Nov 29, 2024
Realistically Aspirational: Four New Watches in the “Micro-Indie” Space
There’s a bit of dialogue toward the end of Willy Wonka and The Chocolate Factory from 1971 that goes: Wonka: but Charlie… Don’t forget what happened to the man who suddenly got everything he wanted. Charlie: What happened? Wonka: He lived happily ever after. An inversion of the typical “be careful what you wish for” sentiment that puts a rosy tint on the morbid but wonderful film, I can’t help but hear it play in my head when I look at the current state of independent watches. Once, there was a dearth of brands and originality, and now, there is almost too much. Well, not almost; there is. We went from a time when unique options were few and far between, making any that popped up all the more rare and exciting, to now, when they are almost common. I’M PRETTY SURE WE’RE CHARLIE IN THIS STORY What an absurd state of affairs! Am I actually complaining about there being too much originality? Well, no, but yes (mainly for this article and humor). You see, I used to be easily seduced by these new and unique pieces, but now, I have decision paralysis. Oh, the horror! In reality, this is remarkable. We’ve wondered for years what brands would do when the vintage craze ran its course and a need for originality returned. Rather than purely wild watches that depart from tradition entirely (though there are many), we’ve seen smaller brands invest in research, development, and craft to create watches that, at least, I would not have thought possible a handful of yea...
Fratello
