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SJX Watches · Page 22

Orient Gilds the Retro World Map SJX Watches
Vacheron Constantin Breguet Sep 2, 2025

Orient Gilds the Retro World Map

Orient celebrates its 75th anniversary with a limited edition World Map, inspired by a 1969 fan favourite and priced under US$400. Distinctly retro in style, the World Map features an unusual world time arrangement using a striking map and rotating bezel for global time zones. It’s well priced and well made, and a break from the brand’s usual staples, which tend to be affordable but plain. Initial Thoughts It seems 2025 is a year of many anniversaries: Audemars Piguet, Vacheron Constantin, Breguet, and of course, Orient. While never the most prominent Japanese watch manufacturer, Orient has built up a strong back catalog over 75 years, which includes the World Map. That said, I’d have preferred a reissue of the more formal looking World Trip, though I imagine the brand is saving that for the up-market Orient Star line. Beyond the watch, it’s important to remember that while Orient is a relatively small brand, it’s part of Seiko Epson, the company behind the Spring Drive UFA that made headlines this year (though a distinct entity from Seiko Watch Corporation that markets and sells Seiko and Grand Seiko watches). For the brand’s 60th anniversary, Orient equipped the Orient Star Skeleton with Japan’s first (and only) silicon escapement. With that in mind, it’s worth keeping an eye on Orient this year, as the brand has more to offer than just a pretty face. Post War Travel Ban and Boom In the aftermath of the Second World War Japan was devastated and isolated. ...

Singer Reimagined Minds its Manners with the Caballero SJX Watches
Singer Sep 2, 2025

Singer Reimagined Minds its Manners with the Caballero

Best known for its Agenhor-powered chronographs, Singer Reimagined has just released its first time-only watch, the Caballero. Inside is the Calibre-4 Solotempo representing another first, being the brand’s first proprietary movement. With four barrels powering the Caballero for six days, the Calibre-4’s distinctive architecture can be discerned from the front thanks to jewel portholes in the dial. Spanish for “gentleman”, the Caballero is available in three colourways; the piano black and empire green colours are familiar from the Heritage Collection chronographs, but the petrol blue colour is new for the brand. Though not strictly a limited edition, the watches will be rare enough, assembled in small quantities at the brand’s atelier in central Geneva. Initial thoughts There tends to be a lot of crossover between the worlds of horology and high-end cars. Fans of the latter are no-doubt familiar with Singer Vehicle Design, which has made a name for itself restoring and modifying vintage Porsche 911s – specifically the 964 of the early 1990s – elevating the model to a standard that would have been impractical in its own time. The watchmaking arm, which operates as an independent sister company, has been quietly making interesting watches since 2017, largely focused on vintage motorsport themes. For the Caballero, this inspiration is conveyed most prominently by the golden needle hub that covers up the base of the hand stack, similar to those used by vintage a...

Berneron Jumps Forward with the Quantième Annuel SJX Watches
Berneron Sep 1, 2025

Berneron Jumps Forward with the Quantième Annuel

One of the headline releases from Geneva Watch Days is, without question, the Berneron Quantième Annuel, a symmetrical annual calendar that brings the brand’s vision into sharper focus. Expensively made and cleverly designed inside and out, the Quantième Annuel is a showcase for founder Sylvain Berneron’s attention to detail. A limited run of 480 pieces in platinum, with production spaced evenly over the next decade, the Quantième Annuel is available in two dial configurations; whether the buyer opts for lacquered silver or piano black, the dial itself, along with much of the movement, is crafted from 18k gold. Initial thoughts I’ve written effusively about user-friendly complications in the past so it should come as no surprise that I like the Quantième Annuel’s legible display and intuitive interface. Visually, it’s a world apart from the oozy Mirage, but it exhibits a similar degree of intellectual sophistication and attention to detail. A jumping hour watch with an instantaneous annual calendar, the Quantième Annuel is distinguished by its oversized windows for the hour, day, and month, with a sector-style dial for the minutes and a concentric retrograde date display. The running seconds dial at six o’clock contains the fourth jumping window for the day/night indicator; a useful addition for any calendar watch. The watch is designed for easy legibility, with the time read top-to-bottom and the date read left-to-right. The sector dial for the minute han...

Hands On: Jaeger-LeCoultre Reverso Tribute Enamel “Shahnameh” SJX Watches
Jaeger-LeCoultre Reverso Tribute Enamel “Shahnameh” Aug 29, 2025

Hands On: Jaeger-LeCoultre Reverso Tribute Enamel “Shahnameh”

With a swivelling case and unadorned back, the Jaeger-LeCoultre Reverso has long served as a canvas for miniature enamelling (or double-faced complications). The Reverso Tribute Enamel “Shahnameh” is a fine example of the art, which is almost synonymous with Jaeger-LeCoultre (JLC), one of the first brands to set up an in-house enamel workshop. Originally invented as a watch for polo players – the reversible case is meant to protect the crystal – the Reverso goes back to the historical origins of the game with this set. The quartet is inspired by scenes from Shahnameh, an epic poem written one thousand years ago that recounts the origins of the Persian Empire, and also depicts the ancient game invented by Persians that is today known as polo. Specifically, the four watches reproduce illustrations from the Shahnameh commissioned by Shah Tahmasp, the second ruler of the Safavid dynasty, in the early 16th century. The four piece set comprised of (from left) ‘Siyavush Plays Polo before Afrasiyab’; ‘Faridun Tests His Sons’; ‘Saam Comes to Mount Alburz’; and ‘Rustam Pursues Akvan’. Image – Jaeger-LeCoultre Initial thoughts JLC has long reproduced historical art on the Reverso – including Monet’s Venice series of paintings last year – but the artwork was often Western or East Asian, perhaps reflecting the watchmaker’s biggest markets. The “Shahnameh” set, on the other hand, reproduces scenes from a piece of art that might be less well known in...

Greubel Forsey Returns to the Nano Foudroyante SJX Watches
Greubel Forsey Returns Aug 28, 2025

Greubel Forsey Returns to the Nano Foudroyante

Launched last year as a concept watch of sorts – and the brand’s first-ever chronograph – the Nano Foudroyante now joins Greubel Forsey’s regular production catalogue, albeit in a small-run limited edition as is convention for the brand. The new Nano Foudroyante retains all of the key elements of the original Experimental Watch Technology (EWT) version – we examined that watch in-depth earlier this year – including the miniaturised lightning seconds mounted on the tourbillon cage. The design also remains the same, but gains colour in the form of a blued seconds scale and blued steel hands, while the case is now entirely in white gold. Initial thoughts The Nano Foudroyante is essentially a cosmetic variation on the original, but it looks notably different, though it feels the same; the watch is dense, heavy, and clearly high quality. The blue accents and faux-fabric rubber strap give the sort of informal, but not quite sporty, appearance that is popular today. In contrast, the original EWT version of the watch was old-school complicated watchmaking in its monochromatic grey-and-silver livery. The two versions still look pretty similar, however, and I would have hoped Greubel Forsey did more to set this apart from the EWT version. Alternatively the EWT iteration could have been made more radical or extreme, which is not a bridge too far for a “experimental” limited edition. That said, the watch is still technically impressive with its novel approach to the fo...

Piaget’s Altiplano Ultimate Concept Tourbillon is Lean and Green SJX Watches
Bulgari may have edged it Aug 28, 2025

Piaget’s Altiplano Ultimate Concept Tourbillon is Lean and Green

The Piaget Altiplano Ultimate Concept Tourbillon was the world’s thinnest tourbillon wristwatch at launch last year. Though it’s no longer the record holder, the Altiplano Ultimate Concept (AUC) Tourbillon remains as interesting and gossamer as ever – and more wearable than its ultra-thin rivals. Now the AUC Tourbillon returns in khaki green and gold livery, but Piaget understands it is not easy being green and will tailor the AUC Tourbillon to taste with its customisation program. The new AUC Tourbillon makes its debut with the matching Altiplano 910P Khaki Green that’s dressed in a darker shade of the colour, while being more affordable by multiples. Initial Thoughts Until a few months ago, the AUC Tourbillon was the thinnest tourbillon ever. While Octo Finissimo Ultra Tourbillon from Bulgari may have edged it out by 0.15 mm earlier this year, that’s probably a distinction without a difference as the two are equally ethereal in person. The AUC Tourbillon is incredibly interesting in technical terms, and the movement hides little from view. Even the balance is flying, without an upper bridge and instead supported by ball-bearings. And the watch looks and feels like a watch, and not a credit card or bangle. Yet, and this is important, it remains durable enough to actually wear on an everyday basis, historically not always the case with extraordinarily flat watches, and even marginally water resistant. To me, the AUC Tourbillon joining Piaget’s Infinitely Person...

Albishorn Counts Down to First Anniversary with Marinagraph SJX Watches
Albishorn Counts Down Aug 27, 2025

Albishorn Counts Down to First Anniversary with Marinagraph

We’ve been following Albishorn since the brand launched just shy of a year ago, and have enjoyed the themes the brand has chosen to explore with its ‘imaginary vintage’ concept. After applying this formula to aviation and mountaineering, the Marinagraph returns to the brand’s patented regatta countdown function for another take on the yachting chronograph. Available in classic black or sunray brushed teal dial finishes, the Marinagraph adds an aluminium bezel insert to provide at-a-glance reading of the current state of the local tides. Each version is limited to 99 pieces, which will be produced in small batches over the next three years. Initial thoughts Albishorn made its debut with a regatta timer, and it’s nice to see another foray into this genre to mark the brand’s first anniversary. Though regatta timers are surely among the least useful complications, the Marinagraph adds a tide bezel that adds a simple way for coastal buyers to monitor their local tides. As a seaside resident myself, I find this feature quite charming and it seems on-brand for Albishorn. Two dial colours are on offer, each limited to 99 (non-numbered) pieces. I prefer the classic black dial, which feels more in line with the imaginary vintage theme, but the sunburst teal dial, dubbed Paraíba Racing, is arguably more on trend with the prevailing tastes of the moment. The Marinagraph retains the best elements of Albishorn’s previous chronographs, namely its distinctive bowl-shaped be...

MB&F; Turns to Yinka Ilori for the M.A.D.1S ‘Grow Your Dreams’ SJX Watches
H. Moser & Cie Elements Aug 27, 2025

MB&F; Turns to Yinka Ilori for the M.A.D.1S ‘Grow Your Dreams’

The accessibly priced, MB&F;-adjacent wristwatch returns as the M.A.D.1S ‘Grow Your Dreams’, a collaboration with Yinka Ilori, a British designer known for applying bright colors to furniture, architecture, and interiors. With three kaleidoscopic colourways – Sun, Nature, and Water – the new M.A.D.1S leans into the maximalist trends of the day, which suits the M.A.D.Editions sub-brand, and MB&F; in general, like a glove. Initial Thoughts I’m reminded of the H. Moser & Cie. Elements of Time we covered just last week. Like with those, the M.A.D.1S ‘Grow Your Dreams’ is a series of thematic, limited edition collaborations sold via online raffle. And of the flavours on offer here, my favourite is again the Water variant. Collaborations like this can often feel like a one-way street, but that doesn’t feel like the case here. It’s good to know Yinka Ilori was an active participant in the watch’s design, personally designing the stylised numerals on the hour cylinder. I’ll also point out Mr Ilori is the model in all of these wrist shots. As for my thoughts on his work, I own some tableware he designed a few years back – which sits in my cupboard, seldom used but often admired. “Water” The M.A.D.1 series in general are dubious as a value proposition; though they are very affordable for an MB&F;-ish watch, they are pricey for the segment. But that misses the point – few are cross shopping these with similarly priced offerings from Tudor or Longines, or ev...

Massena Lab and Vianney Halter Team Up for Steampunk Regulator SJX Watches
Massena Lab Aug 26, 2025

Massena Lab and Vianney Halter Team Up for Steampunk Regulator

Massena Lab’s latest collaboration is a steampunk regulator wristwatch created together with Vianney Halter. Blending the best of both their respective styles, the Old Soul is an unusual yet appealing proposition for collectors looking to get a sampling of the independent watchmaker’s best known works. The Old Soul displays the time regulator-style, with the hours, minutes, and seconds on separate registers. But it indicates the minutes with a clever trick: a “floating” minute pointer on a clear sapphire disc. Inside is a vintage Minerva movement that’s been dressed up for the occasion but still recognisable as an early-20th century calibre. Initial thoughts The Old Soul a continuation of the collection that began with the Old School made together with Luca Soprana. If Massena Lab founder William Rohr’s aesthetic sensibilities prevailed with the earlier watch, it is Mr Halter’s signature style that dominates the Old Soul. The Old Soul is unquestionably quirky - both as a whole and in the details. The watch looks like a regulator, but lacks the traditional vertical sub-dial arrangement. It also lacks a central minute hand, featuring instead a “floating” diamond-shaped pointer. The “floating” hand is a nifty optical illusion but it’s a straightforward concept that replaces the hand with a clear disc. Inside the piece ticks an equally unexpected movement, a “new old stock” Minerva cal. 17.22. According to Massena Lab, it was the discovery of a fo...

Striking New Hues for the Vacheron Constantin Overseas Perpetual SJX Watches
Vacheron Constantin Overseas Perpetual Aug 26, 2025

Striking New Hues for the Vacheron Constantin Overseas Perpetual

The recently launched 222 in steel may be the watch of the hour, but Vacheron Constantin continues to build out the Overseas line with a facelift for the Overseas Perpetual Calendar Ultra-Thin ref. 4300V that gets new dials in burgundy and pink gold, both with pale blue accents. While the new pair are built on old bones, they remain competitive and appealing thanks to the extremely slim profile, great dials and well-appointed bracelets. Initial thoughts While the fad for integrated bracelet sport watches has cooled off, the genre remains remain popular and new contenders emerge every day, compelling established players to reinvent themselves. The Overseas Perpetual Calendar is definitely an established player in this segment and competitive with most of the market, at least for now. The thin movement inside has a proven track record by virtue of its age (the basic architecture debuted in 1967). Moreover, the Overseas perpetual also deserves praise for being very good looking, especially with the new burgundy dial. The blue accents work surprisingly well against the burgundy, though less so against pink gold. That said, the age of the movement is significant. It was easy to ignore the movement when the same was true of its peers. That is changing; Audemars Piguet overhauled the Royal Oak Perpetual Calendar with an all-new movement earlier this year, which features an entirely crown-set calendar. While I think the difficulty of setting perpetual calendars with pushers is exa...

Interview: Breguet CEO Gregory Kissling on the Past and Future SJX Watches
Breguet CEO Gregory Kissling Aug 25, 2025

Interview: Breguet CEO Gregory Kissling on the Past and Future

Appointed to the top job at Breguet just under a year ago, Gregory Kissling trained as a movement constructor and spent most of his career leading Omega’s product development. A native of the Vallee de Joux, Mr Kissling is now in charge of one of the most revered names in watchmaking, which this year celebrates its 250th year. Aided by his background in product and long tenure at Swatch Group, the parent of Breguet, Mr Kissling is off to a running start. He has already made his mark with anniversary editions like the Classic Souscription, a simple but smart creation I rate highly, and holds ambitions to elevate the brand to where it should be. He was recently in Singapore to open Breguet’s new boutique in Ion Orchard, a mall on the city’s premier shopping street, and I got my first face-to-face with him since he assumed the role. We discussed his plans for the brand founded by Abraham-Louis Breguet, ranging from an increased emphasis on artisanal craft, to Breguet design, and even one-off or custom watches. The interview was edited for length and clarity. SJX: You have one of the most interesting and exciting jobs in the Swiss watch industry; you have taken over one of its greatest brands. Gregory Kissling (GK): It is a fantastic brand and every day I learn something new [about its history]. The heritage and legacy are immense. And also the fact that Breguet has a true manufacture – we produce everything in house but also thanks to the sister company of Swatch Grou...

Prix Gaïa 2025 Awarded to Dr Helmut Crott for Scholarship SJX Watches
Aug 25, 2025

Prix Gaïa 2025 Awarded to Dr Helmut Crott for Scholarship

Awarded annually by the Musée International d’Horlogerie (MIH), one of Switzerland’s leading timekeeping museums, the Prix Gaïa recognises individuals who have contributed to watchmaking in three categories. This year’s winner in the “History [and] Research” category is Dr Helmut Crott. Best known for having founded the eponymous auction house, Dr Crott is also an author, scholar, and former owner of Urban Jürgensen, amongst other roles. In 2021 he authored Le Cadran, an in-depth study of dials and dial making techniques of 20th century wristwatches. Le Cadran by Dr Helmut Crott Past winners of the Prix Gaïa include Reinhard Meis, Jonathan Betts, Pierre-Yves Donzé, Kathleen Pritschard, and Ludwig Oechslin, all scholars and authors who have contributed substantively to the body of knowledge in the field. Alongside Dr Crott, this year’s winners are Jean-Jacques Paolini for “Entrepreneurship”, and Roger W. Smith for “Craftsmanship [and] Creation”. As the successor to Georges Daniels’ brand of English watchmaking, Mr Smith now produces watches under his own name, with his achievements and timepieces well known. Jean-Jacques Paolini Mr Paolini, on the other hand, is less known outside the industry, but he is arguably most responsible for building the enterprise that’s the largest employer in La Chaux-de-Fonds. In 1980, Mr Paolini took over his family’s case and bracelet manufacturing business, developing its operations sufficiently that it was acq...

Casio Taps AI for Latest G-Shock SJX Watches
Casio Taps AI Aug 22, 2025

Casio Taps AI for Latest G-Shock

Casio’ latest addition to its famous, shock-resistant sports watch is the G-Shock MT-G MTG-B4000 that was designed with the aid of artificial intelligence (AI). According to Casio, the new MT-G’s design was refined by AI using factors like shock resistance and machinability, resulting in an sleeker profile that departs from the chunky and flat style of the typical G-Shock. As part of the higher-end MT-G line that combines metal with resin, the solar-powered MTG-B4000 has a stainless steel inner case along with an outer case in carbon composite. More notably, the bezel has been polished with the Sallaz flat polishing technique that’s also known as Zaratsu and more often applied to premium mechanical watches by other Japanese watchmakers. The new MT-G is made in Japan like all high-end G-Shock models Initial thoughts Casio’s first attempt at an AI-designed G-Shock was the G-D001 Dream Project #2 in solid, 18k gold made to mark the 40th anniversary of the G-Shock. It was a one-off, unlike the limited edition vintage remake that was also in 18k gold. While the Dream Project #2 was impressive in its form and heft, the open-worked design was a little weird. It looks both sci-fi and fantasy, but with the wrong proportions of each. The new MT-G, on the other hand, looks more conventional and appealing. It still looks like a G-Shock, but different enough to be distinct. In fact, AI has argued improved the MT-G style, evolving it from the robot-like form of before to somethi...

Thirty Days with the Christopher Ward C12 Loco SJX Watches
Christopher Ward C12 Loco ‘Micro-brand’ watches Aug 22, 2025

Thirty Days with the Christopher Ward C12 Loco

‘Micro-brand’ watches are rarely about finishing or movement design. The business model employed by this segment of the industry typically involves off-the-shelf movements combined with made-to-order cases and dials; this is how Christopher Ward (CW) got started. But having merged with its movement supplier a decade ago, the brand has become more ambitious, first with the striking Bel Canto and again with the C12 Loco, which reimagines the Valjoux cal. 7750 as a budget-priced mechanical sculpture inside a sporty steel case. Architectural watchmaking is not new, but it is new at the price point targeted by CW, which recently moved into larger premises in Maidenhead about 30 minutes west of London. Having spent a month with the Loco, it’s worth looking at what they did, and how. Initial thoughts I find architectural watchmaking inherently appealing, and appreciate it when watchmakers and designers work in tandem to elevate mechanical components into miniature works of art. It can come across as gimmicky, but when done well it results in an enthralling and educational wearing experience. Given the steep development costs, this type watchmaking has long been the exclusive domain of high end brands like MB&F; and Ulysse Nardin. But CW has been moving in this direction since the launch of the Bel Canto, and the Loco, despite its relative simplicity, is a worthy follow-up to its striking sibling. Sitting within the Twelve collection, CW’s take on the integrated bracelet sp...

Roger Dubuis Impresses with the RD780 Flyback Chronograph SJX Watches
Greubel Forsey though Aug 20, 2025

Roger Dubuis Impresses with the RD780 Flyback Chronograph

Representing a new era for the Roger Dubuis manufacture, the Excalibur Spider Flyback is an aggressively styled, motorsports-themed chronograph – boasting the impressive, high-spec RD780 movement with some unusual tricks up its sleeve, including an inclined balance. While the Excalibur Spider Flyback harkens back to the brand’s early aspirations in terms of movement construction and ambition, it diverges entirely in style with its supercar-inspired lines. Limited to 88 examples in pink gold, it debuted at Monterey Car Week – Roger Dubuis is a partner of Lamborghini – this variant in pink gold and blackened titanium is a new iteration of a model originally available in carbon composite. The RD780 Initial Thoughts In its past life, Roger Dubuis raised a menagerie of ambitious – perhaps overambitious – movements. While the brand thinned the herd after the 2008 financial crisis, some of that spirit lives on inside the Excalibur Spider Flyback. It attempts the dial-movement integration and three dimensionality mastered by some independent watchmakers like Greubel Forsey, though the construction is still fairly traditional, leading to some lost opportunities. The calibre is impressive – especially for a brand owned by a luxury group – but could be better. For example, the minutes counter could be inclined by 12° to mirror the balance and the imitation barrel bridge to be more convincing in terms of style and symmetry. With its over-the-top-style, the Richard Mil...

The Moser Pioneer Returns with a Dive Bezel (and NFT Connection) SJX Watches
H. Moser & Cie.’s only dive Aug 19, 2025

The Moser Pioneer Returns with a Dive Bezel (and NFT Connection)

H. Moser & Cie.’s only dive watch returns as the Pioneer “Elements of Time”, the result of an unexpected, but not unprecedented, collaboration with Azuki, an anime-inspired NFT, and American retailer The 1916 Company. Unsurprisingly given the digital nature of the collaboration, the watches will only be available online via raffle from Azuki. Representing the four elements of earth, lightning, fire and water, Elements of Time features engraved fumé dials in four colourways. Each is limited to 24 watches in Pioneer Centre Seconds format, along with one unique Pioneer tourbillon per colour. All variants are titanium, matched with bracelet with the amenities you’d expect from a diver, including a micro-adjust clasp. Initial Thoughts While a new Pioneer with a rotating bezel would normally be a major release, you won’t find Elements of Time on Moser’s website. That’s because it’s a collaboration with Azuki, a non-fungible token (NFT). Azuki is Japanese for “red bean”, but Azuki is basically anime-style digital art on the blockchain. But these are real watches – they can be collected at The 1916 Company’s physical stores – and more notably, sport of the most interesting fumé dials from Moser in a while. This isn’t Moser’s first foray into the Web 3.0 world. Back in 2022, the brand launched the Endeavour Centre Seconds Genesis, a watch that was essentially a physical QR code. The timing wasn’t the best as it debuted just as the NFT bubble popped...

Louis Erard Makes Hand Engraving Affordable SJX Watches
Louis Erard Makes Hand Engraving Affordable Aug 19, 2025

Louis Erard Makes Hand Engraving Affordable

Louis Erard’s niche is making either watchmakers or techniques affordable – the Gravée Main is hand engraving priced accessibly. The watch is entirely engraved by hand, across the bezel, case, crown, and buckle, with a classical leaf motif by Maksym Shavlak, a watchmaker and engraver from Ukraine. The resulting look is a blend of Gothic and Baroque, but the underlying watch retains the usual dimensions and movement of Louis Erard, while the dial is glossy black lacquer that evokes fired enamel. Initial thoughts I appreciate Louis Erard’s consistent focus on making interesting names or techniques affordable; its recent Damascus steel regulator being an example. Some micro-brands or one-man shops do the same for slightly less, particularly for certain decorative techniques, but without the finesse of Louis Erard. A good deal of credit for this goes to Manuel Emch, who oversees Louis Erard and lends his eye to the brand’s creations. The Gravée Main sits squarely in the sweet spot where Louis Erard excels. Admittedly, the ornate look is not for everyone, some might even find it tacky. But I like it; the look is appealing and the execution shows attention to detail. The tone-on-tone lacquered dial is a smart complement to the elaborate case. And that attention to detail is also evident in the engraving, which continues onto both the crown and buckle, which are sometimes overlooked. Price-wise the Gravée Main is pricier than the typical Louis Erard limited edition, bu...

Insight: The Evolution of Patek Philippe Marketing Since 1839 SJX Watches
Patek Philippe Marketing Since 1839 Often Aug 18, 2025

Insight: The Evolution of Patek Philippe Marketing Since 1839

Often behind every watch brand’s marketing and image is an overarching influence that can be subtle or explicit. For Patek Philippe, that influence reveals a long arc of intention, carried across centuries, shaped by consistency, and reinforced through a remarkable alignment between product and message. From its early days in royal courts to modern-day exhibitions in New York and Shanghai, the company has approached communication as a reflection of its philosophy. Over nearly two centuries, Patek Philippe has maintained a consistent approach to communication – measured, stable, and aligned with the brand’s long-term perspective. The manner of Patek Philippe telling its own story is perhaps as interesting as its watches. We trace the way in which Patek Philippe has communicated over time, from introducing itself to the mind of the client, to adapting to a changing world, all while remaining aligned with its values. We also examine the brand’s choices in language and imagery, looking in particular to its early references to inheritance, which evolved into the familiar campaign that continued across decades. Launched in 2025, but perhaps enjoyed by many generations to come Foundations and Royal Recognition (1839–1877) When Patek Philippe was founded in 1839, the idea of advertising a luxury watch was almost nonexistent. Most manufacturers relied on trade reputation, medals at international exhibitions, and word-of-mouth among wealthy clientele. In contrast to today,...

Hands On: De Bethune DB25 Monopusher Chronograph SJX Watches
De Bethune DB25 Monopusher Chronograph De Aug 15, 2025

Hands On: De Bethune DB25 Monopusher Chronograph

De Bethune once again has a single-button chronograph to its line-up with the compact DB25 Monopusher Chronograph. Styled after the DB8 from the brand’s early years, the DB25 chronograph has a smaller case but a larger, more refined movement. Importantly, it is most accessible chronographs from the brand in recent memory, both in size and price. Initial Thoughts I hold De Bethune in high regard for its technical ambition and an idiosyncratic design language that blends aesthetic codes from the 18th and 23rd centuries. The distinctive aesthetics were largely the brainchild of cofounder Davide Zanetta, who unfortunately departed the brand several years ago. Fortunately, however, both traits are alive and well in the DB25 Monopusher Chronograph. For several years the brand lacked a conventional chronograph, and I see the new DB25 as the brand’s long-term solution to that problem. Likely shaped by feedback on the recent DB Eight, the DB25 Monopusher has everything it needs to be a staple of the brand’s line-up – moderate sizing, good looks, and complementary calibre. Though based on the brand’s prior chronograph movements, the DB3000 inside the DB25 is interesting in several respects. For one, it retains the oscillating pinion found in the long-ago DB1. The oscillating pinion isn’t well regarded by collectors, seen as less advanced than a vertical clutch and without the theatre of a horizontal coupling. It is possible to make a handsome chronograph with an oscillat...

Omega Upgrades the Aqua Terra 150M Turquoise with a Ceramic Bezel SJX Watches
Omega Upgrades Aug 15, 2025

Omega Upgrades the Aqua Terra 150M Turquoise with a Ceramic Bezel

Omega continues its trickle of summer releases with the Aqua Terra 150M Turquoise, which has its smoked turquoise dial now matched with a black ceramic bezel for a cohesive look. Available in both 38 mm and 41 mm formats, the new Aqua Terra is pricier and arguably less versatile than the standard Aqua Terra, yet is strongly appealing – is the blue worth the green? Initial Thoughts The ceramic mania that gripped the industry a few years ago has cooled, but the material is here to stay, and this example is all the better for it. We’ve already seen this dial on a pair of bracelet-borne Aqua Terra earlier this year. Now it’s back with an integrated rubber strap and complementary black ceramic bezel. Even though this lacks the bracelet of the all-steel version, it’s more expensive, priced at about US$1,000 over the steel model on a bracelet. The retail price of US$7,300 is still affordable, and acceptable given the level of quality, but the value proposition is less clear. While the Aqua Terra’s boardwalk-to-boardroom versatility makes it a prime candidate for someone’s sole, “go anywhere, do anything” watch, the exotic colour palette and lack of a bracelet rule it out as such for most people. Instead, I imagine Omega is targeting brand fans who are less price-sensitive looking for a summer watch. Even for an owner of more than one Omega, the new Aqua Terra is different enough to make it interesting. Deja Blue While no longer novel, the fume turquoise dial rema...

Business News: Audemars Piguet Advances Vertical Integration with Inhotec SJX Watches
Audemars Piguet Advances Vertical Integration Aug 14, 2025

Business News: Audemars Piguet Advances Vertical Integration with Inhotec

Audemars Piguet (AP) has just announced a majority stake in Inhotec, a supplier of components for high-end mechanical movements. Long a supplier to AP, Inhotec produces parts ranging from base plates to springs, in both raw and fully decorated states. The value of the deal was not revealed, but founder Alexandre Eme will retain a minority stake and continue to serve as chief executive of Inhotec, which was founded in 2011. According to the announcement, AP will “provide strategic and financial support” while leaving Inhotec to retain “operational autonomy” over “managerial decisions, industrial activities and commercial relationships”. Lucas Raggi, the chief industrial officer of AP, explains the acquisition “is about consolidating key strategic skills and supporting the continuity of an expertise that is essential to the future of haute horlogerie“. AP’s acquisition of Inhotec reflects two trends. One is the longstanding and continued development of AP’s production capabilities, exemplified by the recent inauguration of the expansive Arc manufacture in Le Brassus. The other is macro, a slowdown in business for specialised suppliers across the watchmaking value chain.  

Hands On: Piaget Polo Flying Tourbillon Moonphase SJX Watches
Piaget Polo Flying Tourbillon Moonphase Aug 13, 2025

Hands On: Piaget Polo Flying Tourbillon Moonphase

Now into the second half of its second century, Piaget unveiled the Polo Flying Tourbillon Moonphase, an eccentric entrant in the crowded field of luxury sport watches. The charm of the watch lies in its unusual feature set: an extravagant dial and easy wearing format, which includes interchangeable rubber and leather straps. Housed in a sleek, 44 mm titanium case, the Polo Flying Tourbillon is the most complicated watch in the Polo collection since the underrated Polo Tourbillon Relatif introduced two decades ago. Initial thoughts I have a soft spot for watches like the Polo Flying Tourbillon that don’t fit neatly into any pre-conceived category. It’s risky to make watches like this; watches that look a bit odd on the spec sheet but feel good on the wrist. On one hand, it’s overtly sporty with a titanium case, a rubber strap, and a robust 100 m water resistance rating thanks to dual gaskets in the crown. Looked at from another perspective, it’s a piece of true industrial-haute horlogerie with a flying tourbillon and a thoughtfully executed pointer-style moonphase indicator, sans date. This last detail stands out to me, because the date and moonphase complications usually go hand-in-hand. To be clear, I don’t miss the date; its absence contributes to the care-free nature of the watch. The 44 mm titanium case looks large on paper, and indeed, the diameter is accentuated by its 9.8 mm case height, which is on the thinner side as such things go. But the Polo wears w...

Hands On: Vacheron Constantin Métiers d’Art “Tribute to the Celestial” SJX Watches
Vacheron Constantin Métiers d’Art “Tribute Aug 12, 2025

Hands On: Vacheron Constantin Métiers d’Art “Tribute to the Celestial”

Long a pillar of Vacheron Constantin’s line-up, Métiers d’Art has usually been about figurative, decorative, and classical watches, with traditional motifs and techniques being a recurring theme. The Métiers d’Art “Tribute to the Celestial” is, however, different in style from the usual Métiers d’Art offers, although its distinctive look is inspired by a one-off grand complication from 2021. The Tribute to the Celestial is a combination of familiar elements, but executed in a surprising way. It’s centred on traditional techniques, namely the hand guilloche dial and gem-set case, but modern in approach and aesthetics. The palette is largely blue and almost monochromatic, while the guilloche forms a geometric, polygonal motif. Initial thoughts At a distance, the Tribute to the Celestial is not what you expect. Across a room, it looks like a shiny, all-blue watch that could be ceramic or another contemporary material. It also doesn’t reveal much detail. But up close the Tribute to the Celestial shows off lots of refined detailing; it’s a double dose of metiers d’art, engine turning and gem setting. The primary metiers d’art on the Tribute to the Celestial is the guilloche on the dial that is done by hand in-house at Vacheron Constantin’s engine turning workshop. Instead of the common guilloche found on many watches, this employs straight lines at different angles to create a polygonal motif that forms a zodiac symbol, illustrating the versatility of...

Hands On: FVF Genève FVF1 Tourbillon Superligero “Today” SJX Watches
Aug 11, 2025

Hands On: FVF Genève FVF1 Tourbillon Superligero “Today”

Having re-emerged in 2021 with the debut of his new brand and the launch of the FVF1 C2 Tourbillon Superligero, Franc Vila is back with the FVF1 Tourbillon Superligero “Today”, a watch that challenges conventional notions of timekeeping with a good-humoured twist on the traditional day of the week display. Leveraging its predecessor’s ultralight 42.5 mm titanium case and integrated flying tourbillon movement, the Today questions the difference between the days of the week, with a day roller that displays the word ‘today’ in a different font for each day. While over time the wearer might learn to associate particular fonts with particular days, the otherwise functional day roller is intended to be a reminder to not take things too seriously – today is all we have. Initial thoughts I didn’t really know what to expect the first time I stepped off the elevator into Mr Vila’s brightly lit, attic workshop in Geneva’s Saint Gervais neighbourhood. The workshop itself is part of the story, housed in what was once very likely home to a cabinotier, a term that refers to a watchmaker operating from a rooftop workshop once favoured by Genevan watchmakers of old, who preferred to work where they could get plenty of natural light. Beyond the typical watchmaking equipment, and even some atypical equipment like a perlage machine with a mysterious past, the workshop is packed with contemporary art from Mr Vila’s personal collection. Talking with him about these sources o...

Insight: Hairspring Materials and Evolution Part II SJX Watches
Seiko SPRON 610 hairspring Lastly Aug 8, 2025

Insight: Hairspring Materials and Evolution Part II

Part I of our story on the evolution of hairspring materials covered temperature compensation along with the development of the first specialised balance spring alloy, Elinvar. The story brought us to the 1920s, when scientist and horologist Charles-Edouard Guillaume (1861-1938) finished his work on nickel-iron alloys and watchmakers begun embracing Elinvar springs paired with mono-metallic balances. In this second part we turn to newer hairspring alloys, like the now-ubiquitous Nivarox. Then we look at today’s landscape and the future, touching on research done by the Swatch Group with alternative, niobium-based alloys and also the specialised but obscure Seiko SPRON 610 hairspring. Lastly we discuss silicon springs, which are growing more prevalent across a range of timepieces. Elinvar’s weaknesses Elinvar was by far the greatest breakthrough in self-compensating alloy hairsprings at the time. Guillaume considered Elinvar good enough and not needing further improvement - unsurprisingly since he was its inventor - but other watchmakers and engineers continued to experiment with iron-nickel compounds because Elinvar’s inherent properties made it a good, but imperfect, material. Even though the alloy behaved predictably with temperature changes, its physical properties were not ideal to begin with. Elinvar was a soft metal, which posed its own suite of problems for spring applications. The importance of softness in terms of hairspring performance is not related ...

Jaquet Droz’s Chinese Dragon is Three-Dimensional and Skeletonised SJX Watches
Breguet s dragon was Aug 6, 2025

Jaquet Droz’s Chinese Dragon is Three-Dimensional and Skeletonised

Jaquet Droz is enjoying a good run with unique, dragon-themed watches. While last month’s debut was firmly in the mould of Anglo-Saxon fantasy lore, the Tourbillon Skelet Red Gold “Dragon Mask” is inspired by the Chinese dragon. A unique piece created at the behest of a client, like most of brand’s current repertoire, the Dragon Mask has an open-worked dial engraved and painted by hand – and set with emeralds – installed on a skeletonised, self-winding tourbillon movement. Initial thoughts Personalised commissions are, by definition, personal and not for everyone. This watch is over the top in its decoration, maybe even overdone to the point of kitsch, but I like it. Dragon-themed watches don’t always get the motif right – Breguet’s dragon was a little too fat – but this one is done well in its own way. The case is a little large for what it is, but the size is useful as it results in a larger canvas for the dial decoration. And because this is a Jaquet Droz, the execution, both in terms of dial and movement, will be good quality, as is usually the case with the high-end brands owned by Swatch Group. I imagine the client who commissioned this will be pleased – except maybe for the CHF450,000 price tag, which is steep but typical for a watch like this. A dragon in all its colours Despite its strikingly different look, the Dragon Mask is actually a variation of the clean and modern Tourbillon Skelet. Both share the same movement and case, but the Drago...

Interview: Kari Voutilianen on Urban Jürgensen and Artisanal Watchmaking SJX Watches
Voutilainen Aug 6, 2025

Interview: Kari Voutilianen on Urban Jürgensen and Artisanal Watchmaking

Urban Jürgensen made its comeback earlier this year with an impressive line-up that includes the flagship UJ-1 Tourbillon. Much of the credit for the brand’s watches and watchmaking goes to Kari Voutilainen. Mr Voutilainen has imbued Urban Jürgensen’s watches with the high standards of quality synonymous with his own brand, resulting in watches that are equally exquisitely craft and steeply priced, but arguably worth it. Though best known for his eponymous brand, Mr Voutilainen is also co-chief executive of Urban Jürgensen (and also a minority shareholder). His fellow steward of the Danish marque that is now headquartered in Bienne, Switzerland, is Alex Rosenfield. While Mr Voutilainen is in charge of watchmaking, Mr Rosenfield leads marketing and branding. From left: Kari Voutilainen, Andrew Rosenfield, and Alex Rosenfield. Image – Urban Jürgensen Given the opportunity to speak at length with Mr Voutilainen, I could not refuse. We discussed the true nature of artisanal work, ranging from movement decoration to guilloche, the details of Urban Jürgensen’s movements, and more. You can find his insightful answers below. But interestingly, my conversation with Mr Voutilainen reminded me of the first time I met him, which was at Baselworld 2006 when he launched the Masterpiece Chronograph (with a special hairspring from what turned out to be a questionable supplier). Even two decades ago, well before he was famous, Mr Voutilainen was passionate about the same thing...

Inside the Watchmaking Journey of Dann Phimphrachanh SJX Watches
Citizen Aug 5, 2025

Inside the Watchmaking Journey of Dann Phimphrachanh

In the world of independent watchmaking, Phimphrachanh – pronounced “fin-fra-chan” – is a name worth learning. Born in France, Dann Phimphrachanh is a Portuguese citizen with Laotian heritage who produces watches in Switzerland. That multicultural heritage that informs his approach to horology, personified by the Seconde Vive, his first wristwatch. The Phimphrachanh surname, inherited from his Laotian grandfather, a political figure in Laos, speaks to this lineage, but Dann’s professional and personal identity is firmly rooted in Portugal. After training in Lisbon’s watchmaking school and working at traditional Swiss watch brands, Dann set out to build his first watch on his own terms: by hand, with minimal industrial tools, and a commitment to preserving classical methods in a modern context. In a world where “independent watchmaking” can sometimes feel like just another label, Dann reminds us what it really means. The Seconde Vive, the result of years of solitary work, is both a technical achievement and a reflection of a deeper pursuit, a journey shaped by tradition, silence, and the slow mastery of time itself. The Seconde Vive Origins When Dann first left for Switzerland, he carried with him an image shaped by the glossy pages of watchmaking magazines, a world where the watchmaker was portrayed as a solitary figure, pursuing perfection in a quiet, idyllic workshop. “It was that image I went looking for,” he recalls. Reality, of course, was more co...

The Op Art-Inspired Anoma A1 Optical is Not an Illusion SJX Watches
Bulgari Octo Finissimo Tadao Ando Aug 4, 2025

The Op Art-Inspired Anoma A1 Optical is Not an Illusion

Anoma made its debut last summer and has just released its third model, the A1 Optical. Without departing too far from what made the previous models attractive and affordable, the latest variant features a CNC guilloché dial with a shimmering optical effect. For the design of the dial, Anoma founder Matteo Violet-Vianello was inspired by the works of Bridget Riley and Ferruccio Gard, instrumental figures in the optical art movement. There are two dial options for the Optical; copper and silver. The copper option is the livelier of the two and will inevitably be called a salmon dial. Alternatively, the silver-treated option gives the watch a distinctly black-and-white feel. Interestingly, the first 150 pieces in each dial finish will be delivered with a related artwork commissioned from optical artist Adam Fuhrer. After the first 300 pieces have been delivered, regular production (sans artwork) will commence. Initial thoughts It’s rare to find watchmaking at this price point that is distinctive enough to sell without a name on the dial, but Anoma is betting the A1’s pebble-like triangular case is a recognisable enough calling card to dispense with the branding. It was the right call, because the Optical is all about its dial and the shimmering optical illusion created by programmatic guilloché. In some ways the dial motif is similar in concept to the Bulgari Octo Finissimo Tadao Ando, but the triangular pattern and three-dimensional texture will result in a more engag...

Reflecting on Twenty Years of MB&F; SJX Watches
MB&F; Aug 4, 2025

Reflecting on Twenty Years of MB&F;

It’s difficult to picture what the independent watchmaking landscape would look like without MB&F;. In some ways, it feels like the brand has always been around, perhaps because for me, it has. I first discovered MB&F; in 2008 when the HM2 was launched, but even back then the brand had an aura of polish that belied its short history. With the benefit of hindsight, Max Büsser’s decision to step away from corporate life, and leave the top job at Harry Winston Rare Timepieces to build his own brand rooted in collaboration, transparency, and imagination, seems obvious. But at the time, it was seen as a risky move that would never work. To understand why it did, we need to go back to the early 2000s. Max Büsser during the launch of the HM1 It’s called what? Let’s rewind. In the early 2000s the watch community was obsessed with the topic of in-house movements. The internet was slowly helping collectors find one another and share insider knowledge, which revealed how many watches were powered by the same handful of movements. If a new brand wanted to be taken seriously, it was increasingly important to be a manufacture and do as much as possible in-house. It was a simpler time, and we had yet to see such widespread misuse of the term.  So when Mr Büsser explained that MB&F; stood for ‘Maximilian Büsser & Friends,’ and that he would actively celebrate the friends and collaborators that he was working with, people told him he was crazy. But he understood that the coll...

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