Worn & Wound
Hands-On: The 02SERIES Field Watches from Studio Underd0g Avoid the Sophomore Slump
As hard as it is to create a certifiable hit watch in the cutthroat independent watch space, it’s perhaps even more difficult to deliver on a follow up. The sophomore slump is a real concern, and I imagine many indie darlings have thought long and hard about how to make good on the promise of an exciting, popular debut. Studio Underd0g burst onto the scene a few years ago with colorful chronographs that conjured a surprising variety of culinary delights. Everything from pizza, to blueberries, to their iconic watermelon chronograph, pleasing watch enthusiasts with designs that are pure fun. They’re also quite unapologetically transgressive, and part of the exciting thing about Studio Underd0g is the idea that we’re seeing a brand that exists at an affordable price point write their own rule book. It’s a sensibility that is more attuned with streetwear, or contemporary art, than old-school watchmaking. $900 Hands-On: The 02SERIES Field Watches from Studio Underd0g Avoid the Sophomore Slump Case Stainless steel Movement Sellita Manual Winding SW210-1 Dial Multi layer full lume/sapphire Lume Yes Lens Sapphire Strap Leather Water Resistance 100 meters Dimensions 37 x 46mm Thickness 12.6mm Lug Width 18mm Crown Push/pull Warranty Yes Price $900 So the question really becomes: where do you go artistically after an initial success that’s objectively kind of weird? Thinking it through, a brand like Studio Underd0g has two options. They can double down, get stranger, an...
