Results for Rolex

Rolex Yacht-Master Titanium Review: Their Most Underrated Sport Watch?

Before getting into the Rolex Yacht-Master Titanium here, we have to address the collection as a whole. The Rolex Yacht-Master is one of the most unsung in the brand’s catalog, with owners who either opted to be left-of-center relative to their other Crown-loving friends, or those who wandered into a watch store one day and said “I want a Rolex, and I’ll take what you got!” While the latter manifests itself on a daily basis and also accounts for the lion’s share of Sky-Dweller and two-tone Daytona purchases, the former has made the Yacht-Master something of a cult classic for those who don’t necessarily need to be submerged in water and would rather just be chilling beside it (with a lunch prepared below deck and a glass of dealers choice in hand). One doesn’t need to be a literal yacht master to own a Yacht-Master. Heck, you don’t need to own a yacht or have a friend that owns one. Instead – at least traditionally – the Yacht-Master was for the ones who took things less seriously, who wanted a watch that toes the line between tool watch and…um, fancier tool watch. It was and still remains – also – for the one that burst through the boutique door without a clue what they're after so long as that coronet is on the dial.  But the Yacht-Master has changed. In 2023, Rolex took what had typically been an at least partially precious watch and turned the toolish knobs way up. This is how we ended up with the Yacht-Master Titanium, 42mm of sports wit...

Rolex 1908 Review: The Dress Watch For A New Generation

It’s easy to see Rolex exclusively as a sport watch brand, if even a luxury oriented one, thanks to collections that have helped to define their respective genres, such as the Submariner, the GMT-Master, the Explorer, and the Daytona. While they undoubtedly are just that, Rolex has another dimension to be discovered in more formal territory, and it’s a side we probably don’t see as often as we should, at least if their latest 1908 collection is anything to go by. Following the discontinuation of the Cellini collection in 2023, Rolex revealed its replacement in the 1908, sporting a familiar yet novel design language, and an entirely new movement in the caliber 7140. It was an immediate breath of fresh air, and a rare truly new release from the brand.  [toc-section heading="Some Rolex Design History"] Rolex has more than a century’s worth of design language to draw upon, and it would do exactly that with the design of the 1908. From the shape of the case, to the details of the bezel, and even the design of the hour numerals, the 1908 feels like a love letter to the history of Rolex. As a result, it’s a design that doesn’t feel entirely formal in nature, landing in a more versatile space than you might imagine, especially in the right spec. This is a watch that feels appropriate in a wide range of uses, from dressed to the nines in a suit and tie, all the way down to t-shirt and jeans affairs, this is a truly dynamic platform.  From the first oyster style cases ...

The Revolutionary List: 30 Pioneering Watches - the Rolex Daytona Ref. 116250

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning

The marketing history of Rolex shows a brand building its public face step by step through symbols, carefully chosen moments, and tightly controlled messages. From its beginnings in 1905, Rolex shaped a clear, recognisable image, with a strong emphasis on visibility, control and consistency. The company spent real effort defining what the name Rolex should evoke and how that image would appear in print, in shop windows and on people’s wrists. Where many watchmakers leaned on language around heritage and handcraft, Rolex developed a communication style rooted in achievement, trust and broad recognition. The brand favoured association: with pilots, swimmers, climbers, tennis players, orchestras, laboratories and prize-giving institutions. Sponsorships, endorsements and even model names formed a linked pattern, presenting the Rolex watch as the natural companion of records, frontiers and public success. Hans Wilsdorf, the founder, treated promotion and product as parts of the same task. He saw that a claim about performance gained weight when tied to a visible test or public event, and that reputation could grow through displays of endurance, accuracy and elegance under pressure. The waterproof Oyster case, observatory trials, Channel swims, aviation flights and Himalayan expeditions all served as stages on which the watch and the story moved together. Across the decades this approach produced one of the most coherent brand stories in modern watchmaking. Through long-standi...

7 Homage Watches That Surprised Us: From Omega to Rolex-Inspired Icons

Hands-on testing with multiple homage watches, including brands many enthusiasts love to hate, that still impressed us for quality, comfort, and value.

Jewels in the Desert: Visiting the Seddiqi Rolex CPO Boutique

Dubai has become one of the world’s most important meeting points for collectors. Its role as a crossroads is hardly new - the city sits at the intersection of historic trade routes, benefits from a strategic position between East and West, and is anchored by one of the world’s most connected airports. Within this landscape, Ahmed Seddiqi stands as a long-established pillar of the region’s horological landscape and remains a destination for collectors from around the world. Even after the conclusion of Dubai Watch Week (DWW), the city retains a sense of momentum. Within this landscape, one destination stands out for its significance and ambition: the Ahmed Seddiqi Rolex Certified Pre-Owned boutique. During DWW, we had the opportunity to visit the boutique and view some of the extraordinary pieces currently available. Understanding CPO Rolex launched its CPO programme in late 2022 and it remains one of the most strategically important evolutions in modern watch retail. The secondary market has been growing in importance for both collectors and industry leaders, but until recently it existed largely outside the brand’s official mandate. Since the launch of the programme nearly three years ago, there are now 148 participating retailers around the world, according to WatchCharts, a data provider that tracks Rolex CPO pricing and volume. As of late 2025, these retailers carry a total inventory of about 9,000 CPO Rolex watches. That’s either a lot of watches or not t...

An Affordable Timex Diver With Rolex Sea-Dweller Energy: Deepwater Meridian 200 Review

Review of the Timex Deepwater Meridian 200, a quartz dive watch that blends practical specs with Timex’s evolving tool-watch design language.

Editorial: Reflections on Dubai Watch Week 2025

Dubai Watch Week (DWW) returned for its seventh edition with a scale and ambition that surpassed every prior year. Staged in Burj Park under the shadow of the Burj Khalifa, the fair brought together 90 brands - roughly 60% more than the last edition in 2023 - and welcomed a remarkable 49,000 visitors over five days, up from just 23,000 two years ago. It was a week of new launches, discussion, and serendipitous encounters, all set against the backdrop of a temporary venue built in just six weeks but executed with the polish of a world-class exhibition. The mood was upbeat. Despite a challenging market environment, the energy at DWW suggested a resilient, forward-looking industry. Notable figures attended, including Dubai’s ruler His Highness Sheikh Mohammed bin Rashid Al Maktoum and Rolex chief executive Jean-Frédéric Dufour, further signalling the fair’s growing stature under the leadership of the event’s chief executive, Hind Seddiqi. This year’s event was held in Burj Park, which contributed to the jubilant atmosphere. Image – Dubai Watch Week Initial thoughts Rome wasn’t built in a day, but the impressive DWW venue was erected in just six weeks. The new Burj Park setting transformed a simple strip of waterfront into a miniature city, complete with large air-conditioned structures, full-service restaurants, and a visual identity befitting a major fair. Step outside at night and you were greeted with the laser shows of the Burj Khalifa reflected across t...

Rolex Wimbledon Review: The Tennis Dial Datejust

The Rolex "Wimbledon" Datejust is a relatively recent fan-favorite among Rolex enthusiasts, with a distinctive design blending classical elegance with the spirit of sporting competition - much like the game of tennis that it celebrates. Here is what you should know about the Rolex Wimbledon watch, from the history behind it to the modern elements that can help you recognize one Wimbledon version over another.  [toc-section heading="Datejust Origins"] The Datejust model that underpins the Rolex Wimbledon editions is not only one of the oldest and most enduringly popular models from Rolex but also one of the most significant and influential wristwatches in the world. When it debuted in 1945, the Rolex Datejust was the first watch that combined the robustness of the Crown's waterproof Oyster case (introduced way back in 1926) with the user-friendliness of its self-winding "Perpetual" movement (unveiled in 1931) - hence ushering in the telltale descriptor "Oyster Perpetual" that is now a ubiquitous presence on many Rolex watch dials.  The Datejust was also the first watch to feature the now-widely adopted date display at 3 o’clock, the first automatic (i.e. self-winding) watch with a quick-change function for that date display, and the first to be mounted on Rolex’s now-famous five-row Jubilee bracelet. A few years later, in 1948, came the first Datejust with the bubble-shaped “Cyclops” lens directly above the date aperture, which magnified the date numeral by a ...

Book Review: The Inconvenient Truth About the World’s First Waterproof Watch by Stan Czubernat

Watchmaking is full of gratuitous claims and overinflated marketing. One of the oldest is Rolex’s claim, still on their website today, that the Oyster Perpetual was the world’s first waterproof watch in 1926. These claims were the basis for Rolex’s reputation for reliability and ruggedness. While Rolex’s Oyster Perpetual was highly water resistant, it was not the first company to create a successful water-resistant design. That title belongs to Charles Depollier, who was fulfilling orders for the U.S. Army as early as 1919.

SJX Podcast: Live from Dubai Watch Week

Episode 20 of the SJX Podcast comes to you live from Dubai Watch Week 2025, which has just concluded. The event brought together many leading independent watchmakers, industry executives (including a rare appearance Rolex CEO Jean-Frédéric Dufour), and perhaps most importantly a big audience of collectors from around the world. The new venue in Burj Park brought a more sophisticated feel to the event, which was by far the largest in its history. SJX and Brandon share their quick reactions on the final day of the fair. Note that given the recording environment, this episode has no video. Listen on Apple Podcasts, Spotify, and YouTube.  

The Best Small Watches We’ve Ever Reviewed: From Casio To Rolex

From brands you know and those you don't, we’ve tested the best small watches for comfort, proportions, and reliability. No wrist overhang, just a perfect fit.

Sunday Morning Showdown: Omega Seamaster Planet Ocean 600M Vs. Rolex Submariner Ref. 124060

Welcome to another installment of Sunday Morning Showdown. This week, we put the new Omega Planet Ocean 600M to work. We’re not giving it an easy start to life, pitting it against the mighty Rolex Submariner “No-Date” ref. 124060. Jorg has the honor of defending the new Omega, while Thomas sides with the Rolex. Now, […] Visit Sunday Morning Showdown: Omega Seamaster Planet Ocean 600M Vs. Rolex Submariner Ref. 124060 to read the full article.

Business News: Rolex CEO Says Brand Won’t Significantly Expand Own Retail And Will Continue To Work With Authorized Dealers

At Dubai Watch Week, Rolex CEO Jean-Frédéric Dufour reveals how much Rolex spends each year upgrading its machinery and why it has more than 500 apprenticeships.

Rolex Submariner Desk Clock: The Real Desk Diver

Do you love the Rolex Submariner, but just found its classic 41mm diameter way, way too small? Like, about 39mm too small?  Have you looked at a barren corner of your desk and thought, Jeez, I wish my desktop had a jumbo-sized Submariner of its own, so people really know I’m about that Rolex Sub life? Well, if these questions have been keeping you up at night, I am here to deliver news of a possible solution to your problems. Though it didn’t get a ton of publicity (I think the Crown is saving its marketing campaigns for its wristwatches), Rolex quietly released its very first desk clock that is available for the general public. That’s right, you can now get your very own Submariner Date desk clock, given that a Rolex boutique near you has them in stock.  Oddly enough, the Submariner Date desk clock marks the very first time Rolex has ever released a clock to the general public. You would have thought by now, the Crown would have a vintage archive of desk, wall, and other large-sized clocks somewhere in the heritage vault. I mean, just about every other major watchmaker with as much history as Rolex offered them throughout the 20th century, from Patek Philippe to Jaeger-LeCoultre and Omega to Longines and beyond. Even Bulova has an extensive repertoire of mid-century clocks, most significantly being its extensive array of mid-century clock radios (which you can find plenty of second-hand). But that isn’t to say that Rolex never explored making clocks – the Crow...

The 5 Best Rolex Submariner Homages That Don’t Suck

Explore the best Rolex Submariner homages we’ve ever reviewed. These are dive watches that respect the original iconic design without feeling cheap or disposable.

Fratello On Air: The Best Modern Watches Are Still Five-Digit Rolex

Welcome back to another episode of Fratello On Air! This week, we chat about the legendary five-digit Rolex era and how it’s probably the greatest collection of modern watches. We discuss why and mention some of our favorite models. Enjoy the show! This podcast player is blocked because you did not accept marketing cookies. Change […] Visit Fratello On Air: The Best Modern Watches Are Still Five-Digit Rolex to read the full article.

The first new Rolex Submariner Date Desk Clock just sold for how much at auction?!

For that much money, you could get a...The post The first new Rolex Submariner Date Desk Clock just sold for how much at auction?! appeared first on Time+Tide Watches.

Business News: Confirmed: President Trump’s Mystery Desk Clock Came From Rolex

Rolex presented the clock to the U.S. people as part of a visit by business leaders last week aimed at strengthening relations, according to a letter.

Sunday Morning Showdown: Rolex Land-Dweller 36 Vs. Grand Seiko SLGB005

Yes, it’s that time again - time for another Sunday Morning Showdown! This week, we picked two technologically impressive watches. The first is the Rolex Land-Dweller, which debuted during Watches and Wonders in April of this year. The Land-Dweller will go up against the Grand Seiko SLGB005 that was introduced in September of this year. […] Visit Sunday Morning Showdown: Rolex Land-Dweller 36 Vs. Grand Seiko SLGB005 to read the full article.

Watches, Stories, and Gear: Seasonal Releases, Rolex in Brooklyn, and the Leica SL3 Reporter

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Tactile Turn Unveils Their Newest Seasonal Edition While EDC is a very serious subject, Tactile Turn likes to have some fun with their season pen releases. While past themes have ranged from baseball to pirates, their newest release takes the collection to new depths. Aptly named “Deep Sea”, the current seasonal release sports a mix of blue tones while a top layer of “typhoon” cerakote adds a subtle teal shimmer. Built on the iconic Switch platform, both the standard and short model feature a Navy Mark V dive helmet on the clip and a bronze switch to round out the nautical touch. Releasing on November 11th, this collection will be available to purchase until December 31st when it sinks for good.   Coming Soon: Rolex in Williamsburg, Brooklyn In a recent Brooklyn Magazine article, it was announced that Rolex will soon be joining the ranks of Williamsburg’s high-end storefronts. Originally discovered by The Commercial Observer and publicly shared by BK MAG, Rolex has signed a 15 year lease for 86 North 6th Street, directly across the street from Glossier and Nike. This boutique will be Rolex’s second stand alone store in the city, and it’s first in Brookly...

Omega Seamaster vs Rolex Submariner: After Our Testing, Who Wins?

We tested the Seamaster and the Submariner on wrist, comparing finishing, movement, strap/bracelets, and availability to name the better buy.

Fratello’s Top 5 Recently Released Two-Tone Watches - Featuring Girard-Perregaux, Rolex, Sinn, And More…

Another Friday, another list! For this week, we prolong our series of lists focused on materials used for watch cases and bracelets. Whereas we covered modern ones over the past three weeks, today’s list focuses on a classic combination of materials. However, we deliberately chose to create a list of two-tone watches rather than just […] Visit Fratello’s Top 5 Recently Released Two-Tone Watches - Featuring Girard-Perregaux, Rolex, Sinn, And More… to read the full article.

Rolex Hulk Review: The All-Green Submariner

The Rolex “Hulk” Submariner is today one of the most collectible luxury sport watches on the secondary market, despite the fact that its green-on-green colorway was quite polarizing when it first hit retailers' shelves in 2010. The watch’s rise to legendary status, interestingly enough, followed a similar path to that of the Marvel character from which it derives its nickname. Here we explore the story of the Rolex “Hulk” and why it occupies a special chapter in the lore of iconic Rolex watches. Rolex Submariner Origins The Rolex Submariner famously arrived on the scene in 1953 but its roots reach much farther - to the historical, waterproof Oyster case that Rolex founder Hans Wilsdorf introduced way back in 1926. Named for its pioneering structure -  which combined two threaded, hermetically sealed “shells” that clamped tight to keep water from penetrating, along with a crown that screwed securely into the side of the case - the case achieved a water resistance never before achieved in watches. The Rolex Oyster case made its debut on a watch of the same name (below), and its waterproof design was improved over subsequent decades. Rolex supplied a version of its Oyster case to the Florence-based firm Panerai in the 1930s and ‘40s for use on the Radiomir, one of the very first wristwatches purpose-built for underwater use, worn by Italian military divers.  Fast forward to the early 1950s, and the growing popularity of scuba diving as a recreational p...

Business News: Rolex And Richemont Executives Among Swiss Business Leaders Meeting With Trump

Swiss private business leaders meet with U.S. President amid tariff trade talks between governments.