the gradient blue dial that’s dark blue on the upper half of the dial and fades downwards into black, evoking the depths of the sea. At the same time, the gilded details of the original have been reduced, leaving the gold plating for just screws that secure the shroud as well as the buckle. Initial thoughts The “Tuna” – in all its myriad variations – is an attractive, both for its distinctive style and its legit professional-diver heritage. More notable is the fact that the most basic “Tuna” starts at just a few hundred dollars – though the entry-level models are not true dive instruments – making the design relatively wallet-friendl...

VIDEO: The function forward Grand Seiko SBGX335 Time+Tide
Grand Seiko SBGX335 Grand Seiko don’t May 28, 2021

VIDEO: The function forward Grand Seiko SBGX335

Grand Seiko don’t make dainty dive watches. Instead, the Japanese watchmaker follows their design philosophy of blending form and function in a way that doesn’t compromise either, with large, legible underwater tool watches that can hold up against anything you’re likely to do with them. One great example is the Grand Seiko SBGX335, a quartz … ContinuedThe post VIDEO: The function forward Grand Seiko SBGX335 appeared first on Time+Tide Watches.

Seiko Reinterprets the “62MAS” and “Turtle” (Again) SJX Watches
Seiko Reinterprets May 27, 2021

Seiko Reinterprets the “62MAS” and “Turtle” (Again)

Twenty-twenty marked 55 years since Seiko’s first foray into dive watches, which was the ref. 6217 “62MAS” of 1965. Naturally, it introduced myriad vintage remakes to mark the occasion – not only of the “62MAS” but also other dive watches of the era like the ref. 6105 “Turtle”. A year on, Seiko continues with a pair of remakes: the 1965 Diver’s Modern Re-Interpretations “62MAS” (ref. SPB239) and the 1970 Diver’s Modern Re-Interpretation “Turtle” (ref. SPB237), both powered by the mid-range 6R35 movement, making them affordable. The “6105” remake with a textured grey dial Initial thoughts There have been numerous remakes of Seiko dive watches, including several limited editions – but all are practical, affordable watches, so more isn’t necessarily a bad thing. The result is a variety of iterated case and dial combinations with something for almost everyone. The new models are as good looking as their immediate predecessors, since they are essentially alike save for minor tweaks, namely the woven-fabric strap and dial colour. The “62MAS” remake with a brown “sunburst” dial Each model is delivered with a pair of NATO-style fabric straps that add a bit of vintage charm to the look, especially compared to the rubber straps usually found on dive watches. Although the fabric straps are merely, well, fabric straps, they are special. The straps are braided with the technique known as seichu, traditionally used to weave obijime, the co...

HANDS ON: The sports-luxe travel glamour of the Grand Seiko SBGE251 Time+Tide
Grand Seiko SBGE251 May 22, 2021

HANDS ON: The sports-luxe travel glamour of the Grand Seiko SBGE251

With their penchant for larger diameters clearly visible in the Grand Seiko SBGE251, I feel the need to underline a simple fact with Seiko and Grand Seiko. While there is a lot to be said for the goldilocks 38-40mm case size, I still haven’t figured out how Seiko manages to make my last big diver’s … ContinuedThe post HANDS ON: The sports-luxe travel glamour of the Grand Seiko SBGE251 appeared first on Time+Tide Watches.

VIDEO: The Grand Seiko SBGE251 is a tough GMT with a luxurious twinkle of rose gold Time+Tide
Grand Seiko SBGE251 May 18, 2021

VIDEO: The Grand Seiko SBGE251 is a tough GMT with a luxurious twinkle of rose gold

Suave elegance with muscle and a touch of rose gold – the Grand Seiko SBGE251 is bold at 44mm, but sits softly on even a small wrist while radiating bags of presence. As a superb alternative to a GMT-Master II, the classic combination of rose gold and black turns up the style considerably if you’re … ContinuedThe post VIDEO: The Grand Seiko SBGE251 is a tough GMT with a luxurious twinkle of rose gold appeared first on Time+Tide Watches.

VIDEO: The Seiko 5 Sports X Evisen Limited Editions are inspired by skateboarding and tuna sushi Time+Tide
Seiko 5 Sports X Evisen May 17, 2021

VIDEO: The Seiko 5 Sports X Evisen Limited Editions are inspired by skateboarding and tuna sushi

Seiko is known for reliable, robust and value-driven offerings – undercutting the prices of their competitors without compromising quality. They are also known for their creative collaborations, incorporating popular culture like Naruto anime into their designs. One of their latest partnerships is with the popular Japanese skate brand Evisen: the Seiko 5 Sports X Evisen … ContinuedThe post VIDEO: The Seiko 5 Sports X Evisen Limited Editions are inspired by skateboarding and tuna sushi appeared first on Time+Tide Watches.

HANDS-ON: The Grand Seiko SBGN019 and SBGN021 are “go-anywhere, do anything” watches Time+Tide
Grand Seiko SBGN019 May 12, 2021

HANDS-ON: The Grand Seiko SBGN019 and SBGN021 are “go-anywhere, do anything” watches

Grand Seiko are loved for lots of different reasons from the Spring Drive movement to Zaratsu polishing and the impressive value that they offer collectors and enthusiasts. They are also the brand that comes to mind when you think of quality quartz watchmaking and this year Grand Seiko are celebrating the 140th anniversary of the … ContinuedThe post HANDS-ON: The Grand Seiko SBGN019 and SBGN021 are “go-anywhere, do anything” watches appeared first on Time+Tide Watches.

Growing status of Grand Seiko reflected by results at the Phillips Geneva Watch Auction: XIII Time+Tide
Grand Seiko reflected May 11, 2021

Growing status of Grand Seiko reflected by results at the Phillips Geneva Watch Auction: XIII

Watch enthusiasts love Grand Seiko. But the question of whether top-tier bidders would paddle up for the brand at a Phillips auction remained uncertain – until this weekend at least. The reason? Unfortunately some narrow-minded collectors have been known to shun anything that is not Swiss made, with a clear inclination for Patek Phillipe and … ContinuedThe post Growing status of Grand Seiko reflected by results at the Phillips Geneva Watch Auction: XIII appeared first on Time+Tide Watches.

VIDEO: Everything you need in a watch from the Grand Seiko SBGN019 and SBGN021 Time+Tide
Grand Seiko SBGN019 May 11, 2021

VIDEO: Everything you need in a watch from the Grand Seiko SBGN019 and SBGN021

It’s tough to find a watch that does everything that you want. The checklist of things you’d ideally have can be pretty long sometimes, whether it’s water resistance, functionality, size, material or the type of strap that it arrives on. But when you do find a watch that ticks most, if not all, of the … ContinuedThe post VIDEO: Everything you need in a watch from the Grand Seiko SBGN019 and SBGN021 appeared first on Time+Tide Watches.

Watch photography made easy: How to master the pocket shot Time+Tide
Seiko Turtle there’s no denying May 10, 2021

Watch photography made easy: How to master the pocket shot

Introduction Whether it’s flaunting your bling or showing your mates just how good that new tropic strap looks on your Seiko Turtle, there’s no denying that the modern interest in watches is massively fuelled by Instagram,  Alongside the wrist roll and the flat-lay shot, one of the most popular depictions is the apparently casual pocket … ContinuedThe post Watch photography made easy: How to master the pocket shot appeared first on Time+Tide Watches.

From Grand Seiko to Audemars Piguet, 4 watches that show musician James Blake is a serious watch guy Time+Tide
Audemars Piguet 4 watches May 6, 2021

From Grand Seiko to Audemars Piguet, 4 watches that show musician James Blake is a serious watch guy

If you’ve ever come across the singer and songwriter James Blake, you’ll know he’s got one of the best voices in the business and goes about his work with the detached cool of a guy that knows it. His unique style of ambient electronic music has won him critical acclaim and a global fan set, … ContinuedThe post From Grand Seiko to Audemars Piguet, 4 watches that show musician James Blake is a serious watch guy appeared first on Time+Tide Watches.

May the fourth be with you: Two Star Wars watches at opposite ends of the pricing spectrum Time+Tide
Grand Seiko SBGW264 than you probably May 3, 2021

May the fourth be with you: Two Star Wars watches at opposite ends of the pricing spectrum

The force is strong today. We can all get in touch with our inner Midi-chlorians as we say to each other “May the fourth be with you.” If you’ve seen my video review of the Grand Seiko SBGW264, than you probably know I am a bit of a Star Wars nerd. The Skywalker saga means … ContinuedThe post May the fourth be with you: Two Star Wars watches at opposite ends of the pricing spectrum appeared first on Time+Tide Watches.

Up Close: Grand Seiko 60th Anniversary Hi-Beat SLGH003 SJX Watches
Grand Seiko 60th Anniversary Hi-Beat SLGH003 May 3, 2021

Up Close: Grand Seiko 60th Anniversary Hi-Beat SLGH003

Last year’s 60th anniversary was a major event for Grand Seiko, which unveiled several new movements and plenty of limited editions to mark the occasion. The most notable launch was probably the 9SA5 movement, a high-frequency and high-end automatic calibre. The movement made its debut in the luxe yellow-gold SLGH002, then in the steel Grand Seiko 60th Anniversary Hi-Beat SLGH003 a few months later. Since then the movement has been installed in a similar, but even more pricey platinum edition, and finally the regular production “White Birch” SLGH005. The cal. 9SA5 All the models are essentially the same, save for different dial finishes and case materials. Here we take a close look at the SLGH003 in steel as a representative for the “SLGH” family. Like its siblings in the family, the SLGH003 is a brand-new reference. The case and dial designs evolved from the existing and familiar Grand Seiko style, but inside is a radically new movement – the cal. 9SA5 with a Dual Impulse escapement. The aesthetic changes have created more refined exterior that better showcase the brand’s case finishing, but more crucially, the improvements signify the brand’s moves upmarket – exemplified by the more elaborate movement and higher price tag. The SLGH003 Initial thoughts Unique among the Grand Seiko line up in terms of its movement and styling, the “SLGH” family boasts new features that are mostly for the better, such as the more elaborate case and sophisticated mov...

#Kixntix: The brushed granite-cool of the Grand Seiko SBGH279 meets a killer pair of Nike Air Jordans Time+Tide
Grand Seiko SBGH279 meets Apr 30, 2021

#Kixntix: The brushed granite-cool of the Grand Seiko SBGH279 meets a killer pair of Nike Air Jordans

Have Grand Seiko poached all the best dial artists in the world? They certainly keep enlarging their repertoire with a range that’s as vast as it is colourful. From the lithe touch of the Snowflake with its silky feel of fresh snow, to the pink tinged cherry blossom dial of the SBGA413, last year was … ContinuedThe post #Kixntix: The brushed granite-cool of the Grand Seiko SBGH279 meets a killer pair of Nike Air Jordans appeared first on Time+Tide Watches.

INTRODUCING: The Seiko 5 Sports AUTO MOAI Limited Editions Time+Tide
Seiko 5 Sports AUTO MOAI Apr 29, 2021

INTRODUCING: The Seiko 5 Sports AUTO MOAI Limited Editions

Seiko is on a roll with collaborations this year, recently teaming up with Naruto and Evisen Skateboards among others. Now Seiko has announced a new collaboration limited edition with the Japanese manufacturer teaming up with artist AUTO MOAI. According to Seiko, “AUTO MOAI is an artist working in Japan with the theme ‘anonymity’. AUTO MOAI … ContinuedThe post INTRODUCING: The Seiko 5 Sports AUTO MOAI Limited Editions appeared first on Time+Tide Watches.

HANDS-ON: The Seiko Prospex SPB213J1 is a modern diver offering versatility and value Time+Tide
Seiko Prospex SPB213J1 Apr 28, 2021

HANDS-ON: The Seiko Prospex SPB213J1 is a modern diver offering versatility and value

Watch collecting can be intimidating for beginners with many people scared off by the exorbitant price tags.  But you can get high quality watches at lower price points and, when it comes to presenting value-driven novelties, Seiko reigns supreme. The brand is particularly strong when it comes to diving watches, having perfected their offering since … ContinuedThe post HANDS-ON: The Seiko Prospex SPB213J1 is a modern diver offering versatility and value appeared first on Time+Tide Watches.

VIDEO: The Seiko Prospex SPB213J1 140th Anniversary is a super-crisp modern diver Time+Tide
Seiko Prospex SPB213J1 140th Anniversary Apr 27, 2021

VIDEO: The Seiko Prospex SPB213J1 140th Anniversary is a super-crisp modern diver

Whenever I am asked about the brands to get into when you’re just starting a collection, Seiko and their value-driven offerings are always at the top of the list. The vertically integrated manufacturer has a deep understanding of watchmaking, building all of the components in house to create robust, reliable and eye-pleasing designs that leverage … ContinuedThe post VIDEO: The Seiko Prospex SPB213J1 140th Anniversary is a super-crisp modern diver appeared first on Time+Tide Watches.

HANDS-ON: The Grand Seiko SBGX335 delivers wrist presence and epic functionality Time+Tide
Grand Seiko SBGX335 delivers wrist presence Apr 27, 2021

HANDS-ON: The Grand Seiko SBGX335 delivers wrist presence and epic functionality

When it comes to dive watches from Grand Seiko, we’ve come to expect watches that are large and in charge. We certainly aren’t holding our breath for a vintage-inspired sub-40mm diver with a subtly tapering faux-riveted bracelet. It isn’t going to happen. Instead, the Japanese watchmaker tends to make their technically sophisticated dive watches in … ContinuedThe post HANDS-ON: The Grand Seiko SBGX335 delivers wrist presence and epic functionality appeared first on Time+Tide Watches.

Grand Seiko Nature Of Time: 4 Watches For 24 Seasons Quill & Pad
Grand Seiko Nature Apr 23, 2021

Grand Seiko Nature Of Time: 4 Watches For 24 Seasons

The Grand Seiko Nature of Time is a collection of four watches celebrating the Japanese system of dividing the year into 24 small seasons called sekki. Two of the watches have stainless steel cases and are powered by a mechanical high-beat caliber, while the other two are housed in titanium and run on Spring Drive Caliber 9R65. And let's have a look at those 'seasoned' dials!

FRIDAY WIND DOWN - THE GREEN EDITION #2: We did a list of (almost) all of the green watches of 2021 Time+Tide
Grand Seiko ContinuedThe post FRIDAY Apr 22, 2021

FRIDAY WIND DOWN - THE GREEN EDITION #2: We did a list of (almost) all of the green watches of 2021

If you hate the colour green, it’s probably time to find another hobby. Almost every single major watch brand on the planet has released a watch with a green dial since the start of the year. It seems that the seeds that were sown in 2020 with watches like the Longines HydroConquest Khaki Green, Grand Seiko … ContinuedThe post FRIDAY WIND DOWN – THE GREEN EDITION #2: We did a list of (almost) all of the green watches of 2021 appeared first on Time+Tide Watches.

A photographer explains why the Grand Seiko SLGH005 White Birch is so great to shoot Time+Tide
Grand Seiko SLGH005 White Birch Apr 14, 2021

A photographer explains why the Grand Seiko SLGH005 White Birch is so great to shoot

Earlier this year Grand Seiko announced a watch that was an instant hit within collectors’ circles. The new Grand Seiko Hi-Beat 36000 9SA5 Series 9 “White Birch” SLGH005 had everything you might expect from a Grand Seiko. It had a well-proportioned 40mm steel case, contained the brand-new 9SA5 automatic hi-beat movement and also featured a … ContinuedThe post A photographer explains why the Grand Seiko SLGH005 White Birch is so great to shoot appeared first on Time+Tide Watches.

INTRODUCING: A trio of new Seiko 5 Sports X Evisen Skateboards watches Time+Tide
Seiko 5 Sports X Evisen Apr 5, 2021

INTRODUCING: A trio of new Seiko 5 Sports X Evisen Skateboards watches

Seiko is known for reliable, robust and value-driven offerings – undercutting the prices of their competitors without compromising quality. They are also known for their creative collaborations, incorporating popular culture like Naruto anime into their designs. Today, their latest partnership is with the popular Japanese skate brand Evisen in the new Seiko 5 Sports X … ContinuedThe post INTRODUCING: A trio of new Seiko 5 Sports X Evisen Skateboards watches appeared first on Time+Tide Watches.

5 of the best Grand Seiko Instagram accounts that you need in your feed Time+Tide
Grand Seiko Instagram accounts Mar 31, 2021

5 of the best Grand Seiko Instagram accounts that you need in your feed

Not all watch brands have a community around them. In fact, most don’t, which is a huge challenge for those brands to build a loyal following who are relentlessly passionate about their product. As far as relentless passion goes, Grand Seiko is one of the most well-loved brands on the planet when it comes to … ContinuedThe post 5 of the best Grand Seiko Instagram accounts that you need in your feed appeared first on Time+Tide Watches.

Grand Seiko Snowflake versus White Birch: the battle between the classic and contender Time+Tide
Grand Seiko Snowflake versus White Birch Mar 29, 2021

Grand Seiko Snowflake versus White Birch: the battle between the classic and contender

Grand Seiko has been around for over 60 years, but within the last decade the brand is slowly (yet exponentially) growing its presence throughout the watch community and the world. The brand is known by enthusiasts for their high-value craftsmanship, offering more black polished components than most Swiss brands – and at a fraction of … ContinuedThe post Grand Seiko Snowflake versus White Birch: the battle between the classic and contender appeared first on Time+Tide Watches.

INTRODUCING: The toughest new tools from Orient Watch offer in-house credibility and superb value Time+Tide
Seiko family our story resounded Mar 29, 2021

INTRODUCING: The toughest new tools from Orient Watch offer in-house credibility and superb value

Around Christmas time when I dug into the archives of Orient Watch, the lesser known sister company in the Seiko family, our story resounded with our readers in a big way. Personally, since my early days of vintage obsession, through to a brief flirtation with a Mako diver, I have nurtured a secret love for … ContinuedThe post INTRODUCING: The toughest new tools from Orient Watch offer in-house credibility and superb value appeared first on Time+Tide Watches.

INTRODUCING: The Grand Seiko SBGD207 Spring Drive 8 Day Masterpiece is a bejewelled head-turner in a platinum case Time+Tide
Grand Seiko SBGD207 Spring Drive 8 Mar 24, 2021

INTRODUCING: The Grand Seiko SBGD207 Spring Drive 8 Day Masterpiece is a bejewelled head-turner in a platinum case

While Grand Seiko watches invariably have more of a claim to being works of art than practically all other brands at their price point (and beyond), the Grand Seiko SBGD207 is on a whole other level. Masterpiece is not a term the brand throws around lightly. The Masterpiece collection within Grand Seiko’s catalogue represents their … ContinuedThe post INTRODUCING: The Grand Seiko SBGD207 Spring Drive 8 Day Masterpiece is a bejewelled head-turner in a platinum case appeared first on Time+Tide Watches.

Seiko Introduces the Presage Sharp Edged GMT SJX Watches
Grand Seiko but Mar 22, 2021

Seiko Introduces the Presage Sharp Edged GMT

Named after the planar, angular case, the Sharp Edged series is one of the most striking lines in the affordable Presage collection. The latest addition to the range is the Presage Sharp Edged GMT, the first models that go beyond time-only. With a larger case and new movement, the new GMT references – SPB217, SPB219, SPB221, and SPB225 – retain the asanoha dial pattern and case design of current models, while incorporating a second time zone function and power reserve indicator. Initial thoughts It’s pretty clear that the Sharp Edges models were conceive to offer some of the Grand Seiko, but in a less elaborate watch at a more accessible price. So it’s not surprising the new Sharp Edged GMT watches resemble the Grand Seiko Spring Drive GMT released last year. The dial layout is similar, as is the styling of the angular, faceted case. In many ways, the Sharp Edged GMT is the smaller brother of its Grand Seiko counterpart and one sharp-looking watch – no pun intended. Importantly, the Sharp Edged GMT is identical to the Grand Seiko GMT in terms of function. It is a true GMT watch – the second time zone hand can be set independently whilst the seconds hand is running. Majority of GMT watches in its price range are conventional movement with an added 24-hour hand, which makes setting the two time zones more tedious. Ultimately, the main attraction of the Sharp Edged GMT is its affordability. With a retail of US$1,380, the watch doesn’t have much competition ...

INTRODUCING: The Seiko Astron GPS Solar Kojima Productions Limited Edition SSH097 Time+Tide
Seiko Astron GPS Solar Kojima Mar 22, 2021

INTRODUCING: The Seiko Astron GPS Solar Kojima Productions Limited Edition SSH097

Seiko’s pop culture collaborations have offered a sensational demonstration of playfulness and creativity in watch design of late. You need only look to their Street Fighter or Naruto-inspired Seiko 5 lineups to see just how unique these watches can be, but the latest collaboration with recently-independent Kojima Productions takes things up a notch, bypassing the … ContinuedThe post INTRODUCING: The Seiko Astron GPS Solar Kojima Productions Limited Edition SSH097 appeared first on Time+Tide Watches.