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Cosmograph Daytona Rolex

The Rolex chronograph born on the racetrack. History, references and specs.

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Datejust Rolex

The first self-winding waterproof wristwatch with a date window - and the reference Rolex.

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Submariner Rolex

The 1953 Rolex diver. James Bond's watch and the template every dive watch copies.

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Hans Wilsdorf

Founder of Rolex (1905) and Tudor (1946). Invented the Oyster case and the Perpetual rotor.

New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6% Fratello
Rolex Hikes Watch Prices Jan 7, 2026

New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6%

Ski jumping in Garmisch-Partenkirchen, the Vienna Philharmonic playing Strauss waltzes at the Musikverein, a hangover… This is a random selection of traditional events happening on January 1st. In the world of watches, there’s another unescapable tradition - Rolex price increases. As of January 2026, Rolex raised its prices by almost 6% on some watches. Since […] Visit New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6% to read the full article.

The ABCs of Time - Watches Designed to Withstand the Most Extreme Conditions, From the Deepest Oceans to Outer Space Monochrome
Rolex Submariner or any 300m Jan 3, 2026

The ABCs of Time - Watches Designed to Withstand the Most Extreme Conditions, From the Deepest Oceans to Outer Space

Let’s be honest, virtually no one who buys a Rolex Submariner or any 300m dive watch actually dives below 50 metres. In fact, the majority of dive watch owners today rarely, if ever, engage in diving. Most serious scuba divers use wrist computers, so traditional dive watches are often fashion statements as watch enthusiasts like […]

Best of 2025: Surprises and Unexpected Developments SJX Watches
Rolex Land-Dweller Dec 23, 2025

Best of 2025: Surprises and Unexpected Developments

From one-off artistic creations to new escapement technologies, 2025 delivered more than its share of surprises and unexpected developments. Brands with institutional research and development departments led the way with unexpected material breakthroughs, while Geneva’s oldest watchmaker surprised (and delighted) with a clock of astronomical proportions. Rolex Land-Dweller and Dynapulse Escapement - SJX Given its institutional nature, Rolex rarely surprises, but when it does, the brand does so in a big way. The Land-Dweller was unquestionably one of the biggest debuts from Rolex in a long time. The integrated bracelet design is certainly a departure from the prevailing house style, but the Land-Dweller is a landmark mainly for the movement inside, the cal. 7135 that boasts the Dynapulse escapement. While Rolex movements have enjoyed largely incremental improvements for years, the cal. 7135 in the Land-Dweller is a radical break because it’s an all-new movement with an all-new escapement. The Dynapulse escapement is one of the most forward-thinking inventions by Rolex, arguably ever. A double-wheel, detached and indirect-tangential impulse escapement, the Dynapulse is arguably among the most advanced escapements on the market today – and the cal. 7135 is probably the most precise self-winding movement on the market. More crucially, it is being produced at scale. A new escapement is an achievement, but a new escapement manufactured in large numbers is a bona fide fea...

Best Rolex Watches For Women: From Ladies To Unisex Teddy Baldassarre
Rolex Dec 21, 2025

Best Rolex Watches For Women: From Ladies To Unisex

The Crown has a rich history of watchmaking for women dating back to Rolex’s infancy. After all, it was women who first began wearing watches on their wrists in the late 18th century, while men still preferred pocket watches before the convenience and utility of military field watches began to proliferate. Rolex’s first high-profile endorsement of its revolutionary waterproof Oyster case was worn by a female athlete, slung around the neck of British swimmer Mercedes Gleitze as she attempted to swim across the English Channel. Gleitz might not have made it all the way across on that try, but the watch came out unscathed after 10 hours in the cold water, ticking the time away accurately, making for amazing marketing fodder.  Here in the 21st century, Rolex still offers a catalog with extensive sizing options and decorations on its most popular models. Of course, anyone can wear any watch they like, but there are several pieces that, as a woman myself, I find uniquely more compelling than others. So, we’re gathered here today to go on a journey through what I find to be the best Rolex watches for women available today, rounded up into a digestible guide for your reading pleasure.   [toc-section heading="Lady-Datejust"]  It only feels right to begin with the only Rolex model family that directly references a female consumer in its naming conventions. I get the argument that some think the name “Lady-Datejust” feels a bit dated, maybe even gauche (even bringing to...

A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN Fratello
Rolex Submariner Date Desk Clock Dec 17, 2025

A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN

Not too long ago, Rolex added a surprise Submariner Date desk clock to its collection. If you are familiar with the brand’s accessories, you know that a variety of cufflinks are available to match your Rolex timepiece. But with the introduction of the new Rolex Submariner Date desk clock, the ultimate accessory is now an […] Visit A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN to read the full article.

The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More Fratello
Breguet Chopard Rolex Dec 13, 2025

The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More

We’ve almost reached the end of 2025, and what a year it was for horology! First of all, I have the feeling it really flew by. It started with a bang when LVMH hosted its watch week last January, and just last week, I returned to Paris for Breguet’s 250th-anniversary celebration. My picks for the […] Visit The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More to read the full article.

Rolex Kermit Review: The First Green Submariner Teddy Baldassarre
Rolex Dec 11, 2025

Rolex Kermit Review: The First Green Submariner

The watch enthusiast community has a way with nicknames, especially when it comes to Rolex. While the Crown has never embraced the proliferation of highly specified pet-names for its most popular models outright, it is a helpful shorthand for quickly differentiating between references. Especially if you, like me, have difficulty pulling reference numbers off the top of your head. We’ve already covered some of the other mean green makes from the Crown in depth, like the Rolex Hulk and the Submariner Starbucks. Today, we’re going to be wading into the weeds of the Submariner, nicknamed after the world’s most famous frog, and getting into the nitty-gritty of how it came to be, and how to differentiate it from other similar-hued Rolex watches.  [toc-section heading="Context and History"]  Image: Bonhams While the history of Rolex’s most iconic can be traced back to the early 1950s, the story of the “Submariner” Kermit is a much more contemporary one. If you’re in the mood for a more in-depth historical lesson, I will refer you now to our complete guide to the Submariner here. This leg of our journey starts in 2003, a major anniversary year for the Rolex Sub. As watchmakers are wont to do, the Crown decided to celebrate the 50th birthday of the Submariner with a special anniversary edition. In a playful move that polarized the purist collectors, Rolex debuted the Submariner reference 16610LV, which was differentiated most obviously by its bright green bezel. Th...

Do Rolex Watches Tick? It's All In The Beat Teddy Baldassarre
Rolex Dec 8, 2025

Do Rolex Watches Tick? It's All In The Beat

“Do Rolex watches tick?”  This is, apparently, a frequent question and a common concern of newbie Rolex owners, but the premise of the question is actually driven by a misconception. Virtually all Rolex watches - in fact, all watches equipped, as most Rolexes are, with a mechanical movement - are  indeed ticking while they are running. If your ear is not perceiving it, that is only because the ticking is so rapid - nowadays, at least eight times per second - that the watch’s seconds hand appears to be moving in a smooth, sweeping motion. This can be quite noticeable if you have experienced only the much more visible, (and easily perceptible) one-tick-per-second movement common to the seconds hand of a quartz watch. In fact, if your Rolex watch is ticking once per second, it might be worth taking a moment to authenticate whether or not it is real or counterfeit. Allow us to explain. [toc-section heading="The Difference Between Mechanical and Quartz Movements"] A mechanical movement is the oldest type of movement in horology. It uses a coiled metal spring, called a mainspring, that releases energy as it uncoils through a series of gears to drive a weighted, oscillating wheel called a balance wheel. The balance wheel’s oscillations are linked to an escapement, which periodically releases the gear train to move the hands forward to record the passing of hours, minutes, and seconds. Originally, the mainspring needed to be wound periodically by hand, first by a...

Most Popular Rolex Watches: The Models That Take The Crown Teddy Baldassarre
Rolex Dec 5, 2025

Most Popular Rolex Watches: The Models That Take The Crown

If you’ve somehow made it this far in life without hearing the name Rolex, congratulations. You may be the last living human to do so. Rolex sits at the very center of the horological universe. The brand is so vast and culturally omnipresent that calling it “successful” is a little like describing the Louvre as “a building with some pretty paintings in it” - technically correct but hopelessly inadequate. Here we will take a look at some of the most popular Rolex watch models, spanning the current production catalog as well as past models with staying power. Though we have seen the demand for luxury watches rise, dip, and plateau over the last few years, the desirability to own a Rolex watch remains exceptionally high. Factors such as scarcity, brand provenance, and consistent appreciation in the resale market drive this remarkable demand. All of these influences are compounded by waitlists, which have elevated desire into near-mythic obsession. However, if you’re entirely new to Rolex, consider this your gentle initiation. In fact, even if you own several Rolex watches and want to learn more about the brand and its most popular references, this deep dive is going to provide you with more information than many people will acquire in a lifetime. First, let’s kick things off with a historical overview of this timekeeping titan.  [toc-section heading="Crown and Legacy: A Brief History of Rolex"] It might surprise you to learn that Rolex’s history didn’t j...

Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More Fratello
Tudor Rolex Dec 5, 2025

Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More

Another Friday, another list! This week, we continue the series of our favorite watches of 2025. This week, we’re focusing on our favorite GMT watches released in the past 12 months. After last week’s list of dive watches, GMT watches are an easy second category. Just like last week, we picked our five favorites from […] Visit Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More to read the full article.