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Cosmograph Daytona Rolex

The Rolex chronograph born on the racetrack. History, references and specs.

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Datejust Rolex

The first self-winding waterproof wristwatch with a date window - and the reference Rolex.

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Submariner Rolex

The 1953 Rolex diver. James Bond's watch and the template every dive watch copies.

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Hans Wilsdorf

Founder of Rolex (1905) and Tudor (1946). Invented the Oyster case and the Perpetual rotor.

New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6% Fratello
Rolex Hikes Watch Prices Jan 7, 2026

New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6%

Ski jumping in Garmisch-Partenkirchen, the Vienna Philharmonic playing Strauss waltzes at the Musikverein, a hangover… This is a random selection of traditional events happening on January 1st. In the world of watches, there’s another unescapable tradition - Rolex price increases. As of January 2026, Rolex raised its prices by almost 6% on some watches. Since […] Visit New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6% to read the full article.

A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN Fratello
Rolex Submariner Date Desk Clock Dec 17, 2025

A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN

Not too long ago, Rolex added a surprise Submariner Date desk clock to its collection. If you are familiar with the brand’s accessories, you know that a variety of cufflinks are available to match your Rolex timepiece. But with the introduction of the new Rolex Submariner Date desk clock, the ultimate accessory is now an […] Visit A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN to read the full article.

The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More Fratello
Breguet Chopard Rolex Dec 13, 2025

The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More

We’ve almost reached the end of 2025, and what a year it was for horology! First of all, I have the feeling it really flew by. It started with a bang when LVMH hosted its watch week last January, and just last week, I returned to Paris for Breguet’s 250th-anniversary celebration. My picks for the […] Visit The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More to read the full article.

Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More Fratello
Tudor Rolex Dec 5, 2025

Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More

Another Friday, another list! This week, we continue the series of our favorite watches of 2025. This week, we’re focusing on our favorite GMT watches released in the past 12 months. After last week’s list of dive watches, GMT watches are an easy second category. Just like last week, we picked our five favorites from […] Visit Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More to read the full article.

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning SJX Watches
Rolex Identity Dec 2, 2025

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning

The marketing history of Rolex shows a brand building its public face step by step through symbols, carefully chosen moments, and tightly controlled messages. From its beginnings in 1905, Rolex shaped a clear, recognisable image, with a strong emphasis on visibility, control and consistency. The company spent real effort defining what the name Rolex should evoke and how that image would appear in print, in shop windows and on people’s wrists. Where many watchmakers leaned on language around heritage and handcraft, Rolex developed a communication style rooted in achievement, trust and broad recognition. The brand favoured association: with pilots, swimmers, climbers, tennis players, orchestras, laboratories and prize-giving institutions. Sponsorships, endorsements and even model names formed a linked pattern, presenting the Rolex watch as the natural companion of records, frontiers and public success. Hans Wilsdorf, the founder, treated promotion and product as parts of the same task. He saw that a claim about performance gained weight when tied to a visible test or public event, and that reputation could grow through displays of endurance, accuracy and elegance under pressure. The waterproof Oyster case, observatory trials, Channel swims, aviation flights and Himalayan expeditions all served as stages on which the watch and the story moved together. Across the decades this approach produced one of the most coherent brand stories in modern watchmaking. Through long-standi...

Jewels in the Desert: Visiting the Seddiqi Rolex CPO Boutique SJX Watches
Rolex CPO Boutique Dubai has Nov 28, 2025

Jewels in the Desert: Visiting the Seddiqi Rolex CPO Boutique

Dubai has become one of the world’s most important meeting points for collectors. Its role as a crossroads is hardly new - the city sits at the intersection of historic trade routes, benefits from a strategic position between East and West, and is anchored by one of the world’s most connected airports. Within this landscape, Ahmed Seddiqi stands as a long-established pillar of the region’s horological landscape and remains a destination for collectors from around the world. Even after the conclusion of Dubai Watch Week (DWW), the city retains a sense of momentum. Within this landscape, one destination stands out for its significance and ambition: the Ahmed Seddiqi Rolex Certified Pre-Owned boutique. During DWW, we had the opportunity to visit the boutique and view some of the extraordinary pieces currently available. Understanding CPO Rolex launched its CPO programme in late 2022 and it remains one of the most strategically important evolutions in modern watch retail. The secondary market has been growing in importance for both collectors and industry leaders, but until recently it existed largely outside the brand’s official mandate. Since the launch of the programme nearly three years ago, there are now 148 participating retailers around the world, according to WatchCharts, a data provider that tracks Rolex CPO pricing and volume. As of late 2025, these retailers carry a total inventory of about 9,000 CPO Rolex watches. That’s either a lot of watches or not t...

Fratello On Air: The Best Modern Watches Are Still Five-Digit Rolex Fratello
Rolex Welcome back Nov 14, 2025

Fratello On Air: The Best Modern Watches Are Still Five-Digit Rolex

Welcome back to another episode of Fratello On Air! This week, we chat about the legendary five-digit Rolex era and how it’s probably the greatest collection of modern watches. We discuss why and mention some of our favorite models. Enjoy the show! This podcast player is blocked because you did not accept marketing cookies. Change […] Visit Fratello On Air: The Best Modern Watches Are Still Five-Digit Rolex to read the full article.

Watches, Stories, and Gear: Seasonal Releases, Rolex in Brooklyn, and the Leica SL3 Reporter Worn & Wound
Rolex Nov 8, 2025

Watches, Stories, and Gear: Seasonal Releases, Rolex in Brooklyn, and the Leica SL3 Reporter

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Tactile Turn Unveils Their Newest Seasonal Edition While EDC is a very serious subject, Tactile Turn likes to have some fun with their season pen releases. While past themes have ranged from baseball to pirates, their newest release takes the collection to new depths. Aptly named “Deep Sea”, the current seasonal release sports a mix of blue tones while a top layer of “typhoon” cerakote adds a subtle teal shimmer. Built on the iconic Switch platform, both the standard and short model feature a Navy Mark V dive helmet on the clip and a bronze switch to round out the nautical touch. Releasing on November 11th, this collection will be available to purchase until December 31st when it sinks for good.   Coming Soon: Rolex in Williamsburg, Brooklyn In a recent Brooklyn Magazine article, it was announced that Rolex will soon be joining the ranks of Williamsburg’s high-end storefronts. Originally discovered by The Commercial Observer and publicly shared by BK MAG, Rolex has signed a 15 year lease for 86 North 6th Street, directly across the street from Glossier and Nike. This boutique will be Rolex’s second stand alone store in the city, and it’s first in Brookly...

Fratello’s Top 5 Recently Released Two-Tone Watches - Featuring Girard-Perregaux, Rolex, Sinn, And More… Fratello
Girard-Perregaux Rolex Sinn Nov 7, 2025

Fratello’s Top 5 Recently Released Two-Tone Watches - Featuring Girard-Perregaux, Rolex, Sinn, And More…

Another Friday, another list! For this week, we prolong our series of lists focused on materials used for watch cases and bracelets. Whereas we covered modern ones over the past three weeks, today’s list focuses on a classic combination of materials. However, we deliberately chose to create a list of two-tone watches rather than just […] Visit Fratello’s Top 5 Recently Released Two-Tone Watches - Featuring Girard-Perregaux, Rolex, Sinn, And More… to read the full article.

Hands-On: Rolex Perpetual 1908 Settimo SJX Watches
Rolex Perpetual 1908 Settimo Rolex Nov 3, 2025

Hands-On: Rolex Perpetual 1908 Settimo

Rolex has expanded the 1908 collection with the Perpetual 1908 Settimo, a yellow-gold dress watch with an all-new seven-link bracelet. Settimo, Italian for ‘seven’, refers to the number of links across the bracelet; five slender links in the centre framed by two broader links on each side. The result is a supple, tightly constructed bracelet that complements the refined proportions of the 1908. Powered by the advanced cal. 7140, the watch remains impressively slim at just 9.5 mm, combining Rolex’s famous industrial precision with genuine elegance, filling a long-standing gap in the brand’s line-up. Initial thoughts When I think of Rolex, the image in my mind is one of long-term thinking, industrial expertise, over-built movements, and iconic (but fairly chunky) designs. The 1908, especially the Settimo version, shows the brand also understands elegance. The Settimo bracelet recalls vintage ‘beads-of-rice’ bracelets and works well with the vintage-feeling aesthetic of the 1908. The slightly glistening lacquered dial and crisply faceted hour markers provide a bright, vivid appearance; perhaps its the sub-seconds at six and the lack of a date window, but it feels more refined than the dial of a typical Datejust or Day-Date. The case is very sleek on the wrist thanks to the cal. 7140, which, at just 4.05 mm in height, is 34% thinner than the brand’s own cal. 3235. No watch is perfect, and there are a few details that I find mildly annoying, like the plug atop the...

Book Review – The Book of Rolex, Accessible Knowledge about “The Crown” for Everyday Watch Fans Monochrome
Rolex Accessible Knowledge about “The Nov 2, 2025

Book Review – The Book of Rolex, Accessible Knowledge about “The Crown” for Everyday Watch Fans

With well over a century of watchmaking from the day the brand was founded until today, the world of Rolex can be a daunting one. As the most prolific and widely known brand, and with countless references, generations and innovations coming from the Swiss manufacture, it’s understandable some might get absolutely lost in the details. […]

Office-Dweller: Rolex Debuts Submariner Desk Clock and Gold Cufflinks SJX Watches
Rolex Debuts Submariner Desk Clock Oct 30, 2025

Office-Dweller: Rolex Debuts Submariner Desk Clock and Gold Cufflinks

Rolex has just unveiled a fully branded line of accessories for office dwellers, featuring both cufflinks and a genuine Submariner desk clock. The move not only extends the brand’s product range, but reinforces its lifestyle dominance beyond its traditional domain. With its decades-long reputation for precision, quality and retail discipline, Rolex has planted a new flag: high-end accessories built with the same seriousness and iconic design language as its wristwatches. Initial thoughts Rolex has earned its dominant position in the Swiss watch industry in large part by taking everything it does very seriously. So it’s not surprising to see that the formal launch of a full line-up of accessories is treated with due seriousness. This is not the first time that Rolex has offered cufflinks; some references were exhibited at Watches & Wonders this year and have been quietly available for purchase at brand boutiques for some time. But the formal roll-out on the website is a decisive step, and reveals that Rolex wants to give its legions of fans another touchpoint with their favourite brand. On the other hand, the official desk clock is new and quite surprising in its execution, though perhaps it shouldn’t be. Rendered in a heavy 80 mm stainless steel body with a real Cerachrom ceramic bezel and sapphire crystal, it feels like a true Submariner (albeit one that is not water resistant). In terms of value, the accessories are expensive in an absolute sense but are priced rea...

The Rolex Sea-Dweller Vs. Doxa’s Sub 300T: A Battle For The Burly Wristed Fratello
Rolex Sea-Dweller Vs Doxa’s Sub Oct 27, 2025

The Rolex Sea-Dweller Vs. Doxa’s Sub 300T: A Battle For The Burly Wristed

Let’s rewind to the golden age of scuba diving and, some would say, sports-watch design. It is the 1960s, and Doxa and Rolex are co-developing a specialized technology that will allow their ultimate diving watches to endure the rigors of the deep. A consistent issue had been noted after dive watches had spent time at […] Visit The Rolex Sea-Dweller Vs. Doxa’s Sub 300T: A Battle For The Burly Wristed to read the full article.

Two Weeks With The Rolex Oyster Perpetual 36 “Pistachio” Fratello
Rolex Oyster Perpetual 36 “Pistachio” Oct 26, 2025

Two Weeks With The Rolex Oyster Perpetual 36 “Pistachio”

I have always believed that the Rolex Oyster Perpetual is best enjoyed when you stop treating it like a precious object and start treating it like a companion. With ongoing wait lists and the like, getting one new from the Rolex AD has proven tricky. Luckily, Rolex recently loaned me the new Oyster Perpetual 36mm […] Visit Two Weeks With The Rolex Oyster Perpetual 36 “Pistachio” to read the full article.

The Rolex GMT-Master That Flew Around the World - Cliff Tait’s Extraordinary Journey Fratello
Rolex GMT-Master Oct 20, 2025

The Rolex GMT-Master That Flew Around the World - Cliff Tait’s Extraordinary Journey

When pilot Cliff Tait took off in 1969 to fly solo around the world in a tiny aircraft, he carried with him a Rolex GMT-Master 1675 - a watch that became as vital as any flight instrument. This is the story of the man, the machine, and the timepiece that circled the globe together. On […] Visit The Rolex GMT-Master That Flew Around the World - Cliff Tait’s Extraordinary Journey to read the full article.

In-Depth: Rolex Daytona “Le Mans” Movement Cal. 4132 SJX Watches
Rolex Daytona “Le Mans” Movement Oct 20, 2025

In-Depth: Rolex Daytona “Le Mans” Movement Cal. 4132

The cal. 4132 inside the Rolex Daytona “Le Mans” is a rare evolution of one of the most revered chronograph movements in modern watchmaking. Based on the long-running cal. 4130 platform, the new movement was developed specifically for the Daytona “Le Mans” unveiled in 2023 to celebrate the 100th anniversary of the famed endurance race. While visually similar to the cal. 4131 found in current-production Daytonas, the cal. 4132 incorporates a clever mechanical upgrade that allows it to record up to 24 hours of elapsed time. Given the relatively simple upgrade from a 12-hour to 24-hour counter, the cal. 4132 might seem like a weekend project for a brand with the engineering might of Rolex, but the reality is more nuanced. To achieve this, Rolex engineered a compact differential gear set that doubles the timing capacity without altering the core movement architecture, leaving the movement dimensions unchanged. As with many Rolex innovations, the cal. 4132 reflects the brand’s quiet obsession with functional longevity and serviceability. The latest Daytona movements reveal a degree of decorative finishing unseen in past generations of Rolex movements An already quirky base For over two decades, the Rolex cal. 4130 stood as the benchmark for industrial chronograph movements. Launched in 2000, the cal. 4130 was the first in-house chronograph movement developed by Rolex. The movement was lauded for its compact architecture, low component count, and ease of service – a...