Timex Launches “Timex Atelier” with the New Marine M1a
Timex is continuing its experiment with higher-end horology with its latest release, the Timex Atelier Marine M1a, which the brand describes as a spiritual successor to the Giorgio Galli series and the first watch in the new Timex Atelier line. The Galli series garnered attention for being “luxury Timex,” with minimalist design, higher-grade cases - like the titanium Giorgio Galli S2Ti - and, biggest of all, that prestigious “Swiss-made” label. Timex says the Marine M1a is the “next chapter” in the brand’s history as it continues to build watches in Switzerland with higher-end materials and movements than typical Timex watches. In the case of the Marine M1a, that means a 41mm skeletonized stainless-steel case with an iron-plating coated midcase, a brushed-steel bracelet, a ceramic bezel, Superlominva-filled indices, and an enamel dial. The watch is powered by a Catena SA100 automatic movement finished with Geneva stripes and perlage that you can get an easy look at through the watch’s exhibition caseback. It’s a bit more conservative in design than the retro-minimalism of the Galli watches, and, in the words of Timex’s chief creative director, Giorgio Galli himself, was “not designed to impress at a glance,” but to “be discovered, slowly, over time.” There are many details to discover over time. A signed crown, silver-applied indices, a movement rotor engraved with “Timex Atelier.” But the watch isn’t just aesthetic-oriented - with a...
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