Louis Erard Watches: How the Regulator King Became an Indie Darling
Louis Erard is one of those Swiss watch brands that may have registered on your radar only recently - earning both enthusiast buzz and critical acclaim in the past few years thanks to its very high-profile partnerships with indie watchmakers whose own timepieces might otherwise be unattainable. How did Louis Erard, which actually traces its origins all the way back to the Great Depression, manage to finally find its niche in the 21st Century? Family Foundations Born in 1893 in La Chaux-de-Fonds, a historical hub of Swiss watchmaking, Louis Erard discovered his horological vocation early. In the early 1900s, he began plying his trade as a watchmaker for several of the town’s workshops, and in 1929 founded a watchmaking school where he served as instructor. At the same time, Erard started a watchmaking business with a partner named André Perret, originally as an “assembler” of complete timepieces for third parties using parts supplied by independent artisans. By 1931, the partnership was dissolved and Erard became a producer of watches under his own eponymous brand name. The company grew in the following decades, with Erard’s two sons, René and Jean-Louis, joining in 1945. Among the company’s milestones during this early period was helping to develop the now-legendary Valjoux 72 chronograph caliber. In 1956, Louis Erard, which still used third-party movements in its own watches, advanced to the next stage of horological prestige, starting production of it...
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