Second City, First Class: A Look Back at Windup Watch Fair Chicago 2025
Earlier this month, Windup Watch Fair returned to Chicago, marking the 10th anniversary of the Windup series with a three-day celebration that packed Venue West with energy, excitement, and a thriving community of watch lovers. From July 11–13, the West Loop space pulsed with the sounds of winding crowns, rotating bezels, and passionate conversation. As always, the event was free and open to the public, drawing everyone from longtime collectors and industry insiders to curious newcomers discovering mechanical timekeeping for the first time. Over 70 brands filled the space, and this year’s Fair felt more expansive and dynamic than ever. Among the standout moments were the lead sponsor installations, which showcased the diverse spirit of the Fair. Atelier Wen’s “Perception” model, featuring hand-engraved guilloché dials and a homegrown micro-rotor movement, was a fan favorite, embodying the blend of artistry and innovation that Windup thrives on. Just across the room, Citizen celebrated 40 years of its legendary Aqualand with a special anniversary edition that tied directly into a live recording of The Worn & Wound Podcast that explored Citizen’s dive legacy and the corresponding Windup in a Lake dive expedition in Lake Michigan. Casio’s presence this year centered on the MTGB4000, a tech-forward G-SHOCK that balanced extreme durability with sleek presentation. Christopher Ward’s C60 Trident Reef, meanwhile, drew curious glances and engaged discussions with ...
Fratello
