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Wiki · Guide
Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

Wiki · Guide
The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

Exclusive · Guide
Seiko 5 Sports Honda Motocompo Limited Edition: Scooter Yellow in 36.4mm

Eight thousand pieces. One very specific shade of yellow. Seiko and Honda celebrate the Motocompo's 45th anniversary with a watch that's hard to ignore.

Exclusive · Guide
Limited Edition Seiko Turtle HBB002: PADI's 60th in Sunburst Blue

Seiko's Prospex Turtle HBB002 marks PADI's 60th anniversary. Electric sunburst blue dial, ceramic bezel insert, 200m water resistance, an 8,000-piece run, and a €750 price tag that puts it squarely in the impulse-buy bracket for a real diver.

Up Close: Nomos Orion Hand-Wind SJX Watches
Seiko Aug 13, 2020

Up Close: Nomos Orion Hand-Wind

Deciding on an entry-level watch is exciting, but also confusing, especially for a first-time buyer. It’s often a problem of too many choices. Competition is strong in the segment, with the usual suspects like Seiko and Nomos, but also newly-established “micro brands” all competing in the same space. One of the standouts in terms of value, however, is the Nomos Orion, which combines aesthetics and functionality in a clean, approachable package. Old school of design The simplicity of its design means the Orion has aged surprisingly well.  It doesn’t look it, but the Orion is almost 30 years old – Nomos introduced the model in 1992, two years after the brand was established. The Orion still looks modern today – evidence of its durable design. The Orion is refreshing in its simplicity, instant legibility, and charming typography, all accented by subtle but quirky details like the minute track. The success of the design can be attributed to its philosophical inspiration, Deutscher Werkbund. Although Nomos watches are often described as being Bauhaus-inspired, they are actually designed according to the philosophy of the Deutscher Werkbund. A community founded in 1907, Deutscher Werkbund’s goal was to revolutionise industry and manufacturing in Germany by elevating the artistic and practical elements in products to make the easier to mass produce. Strongly influential in early 20th century industrial design, the movement later gave birth to Bauhaus, the better-...

Seiko answer people’s prayers with the smaller and bezel-less 2020 Seiko 5 Sports models Time+Tide
Seiko answer people’s prayers Aug 9, 2020

Seiko answer people’s prayers with the smaller and bezel-less 2020 Seiko 5 Sports models

Say what you will, but there are few cooler mods you can make to a stainless steel sports watch than removing its bezel … just ask Marlon Brando. It’s obviously a sentiment that Seiko agrees with, as 2020 has seen them release no fewer than 11 new iterations of its iconic 5 Sports model without … ContinuedThe post Seiko answer people’s prayers with the smaller and bezel-less 2020 Seiko 5 Sports models appeared first on Time+Tide Watches.

HANDS-ON: The Seiko SPB151J and Seiko SPB153J are modern Apocalypse Now reissues, and they’re ready for 2020 Time+Tide
Seiko SPB151J Aug 3, 2020

HANDS-ON: The Seiko SPB151J and Seiko SPB153J are modern Apocalypse Now reissues, and they’re ready for 2020

Last year, Seiko fans around the world had a collective skipping of heartbeats when the Japanese firm announced the release of the SLA033. This was no normal Seiko dive watch. As its full name suggests, the Seiko Diver’s Re-Creation Limited Edition SLA033, is a watch inspired by one of the most iconic Seiko dive watches … ContinuedThe post HANDS-ON: The Seiko SPB151J and Seiko SPB153J are modern Apocalypse Now reissues, and they’re ready for 2020 appeared first on Time+Tide Watches.

Exploring the 10 Grand Seiko models exclusive to the US market Time+Tide
Grand Seiko models exclusive Jul 31, 2020

Exploring the 10 Grand Seiko models exclusive to the US market

With the United States being one of the largest importers of Swiss watches, it should come as no surprise that Grand Seiko wants to try to grab a larger share of the market. To tackle the US, Grand Seiko has a dedicated team in America - Grand Seiko America - to introduce the wonders of the … ContinuedThe post Exploring the 10 Grand Seiko models exclusive to the US market appeared first on Time+Tide Watches.

FRIDAY WIND DOWN: New Seiko divers, sandblasted Octos and a queen of the safe Time+Tide
Seiko divers sandblasted Octos Jul 30, 2020

FRIDAY WIND DOWN: New Seiko divers, sandblasted Octos and a queen of the safe

As the minutes tick ever closer to 6pm, and each member of the Time+Tide team finishes up their work for the week in their respective homes, thoughts turn to very important matters. Such as, what will the knock-off drink of choice be this week? How many blessed days without a Zoom call? And, what is … ContinuedThe post FRIDAY WIND DOWN: New Seiko divers, sandblasted Octos and a queen of the safe appeared first on Time+Tide Watches.

VIDEO: The Seiko SPB151J and Seiko SPB153J are contenders for the hottest divers of 2020 Time+Tide
Seiko SPB151J Jul 30, 2020

VIDEO: The Seiko SPB151J and Seiko SPB153J are contenders for the hottest divers of 2020

One of the most iconic Seiko dive watches of all time is the 6105, a watch that was worn on the wrist of Martin Sheen as he starred as Captain Willard in the blockbuster film Apocalypse Now. This year, Seiko have announced the release of the Seiko SPB151J and Seiko SPB153J, two new references based … ContinuedThe post VIDEO: The Seiko SPB151J and Seiko SPB153J are contenders for the hottest divers of 2020 appeared first on Time+Tide Watches.

The best JDM Seiko and Grand Seiko watches and how you can get them, even if you don’t live in Japan Time+Tide
Grand Seiko watches Jul 30, 2020

The best JDM Seiko and Grand Seiko watches and how you can get them, even if you don’t live in Japan

Within the thriving community of Seiko and Grand Seiko enthusiasts, some of the most highly prized watches are released only in the Japanese Domestic Market and the magic acronym you’ll hear more than any other in this community is indeed ‘JDM’. These JDM pieces might not be the most expensive, or limited in production numbers, … ContinuedThe post The best JDM Seiko and Grand Seiko watches and how you can get them, even if you don’t live in Japan appeared first on Time+Tide Watches.

HANDS-ON: The Seiko Prospex SNR045J is like a Rolex “Hulk” Submariner on steroids Time+Tide
Rolex Hulk” Submariner Jul 25, 2020

HANDS-ON: The Seiko Prospex SNR045J is like a Rolex “Hulk” Submariner on steroids

The first time I held the Seiko Prospex SNR045J in my hands, I laughed, turned to my left, and said to Deputy Editor Nick Kenyon, “What on earth is this?” To describe the limited edition dive watch as evocative is more than an understatement – it conjures up many, many thoughts in my mind, scrambles … ContinuedThe post HANDS-ON: The Seiko Prospex SNR045J is like a Rolex “Hulk” Submariner on steroids appeared first on Time+Tide Watches.

Grand Seiko Studio Shizukuishi is Officially Open SJX Watches
Grand Seiko Studio Shizukuishi Jul 24, 2020

Grand Seiko Studio Shizukuishi is Officially Open

Grand Seiko Studio Shizukuishi officially opened on July 20, a milestone in its independence as a standalone watch brand. Having been spun off from Seiko in 2017, Grand Seiko now has its own workshop, just beside the Seiko Instruments Incorporated (SII) facility where it was once located. “The Nature of Time” Grand Seiko recruited Kengo Kuma, the noted Japanese architect behind Tokyo’s National Stadium built for the 2020 Olympics and the interior of Grand Seiko’s Paris boutique, for its new workshop. The Grand Seiko Studio Shizukuishi was conceived to embody the brand’s ideology, “The Nature of Time”, with the structure coexisting with the surrounding landscape, while utilising natural materials. A material “greener” than conventional construction materials, wood is used for the structural elements and flooring of the clean room. “To balance natural materials with the room’s high technology technical requirements was a new and intriguing task,” noted Mr Kuma in the announcement. The result is one that sharply contrasts with the typical production workshop that is clinical-looking. In addition to the natural materials used in its construction, the studio is also operated with sustainability in mind. For instance, carbon dioxide emissions are monitored and minimised, while wastewater is recycled. At the same time, the company is working to preserve biodiversity in its local area, including by erecting and maintaining bird and squirrel houses. Gr...

INTRODUCING: The Grand Seiko SBGE253, SBGE257 and SBGE255 - 3 GMTs with colour, curves and cutting-edge tech Time+Tide
Grand Seiko SBGE253 SBGE257 Jul 23, 2020

INTRODUCING: The Grand Seiko SBGE253, SBGE257 and SBGE255 - 3 GMTs with colour, curves and cutting-edge tech

Twenty-seven … that’s how many watches Grand Seiko have already unveiled this year. And that’s not really an accurate statement – 27 new watches have been released to the Australian market. If you include limited editions, boutique editions and models from other regions, the number is closer to 40. The wheels may well have fallen off … ContinuedThe post INTRODUCING: The Grand Seiko SBGE253, SBGE257 and SBGE255 – 3 GMTs with colour, curves and cutting-edge tech appeared first on Time+Tide Watches.

Grand Seiko SBGM221 review WatchAdvice
Grand Seiko SBGM221 review Jul 16, 2020

Grand Seiko SBGM221 review

The nature of time.  At first glance, the phrase reads as if some form of pseudo philosophical jargon, the kind of slogan born in the Grand Seiko PR departments internship program. That is, until you hold a Grand Seiko in your hands, until you feel the piece and experience the brands physical manifestation of their philosophy. For the past week or so, I have been taking a look at the Grand Seiko SBGM221 GMT. A watch from the Elegance line of Grand Seiko, and for that week I have found myself both enamoured and underwhelmed by the nature of this timepiece. As a brand, Grand Seiko prides itself in their craftsmanship, they have been heralded for the famed Ziratsu polish, and admired for the intricacy and complexity of their dials. So it should be noted right away, the finishing and construction of the SBGM221 is first class. The watch has clearly been held to a very high standard during production, nothing is out of place, nothing is even remotely undercooked. The SBGM221 spans a precise 39.5mm in diameter by an equally precise 13.7mm thick. Lug to lug the watch measures 46.3mm, this is achieved by the use of dramatically yet elegantly down curving lugs which hug the piece on to your wrist. I have a wrist size of 17.5cm and found the piece was right in the sweet spot of comfort for me personally, the watch could comfortably be worn down to as little as 15cm due primarily to the curvature of the lugs.  The case of the SBGM221 is where I found the most wonder within the watc...

The Seiko Prospex LX SNR035J looks like it’s been sent to put a hit on anyone that questions its (high) price point Time+Tide
Seiko Prospex LX SNR035J looks Jul 15, 2020

The Seiko Prospex LX SNR035J looks like it’s been sent to put a hit on anyone that questions its (high) price point

Editor’s note: There’s the simple fact that Seiko are turning up the heat on the Swiss watch industry, and then there’s the way they’re doing it. Both are 100% worth taking note of. For example, let’s re-examine the Seiko Prospex LX SNR035J, a high-spec Spring Drive GMT at a shade under $8000AUD, that carries with it a murdered … ContinuedThe post The Seiko Prospex LX SNR035J looks like it’s been sent to put a hit on anyone that questions its (high) price point appeared first on Time+Tide Watches.

Seiko Introduces the Prospex LX Limited Edition SNR045 Spring Drive Diver SJX Watches
Seiko Introduces Jul 15, 2020

Seiko Introduces the Prospex LX Limited Edition SNR045 Spring Drive Diver

Launched at Baselworld last year, the Seiko Prospex LX is a series of solidly-engineered sports watches conceived for air, land and sea – and designed in collaboration with Ken Okuyama, once the Creative Director at Pininfarina and one of Japan’s most prolific car designers. Powered by Seiko’s trademark Spring Drive movement, the Prospex LX Limited Edition SNR045 retains the familiar design modelled on the Seiko 1968 Hi-beat Diver, but now dressed in green. The textured dial is inspired by an underwater forest of moss pillars – nicknamed “kokebozu”, or “moss child”, by Japanese scientists – located at the bottom of a lake in Antarctica’s Skarvsnes Foreland. The “kokebozu” moss pillars in Antarctica Initial thoughts With both its dial and glossy ceramic bezel in forest green, the watch is immediately striking – and reminiscent of well-known, hulking green dive watch. The all-green dive watch is fashionable now, and Seiko is one amongst a host of brands doing it, so the colour is not unique. But Seiko executes its watches well – quality is excellent inside and out – and excels in highly-functional dive watches that perform well in legibility and usability. That sets this apart from the competition. As a sucker for textured dials, the ribbed dial pattern – meant to evoke the aquatic moss pillars – is highly appealing. It adds depth and character to what is otherwise a no-nonsense “tool” watch. I am not a fan of the power reserve in...

EVERY WATCH TELLS A STORY: Khando’s Seiko SRPC91K is something borrowed and something blue Time+Tide
Seiko SRPC91K Jul 7, 2020

EVERY WATCH TELLS A STORY: Khando’s Seiko SRPC91K is something borrowed and something blue

If you’ve ever dropped into the Time+Tide HQ in Melbourne to pick up a copy of NOW Magazine or try on a DOXA, chances are that you were greeted by the effervescently charming Khando. She has been a member of the team since the second half of last year, and previously worked in the fashion … ContinuedThe post EVERY WATCH TELLS A STORY: Khando’s Seiko SRPC91K is something borrowed and something blue appeared first on Time+Tide Watches.

Which Grand Seiko Snowflake is right for you? Four models that show the stunning dial’s diversity Time+Tide
Grand Seiko Snowflake Jul 7, 2020

Which Grand Seiko Snowflake is right for you? Four models that show the stunning dial’s diversity

Editor’s note: When people talk about the Grand Seiko Snowflake as being one watch, they are in fact forgoing the many and varied shades of snow that Grand Seiko has showered us with since the OG became almost a pillar in itself. Here, we choose a Snowflake for every season, to show the nuance and … ContinuedThe post Which Grand Seiko Snowflake is right for you? Four models that show the stunning dial’s diversity appeared first on Time+Tide Watches.