Business News: Watches And Wonders 2027 To Feature More New Brands Including Berneron And Porsche Design
Watches and Wonders, the year's largest and most significant horology event, held each spring in Geneva, will welcome ten more brands for the 2027 edition, including Berneron, Porsche Design, and Singer Reimagined, bringing the total to 75. This new group will join Breitling's House of Brands, which announced earlier this year that it will participate. Watches and Wonders organizers said the diversity of the 13 brands attending the show for the first time in 2027 underscores the varied slate of watch industry participants now part of the event, ranging from Rolex, Cartier and Patek Philippe, to now Stollenwurm, an upstart Swiss high-horology marque named for a mythical creature and founded by a former Boston-based biotech executive. Berneron will also join the roster for Watches and Wonders 2027. Launched in 2022 and led by designer (and ex-Breitling executive) Sylvain Berneron, the brand has earned accolades from the industry and collectors; its limited production, shaped case, and full-gold movement pieces have soared in value on the secondary market. A rare example of the Mirage in 34mm, the white gold Viridian with a chrysoprase dial, sold by the brand to a client for about CHF 51,000, recently fetched $521,400 on the auction site Loupe This. The Berneron Quantième is the brand's second model line.Photo credit: Mark Kauzlarich Berneron recently told Hodinkee in an interview that the prices paid for his watches on the secondary market are "unsustainable," and...
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